What LVLY does

LVLY Pty Ltd is an Australian privately-held online florist and gift delivery brand operating exclusively through its Shopify-hosted e-commerce storefront (lvly.com.au). The company sells fresh-cut flowers, native Australian blooms, indoor plants, and a broad catalogue of add-on gift modules — including champagne and prosecco pairings, artisan dessert boxes, explosion boxes (multi-cube packaging with eco-confetti), spa vouchers, and personalised keepsakes — across more than 150 stock-keeping units at price points ranging from approximately $35 to $275 AUD. Its primary product differentiator is a proprietary reusable glass "Flower Jar" vessel combined with a custom foam-and-compostable-bag hydrating packaging system that keeps flowers fresh for up to five days in transit, eliminating the need for a separate vase at the recipient.

LVLY's business model is one-time transactional D2C e-commerce with no disclosed subscription. The company operates its own warehouse and florist production hubs in five Australian cities — Sydney, Melbourne (Moorabbin), Brisbane, Adelaide, and Perth — and runs an in-house delivery fleet in metro areas operating from 9AM to 9PM seven days a week with a 4PM cut-off for same-day delivery. National next-day delivery to more than 9,500 suburbs is fulfilled via third-party courier partners. The secondary corporate gifting service offers bespoke bulk orders and recurring programs to B2B clients via direct inquiry. Revenue is generated entirely from these direct online sales and corporate bulk contracts, with marketing driven through organic social (Instagram, TikTok, Facebook, LinkedIn), SEO targeting occasion-based queries, an email/CRM VIP program, content marketing, and earned lifestyle media coverage in Harper's Bazaar, Concrete Playground, and The Urban List.

The company is independently owned and operated with no disclosed external funding, no parent company, and limited management-team transparency. Beyond Australia, LVLY has established regional market entities in Hong Kong and Singapore, signalling a controlled international expansion. Sourcing is anchored by a 'Paddock To Posy Promise' committing to Australian-grown seasonal flowers, a positioning play against the 60% of cut flowers in Australia that are imported. The firm holds Liquor License No. 36148709 to support bundled alcohol sales and operates with no physical retail footprint and no franchise or wholesale channel.

Name

LVLY

Legal name

LVLY Pty Ltd

Website

https://lvly.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

LVLY is an Australian privately-held online florist and gift delivery brand that sells fresh flowers, plants, and curated gift bundles (champagne, dessert boxes, explosion boxes, spa vouchers) through its Shopify D2C storefront, with same-day delivery across five major Australian metros and next-day delivery to over 9,500 suburbs, plus a secondary corporate gifting service.

Ownership category

akta.pro rank

Product category

Online Florist & Gift Delivery

NAICS

Florists (45931)

akta.pro primary industry

Same-Day Gift Delivery & Courier Fulfillment (HSACANAI)

Keywords

• Online flower delivery
• Same day florist
• Gift hampers
• Corporate gifting
• Floral arrangements

Headquarters

HQ city

Prahran

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-Commerce Product Sales: LVLY generates revenue through direct online sales of flowers, plants, gift hampers, and add-on products. Customers purchase individual units or bundles at fixed price points via the website. Revenue is one-time transactional, with no subscription model. The company also offers a Gift Builder tool enabling customers to customize multi-product bundles, upselling add-ons (champagne, chocolates, candles, pamper items).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

LVLY is an Australian online florist and gift delivery platform that sells fresh flower arrangements (signature Flower Jars, native posies, premium bouquets, roses), potted plants, and curated multi-product gift bundles combining flowers with champagne, chocolates, pamper goods, and artisanal treats. The company offers same-day delivery to over 2,000 suburbs across Sydney, Melbourne, Brisbane, Adelaide, and Perth (with 4PM cut-off) and next-day national delivery to over 9,500 suburbs, supported by a multi-city warehouse network and proprietary hydrating packaging that keeps flowers fresh in transit.

Product overview

LVLY is an Australian online florist and gift delivery platform offering same-day and next-day flower and gift delivery across Australia. The core product portfolio centers on fresh flower arrangements (flower jars, native posies, bouquets, roses) and plants (orchids, indoor plants), complemented by add-on gift modules including explosion boxes, dessert boxes, champagne bundles, and pamper products. The platform also features a custom Build Your Own Bundle tool for personalized gifting combinations. Key products include: signature Flower Jars (reusable containers with fresh seasonal or native flowers), Native Posy arrangements featuring Australian native blooms, the Unreal Flowers artificial flower sub-brand, premium bouquets and rose arrangements, plant gifts in decorative pots, and various themed explosion boxes with eco-confetti. The offering spans occasions including birthdays, anniversaries, weddings, sympathy, wellness, and corporate gifting. LVLY operates through local florists in Sydney, Melbourne, Brisbane, Adelaide, and Perth, with delivery coverage to over 9,500 suburbs nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Flower Jars
• Native Posy & Native Flower Arrangements
• Rose Arrangements
• Premium Bouquets
• Plant Gifts
• LVLY Unreal Flowers (Artificial)
• Explosion Boxes
• Champagne & Flowers Bundles
• Dessert & Sweet Treat Gift Boxes
• Sympathy & Condolence Flowers
• Personalised Gifts
• Build Your Own Bundle (Gift Builder)
• Corporate Gifting Service

