Truckworx

What Truckworx does

Truckworx is a family-owned, full-service commercial truck dealership group headquartered in Birmingham, Alabama, founded in 1978. The company sells new and used heavy-duty and medium-duty commercial trucks, primarily as the exclusive Kenworth dealer for the state of Alabama, with additional franchises for Hino and Isuzu. It operates 16 physical locations across Alabama, Mississippi, and the Florida Panhandle, including two dedicated TRP Parts aftermarket stores and a body shop in Graysville, AL with three state-of-the-art paint booths.

Truckworx's service offering spans the full commercial vehicle lifecycle: vehicle sales, parts (genuine OEM and aftermarket), preventive maintenance and repair, collision and body work, full-service leasing through the PacLease franchise, and short-term commercial truck rentals. Digital tools include the 24/7 Online Parts Counter (OPC) integrated with Fleet E-CAT for serial-number-based parts lookup, and the PacTrac telematics platform integrated with leasing for real-time diagnostics, route planning, and driver performance tracking. The company also retails YETI and Turtlebox products as adjacent merchandising.

The business model combines transactional revenue (new and used truck sales, parts, body shop, service) with recurring revenue (full-service leasing, parts subscriptions via the Kenworth Privileges loyalty program). Go-to-market is direct field sales at each physical location, supported by a website with inventory listings, video campaigns, customer testimonials, and email marketing. The primary customer segments are commercial fleet operators, construction companies, government entities, and small-to-medium businesses. Revenue is not publicly disclosed and the company has no institutional investment or parent company, remaining under family ownership since founding.

Name

Truckworx

Legal name

Truckworx

Website

https://truckworx.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

Truckworx is a family-owned full-service commercial truck dealership group founded in 1978, operating 16 locations across Alabama, Mississippi, and the Florida Panhandle as the exclusive Kenworth dealer for Alabama, serving commercial fleet operators with sales, parts, service, leasing, and body shop solutions.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Automotive Equipment Rental and Leasing (5321), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Heavy-Duty Commercial Truck Leasing & Rental (Class 7–8 Tractors & Straight Trucks) (TLABABAC)

akta.pro secondary industries

Heavy-Duty Truck & Tractor Rentals (THADAJAC), Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ), Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI)

Keywords

• Commercial truck dealership
• Heavy duty truck sales
• Truck leasing rental
• Commercial fleet services
• Truck parts service

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. New Truck Sales: Sales of new heavy-duty and medium-duty commercial trucks including Kenworth, Peterbilt, Hino, and Isuzu products.
2. Used Truck Sales: Sales of pre-owned commercial trucks and equipment.
3. Parts Sales: Genuine OEM and aftermarket parts for all makes and models, including same-day delivery options.
4. Service & Repair: Full-service maintenance and repair including preventive maintenance, engine repair, transmission service, and warranty repairs.
5. Truck Leasing: Full-service commercial truck and fleet leasing through PacLease franchise, providing fixed monthly payments with maintenance included.
6. Truck Rental: Short-term commercial truck rentals including day cabs, sleepers, dump trucks, box trucks, and refrigerated trucks.
7. Body Shop Services: Collision repair, refurbishing, painting, frame repair, and cosmetic upgrades at Graysville location.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Truckworx is a family-owned, full-service commercial truck dealership selling new and used heavy-duty and medium-duty vehicles (Kenworth, Hino, Isuzu, Peterbilt) and providing genuine OEM and aftermarket parts, full-service maintenance and repair, collision/body shop services, commercial truck leasing through PacLease, and short-term truck rentals. Operating 15+ locations across Alabama, Mississippi, and the Florida Panhandle since 1978, the company also offers a 24/7 Online Parts Counter integrated with Fleet E-CAT and PacTrac telematics-based fleet management.

Product overview

Truckworx is a family-owned full-service commercial vehicle dealership operating across Alabama, Mississippi, and the Florida Panhandle since 1978. The company offers a unified portfolio combining commercial truck sales (new and used heavy-duty and medium-duty vehicles), an extensive parts operation with 24/7 Online Parts Counter (OPC) capability, full-service repair facilities, collision/body shop services, and commercial truck leasing and rental through PacLease. The core product lines include Kenworth (exclusive Alabama dealer), Isuzu, and Hino trucks, supported by TRP aftermarket parts. Digital services include the Online Parts Counter with Fleet E-CAT integration for serial number-based parts lookup and PacTrac Fleet Management telematics. Truckworx Body Shop provides collision repair with three paint booths. Financing and credit services are available through the company's finance team.

Differentiator

Problem solved

Functional benefit

Brands

• Truckworx Fleet Solutions: Fleet management and solutions services offered by Truckworx.
• Truckworx Body Shop
• Online Parts Counter (OPC)
• Kenworth Privileges

