Marco Vasco

What Marco Vasco does

Marco Vasco (previously Planetveo) is a French private online travel agency founded in 2007 and headquartered in Paris, specializing in tailor-made holidays and tours for the French-speaking market. The company co-creates custom itineraries through approximately 150 in-house destination specialists who advise customers by phone, online, or in-person at four French offices (Paris, Lyon, Marseille, Rennes), with 24/7 local assistance during travel and unlimited free itinerary modifications. The product surface spans core Voyage Sur-Mesure plus modular lines including Circuits Regroupés (group tours), Voyages de Noces (honeymoons), Croisières, Voyages Responsables (sustainable travel), Voyages d'Aventure, Voyages Tour du Monde, Autotours, a wedding/travel gift registry (Liste de Mariage), and concierge services, covering 90+ destination countries across Africa, the Indian Ocean, the Americas, Asia, the Middle East, Europe, and Oceania. Pricing per person for two travelers ranges from roughly €1,500 for shorter regional trips to €9,250+ for flagship round-the-world and volcano tours, with revenue generated primarily through package markup on supplier costs and concierge/consultation margin. The technology stack is a standard e-commerce website with mobile access and CRM-backed phone sales — no proprietary AI, API, or platform technology is disclosed. The company has raised approximately €15M+ across rounds in 2011 (Alven) and 2013 (Gimv, IRIS), with no subsequent institutional funding disclosed.

Name

Marco Vasco

Legal name

Marco Vasco

Website

https://marcovasco.fr

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Marco Vasco is a French private online travel agency that designs tailor-made holidays for French-speaking individual travelers through 150 expert destination specialists, supported by four physical offices and a global digital platform.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (56151), Tour Operators (56152), Travel Arrangement and Reservation Services (5615)

akta.pro primary industry

Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)

akta.pro secondary industries

Group & Small-Group Custom Itinerary Planning (THAKAOAF), Group, Family & Multi-Generational Travel Planning (HSACAKAK), Multi-Country/Regional Circuit Tour Operators (THAKADAK), Cruise & Land Tour (Cruisetour) Package Operators (THAKADAO)

Keywords

• Tailor-made travel
• Custom travel packages
• Honeymoon packages
• Safari tours
• Bespoke holiday agency

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Custom Package Holidays: Marco Vasco creates and sells custom tailor-made travel packages to individual travelers. Pricing varies by destination, duration, accommodation level, and activities included. Revenue generated through package pricing minus supplier costs.
2. Expert Consultation Services: Personalized travel advisory services with expert destination specialists who co-create itineraries with customers. Includes 24/7 local assistance during travel.
3. Destination Experiences: Sale of curated experiences including safaris, adventure tours, honeymoon packages, family vacations, and group circuits to various global destinations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Marco Vasco designs and sells tailor-made (sur-mesure) travel packages to individual French-speaking clients, built collaboratively with 150 in-house destination specialists. Each itinerary combines flights, accommodation, transfers, activities, and 24/7 local assistance, with unlimited free modifications before departure. The company also resells packaged alternatives such as group circuits, honeymoons, cruises, adventure tours, round-the-world trips, self-drive tours, and responsible-tourism packages, supported by physical offices and a concierge service.

Product overview

Marco Vasco is a custom travel agency operating as a single unified service platform rather than a modular product suite. The core offering is the Voyage Sur-Mesure (custom travel) service where expert destination specialists co-create personalized travel itineraries with clients. The company also offers supplementary modules including group tours (Circuits Regroupés), honeymoon packages (Voyages de Noces), cruise vacations (Croisières), sustainable travel (Voyages Responsables), adventure travel (Voyages d'Aventure), round-the-world trips (Voyages Tour du Monde), self-drive tours (Autotours), wedding/travel gift registries (Liste de Mariage/Liste de Voyage), and concierge services. The service integrates destination-specific expertise across Africa, Americas, Asia, Europe, and Oceania regions with 24/7 local assistance and flexible modification policies.

Differentiator

Problem solved

Functional benefit

Products and services

• Voyage Sur-Mesure (Tailor-Made Travel) Custom-designed international trips co-created with a destination specialist, including flights, accommodation, transfers, activities, and 24/7 local assistance. Targeted at French-speaking individual travelers and families seeking personalized, non-mass-market holidays.
• Circuits Regroupés (Group Tours) Pre-planned escorted group tours with shared itineraries and group pricing, for travelers who prefer social, scheduled travel experiences.
• Voyages de Noces (Honeymoon Packages) Curated honeymoon trips featuring romantic destinations, luxury accommodations, and personalized touches for newlyweds or anniversary celebrants.
• Croisières (Cruise Vacations) Cruise vacation packages across various destinations and cruise lines, sold as curated bundled options.
• Voyages Responsables (Responsible Travel) Travel packages focused on respecting local cultures and environments, supporting sustainable and responsible tourism practices.
• Voyages d'Aventure (Adventure Travel) Adventure travel packages including trekking, safari, diving, 4x4 expeditions, and other active outdoor experiences.
• Voyages Tour du Monde (Round-the-World Trips) Extended round-the-world travel packages combining multiple continents into a single long-haul itinerary.
• Autotours (Self-Drive Tours) Self-drive travel packages with pre-arranged accommodations and vehicle rentals enabling independent exploration of a destination.
• Liste de Mariage / Liste de Voyage (Wedding & Travel Gift Registry) Gift registry service for weddings and honeymoons, allowing friends and family to contribute funds toward a couple's travel experience.
• Services de Conciergerie (Concierge Services) Personalized concierge service available to clients during and after travel for reservations, activities, and special requests.

Quantifiable outcome

• 5/5 average rating on Avis Vérifiés from 1,660 verified reviews
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Backroads: US-based active and adventure travel company offering guided trips; comparable in the adventure/custom-travel category but serves primarily North American travelers rather than the French-speaking market.

Broad incumbents

• Club Med: French-founded global all-inclusive resort operator; competes for the same affluent French family and couple traveler, though with standardized resort product rather than bespoke itineraries.
• TUI: Global tourism conglomerate operating hotels, cruise lines, and tour operators; offers custom and packaged tours that overlap with Marco Vasco but at vastly larger scale and broader portfolio.
• Kuoni (DER Touristik): Long-established European tour operator specializing in premium, long-haul tailor-made travel; comparable in product scope (multi-country, high-end) and supplier relationships, though at much larger scale.

Direct peers

• Voyage Privé: French flash-sale private travel club offering premium stays and tours to members; overlapping French customer base and luxury positioning, with a more transaction-driven sales motion.
• Voyageurs du Monde: Paris-based custom and bespoke travel agency targeting French-speaking travelers with high-touch advisor-led itineraries, very similar in product positioning and customer base to Marco Vasco.
• Evaneos: French-founded online marketplace for tailor-made trips connecting travelers with local destination agents; directly competes with Marco Vasco in custom itineraries, though with a more digital, marketplace-driven model.
• Directours: French tour operator offering custom and group travel to long-haul destinations, comparable in product mix and customer segment to Marco Vasco.
• Terres d'Aventure: French tour operator specializing in adventure, trekking, and discovery trips; now part of Voyageurs du Monde, competing for the same custom-adventure French-speaking traveler as Marco Vasco.
• Amplitudes: French high-end travel agency offering bespoke luxury trips to global destinations, with physical offices in France and a similar premium, advisor-led value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/marcovasco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marco Vasco