Quantifiable outcome

• Delivery to over 9,500 suburbs nationwide, with same-day delivery to over 2,000 suburbs across Sydney, Melbourne, Brisbane, Adelaide, and Perth 7 days a week.
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Zonzo Estate / Zonzo Valley EstatecoreOthersZonzo Estate supplies LVLY with alcoholic beverages — prosecco, wines, and gin — for inclusion in gift bundles. The partnership is prominently featured across multiple product categories (champagne + flowers, Cheers Darling bundles, personalised prosecco + flowers). LVLY pairs Zonzo Estate products with flowers and gifts in curated gift hampers. Multiple mentions across occasion and product pages confirm this as a recurring supplier relationship integrated into LVLY's core product catalogue.
• Sweet Darl'nminorOthersSweet Darl'n supplies artisan sweet treats (lollies, chocolate-covered items) featured in LVLY's dessert boxes, explosion boxes, and foodie gift hampers. Referenced as one of the 'best of the best Australian small business' partners.
• VushminorOthersVush supplies vibrators and intimate wellness products that LVLY pairs with flowers and gift bundles as add-on options. Referenced in wellness and pamper gift contexts.
• TasteologyminorOthersTasteology supplies gourmet food products featured in LVLY's foodie gift hampers. Referenced as an artisanal Australian small business partner in LVLY's curated gift range.
• Endota SpaminorOthersEndota Spa provides voucher-based spa experiences that LVLY bundles with flowers and gifts (e.g., 'Endota Spa Voucher + Flowers'). Referenced as a pamper/wellness gift add-on across wellness and birthday occasion pages.
• SkwoshminorOthersSkwosh supplies novelty socks featured in LVLY's explosion boxes and gift hampers as a non-edible gifting option.
• Koch & Co.minorOthersKoch & Co. supplies ceramic vases (pastel pink and moss green, measuring 9.5 x 17cm) that LVLY pairs with flower vase arrangements. The vase is hand cast and included as part of the 'Flowers + Vase' product line.
• Australian Small Business Partners (general)coreOthersLVLY consistently markets itself as curating products from Australia's best small businesses. The company sources artisan treats, alcoholic beverages, pamper goods, foodie items, and novelty gifts from multiple unnamed small Australian businesses. This is central to LVLY's brand identity and value proposition, though no specific additional partner names were extracted beyond those already listed.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Interflora Australia: Australia's largest florist network offering same-day and next-day flower delivery across major cities and regional areas. Directly comparable as a national D2C flower delivery operator with overlapping metro coverage (Sydney, Melbourne, Brisbane, Adelaide, Perth) and similar occasion-based product positioning to LVLY.
• Roses Only: Australian premium online florist specialising in rose arrangements and luxury flower gifts with same-day delivery in major metros. Comparable as a premium-positioned Australian D2C flower brand competing directly with LVLY in the rose and luxury bouquet categories.
• Floraly: Australian online florist offering same-day and next-day flower delivery with a focus on Australian-grown native flowers. Comparable to LVLY on D2C model, Australian-grown sourcing narrative, and same-day metro coverage — a direct competitive alternative.
• Daily Blooms: Australian online florist specialising in fresh seasonal flowers with same-day delivery to major Australian metros. Directly comparable as a same-day-focused D2C florist competing for the same occasion-gifting occasions across overlapping metropolitan delivery zones.
• Hampers.com.au: Australian online retailer of gift hampers, flowers, and curated gifts with national delivery. Comparable to LVLY across the gift-bundle and corporate-gifting categories, particularly in champagne, sweet treat, and pamper add-on bundles.

Broad incumbents

• 1-800-Flowers: Large US-based gift and flower delivery retailer operating a national florist network plus gourmet food, gift baskets, and plants. Comparable to LVLY as a broad incumbent in the D2C gift delivery category, though operating at significantly larger scale and geographically US-focused.
• Edible Arrangements: Global franchise-based gift delivery brand specialising in fruit arrangements and edible gifts with same-day delivery. Comparable to LVLY as an established gift delivery incumbent with overlapping occasions (birthday, sympathy, congratulations) and same-day metro delivery model.
• FTD (Florists' Transworld Delivery): Long-standing US-based florist network offering same-day flower delivery across North America through partner florists. Comparable to LVLY on national florist-network delivery model, occasion-based positioning, and multi-city same-day coverage.

Regional players

• The Daily Blooms (Sydney) / Bloom Box Co. Australian boutique florists operating online-only or hybrid retail/digital models in specific cities. Comparable to LVLY on D2C florist model in Australia, though with more localised delivery coverage and smaller SKU ranges than LVLY's national footprint.

Emerging players

• BloomNation: US-based online marketplace connecting customers with local florists for same-day delivery. Comparable to LVLY on the online-to-local-florist delivery model and occasion-gifting focus, though operating a marketplace model rather than LVLY's owned-warehouse model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hellolvly
• LinkedInlinkedin.com/company/lvly
• Instagraminstagram.com/hello_lvly
• TikToktiktok.com/@hello_lvly
• Xx.com/hello_lvly

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LVLY