What The ZaneRay Group does

Datmos (operated under the legacy The ZaneRay Group identity, indicated by the "zr-logo" in the site footer) is a privately held eCommerce agency that delivers commerce transformation projects for enterprise brands. The firm organizes its work around three core service lines — Strategy, Design, and Data — and executes digital commerce implementations on multiple technology platforms, with named featured partnerships with Shopify, BigCommerce, Bloomreach, and Akeneo. Customer engagements span B2B and direct-to-consumer (DTC) commerce and include customer experience optimization, CRM/unified customer engine work, B2B commerce scaling, progressive web app builds, and product information management integrations.

The company serves a diversified roster of enterprise clients across multiple verticals, with named engagements for Casper, XPEL, SUNEX Tools, Yeti Cycles, Zadig & Voltaire, Martins Industries, Thor Motor Coach, Air Liquide, Arc'teryx, Artika, BRP, FiveBelow, Hanna Andersson, Jackson Hole, MasterCraft, Skullcandy, and Steelcase. It also offers a complimentary CXI (Customer Experience Index) Audit as a diagnostic entry point. The firm operates from offices in Whitefish, Montana (United States) and in Quebec and Montreal (Canada), with a bilingual English/French website supporting cross-border North American enterprise coverage.

The business model is project-based and quote-priced with no publicly disclosed pricing; revenue mechanics rely on direct enterprise sales and inbound from portfolio-driven case study marketing. No revenue, headcount, funding, or ownership details are disclosed, and the company does not present evidence of proprietary technology, AI/ML capabilities, or institutional investment.

Name

The ZaneRay Group

Legal name

Datmos

Website

https://zaneray.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Datmos (The ZaneRay Group) is a North American eCommerce agency offering Strategy, Design, and Data services to enterprise B2B and DTC brands across verticals, delivering multi-platform commerce implementations backed by Shopify, BigCommerce, Bloomreach, and Akeneo partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Whitefish

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels1 record

Core offering

Datmos is an eCommerce agency that delivers Strategy, Design, and Data services to help brands execute digital commerce transformation. Offerings span eCommerce consulting and platform implementation (Shopify, BigCommerce), CRM/Customer Engine unification, B2B commerce scaling, progressive web app development, and data-driven customer experience optimization, served to B2B and DTC enterprise brands.

Product overview

Datmos is an eCommerce agency offering Strategy, Design, and Data services. The company provides digital commerce solutions for B2B and DTC brands, with services spanning customer experience optimization, CRM unification, B2B commerce scaling, and progressive web app development.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Consulting and planning services that help brands develop their eCommerce approach and digital commerce strategy. Targeted at brands seeking eCommerce transformation across B2B and DTC channels.
• Design Services

Named customers17 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationFeatured technology partner for eCommerce platform development and implementation.
• BloomreachcoreTechnology or IntegrationFeatured technology partner for customer experience and content management.
• BigCommercecoreTechnology or IntegrationFeatured technology partner for B2B and DTC eCommerce solutions.
• AkeneocoreTechnology or IntegrationFeatured technology partner for product information management.

Recent moves1 record

Expansion highlights4 records

Emerging players

• SmartSites: SmartSites is a US digital agency focused on web design, SEO, PPC, and Shopify/BigCommerce implementations for SMB and mid-market brands. It is a partial overlap that competes for some of Datmos' enterprise/mid-market commerce work, especially on the platform-implementation and design axes.

Broad incumbents

• Accenture Song: Accenture Song is Accenture's customer-experience and commerce practice, including former agencies like Fjell and Woolley. It is comparable as a broad incumbent competing for the same enterprise commerce transformation RFPs Datmos pursues.
• Deloitte Digital: Deloitte Digital is the commerce, marketing, and design arm of Deloitte, serving large global enterprises on platform implementations, customer experience, and analytics. It overlaps with Datmos at the high end of the enterprise eCommerce market where Datmos' clients (e.g., Air Liquide) operate.
• Publicis Sapient: Publicis Sapient is Publicis Groupe's digital transformation business covering strategy, design, engineering, and AI-led commerce. It overlaps with Datmos on enterprise commerce implementation and competes for the same global enterprise pipeline.
• Slalom: Slalom is a US-focused consultancy with a sizable commerce, data, and experience-design practice serving enterprise customers across the same verticals Datmos targets (outdoor, retail, manufacturing).

Direct peers

• Trellis: Trellis is a US digital commerce agency that designs, builds, and runs DTC and B2B eCommerce on Shopify, BigCommerce, and adjacent platforms. It is directly comparable to Datmos in scope (strategy/design/development), customer profile (premium enterprise brands), and go-to-market (featured partner of major commerce platforms).
• Wpromote: Wpromote is a US digital marketing agency with a significant commerce practice across paid media, SEO, and analytics for enterprise brands. It overlaps with Datmos' data and customer-experience offerings and competes for the same enterprise marketing budget.
• BlueAcorn (now part of Bridgeline): BlueAcorn is a Shopify Plus and BigCommerce agency focused on enterprise eCommerce design, development, and optimization. It is comparable to Datmos in platform partnerships (Shopify, BigCommerce), service mix (strategy/design/data), and target enterprise customers.
• DEPT: DEPT is a global digital agency combining strategy, design, engineering, and data for commerce and brand experiences. It competes with Datmos for enterprise eCommerce engagements and shares the same multi-disciplinary Strategy-Design-Data narrative.
• BORN Group (now part of Globant): BORN Group is a digital commerce agency specializing in premium-brand eCommerce, design, and PIM/content work. It is comparable to Datmos along offering (agency-style strategy, design, and commerce implementation) and customer base (fashion, beauty, lifestyle enterprises).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/zaneraygroup
• Facebookfacebook.com/zaneraygroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The ZaneRay Group