Hypex

What Hypex does

Hypex (legal entity HYPEX s.r.l.) is an Italian interactive video company founded in 2018/2019 and headquartered in Monopoli, Puglia. The company designs and produces interactive audiovisual experiences based on its patented REALTÀ INTERATTIVA (Interactive Reality) technology, which uses smartphone and tablet sensors (gyroscope, accelerometer, touchscreen) and gesture recognition to let viewers control actors, actions, and narrative branches in real time. Hypex explicitly positions the format as distinct from virtual reality, 360-degree video, 3D content, and augmented reality.

The product portfolio is delivered through a unified consumer application (HYPER APP) and individual project platforms, including Metamuseo-Cinemaddosso (Italian Ministry of Culture-funded metaverse experience of film costume heritage, built with Annamode Costumes), DI5CIS (5G-enabled interactive educational short films with Vodafone, Capgemini, CNR-ITD, and CSC), Space for Children (European Space Agency-funded interactive reality game with scientific support from Ospedale Pediatrico G. Gaslini), Tour Movie (geolocation-based interactive cinema, debut at Castello Sforzesco with Deloitte), and HYPER Movie (interactive short films, debut "Ricordami" with Bulgari and CSC). The technology is described as patent-protected.

Hypex operates a project-based professional services model augmented by technology licensing. The company serves enterprise and institutional customers across luxury brands (Bulgari, Campari), cultural and educational institutions (Ministero della Cultura, CSC, museums), consulting firms (Deloitte), telecommunications operators (Vodafone), and public agencies (ESA), with each engagement appearing to be a bespoke commissioned project. The company is privately held, has 11-50 employees, has not disclosed any external funding rounds or institutional investors in the source materials, and generates revenue primarily through custom interactive video project development and technology licensing.

Name

Hypex

Legal name

HYPEX s.r.l.

Website

https://hypexvideo.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Interactive Video Technology

NAICS

Advertising Agencies (54181), Graphic Design Services (541430), Broadcasting and Content Providers (516)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

VFX & Motion Graphics (CGI, Compositing, 2D/3D) (MPAAAMAC), Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), 3D Product/Explainer Animation (MPAHACAD), Motion Brand Design (Title Design, Brand Animation) (MPAAAEAH)

Keywords

• Interactive video technology
• Interactive storytelling
• Branded content production
• Metaverse experiences
• Digital media production

Headquarters

HQ city

Monopoli

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Interactive Video Project Development: Custom development of interactive video experiences for enterprise and institutional clients, including short films, educational content, museum experiences, and branded content.
2. Technology Licensing: Licensing of proprietary interactive video technology and REALTÀ INTERATTIVA platform to third parties for creating their own interactive content experiences.
3. Application Platforms: Mobile applications (HYPER APP, Space for Children, Metamuseo Cinemaddosso) providing interactive experiences to end consumers, potentially through app distribution.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hypex designs and produces patented interactive video experiences (REALTÀ INTERATTIVA) that let viewers control actors, scenarios, and story progression through smartphone and tablet gestures and sensors. The company delivers bespoke interactive short films, metaverse museum experiences, location-based cinema tours, and educational games for enterprise clients and institutional partners.

Product overview

Hypex (HYPEX s.r.l.) is an interactive video company that designs and produces patented interactive video experiences. The product portfolio consists of a unified set of interactive audiovisual offerings centered on the HYPER APP platform, which serves as the umbrella delivery mechanism for interactive experiences. The core products include DI5CIS (5G-powered interactive educational short films), Metamuseo Cinemaddosso (a metaverse museum of Italian film costume history), Space for Children (an ESA-funded interactive reality game for children), Tour Movie (geolocation-based cinema experiences), and Hyper Movie (gesture-controlled interactive short films). The company leverages patented assets and smartphone/tablet sensors to enable viewers to actively control the narrative, moving beyond passive video consumption.

Differentiator

Problem solved

Functional benefit

Brands

• DI5CIS: Interactive Reality educational project exploring 5G technology impacts on audiovisual content creation and consumption.
• Metamuseo
• Space for Children
• Tour Movie
• HYPER Movie
• HYPER App
• REALTÀ INTERATTIVA

Products and services

• DI5CIS A production and delivery project for innovative audiovisual content based on advanced experiential modalities, delivered as interactive short films via a web platform, exploring the impact of 5G technology on audiovisual consumption and learning outcomes. Built for educational use in Italian high schools.
• Metamuseo Cinemaddosso An immersive metaverse experience of Italian film costume history, covering the work of Annamode Costumes from 1946 to present, featuring themed areas, stories, interviews with costume designers, and curated digital content. Financed by the Italian Ministry of Culture.
• Space for Children An interactive reality videogame developed with scientific support from Ospedale Pediatrico G. Gaslini in Genoa and funded by the European Space Agency (ESA), combining real actors with 3D animations in a fanta-comedy sitcom that lets children control the story through smartphone/tablet gestures, with educational content about COVID-19 hygiene practices.
• Tour Movie A cinema-in-motion experience where the film changes based on the viewer's geographic position, turning neighborhoods and cities into treasure-hunt scenarios and transforming museums and monuments into explorable content. Debut project 'Una Notte al Castello Sforzesco' at the Castello Sforzesco in Milan, developed with Deloitte.
• Hyper Movie An interactive short film format where viewers control actors, explore scenarios, and solve puzzles through gestures and device sensors on smartphones and tablets. Debut project 'Ricordami' created with Bulgari and CSC-Centro Sperimentale di Cinematografia di Roma.
• Hyper App A unified app platform combining interactivity, aesthetics, and technology, hosting interactive experiences, photos, and videos with a user-friendly design, enabling social sharing. Used to deliver CSC INTERACTIVE, an interactive digital experience of the Centro Sperimentale di Cinematografia history.