Products and services

• New Commercial Truck Sales Sale of new heavy-duty and medium-duty commercial trucks, including sleepers, daycabs, and vocational trucks from Kenworth, Hino, and Isuzu for commercial fleet operators and owner-operators.
• Used Commercial Truck Sales Sale of pre-owned heavy-duty and medium-duty commercial trucks and equipment for commercial buyers.
• Truck Parts Sales Sale of genuine OEM and aftermarket parts for all makes and models of heavy-duty and medium-duty commercial trucks, trailers, and buses, with same-day delivery available.
• Truck Service & Repair Full-service maintenance and repair for commercial trucks, including preventive maintenance, engine repair, transmission service, and warranty repairs for Cummins, CAT, Paccar MX, Dana, Eaton, Allison, and Kenworth.
• Online Parts Counter (OPC) 24/7 online platform allowing customers to look up parts by serial number, check dealer stock and pricing, and request delivery of OEM or aftermarket parts in real time, integrated with Fleet E-CAT.
• PacTrac Fleet Management Next-generation telematics system providing real-time diagnostic data, route planning, fuel efficiency monitoring, and driver performance tracking for commercial fleet management.
• Truckworx Body Shop Collision repair, refinishing, frame repair, cab repair, aluminum box repair, fiberglass repair, fabrication, and cosmetic upgrades for commercial trucks, with three state-of-the-art paint booths.
• Full-Service Truck & Fleet Leasing Custom commercial truck and fleet leasing through the PacLease franchise covering day cab/sleeper, box truck, and vocational truck leasing with fixed monthly payments, vehicle specification, maintenance, and operational management.
• Commercial Truck Rental Short-term and long-term rental of commercial trucks including day cabs, sleepers, dump trucks, box trucks, roll-offs, and refrigerated trucks in 16-foot and 26-foot configurations, available through PacLease.
• TRP Parts Retail Retail of TRP aftermarket parts brand offering dependable, affordable commercial truck, trailer, and bus parts through dedicated TRP Parts locations in Opelika/Auburn and Guntersville, Alabama.

Quantifiable outcome

• Kenworth Privileges program can save customers up to $1,600 per year on parts and service

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• PacLeasecoreChannel Partner/ Reseller/ DistributorTruckworx operates as a PacLease franchise providing full-service commercial truck and fleet leasing. PacLease offers fixed monthly payments, maintenance included, and has locations throughout the US, Canada, Mexico, and Europe. Truckworx provides day cab/sleeper leasing, box truck leasing, vocational truck leasing, and short-term rentals through this partnership.
• KenworthcoreOEM/ Whitelabel/ Licensing PartnerExclusive Kenworth dealer for the state of Alabama. Offers full lineup of Kenworth trucks including T680, W990, W900, T880, T800, T480, T380, T280, K370, K270, and C500 models.
• HinocoreOEM/ Whitelabel/ Licensing PartnerAuthorized Hino dealer offering XL8 and XL7 truck models.
• IsuzucoreOEM/ Whitelabel/ Licensing PartnerAuthorized Isuzu dealer offering NPR Gas, NPR-HD, NPR-XD, NQR, NRR, and FTR models.
• PacTraccoreTechnology or IntegrationNext-generation telematics system integrated with leasing services. PacTrac provides fleet management capabilities including messaging, onboard event recorder, real-time diagnostic data, route planning, fuel efficiency monitoring, and driver performance tracking.
• TRP PartscoreOEM/ Whitelabel/ Licensing PartnerAuthorized TRP Parts provider at Guntersville and Opelika/Auburn locations. TRP is an aftermarket parts brand offering affordable alternatives to OEM parts for heavy and medium duty trucks, trailers, and buses.
• YETIminorOEM/ Whitelabel/ Licensing PartnerYETI products offered as additional products at Truckworx locations.
• TurtleboxminorOEM/ Whitelabel/ Licensing PartnerTruckworx is an official Turtlebox dealer offering their products.

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Rush Enterprises: The largest network of commercial truck dealerships in North America, operating Rush Truck Centers across the U.S. with Peterbilt, International, Ford, and Hino franchises plus parts, service, and body shop. Highly comparable as a multi-brand, multi-location commercial truck dealer with integrated leasing and telematics offerings.
• MHC Kenworth: One of the largest Kenworth dealer groups in the U.S., operating dozens of locations across multiple states with new/used truck sales, parts, service, leasing, and body shop capabilities. The closest direct peer given Truckworx's exclusive Kenworth franchise in Alabama.
• Premier Truck Group: Large multi-location commercial truck dealer group operating Freightliner and Western Star franchises across multiple states with full parts, service, leasing, and rental offerings. Comparable in business model and multi-state footprint.
• Velocity Vehicle Group: Daimler Truck dealer group operating multiple commercial truck brands across the western and southern U.S., with parts, service, leasing, and body shop capabilities. Comparable as a multi-location commercial truck dealer with full-service offerings.
• TEC Equipment: Large Kenworth and Volvo dealer group operating across the western U.S. with full new/used truck sales, parts, service, leasing, and body shop operations. Directly comparable as a major Kenworth dealer with multi-location integrated offerings.
• Worldwide Truck Group: International, IC Bus, and Ford commercial truck dealer group operating across Texas and the southern U.S., offering sales, parts, service, leasing, and body shop. Comparable as a regional multi-location commercial truck dealer with full-service capabilities.
• Empire Truck Sales: Volvo, Mack, and Hino commercial truck dealer group operating across Louisiana, Texas, and Mississippi with full parts, service, and leasing operations. Highly comparable as a Southeast-focused multi-location commercial truck dealer.
• Gabrielli Kenworth: Family-owned Kenworth dealer group operating across the Northeast U.S. with full sales, parts, service, leasing, and body shop offerings. Comparable in family ownership structure, exclusive Kenworth franchise model, and integrated service operations.
• McMahon Truck Centers: Kenworth and Peterbilt dealer group operating across multiple U.S. states with new/used truck sales, parts, service, leasing, and body shop. Comparable multi-brand Kenworth-focused dealership group with full-service capabilities.

Regional players

• CIT Trucks: Family-owned commercial truck dealership group operating across the upper Midwest with Volvo, Mack, and Hino franchises plus parts, service, and leasing. Comparable as a multi-generational family-owned dealership group with similar scale and full-service offerings, though serving a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TruckworxKW
• Facebookfacebook.com/TruckworxKW
• LinkedInlinkedin.com/company/truckworx

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truckworx