e-Travel SA
- Company typePrivate
- Founded2004
- HeadquartersAthens, Greece
- Headcount101–250
- GTM typeB2C
- OfferingServices
What e-Travel SA does
e-Travel SA, operating under the consumer brand Mytrip via its U.S. affiliate Gotogate, Inc., is an online travel agency founded in 2004 and headquartered in Athens, Greece, with operational offices in Miami, Florida. The company is a subsidiary brand within Etraveli Group AB (Uppsala, Sweden), described as the largest technology company selling flights in Europe, and serves over 40 million travelers annually across 75 countries in 35+ languages.
The core product is a direct-to-consumer online flight search and booking platform that aggregates inventory from over 550 airlines via Global Distribution Systems (Amadeus and Sabre). The technology stack supports real-time price comparison across carriers, one-way/round-trip/multi-city search, self-transfer itinerary booking, and mobile check-in via native iOS and Android apps. The platform is layered with proprietary own-service add-ons: Flexible Ticket (date/time changes), Cancellation Guarantee (90% voucher refund for any reason, capped at $2,739 per person / $5,478 per booking), Self-transfer Guarantee (missed-connection assistance up to 500 EUR per passenger), and a mobile-exclusive Best Price Guarantee (up to 200 EUR per person). It also distributes XCover cancellation insurance through Cover Genius Insurance Services and offers carbon offset and sustainable aviation fuel options via GoClimate and SkyNRG.
Commercially, the platform monetizes through airline booking commissions and service fees (e.g., $17-$73 per passenger for changes, cancellations, or no-show inquiries), transactional add-on product fees, insurance distribution, and affiliate-driven cross-sell into Booking.com (hotels, vacation rentals), Skyscanner, and Rentalcars.com. Pricing is transparent and published, billing is per-transaction or per-unit, and IATA-accredited travel agents provide 24/7 multilingual support. Distribution is entirely digital and self-serve, with the mobile app used as a differentiator to drive higher engagement and margin. The end customer is the price-conscious individual leisure traveler seeking affordable, flexible flight options across multiple carriers, with horizontal segmentation and no disclosed B2B or enterprise segment.
e-Travel SA firmographics
Firmographics- Name
- e-Travel SA
- Legal name
- Gotogate, Inc.
- Website
- https://mytrip.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
e-Travel SA industry classification
Industry- Product category
- Online Travel Agency (Flight Booking)
- NAICS
- Travel Agencies (56151)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Air Travel Booking Platforms (Flights) (BPAMAIAB)
- akta.pro secondary industries
- Travel Ancillary & Add-on Booking Platforms (Insurance/Baggage/Seat/Upgrades) (BPAMAIAN), Flights Metasearch & Airfare Comparison (THALAEAB)
Keywords
Where e-Travel SA is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- Greece
- HQ region
- Europe
Offices1 record
Markets served
e-Travel SA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Flight booking commissions and service fees: Mytrip acts as a travel intermediary, earning service fees for flight mediation. Standard service fees include $17 USD per passenger for airline-initiated changes, $45 USD per passenger for customer-initiated changes, and $73 USD per passenger for no-show refund inquiries. All prices include VAT.
- Own add-on services: Proprietary products including Flexible Ticket (rebooking service), Cancellation Guarantee (voucher-based refunds), and Self-transfer Guarantee (assistance for missed connections). These are Mytrip's own services separate from airline-mediated bookings.
- Insurance products: American insurance policies are sold through Cover Genius Insurance Services LLC, with XCover cancellation insurance available for trips purchased on or after June 19, 2019.
