Videopro Business Centre

What Videopro Business Centre does

Videopro Business Centre is an Australian audiovisual (AV) solutions provider founded in 1980 and headquartered in the Brisbane area (Eagle Farm / Newstead), operating as a private company with 51-100 employees. The company runs a hybrid model that combines an e-commerce retail storefront (videopro.com.au) selling professional AV and consumer electronics, with phone-based sales (1300 VIDEOPRO), a physical Experience Centre in Newstead, and an enterprise field-sales motion for AV integration projects. It distributes third-party AV brands including RODE, Bose, Blackmagic, Shure, Logitech, Behringer, Canon, Sony, AJA, and Electro-Voice across categories such as pro audio, video production, video conferencing, interactive panels, data projectors, workspace solutions, and home theatre equipment.

Videopro generates revenue from three streams: one-time product sales via the ecommerce storefront, project-based AV integration and installation services (quote-based, ranging from small meeting-room upgrades to large-scale enterprise deployments), and recurring AV Managed Services (Total Care Plan, SLAs) for proactive support and uptime. Pricing on products is publicly listed and ranges from approximately $22 (Rode Cover Duo) to $7,510 (Extron IN1608 xi) for professional audio and from $155 to $19,980 for video production equipment. Enterprise integration work is quote-based, and managed services are contracted separately.

The company serves both B2C consumers purchasing individual AV equipment and B2B enterprise and education clients requiring integrated AV systems. Enterprise customers include Rheinmetall Defence, NSW Health, Queensland Health, Legal Aid Queensland, Queensland University of Technology, The University of Queensland, Virgin Australia, Mazda, Domino's, Great Southern Bank, Aurizon, and Urban Utilities. Segments are organised horizontally with Enterprise/Corporate and Education as primary verticals and Healthcare as a secondary vertical. The company operates across Australia, maintains marketing presence on Facebook, Instagram, LinkedIn, YouTube, and TikTok, and was recognised with Commerce's (Nasdaq: CMRC) 2026 Connected Commerce Award, reflecting a strategic platform partnership with BigCommerce/Feedonomics. Founder Shane Leaney continues to serve as Chairman.

Name

Videopro Business Centre

Legal name

Videopro

Website

https://videopro.com.au

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Videopro Business Centre is an Australian audiovisual solutions provider, founded in 1980 and based in Brisbane, combining an e-commerce AV/electronics storefront with enterprise AV integration design, installation, and recurring managed services for corporate, education, healthcare, and government clients across Australia.

Ownership category

akta.pro rank

Product category

Audiovisual Integration Services

NAICS

Audio and Video Equipment Manufacturing (33431), Motion Picture and Video Production (51211)

SIC

Photographic Equipment & Supplies (3861), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK)

akta.pro secondary industries

AV/Collaboration & Unified Communications Support (VoIP, Video, UCaaS) (BPAAACAJ), Audio for Video Retail (Microphones, Recorders, Wireless Audio) (CRACAHAG), Classroom AV Systems Integration (Projectors, Displays, Sound, Control) (EDAEAHAC)

Keywords

• Audiovisual integration services
• Professional audio video retail
• Video conferencing solutions
• AV managed services
• Commercial AV installation

Headquarters

HQ city

Eagle Farm

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (Retail/E-commerce): Videopro operates an online storefront selling professional audio, video production, conferencing, display, and AV equipment from multiple branded manufacturers (e.g., Rode, Bose, Blackmagic, Shure). Revenue is generated through one-time product transactions with customers purchasing individual equipment items directly.
2. AV Integration & Installation Services: The company provides bespoke AV system design, procurement, and installation services for commercial clients. Projects range from small meeting room upgrades to large-scale integrated AV deployments in corporate, healthcare, education, and government settings. This is project-based, service-contract revenue.
3. AV Managed Services: Ongoing support and maintenance contracts (Total Care Plan, Service Level Agreements) that provide proactive technical support, maximize uptime, and protect clients' technology investments. These generate recurring service contract revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Videopro Business Centre is an Australian audiovisual (AV) solutions provider that combines an e-commerce retail storefront with professional AV integration and managed services. It sells professional audio, video production, conferencing, interactive panels, and workspace equipment from multiple third-party brands, and delivers end-to-end AV system design, installation, and ongoing managed support for corporate, education, healthcare, and government clients across Australia.