Quantifiable outcome

• Interactive Reality technology enables viewers to control actors, their actions, and the entire evolution of the story through smartphone/tablet gestures

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• ESA - European Space AgencyflagshipStrategic or Co-development PartnerESA Space for Children program provided funding for development of Space for Children interactive video game combining real actors with 3D animations for children during the COVID-19 pandemic. ESA serves as the financing partner for this experimental project.
• Ministero della Cultura (Ministry of Culture, Italy)flagshipStrategic or Co-development PartnerItalian Ministry of Culture provided funding for Metamuseo-Cinemaddosso project, a virtual metaverse experience exploring Italian cinematic costume heritage. The Ministry supports the digital preservation and accessibility of Italian cultural heritage.
• Ospedale Pediatrico G. Gaslini di GenovacoreStrategic or Co-development PartnerChildren's Hospital in Genoa provided scientific support for Space for Children project, contributing medical expertise for using Interactive Reality as a pre-diagnostic non-invasive tool for childhood age groups.
• Deloitte Italy / Deloitte Officine InnovazioneflagshipStrategic or Co-development PartnerCollaboration with Deloitte to create Tour Movie experience 'Una Notte al Castello Sforzesco' at Milan Castello Sforzesco, honoring Leonardo Da Vinci. Deloitte Officine Innovazione contributed to this first-of-its-kind interactive museum tour experience.
• Annamode CostumescoreStrategic or Co-development PartnerItaly's largest film/theatrical costume house collaborated with Hypex on Metamuseo-Cinemaddosso project, providing access to costume archives and historical film heritage from 1946 to present. Annamode serves as data controller for the Metamuseo application.
• CSC-Centro Sperimentale di Cinematografia di RomaflagshipStrategic or Co-development PartnerWorld's oldest and most prestigious film school partnered on HYPER MOVIE project including Bulgari's 'Ricordami' interactive short film. CSC Interactive provides immersive digital experience showcasing the institution's history.
• BulgariflagshipStrategic or Co-development PartnerLuxury jewelry brand Bulgari collaborated with Hypex and CSC to create 'Ricordami' (Remember Me), the first interactive short film, presented as a direct challenge to Netflix in interactive entertainment.
• VodafonecoreStrategic or Co-development PartnerVodafone involved in DI5CIS project for interactive 5G-based educational content, exploring impacts of 5G technology on audiovisual content delivery and learning outcomes in Italian high schools.
• CampariminorStrategic or Co-development PartnerBeverage brand Campari partnered with Hypex for interactive content creation through the HYPER APP platform, showcasing branded interactive experiences.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eko: Provider of an interactive video platform enabling branching narratives and viewer-driven storytelling for brands and entertainment. Directly comparable to Hypex's REALTÀ INTERATTIVA format on the technology-and-content layer.
• Rapt Media: Interactive video platform focused on branching, personalized video experiences for marketing and training. Closely comparable to Hypex's interactive short film and educational use cases (DI5CIS, HYPER Movie).
• WIREWAX: Interactive video technology vendor specializing in shoppable, clickable, and exploratory video for brands and publishers. Comparable interactive-video tech stack and brand-marketing go-to-market.
• UNIT9: Global interactive production studio building branded interactive films, AR/VR, and experiential content for major brands. Directly comparable creative-agency model for high-end interactive storytelling.
• B-Reel: Independent interactive creative studio producing branded interactive films, immersive experiences, and digital products. Closely comparable custom interactive video work for brands and cultural clients.
• Tool of North America: Hybrid creative production and technology studio known for ad-funded interactive films and branded interactive experiences. Comparable boutique interactive-content positioning for luxury and entertainment clients.
• Deeplocal: Innovation studio building interactive experiences, branded installations, and immersive storytelling campaigns. Comparable bespoke interactive experience delivery for enterprise and cultural institutions.
• North Kingdom: Interactive experience studio known for award-winning branded digital storytelling and immersive web experiences. Comparable digital creative/experience agency model with strong brand-client roster.

Broad incumbents

• Netflix (Interactive titles): Mainstream streaming incumbent shipping interactive films such as Black Mirror: Bandersnatch. The most-cited reference point in Hypex's own framing for interactive short-form video at scale.

Emerging players

• Fxive: Interactive video platform enabling click-and-shop video and viewer engagement for commerce and marketing. Emerging adjacent player in the same interactive-video tooling category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hypex-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hypex