- Carbon offset solutions: Partnership with GoClimate and SkyNRG for sustainable aviation fuel and carbon offset products. Revenue from percentage-based contributions toward environmental projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard flight booking with service fee |
| Unit Pricing | One time/ perpetual license | Flexible Ticket add-on |
| Unit Pricing | One time/ perpetual license | Cancellation Guarantee add-on |
| Unit Pricing | One time/ perpetual license | Self-transfer Guarantee add-on |
| Outcome Based/ Performance | Pay-as-you-go | Best Price Guarantee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
e-Travel SA product offering
Product offeringCore offering
e-Travel SA operates Mytrip, an online travel agency providing a flight search, comparison, and booking platform aggregating over 550 airlines across 75 countries. The platform sells airline tickets directly to consumers and complements bookings with proprietary add-on services such as Flexible Ticket, Cancellation Guarantee, Self-transfer Guarantee, and Best Price Guarantee, plus mediated access to hotels and rental cars via partners like Booking.com and Rentalcars.com.
Product overview
Mytrip is an online flight search and booking platform operated by Gotogate, Inc. (part of Etraveli Group), serving over 40 million travelers annually. The core product is a unified travel booking platform offering flight search, comparison, and booking from 550+ airlines. The ecosystem includes a mobile app (Mytrip App) providing exclusive deals and real-time updates; booking management tools (My Bookings); and various add-on services including Cancellation Protection (with XCover insurance), Flexible Ticket (for date/time changes), Self-transfer Guarantee (connection protection), Cancellation Guarantee (voucher-based cancellation), Check-in Service, Carbon Offset Solutions (GoClimate/SkyNRG partnerships), and Best Price Guarantee. Hotel and rental car bookings are mediated through Booking.com and Rentalcars.com partners.
Differentiator
Problem solved
Functional benefit
Brands
- Flexible Ticket: A service allowing flight date and time modifications for bookings.
- Cancellation Guarantee
- Self-transfer Guarantee
Products and services
- Mytrip Online Flight Booking Platform Online flight search, comparison, and booking platform aggregating options from over 550 airlines for individual travelers, with operations across 75 countries and 35+ languages.
- Mytrip Mobile App Mobile application providing exclusive in-app flight prices, Best Price Guarantee, real-time booking updates, mobile check-in, and boarding pass management for individual travelers.
- Flexible Ticket Own service product allowing flight date and time modifications without contacting the airline, with one rebooking allowed per passenger at least 24 hours before departure.
- Cancellation Guarantee Own service allowing flight cancellation for any reason with receipt of a voucher equal to 90% of the flight price, valid 12 months, capped at $2,739 per person or $5,478 per booking.
- Self-transfer Guarantee Connection guarantee service covering missed flights on self-transfer itineraries due to airline delays, cancellations, baggage delays, or customs/immigration issues, including alternative flights up to 500 EUR per passenger, accommodation up to 100 EUR per passenger, and meals up to 15 EUR per passenger.
- Cancellation Protection (XCover Insurance) Insurance product providing reimbursement for cancellations due to acute illness, accident, or death of the insured party, travel companion, or close relative.
- Best Price Guarantee
Quantifiable outcome
- Serve over 40 million travelers annually
- +3 more outcomes
Companies that use e-Travel SA
Customer profileSegments1 record
Ideal customer profiles1 record
e-Travel SA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
Feature5 records
e-Travel SA partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and minor.
- Etraveli GroupcoreMytrip is part of Etraveli Group, described as the largest technology company selling flights in Europe. Etraveli Group AB (reg. no. 556584-4684) headquartered in Uppsala, Sweden is the data controller for personal data. Parent company provides scale, technology infrastructure, and market positioning across 75 countries.
- Booking.commajorMytrip has partnered with Booking.com for hotel bookings, described as offering the largest selection of hotels, homes, and vacation rentals. Hotel bookings are mediated through Booking.com links from the Mytrip portal or post-booking emails.
- SkyscannerminorListed as a trusted partner alongside Booking.com and Rentalcars to help travelers complete their journey planning.
- Rentalcars (Booking.com Transport Limited)minorRental car services are mediated by Booking.com Transport Limited (Rentalcars.com). All queries for rental car bookings, changes, or cancellations are directed to Rentalcars.com.
