Velocity Automotive Solutions

Name

Velocity Automotive Solutions

Legal name

Velocity Automotive, Inc.

Website

https://velocityautomotive.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Automotive Dealer Software

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Vehicle Services On‑Demand Platforms (Car Wash, Maintenance, Roadside) (BPAMAHAL)

Keywords

• Automotive dealer software
• Reconditioning workflow software
• Digital vehicle portfolios
• OBD-II diagnostic scanning
• OEM window sticker retrieval

Headquarters

HQ city

Destin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Platform Subscription: Velocity Automotive operates as a SaaS platform providing dealership software on a subscription basis. Dealers pay for access to the Velocity platform encompassing Window Stickers, Digital Vehicle Portfolios (VelocityEngage), VINSight diagnostics, and VelocityRecon workflow management. Pricing is not publicly disclosed and appears to be quote-based, with plans likely varying by dealership size, number of users, and modules selected.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Velocity Automotive Solutions develops and sells a cloud-based SaaS platform that helps car dealerships sell cars faster and increase gross profits by connecting vehicle reconditioning (recon) workflow to digital retail merchandising. The platform bundles four core products — VINSight (OBD-II diagnostics), OEM Window Stickers, VelocityEngage Digital Vehicle Portfolios, and VelocityRecon (workflow management) — into a single system with 100% integration into dealer CRM, DMS, and IMS systems.

Product overview

Velocity Automotive is a single platform connecting recon to retail for car dealerships. The platform includes four core products: VINSight (OBD-II diagnostic scanning tool for accurate vehicle appraisals), Window Stickers (original OEM window stickers for 95% of vehicle brands), Velocity Engage Digital Vehicle Portfolios (digital sales presentations with vehicle information and documentation), and Velocity Recon (workflow process management solution for vehicle reconditioning). All products are 100% integrated into CRM, DMS, and IMS systems with a single login.

Differentiator

Problem solved

Functional benefit

Brands

• Velocity Engage: Digital Vehicle Portfolios - online and showroom sales engagement presentation tool delivering vehicle information including window stickers, recon details, photos, and videos.
• Velocity Recon
• VINSight

Products and services

• VINSight

Quantifiable outcome

• Reduces recon time by 2-3 days minimum (Sonic Automotive case)
• +5 more outcomes

Named customers16 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship, core and flagship (parent company).

• FordDirectflagshipGTM or Marketing Partner · 1 February 2025Velocity Automotive partnered with FordDirect to integrate its solutions (VelocityEngage and VelocityRecon) into FordDirect's platform 'The Shop.' Velocity was awarded the FordDirect Recognition of Excellence at NADA 2025 in recognition of this partnership. FordDirect's platform supports Ford dealers nationwide, and Velocity's tools are offered through this channel to Ford dealerships.
• Rapid ReconcoreTechnology or Integration · 9 January 2024Velocity Automotive integrated its Digital Vehicle Portfolios (VelocityEngage), VINSight OBD-II scanner, and window stickers into the ASPIRE appraisal-to-sale strategy co-developed with Rapid Recon. Both companies are subsidiaries of Vehlo. The integration combines VINSight diagnostics, Rapid Recon's recon workflow system, and Velocity's Digital Vehicle Portfolios to close the trade appraisal gap and deliver predictable profit per vehicle.
• Vehloflagship (parent company)Others · 23 January 2023Vehlo, a leading provider of software and financial solutions for the automotive repair industry, acquired Velocity Automotive Solutions and Rapid Recon in January 2023. Velocity Automotive operates as a subsidiary of Vehlo, which also owns Rapid Recon, Dealerlogix, Text2Drive, and Service Lane eAdvisor. Velocity is positioned as 'Driven by Vehlo' in company communications.
• VinTelcoreTechnology or IntegrationVINSight, Velocity Automotive's OBD-II diagnostic scan tool, is powered by VinTel technology. VinTel provides the underlying diagnostic code database and scan capability that enables VINSight to identify approximately 11,000 diagnostic codes including reset/tattletale codes.
• CDK GlobalcoreTechnology or IntegrationVelocity Automotive's platform integrates 100% with CDK Global's dealer management system. CDK is one of the largest DMS providers to automotive dealerships, making this integration a critical go-to-market channel for Velocity's solutions.
• Reynolds & ReynoldscoreTechnology or IntegrationVelocity Automotive's platform integrates with Reynolds & Reynolds DMS solutions, enabling seamless data flow between Velocity's recon and digital retail tools and Reynolds' dealer management systems.
• eLEADcoreTechnology or IntegrationVelocity Automotive integrates with eLEAD CRM platform, one of the major automotive CRM providers, enabling Velocity's digital vehicle portfolios and engagement tools to work within dealers' existing CRM workflows.
• DealerSocketcoreTechnology or IntegrationVelocity Automotive integrates with DealerSocket CRM, enabling Velocity's digital vehicle portfolios and engagement tools to be accessible within DealerSocket's CRM environment used by dealerships.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cox Automotive: Cox Automotive operates the largest portfolio of dealer software and services (vAuto, Dealertrack, Manheim, Autotrader, Kelley Blue Book) and competes with Velocity across inventory management, appraisal, and digital retailing while bundling into existing dealer relationships.
• CDK Global: CDK Global is one of the largest Dealer Management System providers in North America; while Velocity integrates with CDK, CDK could natively bundle competing recon and digital retail features into its DMS at lower marginal cost.
• Reynolds & Reynolds: Reynolds & Reynolds is a leading DMS provider to franchise dealers and parent of CarNow; it competes with Velocity in digital retailing while also serving as a critical integration partner.
• DealerSocket (Solera): DealerSocket, owned by Solera, is a major automotive CRM and digital retailing platform serving thousands of dealers; it overlaps directly with Velocity's VelocityEngage and VINSight use cases.
• vAuto: vAuto (Cox Automotive) provides inventory management and pricing tools for new- and used-car dealers; it competes with Velocity's appraisal, reconditioning, and merchandising modules inside the Cox dealer stack.
• ELEAD1ONE: ELEAD1ONE is a CRM and dealership management platform serving thousands of franchise dealers; it integrates with Velocity while also offering overlapping digital engagement and lead-management features.
• Frazer: Frazer is a DMS provider focused on independent and used-car dealers; it competes with Velocity's integrated stack in the independent dealer segment where Velocity's mid-market single-rooftop positioning overlaps.

Direct peers

• Roadster: Roadster is a digital retailing platform for car dealerships offering online checkout, trade-in, and engagement tools — directly competing with VelocityEngage in dealer-to-shopper digital merchandising.
• CarNow: CarNow is a digital retailing and customer engagement platform for dealerships offering live chat, digital retailing, and appointment scheduling — directly competing with VelocityEngage's digital portfolio functionality.

Emerging players

• LotLinx: LotLinx is a digital advertising and inventory merchandising platform for dealers; it is an adjacent competitor in vehicle merchandising and online shopper engagement, often evaluated alongside VelocityEngage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vas_software
• YouTubeyoutube.com/channel/UCmR9nFHKD3onWIadMGIzoag
• Facebookfacebook.com/velocityautomotivesolutions
• LinkedInlinkedin.com/company/vas-velocityautomotivesolutions
• Instagraminstagram.com/velocity_automotive_

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velocity Automotive Solutions