Ovation Insurance

What Ovation Insurance does

Ovation Insurance is an independent insurance agency founded in 1961 and headquartered at 6058 E State Blvd, Fort Wayne, Indiana. The firm serves individuals, families, and small-to-medium business owners across Indiana, Ohio, Michigan, Colorado, and Illinois, distributing personal lines (auto, homeowners, life, umbrella, condo/renters, recreational vehicles) and commercial lines (Business Owners Policy, contractors, commercial auto, commercial buildings, workers compensation, professional liability, cyber) along with specialty products such as wedding insurance, builder's risk, and renovation endorsements. The agency explicitly differentiates itself as 100% independent and not captive to any single carrier, instead representing a panel of A-rated carriers including Westfield, Auto-Owners, Indiana Farmers, Progressive, Liberty Mutual, MetLife, Safeco, State Auto, Hagerty, American Modern, Mennonite Mutual, and Universal P&C.

The agency operates a consultative three-step sales process (Learn, Share, Implement) delivered through phone, in-person, and online quote channels, supported by content marketing, online reviews on Google and Facebook, and a referral program offering $25 gift cards plus a $500 promotional giveaway. Operations are described as efficient, with 90% of quotes reportedly completed within 24 hours or less. The firm has no disclosed technology platform beyond its website and quote forms, no app presence, no APIs or SDKs, and no disclosed AI/ML capabilities.

Revenue is generated exclusively through carrier commissions on policies placed, with personal lines typically billed monthly and commercial lines billed annually or semi-annually; rates are not publicly disclosed and quotes are case-by-case. The firm is privately held, has not raised external funding, reports 1-10 employees, and is led by President and CEO Joel Dunham. Ovation Insurance has earned Big 'I' Best Practices Agency recognition for three consecutive years (2019-2021), an industry distinction awarded to 262 agencies selected from over 1,000 nominees nationwide.

Name

Ovation Insurance

Legal name

Ovation Insurance

Website

https://ovationinsure.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1–10 employees

Short description

Ovation Insurance is an independent insurance agency founded in 1961 in Fort Wayne, Indiana, offering personal, commercial, and specialty insurance products through a panel of A-rated carriers to individuals, families, and SMBs across the Midwest.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAGAGAL

Embedded Insurance & Affinity Distribution Platforms

Financial & Insurance/Financial Technology (Fintech)/Insurtech Platforms (Digital Insurance Enablement)

Keywords

• Independent insurance agency
• Personal lines insurance
• Commercial insurance brokerage
• Multi-carrier insurance
• Insurance carrier access

Headquarters

HQ city

Fort Wayne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Commissions: As an independent insurance agency, Ovation Insurance earns commissions from multiple insurance carriers (Westfield, Auto-Owners, Indiana Farmers, and other A-rated or better carriers with AM Best) for policies sold to customers. The agency is 100% independent and not captive to any one insurance company, allowing them to offer products from multiple providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ovation Insurance is a 100% independent insurance agency that shops multiple A-rated insurance carriers on behalf of customers across Indiana, Ohio, Michigan, and Colorado. The agency sells personal lines (auto, home, life, umbrella, condo/renters, boat/RV/ATV) and commercial lines (BOP, contractors, commercial auto, workers' compensation, professional liability, cyber, commercial buildings) using a consultative three-step process (Learn, Share, Implement). Revenue is earned via commissions from carriers such as Westfield, Auto-Owners, Indiana Farmers, and other AM Best A-rated or better providers.

Product overview

Ovation Insurance is an independent insurance agency offering a comprehensive portfolio of personal and commercial insurance products. The agency provides personal lines including automobile, homeowners, life, umbrella, condo/renters, and recreational vehicle insurance. Commercial offerings encompass contractors, business owners policies (BOP), professional liability, commercial buildings, workers compensation, commercial auto, and cyber insurance. Additional specialized products include wedding insurance, builder's risk insurance, and renovation endorsements. As an independent agency, they access multiple insurance carriers to offer diverse coverage options to individuals, families, and business owners in Indiana, Ohio, Michigan, and Colorado.

Differentiator

Problem solved

Functional benefit

Products and services

• Automobile Insurance Financial protection for vehicle owners covering liability, collision, comprehensive, medical payments, and uninsured/underinsured motorist coverage, shopped across multiple A-rated carriers.
• Homeowners Insurance Protection for dwellings and personal belongings with liability coverage for damages or injury to others, sourced from multiple A-rated carriers.
• Life Insurance Financial protection paying a death benefit to beneficiaries, including term, whole, and universal life options.
• Umbrella Insurance Additional liability coverage that applies when underlying home or auto policy limits are exceeded.
• Condo & Renters Insurance Coverage for personal belongings, interior fixtures, and liability for condo owners or renters.
• Boat, Motorcycle, RV, & ATV Insurance Specialized coverage for recreational vehicles including watercraft, motorcycles, motorhomes, and all-terrain vehicles.
• Contractors Insurance Protection for contractors and tradesmen covering their business operations, including liability and tools/equipment exposures.
• Business Owners Policy (BOP) Combined commercial property and general liability insurance for business owners, packaged into a single policy.
• Professional Liability Insurance Coverage protecting businesses from claims arising from negligence, oversights, or errors in the delivery of professional services.
• Commercial Buildings Insurance Coverage for landlords and commercial real estate investors protecting buildings and habitation risks.
• Workers Compensation Insurance Coverage paying for work-related injuries including medical expenses and lost wages for employees.
• Commercial Auto Insurance Coverage for vehicles used for business purposes including liability, physical damage, and medical expenses.
• Cyber Insurance Protection against data breaches, cyber crimes, ransomware, and associated legal fees and business interruption for business clients.
• Wedding Insurance Coverage protecting wedding investments against vendor failures, venue issues, cancellation, attire damage, and liability; basic plans start around $160 and range up to roughly $1,000, with optional liability coverage averaging $200-$300.
• Builder's Risk Insurance Temporary standalone policy covering property under construction or renovation against fire, theft, vandalism, and natural disasters.

