New York Sports Clubs

What New York Sports Clubs does

New York Sports Clubs (NYSC) is a full-service neighborhood gym chain operating 30+ owned-and-operated fitness clubs across five Northeastern US states — New York, New Jersey, Massachusetts, Washington DC, and Pennsylvania. Founded in 1973 as Town Squash Inc., NYSC serves primarily value-conscious consumers seeking comprehensive fitness amenities without premium boutique pricing, offering month-to-month and annual membership tiers priced at $98–$114/month with cross-club Passport access, unlimited group fitness classes, personal training, and recovery amenities. The company is wholly owned by New TSI Holdings, Inc., which emerged from a 2020 bankruptcy filing under new ownership and leadership; CEO Bill McMenamy currently heads the company, which employs approximately 1,300 people across its club network.

The business model centers on recurring membership dues supplemented by a layered stack of paid add-ons and partner referrals: the MYCO AI Fitness Coach ($15/month, launched April 2026 via Zing Coach), Les Mills CONQUER + CEREMONY boutique classes ($30/month unlimited or $15 drop-in), Fhitting Room HIIT programming (acquired October 2022), HYROX functional training, and affiliate revenue from wellness partnerships including Thrive (biomarker testing and GLP-1 treatments), Fay Nutrition, and Bespoke Physical Therapy. Underlying technology includes a mobile app (iOS/Android) for club check-ins and class booking, MY Club Rewards loyalty platform powered by Perkville, UKG Ready workforce management system, and InBody body composition scanning at select locations.

NYSC's go-to-market combines direct-to-consumer membership sales via in-club teams and a website self-service join flow, a free-pass trial program for first-time visitors within a 20-mile radius, and corporate wellness distribution through the GymPass/WellHub platform. The customer base spans value-oriented families, seniors (via Silver Sneakers), tech-forward members (MYCO AI coaching, Garmin integrations), health-conscious wellness seekers (GLP-1/biomarker access), and millennials/Gen Z seeking boutique-style experiences at mid-market prices — the latter served through the Fhitting Room and CONQUER + CEREMONY offerings. Marketing spans the NYSC website and blog, Instagram (@nysc), email newsletter 'The Fit List,' referral programs, and a partner ecosystem including Garmin, GymShark, and the New York Yankees.

Name

New York Sports Clubs

Legal name

New TSI Holdings, Inc.

Website

https://newyorksportsclubs.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

New York Sports Clubs operates a 30+ location full-service gym network across the Northeastern US (NY, NJ, MA, DC, PA), offering $98–$114/month memberships with unlimited group fitness. The company monetizes members via MYCO AI coaching, boutique classes, personal training, and wellness partnerships including GLP-1 access.

Ownership category

akta.pro rank

Product category

Fitness Centers

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports-Specific Group Conditioning (HSADABAK)

akta.pro secondary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

Keywords

• Fitness center memberships
• Personal training services
• Group fitness classes
• AI fitness coaching
• Boutique fitness classes

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices32 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Fees: Core revenue stream from monthly membership dues. Month-to-month and annual commitment options available. Passport memberships provide access to all clubs across NY, NJ, MA, DC, and PA. Dues range from approximately $98-114/month depending on location and commitment term.
2. Conquer + Ceremony Add-on Classes: Boutique-style Les Mills training classes (boxing and functional training) offered as premium add-on. $30/month unlimited access or $15 per class drop-in rate. Available at select locations.
3. MYCO AI Coaching Subscription: AI-powered fitness coaching subscription at $15/month following free 30-day trial. Provides personalized training programs, AI coaching chat, body scans, and nutrition guidance through Zing Coach app partnership.
4. Wellness Partner Referrals: Revenue from wellness partnerships including Thrive (biomarker testing, GLP-1 treatments), Fay Nutrition (dietitian services), and Bespoke Physical Therapy. NYSC earns referral fees from member conversions to partner services.
5. Personal Training: One-on-one certified personal trainer sessions. Single sessions and Personal Training Membership (PTM) agreements with commitment periods available. Pricing not publicly disclosed.
6. Retail Merchandise: Online retail store (shop.nysc.com) selling branded merchandise including Nike backpacks, t-shirts, hoodies, and workout gear. Points can be redeemed for online retail credits.
7. Guest Passes and Usage Fees: Guest passes available for non-members. Additional club usage fees may apply when visiting clubs outside of membership access tier. Fees vary by club.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

New York Sports Clubs operates a network of 30+ full-service neighborhood fitness clubs across the Northeastern U.S. (NY, NJ, MA, DC, PA), selling month-to-month and annual gym memberships that include access to cardio and strength equipment, functional training turf, group fitness classes, recovery lounges, and select amenities. The company monetizes beyond memberships through personal training, boutique-style specialty classes (Fhitting Room HIIT, HYROX training, Les Mills' Conquer + Ceremony), the MYCO AI coaching subscription, branded merchandise, and wellness partner referrals.

Product overview

New York Sports Clubs operates as a full-service neighborhood gym network with over 30 locations across the Northeastern U.S. The core offering is the NYSC gym network providing cardio/strength equipment, functional training turf, barbell platforms, group fitness, and personal training. NYSC differentiates through sub-brands and add-on modules: Fhitting Room (acquired 2022) provides boutique HIIT/kettlebell classes; Conquer + Ceremony offers Les Mills boutique-style training; and HYROX provides functional race-style training. The most recent addition is MYCO AI Fitness Coach (April 2026), an AI-powered coaching platform powered by Zing Coach delivering adaptive personalized workout plans, AI chat coaching, body scans, fitness assessments, and nutrition guidance via the Zing Coach app. The MY Club Rewards program provides loyalty points for gym activities. An additional wellness layer is offered through the Thrive partnership (biomarker testing, GLP-1 treatments). The NYSC Mobile App enables club access, class booking, and membership management. Core membership provides unlimited group fitness access; premium add-ons include personal training, Conquer + Ceremony classes, and MYCO AI coaching at $15/month.

Differentiator

Problem solved

Functional benefit

Products and services

• New York Sports Clubs (NYSC) Gym Network Memberships Full-service neighborhood gym network offering cardio and strength equipment, functional training turf, barbell platforms, group fitness classes, personal training, recovery lounges, and amenities across 30+ locations in New York, Boston, Washington DC, Philadelphia, and New Jersey. Sold via month-to-month and annual memberships with Passport access across all clubs.
• MYCO AI Fitness Coach AI-powered coaching platform accessible through the Zing Coach app, providing adaptive personalized training programs, AI coaching chat, body scans, fitness assessments, and nutrition guidance. Priced at $15/month after a free 30-day trial for NYSC members, designed to improve member retention.
• Conquer + Ceremony Two boutique-style Les Mills group training classes: Conquer is high-energy boxing conditioning combining bikes and resistance exercises; Ceremony is full-body functional strength and conditioning. Offered at $30/month unlimited or $15 per class drop-in.
• HYROX Training Functional fitness race-style training classes blending running with full-body movements such as sled pushes, rowing, burpee broad jumps, and wall balls. Included in membership at participating NYSC locations.
• Personal Training One-on-one certified personal trainer sessions with personalized programming, accountability coaching, and expert guidance on form and technique. Single sessions and Personal Training Membership (PTM) agreements with commitment periods available.
• Group Fitness Classes Diverse group exercise offerings including Yoga, Pilates, Zumba, Cycling, BODYPUMP, BODYCOMBAT, BODYBALANCE, Silver Sneakers, Total Body Conditioning, BURN, and 30 Min Core, available across all NYSC locations with unlimited access included in standard memberships.
• MY Club Rewards Point-based member loyalty program powered by Perkville. Members earn points for checking in, taking classes, referring friends, purchasing from grab-and-go coolers, and attending personal training sessions. Points are redeemable for free months of membership, personal training sessions, guest passes, and NYSC merchandise.
• NYSC Branded Merchandise Online retail store (shop.nysc.com) selling branded merchandise including Nike backpacks, t-shirts, hoodies, and workout gear. Points are redeemable for online retail credits.
• Thrive Wellness Partnership Partnership with Thrive healthcare platform offering NYSC members access to biomarker testing, GLP-1 treatments, hormone optimization, and longevity-focused medical treatment plans. Part of the gym-as-clinic trend integrating healthcare services into fitness memberships.
• NYSC Mobile App Native mobile application for iOS and Android enabling members to scan into clubs, book classes, track attendance, access workout content, view schedules, and manage their NYSC membership. Available on the Apple App Store and Google Play.

Quantifiable outcome

• AI coach addresses retention problem where nearly half of new gym members quit within six months
• +1 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• UKG (Ultimate Kronos Group)coreTechnology or Integration · 9 June 2026UKG Ready suite deployed across 30+ fitness locations for workforce management. Manages recruiting, onboarding, scheduling, and payroll operations. Provides real-time workforce visibility, enabling managers to align staffing with demand and automate compliance tracking for certifications like CPR/AED.
• Zing CoachcoreTechnology or Integration · 13 April 2026Partnership to launch MYCO, an AI-powered fitness coach accessible through the Zing Coach app. Provides adaptive training programs based on individual goals, energy levels, recovery status, and schedules. NYSC members receive first 30 days free, then $15/month subscription.
• ThrivecoreStrategic or Co-development Partner · 13 March 2026Physician-led healthcare platform partnership offering evidence-based biomarker testing, medical weight loss (including GLP-1 treatments), hormone optimization, and longevity-focused treatment plans. Part of gym-as-clinic industry trend.
• Fhitting RoomcoreStrategic or Co-development Partner · 19 October 2022NYSC acquired Fhitting Room, a boutique fitness company known for strength training and HIIT, which opened in 2013. Now operated as NYSC's boutique fitness brand offering HIIT & Strength classes at select locations.
• Fay NutritionminorGTM or Marketing PartnerPersonal dietitian service covered by insurance. Custom nutrition counseling for weight loss, better energy, and improved health. NYSC members use code NYSC25 at checkout for booking initial consultation.
• GarminminorGTM or Marketing PartnerNYSC members receive exclusive discounts on Garmin wearables to track workouts, recovery, and overall health. Member discount available in NYSC mobile app under profile icon.
• InBodycoreTechnology or IntegrationInBody technology used for body composition analysis in MY Club Intro new member program and ongoing fitness tracking. Measures muscle mass, body fat percentage, and hydration levels with precision at select locations.
• American BarbellcoreStrategic or Co-development PartnerWorld's leader in strength and performance equipment partnered with NYSC to create MY Club Intro program. Delivers expert guidance and confident start to all new members through 1-hour comprehensive fitness assessment.
• Bespoke Physical TherapyminorGTM or Marketing PartnerPhysical therapy services with NYSC members receiving 25% off at any Bespoke Facility. Part of recovery and wellness ecosystem integration.
• HYROXcoreStrategic or Co-development PartnerGlobal fitness race brand partnership for HYROX training classes at select NYSC locations (Astoria, Dobbs Ferry, E41st Street, E91st Street, Glendale). HYROX blends functional strength, endurance, and grit. Included with membership at participating clubs.
• Les MillscoreStrategic or Co-development PartnerExclusive Les Mills CONQUER + CEREMONY boutique-style training classes only available at NYSC in the U.S. CONQUER is high-energy boxing conditioning; CEREMONY is functional strength and conditioning. Classes include bikes, boxing combos, and resistance exercises.
• New York YankeesminorGTM or Marketing PartnerNYSC Members get access to discounted tickets for upcoming Yankees games using link with code NYSC at checkout via gofevo.com.
• GymSharkminorGTM or Marketing PartnerFitness apparel brand partnership offering NYSC members 10% off sitewide using code NYSC-5Y36Z0X1 at gymshark.com.
• PerkvillecoreTechnology or IntegrationSoftware partner providing MY Club Rewards loyalty program platform. Handles point tracking, reward redemption, and referral management for NYSC's member loyalty program.

Scale indicators6 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Crunch Fitness: Mid-market, multi-location gym chain offering group fitness, personal training, and value memberships. Both target similar value-conscious consumers seeking full-service gym access with no long-term contracts and hybrid boutique-add-on programming.
• Planet Fitness: Largest low-cost gym chain in the U.S. competing for the same broad fitness consumer NYSC targets below the mid-tier price point. Planet Fitness's scale and price advantage represent the primary below-tier competitive threat to NYSC's value positioning.
• Blink Fitness: Value-priced gym chain with significant New York and Northeastern presence. Directly competes with NYSC's budget-conscious segment and emphasizes quality facilities at lower price points, squeezing NYSC's mid-market positioning.
• 24 Hour Fitness: Mid-market, multi-location gym chain offering similar full-service fitness, group classes, and personal training. Both target value-conscious consumers seeking an all-inclusive membership at moderate price points across multiple U.S. metros.
• LA Fitness: Established mid-market gym chain with broad U.S. footprint offering full-service amenities, group fitness, and family programming. Closely comparable to NYSC on business model, price tier, and member mix of multi-generational fitness consumers.

Broad incumbents

• Equinox: Premium fitness club group headquartered in New York with a strong Northeastern presence. Overlaps with NYSC on geographic footprint and high-end amenities, but operates at a premium price tier with luxury positioning rather than mid-market value pricing.
• Life Time Fitness: Premium, multi-location fitness club operator offering group fitness, personal training, and family amenities. While larger and more premium than NYSC, Life Time competes for the same upper-mid income household consumer in overlapping Northeastern markets.

Emerging players

• Orangetheory Fitness: Premium boutique fitness franchise specializing in heart-rate-based group interval training. Competes for the same millennial and Gen Z fitness consumer that NYSC is targeting with its Fhitting Room and CONQUER + CEREMONY boutique add-ons.
• Barry's Bootcamp: Premium boutique fitness brand offering HIIT and strength classes at high price points. Represents the premium boutique experience that NYSC's Fhitting Room acquisition and CONQUER + CEREMONY classes are positioned against in the Northeast.
• SoulCycle: Iconic indoor cycling boutique with strong New York City presence. Targets the same affluent, experience-driven urban consumer that NYSC's hybrid boutique programming and premium amenities are designed to retain against boutique-only studios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/nysc
• Xx.com/nysc
• Facebookfacebook.com/newyorksportsclubs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York Sports Clubs