- IATAminorMytrip employs IATA Certified Travel Agents, allowing customers to book with confidence. IATA accreditation is a key credential for travel agencies enabling access to airline booking systems.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
e-Travel SA competitors and assessment
Company assessmentDirect peers
- Momondo: Flight price-comparison and metasearch engine owned by KAYAK/Booking Holdings, competing for the same price-conscious European leisure travelers Mytrip targets.
- Kiwi.com: OTA built around combining airlines into self-transfer itineraries with connection guarantees, directly mirroring Mytrip's multi-airline search and Self-transfer Guarantee product.
- Skyscanner: Flight metasearch and comparison platform, also listed by Mytrip as a trusted partner; competes head-on for flight price-discovery traffic globally.
- Kayak: OTA and metasearch engine under Booking Holdings covering flights, hotels and cars; competes directly for multi-airline flight search and comparison intent.
- CheapOair: Flight-focused OTA serving US and global markets, comparable in product scope (compare 500+ airlines, optional insurance and flexible tickets, agent support).
- Opodo: European online travel agency under Booking Holdings offering flights, hotels and car hire across multiple markets; comparable D2C flight-booking model with similar add-on services.
Broad incumbents
- Booking.com: Global lodging-and-flights powerhouse owned by Booking Holdings; the parent of Etraveli Group, and thus a sibling and broader competitor with overlapping flights inventory plus accommodation and rental car cross-sell.
- Expedia: One of the largest global OTAs with a full flight, hotel and car retail offering; competes with Mytrip for cross-border leisure travelers and global airline inventory access.
- Trip.com: Global online travel agency group (formerly Ctrip/Trip.com Group) covering flights, hotels and rail with strong APAC and growing European presence, overlapping with Mytrip's cross-market flights business.
- Priceline: Booking Holdings brand for flights, hotels, cars and packages with name-your-own-price options; competes for the same value-driven leisure traveler and supplies global flight inventory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
e-Travel SA social profiles
Digital presencee-Travel SA compliance and trust
Trust signalCompliance3 records
e-Travel SA financial estimates
Financial estimateRevenue estimate
Valuation estimate
e-Travel SA leadership team
Management profileNumber of profiles
Profiles1 record
e-Travel SA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
e-Travel SA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about e-Travel SA
What does e-Travel SA do?
e-Travel SA operates Mytrip, an online travel agency providing a flight search, comparison, and booking platform aggregating over 550 airlines across 75 countries. The platform sells airline tickets directly to consumers and complements bookings with proprietary add-on services such as Flexible Ticket, Cancellation Guarantee, Self-transfer Guarantee, and Best Price Guarantee, plus mediated access to hotels and rental cars via partners like Booking.com and Rentalcars.com.
Is e-Travel SA a public or private company?
e-Travel SA is a private company. It is classified as corporate owned and is currently operating.
When was e-Travel SA founded?
e-Travel SA was founded in 2004. It employs 101 to 250 people.
Where is e-Travel SA based?
e-Travel SA is headquartered in Athens, Greece, in the Europe region.
How does e-Travel SA make money?
Four revenue lines are on record. Flight booking commissions and service fees are the primary driver. The others are own add-on services, insurance products and carbon offset solutions.
Who are e-Travel SA's main competitors?
Direct peers on record are Momondo, Kiwi.com, Skyscanner, Kayak, CheapOair and Opodo. Broad incumbents are Booking.com, Expedia, Trip.com and Priceline.
Does e-Travel SA have an API?
No public API is recorded for e-Travel SA.
What industry is e-Travel SA in?
e-Travel SA's product category is Online Travel Agency (Flight Booking). Its primary akta.pro industry code is BPAMAIAB, Air Travel Booking Platforms (Flights), with a secondary code of BPAMAIAN, Travel Ancillary & Add-on Booking Platforms (Insurance/Baggage/Seat/Upgrades). Its NAICS code is 56151 and its SIC code is 4700.