Quantifiable outcome

• 90% of insurance quotes are complete within 24 hours or less
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered primary, supporting and core.

• Westfield InsuranceprimaryChannel Partner/ Reseller/ Distributor · 1 August 2021One of the primary insurance carriers represented by Ovation Insurance. Westfield is an A-rated or better carrier with AM Best, providing various commercial and personal insurance products.
• Auto-Owners InsuranceprimaryChannel Partner/ Reseller/ Distributor · 1 August 2021Insurance carrier represented by Ovation Insurance. Auto-Owners is an A-rated or better carrier with AM Best offering auto, home, and business insurance products.
• Indiana Farmers MutualprimaryChannel Partner/ Reseller/ Distributor · 1 August 2021Regional insurance carrier represented by Ovation Insurance. Indiana Farmers is an A-rated or better carrier with AM Best serving Indiana and surrounding states.
• American Modern InsurancesupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner for specialty products including manufactured home and specialty property insurance. Claims line: 800-375-2075.
• Hagerty InsurancesupportingChannel Partner/ Reseller/ DistributorSpecialty insurance carrier for classic and collector vehicles. Claims line: 800-385-0274.
• Liberty MutualsupportingChannel Partner/ Reseller/ DistributorNational insurance carrier partner offering auto, home, and business insurance products. Claims line: 800-225-2467.
• Mennonite MutualsupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner. Claims line: 800-678-6885.
• MetLife Auto & HomesupportingChannel Partner/ Reseller/ DistributorMajor national insurance carrier partner. Claims line: 800-854-6011.
• Progressive InsurancesupportingChannel Partner/ Reseller/ DistributorNational insurance carrier partner known for auto insurance. Claims line: 800-274-4499.
• Safeco InsurancesupportingChannel Partner/ Reseller/ DistributorInsurance carrier partner (Liberty Mutual subsidiary). Claims line: 800-332-3226.
• State Auto InsurancesupportingChannel Partner/ Reseller/ DistributorRegional insurance carrier partner. Claims line: 800-766-1853.
• Universal P&CsupportingChannel Partner/ Reseller/ DistributorProperty & casualty insurance carrier partner. Claims line: 800-470-0599.
• Independent Insurance Agents & Brokers of America (Big 'I')coreStrategic or Co-development PartnerNational association representing independent insurance agents. Ovation Insurance participates in the Big 'I' Best Practices Study and has been recognized for 3 consecutive years (2019-2021). Founded in 1896, representing more than 25,000 agency locations.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• SmartFinancial Insurance: SmartFinancial is a digital insurance agency that compares quotes from multiple carriers online. It is comparable to Ovation as a multi-carrier distribution platform serving individuals and SMBs, but competes through digital/online channels rather than Ovation's consultative in-person model.
• Insureon: Insureon is a digital insurance agency specializing in commercial lines for small businesses, distributing policies from multiple carriers online. Comparable to Ovation in serving the SMB segment with multi-carrier access, but Insureon is an emerging digital-first player competing against Ovation's traditional agency model.

Others

• Trusted Choice: Trusted Choice is a brand and network of independent insurance agents representing multiple carriers. Not a direct competitor, but ecosystem-adjacent — Ovation's Big 'I' affiliation and independent agency model aligns with the Trusted Choice value proposition of independent agent advocacy.
• Assurex Global: Assurex Global is a partnership network of independent insurance agencies and brokerages. Not a direct competitor, but ecosystem-related — Ovation could potentially join such a network to expand carrier access and geographic reach beyond its current four-state footprint.

Direct peers

• Acrisure: Acrisure is a large insurance brokerage distributing personal and commercial coverage across many carriers. Comparable to Ovation in independent agency model and multi-carrier commission-based revenue, though at vastly larger scale following aggressive M&A growth.
• Hub International: Hub International is a large insurance brokerage that places business across many carriers for personal and commercial clients. Comparable to Ovation in independent brokerage model and multi-carrier distribution, but Hub operates at national scale with significantly more headcount and resources.
• The Hilb Group: The Hilb Group is a mid-size regional insurance brokerage offering personal and commercial lines across multiple carriers. Comparable to Ovation in operating as an independent multi-carrier intermediary in regional U.S. markets with a consultative sales approach.
• Brown & Brown Insurance: Brown & Brown is a national independent insurance brokerage distributing personal and commercial lines across multiple carriers. Directly comparable to Ovation in independent agency model and commission-based revenue, though at vastly larger scale (NYSE: BRO).
• Goosehead Insurance: Goosehead Insurance is an independent personal-lines agency platform that distributes policies from multiple carriers. It is directly comparable to Ovation in operating as an independent intermediary, though Goosehead operates a much larger franchise model nationally and focuses on personal lines.

Broad incumbents

• Arthur J. Gallagher & Co. Arthur J. Gallagher is a global insurance brokerage and risk management firm. Comparable to Ovation as an independent multi-carrier intermediary, but Gallagher operates at vastly larger scale across commercial lines, benefits, and risk consulting — a broad incumbent rather than a direct SMB-focused competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks2 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ovationinsurance
• LinkedInlinkedin.com/company/ovationinsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ovation Insurance