Vivvix

What Vivvix does

Vivvix, operating through its MediaRadar brand, is a New York–headquartered advertising intelligence platform that provides competitive, creative, commercial, and market intelligence across digital and traditional media channels including streaming TV, social media, mobile apps, and traditional advertising. The platform is built on what the company describes as one of the largest advertising data assets in North America, covering 5 million brands, $280 billion in monitored media spend, more than 35 million creative assets, and 30-plus media channels. Its product suite comprises five core intelligence modules — Competitive Intelligence, Commercial Intelligence, Creative Intelligence, Market Intelligence, and Political Ad Intelligence — delivered alongside a series of research publications including the MediaWatch Streaming TV Report, the Investment Blueprint 2025, and the Future Titans vertical series covering retail and pharma. The firm was incorporated as Vivvix in 2023 while MediaRadar has an extended operating history under that name, and the two appear to function as a parent/operating-company pair, though no formal parent/subsidiary structure is documented in the available data.

The company serves four primary enterprise segments: brands (to develop ad strategies and improve ROAS), agencies (to power media planning and optimization), publishers and platforms (to win sales and prospecting deals), and consultancies and partners (to access premium data and insights). Go-to-market is sales-led and consultative, anchored on direct enterprise engagement with quote-based pricing and dedicated regional coverage including a wholly-owned MediaRadar Canada subsidiary. The revenue model is subscription-based recurring SaaS, with no public pricing disclosure. The employee base is 501–1,000, and the firm maintains an active content and thought-leadership program through 2026, including blogs, webinars, and industry event participation such as POSSIBLE 2026.

Operationally, the company is privately held with no venture funding rounds disclosed in the available data, and no parent company, acquisitions, or leadership changes are documented, suggesting an established, self-funded profile. Customer concentration appears low based on the breadth of named enterprise logos spanning media, retail, consumer goods, pharma, technology, and entertainment verticals, though revenue mix and contract-level data are not disclosed. Industry-association memberships across IAB, 4As, OAAA, DCN, SIIA, DAA, NAI, DMA, NEMA, and CRMA indicate a deliberate ecosystem-buildout posture with the broader advertising-industry buyer base and standards bodies.

Name

Vivvix

Legal name

MediaRadar

Website

https://vivvix.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Vivvix, operating as MediaRadar, is a New York-based advertising intelligence SaaS platform that provides brands, agencies, publishers, and platforms with competitive, creative, and commercial ad insights across 30-plus media channels, covering 5 million brands and $280 billion in monitored media spend.

Ownership category

akta.pro rank

Product category

Advertising Intelligence Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Video Streaming Platforms (SVOD/AVOD/TVOD) (BPAMAJAA)

Keywords

• Advertising intelligence
• Competitive intelligence
• Media monitoring
• Marketing analytics
• Campaign tracking

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription-based Platform Access: MediaRadar provides subscription-based access to its marketing intelligence platform, empowering mission-critical marketing and sales decisions. The platform serves brands, agencies, publishers, platforms, and consultancies with always-on insights.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Vivvix operates MediaRadar, a subscription-based advertising intelligence platform that provides always-on competitive, commercial, creative, and market intelligence across 30+ media channels including streaming TV, social media, and traditional media. The platform monitors ad spend, creative, and campaigns for 5 million brands representing $280 billion in media spend, serving brands, agencies, publishers, platforms, and consultancies.

Product overview

MediaRadar is an advertising intelligence platform that provides always-on insights to brands, agencies, publishers and platforms. The platform operates as a unified solution with multiple intelligence modules including Competitive Intelligence, Commercial Intelligence, Creative Intelligence, Market Intelligence, and Political Ad Intelligence. The platform is built on coverage of 5 million brands, $280 billion in media spend, 35 million+ creative assets, and 30+ media channels. Additional offerings include research reports such as the MediaWatch Streaming TV Report, Investment Blueprint 2025, and Future Titans series covering retail and pharma sectors.

