ResiBrands
ResiBrands is a private Austin-based franchise platform operating five home services brands (That 1 Painter, Pink's Windows, Monty's Handyman, Action Exteriors, Garage Up) on a unified proprietary tech stack, serving aspiring entrepreneurs seeking SMB franchise ownership across the United States.
- Company typePrivate
- Founded2021
- HeadquartersRound Rock, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What ResiBrands does
ResiBrands is a private home services franchise platform headquartered in Austin, Texas (12357 Riata Trace Parkway, Suite 200), operating a unified multi-brand portfolio of five franchise systems — That 1 Painter (residential and commercial painting), Pink's Windows (window cleaning and exterior maintenance), Monty's Handyman (neighborhood home maintenance), Action Exteriors (roofing and exterior services, joined 2025), and Garage Up (garage transformations). All five brands operate on a single proprietary technology stack built in-house: SHVR (a custom CRM for the trades covering estimates, scheduling, crew management, invoicing, and payments), The Guild (an internal operating hub and always-on operator community combining asset vault, team chats, training, and peer networking), ResiOS (a standardized operating system of step-by-step playbooks), ResiRecruit (hiring infrastructure), ResiDigital (in-house performance marketing for Google, Meta, SEO, and reviews), and ResiCreative (in-house content production). AI features (texting, scheduling, call answering, coaching, and estimating) are embedded across SHVR and the broader platform.
The business model is a classic franchisor structure. ResiBrands generates revenue primarily through two streams: one-time franchise fees (initial investments per franchisee ranging from approximately $93,250 to $182,500 across the five brands, with liquid capital requirements of $45,000–$50,000) and recurring royalties structured at 7% of franchisee revenue plus a 2% marketing fund contribution. The go-to-market is a sales-led, community-reinforced franchisee acquisition motion combining content marketing, paid digital, the ResiCon annual conference, IFA presence, and franchisee validation referrals. ResiBrands serves aspiring entrepreneurs seeking business ownership — 95% of franchisees had no prior home-service experience — and indirectly serves residential homeowners through the franchisees' delivery of painting, window cleaning, handyman, roofing, and garage services. Founded by Steven Montgomery (Founder & CEO) with Codie Sanchez as Co-Owner and Advisor since 2024, the company reports 250 owners across 38 states and 51–100 employees, with no institutional funding or revenue disclosed in available source material.
ResiBrands firmographics
Firmographics- Name
- ResiBrands
- Legal name
- ResiBrands
- Website
- https://resibrands.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ResiBrands is a private Austin-based franchise platform operating five home services brands (That 1 Painter, Pink's Windows, Monty's Handyman, Action Exteriors, Garage Up) on a unified proprietary tech stack, serving aspiring entrepreneurs seeking SMB franchise ownership across the United States.
- Ownership category
- akta.pro rank
Where ResiBrands is headquartered
LocationHeadquarters
- HQ city
- Round Rock
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ResiBrands business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations, Supply Chain
Revenue model
- Franchise Fees: One-time franchise fees paid by new franchise owners upon signing. Total initial investment ranges from $93,250 to $182,500 depending on the brand (That 1 Painter, Garage Up, Monty's Handyman, Action Exteriors, Pink's Windows).
- Royalty Fees: Ongoing royalty payments from franchisees, structured as percentage of revenue plus marketing fund contributions. Royalty rates are 7% plus 2% marketing fund based on disclosed FDD figures.
- Multi-Unit Expansion: Franchisees can stack multiple brands within a single territory and expand to additional units, creating additional franchise fee and royalty revenue streams from existing franchisees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | That 1 Painter franchise investment range |
| One time/ perpetual license | One time/ perpetual license | Garage Up franchise investment range |
| One time/ perpetual license | One time/ perpetual license | Monty's Handyman franchise investment range |
| One time/ perpetual license | One time/ perpetual license | Action Exteriors franchise investment range |
| One time/ perpetual license | One time/ perpetual license | Pink's Windows franchise investment range |
| Subscription | Monthly | Ongoing royalty and marketing fees |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
ResiBrands product offering
Product offeringCore offering
ResiBrands is a private multi-brand home services franchise platform that sells franchise licenses for five distinct service brands—That 1 Painter (residential/commercial painting), Pink's Windows (window cleaning and exterior maintenance), Monty's Handyman (recurring home maintenance), Action Exteriors (roofing and exterior services), and Garage Up (garage transformations). Franchisees receive a unified proprietary technology stack (SHVR CRM, The Guild operating hub, ResiOS playbooks), in-house performance marketing through ResiDigital, recruiting infrastructure via ResiRecruit, content production from ResiCreative, and a ResiStart training program, with ongoing royalties and a marketing fund paid back to the franchisor.
Product overview
ResiBrands is a home services franchise platform operating as a unified multi-brand portfolio built on a single proprietary technology and support stack. It offers five franchise sub-brands — That 1 Painter (painting), Pink's Windows (window cleaning/exterior maintenance), Monty's Handyman (handyman/home maintenance), Action Exteriors (roofing/exterior), and Garage Up (garage transformations) — all running on the company's in-house technology platforms: SHVR (custom CRM), The Guild (internal operating hub and community), ResiOS (unified operating system), ResiRecruit (hiring infrastructure), ResiDigital (performance marketing), and ResiCreative (content production). Franchise owners also receive onboarding via ResiStart training and ongoing coaching.
Differentiator
Problem solved
Functional benefit
Brands
- That 1 Painter: Residential and commercial painting franchise brand with low overhead and strong margins.
