What Opodo does

Opodo is an online travel agency platform that aggregates and resells flights, accommodation, car rentals, package holidays, and ground transport services to individual consumers. It is operated by Vacaciones eDreams, S.L. Sociedad unipersonal, a Spanish private limited company headquartered in Madrid and registered under Travel Agency Licence GC88MD with IATA-accredited agent status; the entity sits within the eDreams ODIGEO group. The core platform compares inventory from 600+ airlines, 2,000,000+ accommodation options, and 900+ rental car companies, and is delivered through opodo.com and 20+ country-specific localized domains across Europe, the UAE, and Australia, alongside iOS and Android mobile applications. The mobile app adds differentiated features including automatic boarding-pass management and check-in, real-time flight status and gate alerts, a phone-camera-based hand luggage size scanner, and app-only promotional pricing.

The business model is primarily transaction-based: Opodo earns commissions from airlines, hotels, and car rental suppliers on completed bookings made through the platform. Revenue is supplemented by the Opodo Prime annual subscription (offering member-exclusive discounts, a best-price guarantee with 2x refund, price freeze, flexible cancellation, and VIP support), and by advertising and audience-research revenue from 56 third-party partners. Go-to-market is direct-to-consumer and product-led via self-serve web and mobile channels, supported by email campaigns, social media, search-engine-optimized destination landing pages, and app-only promo codes. Customer segmentation is horizontal, targeting budget-conscious individual travelers across Western, Northern, Southern, and Central Europe plus selected Middle East and Oceania markets; the platform reports 18 million annual travelers. No enterprise or B2B customer segment is present, and no public revenue, headcount, or standalone financials are disclosed for Opodo at the brand level.

Name

Opodo

Legal name

Vacaciones eDreams, S.L. Sociedad unipersonal

Website

https://opodo.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Opodo is an online travel agency aggregating 600+ airlines, 2M+ accommodations, and 900+ car rental companies for individual travelers across 20+ country domains, monetizing via supplier commissions, Prime subscriptions, and advertising.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (561510), Travel Agencies (56151)

akta.pro primary industry

Metasearch, Fare Aggregation & Referral Distribution (THABAJAL)

Keywords

• Online travel agency
• Flight booking platform
• Hotel comparison service
• Car rental booking
• Vacation package booking

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Travel Booking Commissions: Earn commissions from airlines, hotels, and car rental companies when customers complete bookings through the platform. Transaction-based revenue model where Opodo receives a percentage of each booking made through the platform.
2. Prime Subscription: Annual subscription service offering exclusive member-only discounts on flights, hotels, and car rentals, plus additional perks like price freeze and VIP support.
3. Advertising and Partner Promotions: Revenue from 56 third-party partners including personalized advertising, content measurement, and audience research services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Opodo is an online travel agency that lets consumers search, compare, and book flights, hotels, holiday rentals, car rentals, flight+hotel packages, and shuttles/transfers through its web platform and mobile applications. It aggregates inventory from over 600 airlines, more than 2,000,000 accommodation options, and 900+ rental car companies, and operates across 20+ country-specific localized domains serving approximately 18 million travelers annually.

Product overview

Opodo is a comprehensive online travel agency platform operating as a metasearch and booking engine. The core Opodo Platform aggregates flights from over 600 airlines, accommodation from 2,000,000+ options, and car rentals from 900+ companies, allowing users to compare prices and book travel services. The Opodo App extends this functionality to mobile devices with added travel management features including automatic check-in and real-time flight tracking. Opodo Prime is a subscription loyalty program that provides members exclusive discounts, best price guarantees, and flexible booking options. Compass by Opodo is a destination discovery tool integrated into the platform. The platform serves 18 million travellers annually and operates across 22 countries with localized sites.

Differentiator

Problem solved

Functional benefit

Brands

• Prime: Subscription membership program offering exclusive discounts on flights, hotels and car rentals, with best price guarantee and flexible booking options.
• Compass by Opodo

Products and services

• Opodo Platform

Quantifiable outcome

• Save up to €270 on accommodation with Prime membership
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• eDreams ODIGEOcoreStrategic or Co-development PartnerParent company of Opodo. eDreams ODIGEO is one of the world's largest online travel companies and parent entity overseeing Opodo brand operations. Vacaciones eDreams, S.L. is the legal entity operating Opodo.
• IATA (International Air Transport Association)coreTechnology or IntegrationOpodo holds IATA accreditation as an authorized travel agent, enabling direct access to airline booking systems and inventory.
• 600+ AirlinescoreChannel Partner/ Reseller/ DistributorPartner airlines include major carriers such as British Airways, Air France, Iberia, easyJet, Ryanair, Lufthansa, and hundreds of others whose inventory is aggregated on the platform.
• Hotel and Accommodation SupplierscoreChannel Partner/ Reseller/ DistributorOver 2,000,000 accommodation options including hotels, apartments, and holiday rentals from various property suppliers worldwide.
• Car Rental CompaniescoreChannel Partner/ Reseller/ DistributorOver 900 rental car companies integrated into the platform for comparison and booking.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Hopper: Mobile-first travel app with AI-driven price prediction, flexible booking, and a fintech-style consumer experience. An emerging player intersecting with Opodo's consumer OTA space, differentiated by a more tech- and mobile-native approach.

Direct peers

• Momondo: Travel metasearch and price comparison platform owned by KAYAK/Booking Holdings. Directly comparable to Opodo in flight and hotel price aggregation, with a strong European user base and similar mid-funnel role in the booking journey.
• Expedia: Global OTA offering flights, hotels, car rentals, packages, and cruises with strong European presence. Directly comparable to Opodo in product scope, consumer-direct booking model, and reliance on supplier commissions.
• Lastminute.com: European OTA focused on last-minute and package deals across flights, hotels, and holidays. Comparable to Opodo in offering scope, consumer-direct booking model, and European leisure traveler focus.
• eDreams: Sibling brand under the same eDreams ODIGEO parent, operating as an OTA focused on Southern Europe. Closely comparable offering and target market; competes with Opodo in overlapping geographies and shares the same supplier relationships.
• Booking.com: World's largest OTA offering flights, hotels, car rentals, and attractions across global markets. Directly comparable to Opodo in core product offering (flight, hotel, and car aggregation and booking) and target market (European and global leisure travelers).
• Skyscanner: Leading flight metasearch and OTA owned by Trip.com Group, aggregating airline fares globally. The most direct comparator to Opodo's metasearch and flight aggregation core, with overlapping European consumer base.
• Kayak: Travel metasearch engine owned by Booking Holdings that compares flights, hotels, and cars across suppliers. Directly comparable to Opodo's price comparison and aggregation positioning across travel verticals.

Broad incumbents

• Google Flights: Google's native flight search and price comparison tool embedded in Search results. A broad incumbent that competes with Opodo on flight discovery and increasingly surfaces direct booking options, threatening OTA disintermediation.
• Trip.com: Global OTA group operating Trip.com, Ctrip, Skyscanner, and other brands. A broader incumbent with overlapping OTA and metasearch capabilities and significantly larger scale across Asian and global markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/opodo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opodo