Differentiator

Problem solved

Functional benefit

Brands

• MediaWatch: Research report series covering media investment trends and advertising intelligence

Products and services

• Competitive Intelligence

Quantifiable outcome

• Enables brands to outflank rivals with actionable ad intel and drive clear ROAS
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered flagship and core.

• InstacartflagshipStrategic or Co-development PartnerInstacart uses MediaRadar's off-platform solutions to scale national accounts across streaming TV, social media, and other channels. This is highlighted as a success story demonstrating how brands can leverage MediaRadar for partnership expansion.
• IABcoreStrategic or Co-development PartnerIAB (Interactive Advertising Bureau) partnership - MediaRadar is a member of IAB and participates in industry standards development for digital advertising.
• 4AscoreStrategic or Co-development PartnerAmerican Association of Advertising Agencies partnership - MediaRadar maintains membership and participates in industry initiatives through 4As.
• OAAAcoreStrategic or Co-development PartnerOutdoor Advertising Association of America partnership - Industry association membership for outdoor/media advertising intelligence.
• DCNcoreStrategic or Co-development PartnerDigital Content Next partnership - Industry association for trusted digital content brands.
• SIIAcoreStrategic or Co-development PartnerSoftware & Information Industry Association partnership - Represents software and information companies.
• CRMAcoreStrategic or Co-development PartnerCertified Risk Management Alliance partnership - Industry certification and risk management association.
• DAAcoreStrategic or Co-development PartnerDigital Advertising Alliance partnership - Self-regulatory program for online advertising.
• NAIcoreStrategic or Co-development PartnerNetwork Advertising Initiative partnership - Industry self-regulatory body for online advertising.
• DMAcoreStrategic or Co-development PartnerData & Marketing Association partnership - Global trade association for data-driven marketing.
• NEMAcoreStrategic or Co-development PartnerNational Entertainment Marketplace Association partnership - Industry association for entertainment marketplace.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pathmatics (by Similarweb): Direct competitor in cross-channel competitive advertising intelligence. Pathmatics was acquired by Similarweb and offers the same brand/creative/spend monitoring use cases Vivvix targets with brands and agencies.
• iSpot.tv: Closest direct peer in CTV and TV advertising measurement. iSpot monitors TV creative, spend, and outcomes — overlapping Vivvix's CTV intelligence modules and the recently launched 2026 CTV Universe expansion.
• Sensor Tower: Direct peer in digital advertising intelligence, particularly mobile and app ad monitoring. Sensor Tower provides creative monitoring, ad spend estimates, and competitive insights across the same brand-side buyer personas.
• SEMrush: Direct peer in digital marketing and advertising intelligence for brands and agencies. SEMrush's advertising research toolkit overlaps with Vivvix's Competitive and Creative Intelligence modules and is sold to a similar mid-market buyer.
• Standard Media Index: Direct peer focused on actual ad-spend intelligence across media. SMI's product addresses the same Commercial Intelligence use cases Vivvix sells to publishers and platforms.

Broad incumbents

• Nielsen: Broad incumbent in media and advertising measurement. Nielsen's advertising effectiveness and competitive intelligence offerings overlap with Vivvix but are sold as part of a much wider portfolio across TV ratings, audience measurement, and marketing analytics.
• Kantar: Broad incumbent in advertising intelligence and market research. Kantar's AdReaction and media monitoring tools overlap with Vivvix's competitive and creative intelligence modules, typically sold alongside broader brand and consumer research.

Emerging players

• Samba TV: Emerging player in TV and CTV ad measurement using ACR data. Samba TV competes in the same CTV intelligence adjacency that Vivvix is expanding into with its June 2026 product launch.
• Moat by Oracle: Adjacent emerging player in ad verification and viewability. Moat's creative and campaign analytics overlap with parts of Vivvix's Creative Intelligence module, particularly for brand and agency buyers measuring exposure.

Others

• DoubleVerify: Adjacent player in ad verification, fraud detection, and performance analytics. DoubleVerify is not a direct competitor to Vivvix's intelligence modules but serves many of the same brand and agency buyers with complementary measurement data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vivvix

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivvix