What Casimba Gaming does

Casimba Gaming, trading as Markor Technology Limited, is a privately held iGaming group incorporated in Gibraltar that operates both as a B2C online casino operator and as a B2B platform provider. The company was founded circa 2016 with the launch of its Grand Ivy brand, followed by the flagship Casimba brand in 2017 and has since expanded its owned brand portfolio to 19+ casinos including Dream Vegas, Jackpot Village, Barz, Vauhti, Casilime, Lumi, Lumo, Simppeli, Pelataan, Huikee, Spinni, Spin Station, Spin Rider, Spinland, Miami Dice, Temple Nile, Blackjack City, Reload, Igni, and the 247Bet sportsbook launched in 2025. The group serves two customer bases: end-user players across owned brands (B2C) and third-party operators licensing its stack (B2B).

The company's core technology is the Casimba Gaming Platform, comprising a Player Account Management (PAM) solution that bundles licensing, payments (300+ methods), CRM, affiliate management, KYC, analytics and 24/7 support — claimed to enable new operators to launch in approximately four weeks — alongside a Game Aggregation Platform providing single-point API access to 6,000+ slots, table and live dealer titles from 75+ providers. The architecture also includes an integrated payment platform, real-time BI/reporting and a proprietary AI personalisation engine that generates daily player-specific offers. The group holds multi-jurisdiction licences (UK Gambling Commission, Gibraltar B2C and B2B, Malta Gaming Authority, Spain) with stated expansion into Portugal, Sweden and Romania, and operates offices in London, St Paul's Bay (Malta), Gibraltar and Hyderabad (India) with 160+ employees.

Casimba Gaming generates revenue through four streams: (i) player wagering and house edge across its 19+ owned casino brands (transaction fees), (ii) PAM and platform licensing fees to B2B operators on multi-year contracts (subscription), (iii) game aggregation and content licensing fees (royalty/licensing), and (iv) affiliate revenue share paid to partners via the Ivy Affiliates program. Distribution blends direct B2B licensing, OEM/white-label integration with platform partners like White Hat Gaming and Altenar, and direct-to-consumer marketing through owned brands and the affiliate network.

Name

Casimba Gaming

Legal name

Markor Technology Limited

Website

https://casimbagaming.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Casimba Gaming (Markor Technology Limited) is a Gibraltar-based iGaming group that operates 19+ owned online casino brands and licenses a PAM platform plus a 6,000+-title game aggregation API to third-party operators across UK, Malta, Gibraltar, Spain and expanding European markets.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. White-Label B2C Casino Operations: Casimba Gaming operates 19+ white-label online casino brands (including Dream Vegas, Grand Ivy, Casimba, 247Bet) generating revenue through player deposits, wagering, and house edge across casino games, slots, live dealer, and sportsbook verticals.
2. B2B PAM and Platform Licensing: Licenses its Player Account Management (PAM) platform, game aggregation API, and supporting infrastructure to third-party operators. Revenue generated from platform fees, licensing, and integration services.
3. Game Aggregation Services: Provides game aggregation services to operators like QuinnBet, integrating 6,000+ titles from 75+ providers via a single API. Revenue derived from content licensing and aggregation fees.
4. Affiliate Revenue Share: Operates an affiliate program (via Ivy Affiliates) offering lifetime revenue share on referred traffic. Casimba Gaming earns revenue from players referred by affiliates while sharing a portion as commission.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Casimba Gaming is a B2B iGaming platform provider and B2C online casino operator. Its two core B2B products are a Game Aggregation Platform offering single-point API access to 6,000+ games from 75+ providers, and a Player Account Management (PAM) solution that lets operators launch online casino brands in approximately four weeks with licensing, payments, CRM, affiliate management, analytics, and 24/7 support bundled in. It also directly operates a portfolio of 19+ proprietary online casino and sportsbook brands under multiple regulatory licences.

Product overview

Casimba Gaming operates a comprehensive iGaming platform combining two core solutions: the Game Aggregation Platform (providing access to 6,000+ games from 75+ suppliers via single-point API integration) and the Player Account Management (PAM) solution (enabling brands to launch in 4 weeks with licensing, payments, CRM, and affiliate management). The company manages a portfolio of 19+ casino and sportsbook brands including flagship brand Casimba (2017), Grand Ivy (2016), Dream Vegas (2018), and 247Bet (2025 sportsbook), alongside other brands like Jackpot Village, Lumo Casino, Miami Dice, Spin Rider, Spin Station, Spinland, Temple Nile, Spinni, Simppeli, Huikee, Pelataan, Igni, Blackjack City, Reload, Taika Spinni, Barz, and Casilime. Brands feature slots, table games, live casino, sports betting, and gamification elements. The Ivy Affiliates programme manages affiliate partnerships across the brand network.

Differentiator

Problem solved

Functional benefit

Brands

• 247Bet: Sportsbook and online casino brand launched in 2025, offering sports betting and over 2,300 casino games. Initially launched under White Hat Gaming's UKGC licence.
• Grand Ivy
• Casimba
• Player Account Management (PAM)
• Game Aggregation Platform
• Ivy Affiliates
• Dream Vegas
• Jackpot Village
• Barz
• Vauhti
• Pelataan
• Casilime
• Blackjack City
• Igni Casino
• Reload Casino
• Spin Station
• Spinland
• Spin Rider
• Miami Dice
• Temple Nile
• Simppeli
• Huikee
• Spinni
• Lumo Casino
• Lumi Casino

Products and services

• Game Aggregation Platform A B2B aggregation platform that provides operators with single-point API access to 6,000+ slots, table games, and live dealer titles from 75+ software providers. New suppliers are added monthly. Used by operators such as QuinnBet to expand their game lobbies.
• Player Account Management (PAM) A complete B2B PAM platform for iGaming operators covering licensing, payments, customer support, website hosting, CRM, affiliate management, client acquisition, analytics, and customer engagement. Enables a new iGaming operation to be set up in 4 weeks with 24/7 B2B support and access to 300+ payment methods and 160+ countries via the licensed platform.
• Casimba Flagship online casino brand launched in 2017, offering over 2,300 games including slots, table games, live casino, and Slingo from providers such as Evolution and Pragmatic Play. Targeted at online casino players in regulated markets.
• Grand Ivy Award-winning online casino brand launched in 2016, designed to create an authentic land-based casino experience with over 2,300 games and 100+ software developers. Targeted at online casino players.
• Dream Vegas Las Vegas-style online casino and sportsbook brand launched in 2018, offering 2,300+ games, and since August 2025 a sportsbook with 100+ sport types and live betting. Targeted at online casino and sports betting players.
• 247Bet Sportsbook and online casino brand launched in 2025, offering 100+ sport types, a live betting platform, 2,300+ casino games, available on desktop and as standalone mobile apps for Apple and Android. Initially launched under White Hat Gaming's UKGC licence, with expansion planned to MGA-licensed markets.
• Lumi Casino Online casino brand launched in 2023 with minimalist design, offering over 2,300 titles from 70+ providers with a strong live casino offering and AI-powered daily personalised offers. Targeted at online casino players.
• Vauhti Pay-and-Play online casino brand launched in 2021, hosted on the White Hat Gaming platform, offering over 2,300 games, live casino, and Pragmatic Play Drops & Wins. Targeted at players seeking instant-play casino gaming.
• Jackpot Village Online casino launched in 2019 with 1,500+ slots, Mega Moolah progressive jackpots, live dealer games, and a gamification layer with XP system, village ranks, achievement badges, and an on-site rewards store. Targeted at slots and jackpot players.
• Barz Online casino brand launched in 2021 offering thousands of slots, table games, and live dealer games powered by Evolution Gaming and Pragmatic Play. Targeted at slots and live casino players.
• Lumo Casino Online casino brand launched in 2024 with over 5,500 games from 70+ software providers, featuring live casino, slots, Slingo, and scratch cards. Targeted at players seeking an extensive game library.
• Casilime Online casino brand launched in 2022 with retro-inspired graphics, offering over 2,300 games and live casino from Evolution, Ezugi, and Pragmatic Play. Targeted at online casino players.
• Miami Dice Miami-inspired online casino brand offering 2,300+ games, fully stocked live casino, slots, table games, and Slingo with Pragmatic Play Drops & Wins. Targeted at online casino players.
• Spin Rider Online casino brand offering thousands of slots, progressive jackpot slots, table games, live casino, and video poker with daily Drops & Wins promotions. Targeted at online casino and jackpot players.
• Spin Station European-facing online casino brand with an award-winning live casino and slots, table games, live dealer games, and live game shows from providers including NYX, Merkur, Leander, NextGen, Play'n GO, Microgaming, NetEnt, and Quickspin.
• Spinland Online casino brand with one of the largest game libraries in the portfolio, featuring slots, table games, live casino, live game shows, and popular titles from multiple software providers. Targeted at online casino players.
• Temple Nile Ancient Egypt-themed online casino with over 1,300 slots and casino games from 50+ developers, featuring progressive jackpot slots with combined prize pools exceeding £10m and a Temple Bazaar loyalty reward store.
• Spinni Viking-themed online casino hosted on the Playsmart platform, offering 1,500+ online slots, table games, live casino games, and instant-play Pay-and-Play functionality. Targeted at Nordic and Pay-and-Play players.
• Simppeli Simple, fast, and safe Pay-and-Play online casino offering 2,000+ titles with instant deposits and withdrawals via Trustly, with no registration required. Targeted at Nordic Pay-and-Play players.
• Huikee Viking-themed Pay-and-Play online casino running on White Hat Gaming software, with slots, table games, live casino, and video poker from major developers and instant deposits.
• Pelataan Nordic-themed online casino launched in 2020 featuring slots, table games, live casino, and Pay-and-Play functionality for certain countries. Targeted at Nordic players.
• Igni Fire-themed online casino offering 1,500+ online slots, table games, and live casino games from Microgaming, NetEnt, and WMS, with instant-play functionality. Targeted at online casino players.
• Blackjack City Online casino focused on blackjack, offering RNG and live blackjack variants including high-stakes tables, alongside slots, jackpot games, live dealer games, and game shows. Targeted at blackjack enthusiasts.
• Reload Neon-themed online casino offering slots, table games, live casino, and Pragmatic Play Drops & Wins promotions, with content from 100+ software developers. Targeted at online casino players.
• Taika Spinni Nordic fantasy-themed online casino launching May 2026 with 4,000+ games, a Pay'n Play model, fast withdrawals, wager-free rewards, and a Taikapyörä Wheel of Fortune with cash prizes up to €5,000. Targeted at Nordic players seeking fast, wager-free gaming.
• Ivy Affiliates Affiliate programme for Casimba Gaming's casino brand network, offering lifetime revenue share, choice of payment plans, ad banners, and referral links for CPA, rev share, or hybrid deals with monthly commission payouts. Targeted at marketing affiliates driving player traffic to casino brands.

Quantifiable outcome

• Set up a new iGaming business in 4 weeks using the PAM platform
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability4 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Imagine LivecoreTechnology or Integration · 23 June 2026Imagine Live signed a content integration agreement with Casimba Gaming to launch its live casino portfolio (classic table games and game show titles) with several operators via Casimba Gaming's aggregation platform, extending its presence within the UK-regulated market. Imagine Live holds licences from UKGC, MGA, ONJN, and Swedish Gambling Authority.
• PlayneticcoreTechnology or Integration · 1 September 2025Playnetic partnered with Casimba Gaming to extend distribution of its immersive B2B iGaming content (including hit titles Patrick vs Joker and Joxer) to new operators via Casimba Gaming's Elite aggregation service. The partnership supports Playnetic's strategy to scale distribution through trusted platform providers globally.
• AltenarcoreTechnology or Integration · 18 August 2025Altenar provides the sportsbook platform powering 247Bet, Casimba Gaming's new sportsbook brand. Altenar offers a robust solution equipped with promotional tools and features for a market-leading betting site, integrated with White Hat Gaming's casino platform.
• SmarticocoreTechnology or Integration · 18 August 2025247Bet leverages Smartico's industry-leading gamification technology and CRM functionality to enhance player engagement and retention on the sportsbook and casino platform.
• NetRefercoreTechnology or Integration · 18 August 2025247Bet works in partnership with NetRefer to build a high-performing affiliate programme as a key player acquisition channel for the new sportsbook brand.
• AvatarUX StudioscoreStrategic or Co-development Partner · 28 July 2025AvatarUX Studios partnered with Casimba Gaming to integrate its award-winning slot titles (including PopWins, ZapReel, Wild Reel) into Casimba Gaming's multi-licensed platform. The partnership aims to expand global distribution and deliver more immersive slot experiences to operators worldwide.
• QuinnBetcoreTechnology or Integration · 5 July 2023QuinnBet selected Markor Technology (Casimba Gaming's operating entity) to bolster its game lobby with 6,000+ slots, table, and live dealer games from 75+ providers via a simple API integration. QuinnBet, operating in the UK and Ireland, also secured a Gibraltar licence and plans new market expansion. The partnership ensures continued delivery of best player experience.
• White Hat GamingcoreOEM/ Whitelabel/ Licensing Partner247Bet and several other brands (Huikee, Vauhti) are launched on White Hat Gaming's platform and regulatory licences (including UKGC), demonstrating a white-label OEM partnership for operating online casino and sportsbook brands.
• eCOGRAminorOthersCasimba Gaming's systems and games are certified by eCOGRA, an independent testing laboratory, in compliance with jurisdictional licensing requirements. Listed as one of the certification badges on the company website.
• UKASminorOthersCasimba Gaming is UKAS accredited. UKAS (United Kingdom Accreditation Service) is listed as a certification partner on the company website alongside Gambling Commission, HM Government of Gibraltar, eCOGRA, ISO, and Gaming Associates.
• Gaming AssociatesminorOthersCasimba Gaming is certified by Gaming Associates, an independent testing laboratory. Listed as a certification partner on the company website alongside Gambling Commission, HM Government of Gibraltar, eCOGRA, UKAS, and ISO.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Entain plc: Global digital gambling operator (Bet365, Coral, Ladbrokes, Bwin, PartyPoker). Broad incumbent that overlaps with Casimba's online casino and sportsbook verticals at much larger scale; potential acquirer of mid-tier platforms.
• Flutter Entertainment: Global gambling group operating Paddy Power, Betfair, PokerStars, FanDuel. Broad incumbent that competes in the same regulated online casino and sportsbook markets where Casimba operates its 19+ brands.

Direct peers

• Altenar: B2B sportsbook and PAM platform provider. Direct peer for Casimba's 247Bet sportsbook offering; Altenar actually powers 247Bet, making them both a partner and a comparable platform provider in the sportsbook vertical.
• SkillOnNet: White-label casino platform and game aggregator powering brands such as PlayOJO and Slots Magic. Directly comparable PAM and aggregation offering targeting operators wanting to launch casino brands.
• Aspire Global (NeoGames): PAM and platform provider offering B2B iGaming infrastructure including casino, sportsbook, and aggregation. Direct competitor to Casimba in the B2B platform space; acquired by NeoGames in 2022.
• EveryMatrix: Full-stack B2B iGaming platform offering PAM, casino engine, game aggregation, and sportsbook. Direct competitor to Casimba's PAM and aggregation business with broader feature set and larger operator footprint.
• White Hat Gaming: White-label casino and PAM platform provider. Directly comparable as a full-stack iGaming platform offering PAM, game aggregation, and white-label brand launches. Casimba actually partners with White Hat Gaming (247Bet, Vauhti, Huikee run on its platform), making it both a competitor and partner.
• ProgressPlay: White-label casino platform operating a network of 150+ casino and sportsbook brands. Directly comparable to Casimba's B2C white-label portfolio plus B2B platform business.
• Jumpman Gaming: White-label online casino network operating 100+ brands in the UK. Direct competitor to Casimba's B2C white-label portfolio with similar Pay N Play and brand portfolio model.

Emerging players

• Nektan: White-label casino platform and B2B gaming solutions provider. Comparable to Casimba's PAM and white-label model, though smaller scale; Manoj Batra (Casimba's Strategy Lead) was formerly CTO at Nektan, evidencing direct talent and capability overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/casimba-gaming

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casimba Gaming