Product overview

Videopro Business Centre is an Australian audiovisual (AV) solutions provider offering a combination of services and products. The core offerings consist of AV Integration Services (consultation to installation of integrated AV systems) and AV Managed Services (proactive support and maintenance). The company operates as a multi-brand retailer of professional AV equipment across categories including Pro Audio Products, Video Production Equipment, Video Conferencing, Interactive Panels, Workspace Solutions, and Business Technology Solutions. Products are sourced from third-party brands such as RODE, Blackmagic, Bose, Behringer, Shure, Logitech, AJA, Decimator, Canon, Sony, and others. The company serves both business and education sectors with completed projects for clients including Rheinmetall Defence, NSW Health, Queensland Health, Virgin Australia, and various universities.

Differentiator

Problem solved

Functional benefit

Products and services

• AV Integration Services Professional audiovisual system integration services covering consultation, system design, procurement, installation, and project management of fully integrated AV systems for collaboration, communication, and learning environments in corporate, education, healthcare, and government settings.
• AV Managed Services Proactive support and maintenance services (Total Care Plan, Service Level Agreements) designed to maximise uptime, minimise disruption, and protect clients' AV technology investments through ongoing technical support and management.
• Pro Audio Products Retail/e-commerce product category offering professional audio recording and production equipment including microphones, speakers, amplifiers, mixers, and studio monitors from brands such as RODE, Bose, Behringer, Shure, and Electro-Voice.
• Video Production Equipment Retail/e-commerce product category offering professional video production and broadcast equipment including switchers, cameras, recorders, streaming solutions, and production accessories from brands such as Blackmagic, RODE, AJA, and Decimator.
• Video Conferencing Solutions Retail/e-commerce product category offering video conferencing solutions and collaboration technology for business environments, including meeting room systems and huddle room bundles.
• Interactive Panels Retail/e-commerce product category offering interactive display panels and professional displays for business and education presentations and collaboration.
• Workspace Solutions Curated retail offering of business workspace technology solutions for productivity and connectivity, including tools from brands such as Logitech.
• Business Technology Solutions Curated retail offering of conferencing, displays, and collaboration technology solutions supporting end-of-financial-year business technology investments.

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Commerce (Nasdaq: CMRC)coreStrategic or Co-development Partner · 6 April 2026Videopro was recognised as a Connected Commerce award winner at Commerce's 2026 APAC Customer and Partner Awards, indicating a strong working relationship with Commerce across the BigCommerce and Feedonomics ecommerce platforms. The award specifically highlights Videopro's achievements in delivering connected commerce solutions.

Scale indicators1 record

Recent moves3 records

Expansion highlights5 records

Direct peers

• AVI-SPL: Largest global AV systems integrator offering design, integration, and managed services to enterprise and public-sector clients — the closest large-scale analogue to Videopro's AV integration plus managed services model.
• Convergint Technologies: Global integrator combining AV, security, and collaboration deployments with recurring services; closely mirrors Videopro's multi-vendor integration plus ongoing managed services approach for enterprise customers.
• Pro AV Solutions: Australian commercial AV integrator providing design, installation, and managed services across corporate, education, and government — directly competes with Videopro in the same geography and customer verticals.
• Kinly: Global AV/UC integration and managed services provider with strong presence in enterprise and public sector; comparable hybrid model combining project integration with recurring support contracts.
• Rutledge AV: Australian-based AV integrator delivering commercial audiovisual solutions and ongoing support across corporate, education, and government clients — a domestic peer competing for the same enterprise integration projects.

Broad incumbents

• Biamp Systems: Established professional AV equipment manufacturer whose products Videopro distributes and integrates; broader incumbent in the AV value chain that competes for the integrator's role on some enterprise projects.
• Legrand AV: Global AV infrastructure manufacturer (mounts, racks, signal management) whose products Videopro resells and integrates; a broader incumbent providing both equipment and integrator-grade solutions in adjacent categories.

Others

• Audinate: Australia-headquartered developer of Dante AV-over-IP networking technology widely used by Videopro's integration business; adjacent ecosystem enabler rather than a direct competitor, but indicative of the local AV technology cluster.
• Logitech: Vendor of video conferencing and workspace collaboration solutions that Videopro resells and integrates under its Workspace Solutions line; a strategic supplier whose direct-to-enterprise motion could shift Videopro's reseller economics.

Regional players

• JB Hi-Fi: Largest Australian consumer electronics retailer; competes with Videopro's e-commerce storefront on pro AV and home theatre product categories, though JB Hi-Fi does not provide enterprise AV integration services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/TheVideoproGroup
• Facebookfacebook.com/pages/Videopro/114292848513
• LinkedInlinkedin.com/company/videopro-group
• Instagraminstagram.com/videopro_au
• TikToktiktok.com/@videopro_au
• Xx.com/VideoproHQ

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Videopro Business Centre