WIAA

What WIAA does

WIAA (Western Insurance Agents Association) is a private, non-profit trade association founded in 1947 and headquartered at 11190 Sun Center Drive, Suite 100, Rancho Cordova, California (CA License #0647298). It serves independent insurance agencies and licensed producers primarily across nine western U.S. states — California, Nevada, Arizona, New Mexico, Colorado, Idaho, Oregon, Washington, and Texas — by delivering market access, regulatory advocacy, professional development, and specialty insurance coverage.

The organization operates as a four-entity structure: the core trade association (WIAA), the general agency arm (Agents Resources, Inc., d.b.a. WIAA Insurance Services), the WIAA Education & Research Foundation (a 501(c)(3) nonprofit established in November 2007), and Management Resource Holding Company. Its commercial technology stack comprises Acord forms for submissions, the CSR24 member portal, and Vertafore TurboRater / PL Rating integration for personal-lines quoting — together forming a digital backbone for subproducer contracting, market access, and CE delivery through partners such as WebCE, ITC/Zywave, Burns & Wilcox, MarketScout, and Live Oak Bank.

Revenue is generated through three channels: (1) annual membership dues scaled to agency property-and-casualty income (commonly under $10 per week for CA/NV agencies), (2) commissions on personal and commercial P&C placements through WIAA Insurance Services' 60+ carrier appointments (The Hartford, Nationwide, Travelers, Kemper, Liberty Mutual, AmTrust, ICW, Employers, BHHC), and (3) commission and fee income from E&O placements across 20+ A-rated markets plus ancillary Cyber/Data, EPLI, D&O, and Fiduciary coverage. WIAA sells on a community-led, membership-driven motion with no production quotas and no non-compete clauses, and references a 24-hour personal-lines / 48-hour commercial-lines service standard.

Name

WIAA

Legal name

Western Insurance Agents Association

Website

https://wiaagroup.org

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Western Insurance Agents Association (WIAA) is a private non-profit trade association serving independent insurance agencies across nine western U.S. states with market access, E&O coverage, regulatory advocacy, and continuing education since 1947.

Ownership category

akta.pro rank

Headquarters

HQ city

Rancho Cordova

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: WIAA generates revenue through annual membership dues from independent insurance agencies in California and Nevada. Dues are based on agency property and casualty income, with common dues amount under $10 per week for California/Nevada agencies. Arizona and New Mexico agencies have separate dues structures.
2. E&O Insurance Distribution: WIAA Insurance Services acts as a wholesale/general agency, providing independent agents access to Errors & Omissions coverage through carrier partnerships. The organization earns commissions on E&O policies placed through its network of carriers.
3. Insurance Products Wholesaling: WIAA Insurance Services provides access to property and casualty insurance carriers for member agents. Members can write personal and commercial lines through WIAA's carrier appointments, generating commission revenue for the organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

WIAA is a non-profit trade association serving independent insurance agents across the western United States through three integrated entities: (1) the parent trade association providing advocacy, networking, and professional development; (2) WIAA Insurance Services, a general agency granting member agents appointed access to more than 60 personal- and commercial-line carriers and workers' compensation providers; and (3) the WIAA Education & Research Foundation, a 501(c)(3) nonprofit delivering continuing education and industry research. Members join annually to access carrier markets without production quotas, while E&O coverage is placed through more than 20 A-rated markets.

Product overview

WIAA operates as a four-organization structure: The Western Insurance Agents Association (WIAA) is the core trade association providing regulatory/legislative advocacy and member benefits; WIAA Insurance Services serves as the general agency arm providing access to property and casualty insurance markets through preferred A-rated carriers including The Hartford, Nationwide, Travelers, and Liberty Mutual; the WIAA Education & Research Foundation (501(c)(3) non-profit) offers continuing education via WebCE and industry research; and Errors & Omissions Insurance provides specialized coverage programs with access to over 20 A-rated markets. Together these offerings support independent insurance agencies with market access, professional development, and risk protection.

Differentiator

Problem solved

Functional benefit

Products and services

• WIAA Trade Association Membership
• WIAA Insurance Services (General Agency / Carrier Market Access)
• Errors & Omissions (E&O) Insurance for Insurance Agents
• WIAA Education & Research Foundation

Quantifiable outcome

• Turnaround time: 24 hours for personal lines, 48 hours for commercial lines
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Zywave (Insurance Technologies Corporation)coreTechnology or IntegrationITC provides marketing, rating, and management software and services to the insurance industry. WIAA offers member discounts on Vertafore PL Rating and TurboRater personal lines rater products.
• The HartfordcoreTechnology or IntegrationIndustry leading provider of property and casualty insurance with over 200 years of history. WIAA members have access to The Hartford as part of their carrier portfolio.
• VertaforecoreTechnology or IntegrationInsurance management software provider offering PL Rating and TurboRater. WIAA offers discounts on these products for new subscribers and members.
• WebCEcoreStrategic or Co-development PartnerNationwide online education provider offering discounted online CE courses for WIAA members. California license renewal available for $36.95 or less; other states $44.95 or less.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Others

• Vertafore: Leading insurance management software provider (PL Rating, TurboRater) and core WIAA technology partner. Comparable as the technology backbone many independent agents rely on; WIAA resells Vertafore products at member-discounted rates.
• Burns & Wilcox: North America's largest independently owned wholesale insurance broker with 40+ offices. Listed as a WIAA partner and provides specialty insurance solutions to professional select agents and brokers, operating in adjacent distribution layer.
• MarketScout: Dallas-based insurance exchange with 47,000+ users focused on independent retail agents. Listed as a WIAA partner; comparable in that both aggregate independent-agent demand and route it to carriers, but MarketScout is a for-profit technology platform versus WIAA's association model.

Direct peers

• Big I of California (IIABC): State-level IIABA-affiliated association serving California independent agents with advocacy, market access, and education. Overlaps heavily with WIAA's California core, offering agents an alternative association option in the same primary state.
• Trusted Choice: Consumer-brand marketing program operated for independent insurance agents by IIABA. Comparable to WIAA's role in promoting independent agents but focuses on consumer-facing branding rather than carrier access or advocacy.
• National Association of Professional Insurance Agents (PIA): National trade association for independent insurance agents offering carrier access, E&O coverage, advocacy, and education. Closest direct functional peer to WIAA, competing for the same agency members and partner carriers nationwide.

Broad incumbents

• Council of Insurance Agents & Brokers (CIAB): National trade association representing the largest commercial insurance brokers and agencies in the US and globally. Comparable to WIAA as an industry association but serves large commercial brokers rather than small independent agents.
• Independent Insurance Agents & Brokers of America (IIABA / Big I): National trade association for independent insurance agents and brokers, serving as the umbrella organization for state-level Big I associations. Directly comparable to WIAA in mission (advocacy, market access, education for independent agents) but operates at national scale across all 50 states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WIAAGroup
• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WIAA