- Pink's Windows (Pink's Window Services)
- Monty's Handyman
- Action Exteriors
- Garage Up
Products and services
- That 1 Painter franchise Painting franchise specializing in residential and commercial painting services, positioned as a low-overhead, strong-margin home services brand. Total estimated investment ranges from $96,500 to $137,000 with liquid capital of $50,000.
- Pink's Windows franchise Window cleaning franchise offering residential and commercial window cleaning, house washing, and exterior property maintenance services. Total estimated investment ranges from $128,000 to $182,500 with liquid capital of $50,000.
- Monty's Handyman franchise Neighborhood handyman franchise professionalized for recurring home maintenance and repair services, built with a membership-first and recurring-revenue model. Total estimated investment ranges from $98,250 to $151,000 with liquid capital of $50,000.
- Action Exteriors franchise Roofing and exterior services franchise focused on high-ticket exterior work including roofing, with traditional values of craftsmanship and community. Total estimated investment ranges from $99,750 to $145,000 with liquid capital of $50,000.
- Garage Up franchise Premium garage transformation franchise serving an underserved luxury niche, including garage doors, epoxy flooring, and garage organization. Total estimated investment ranges from $93,250 to $157,000 with liquid capital of $45,000.
Quantifiable outcome
- Franchisees can launch marketing and CRM live on day one of franchise operation
- +3 more outcomes
Companies that use ResiBrands
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
ResiBrands technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
ResiBrands partnerships and signals
Strategic signalScale indicators6 records
Recent moves8 records
Expansion highlights6 records
ResiBrands competitors and assessment
Company assessmentBroad incumbents
- Authority Brands: Authority Brands operates a multi-brand home services franchise portfolio including The Grounds Guys, Mosquito Joe, and Authority Tax Systems. It is comparable to ResiBrands as a multi-brand franchise consolidator in home services with similar go-to-market via franchise sales.
- Neighborly: Neighborly is the largest multi-brand home services franchise platform (Mr. Handyman, Mr. Rooter, Molly Maid, Glass Doctor, etc.). It directly competes with ResiBrands in franchising the same end-services (handyman, painting-adjacent, exterior, cleaning), but at much larger scale with broader portfolio and capital base.
Direct peers
- Maid Brigade: Maid Brigade is a residential cleaning franchise with recurring-service positioning comparable to Monty's Handyman's membership model. It targets similar franchise prospects and end-customers via a branded, tech-supported operating system.
- Mr. Handyman: Mr. Handyman, owned by Neighborly, is a national handyman franchise offering recurring home maintenance and repair services. It directly competes with Monty's Handyman for franchisees and end-customers in the same category and recurring-revenue model.
- Window Gang: Window Gang is a window cleaning and exterior cleaning franchise offering comparable services to Pink's Windows. It is a direct category competitor with similar franchise economics and target customer (residential homeowners).
- The Grounds Guys: The Grounds Guys, an Authority Brands franchise, provides landscape and lawn care services. It is comparable to ResiBrands' home services franchise model and end-customer (residential homeowners), with overlapping recurring-service positioning.
- College HUNKS Hauling Junk & Moving: College HUNKS is a home services franchise (junk removal and moving) with similar franchise-led, multi-territory operating structure and end-customer (residential) base. Comparable to ResiBrands in franchise model mechanics and target customer.
- Five Star Painting: Five Star Painting is a residential and commercial painting franchise with a similar operator profile and territory model to That 1 Painter. It competes directly with ResiBrands' painting brand for franchise prospects and end-customers in the same category.
- 1-800-GOT-JUNK?: 1-800-GOT-JUNK? is a home services franchise (junk removal) with a comparable tech-enabled, branded, franchise-led operating model. It is comparable to ResiBrands in structure (multi-territory franchise network with centralized brand and systems) rather than direct service overlap.
- Fish Window Cleaning: Fish Window Cleaning is one of the largest window-cleaning franchise systems in the US. It directly competes with Pink's Windows for both franchise prospects in the same category and end customers in overlapping geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ResiBrands social profiles
Digital presenceResiBrands financial estimates
Financial estimateRevenue estimate
Valuation estimate
ResiBrands leadership team
Management profileNumber of profiles
Profiles4 records
ResiBrands subsidiaries and ownership
Company hierarchySubsidiaries5 records
ResiBrands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ResiBrands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ResiBrands
What does ResiBrands do?
ResiBrands is a private multi-brand home services franchise platform that sells franchise licenses for five distinct service brands—That 1 Painter (residential/commercial painting), Pink's Windows (window cleaning and exterior maintenance), Monty's Handyman (recurring home maintenance), Action Exteriors (roofing and exterior services), and Garage Up (garage transformations). Franchisees receive a unified proprietary technology stack (SHVR CRM, The Guild operating hub, ResiOS playbooks), in-house performance marketing through ResiDigital, recruiting infrastructure via ResiRecruit, content production from ResiCreative, and a ResiStart training program, with ongoing royalties and a marketing fund paid back to the franchisor.
Is ResiBrands a public or private company?
ResiBrands is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ResiBrands founded?
ResiBrands was founded in 2021. It employs 51 to 100 people.
Where is ResiBrands based?
ResiBrands is headquartered in Round Rock, United States, in the North America region.
How does ResiBrands make money?
Three revenue lines are on record. Franchise Fees are the primary driver. The others are royalty Fees and multi-Unit Expansion.
Who are ResiBrands's main competitors?
Broad incumbents on record are Authority Brands and Neighborly. Direct peers are Maid Brigade, Mr. Handyman, Window Gang, The Grounds Guys, College HUNKS Hauling Junk & Moving, Five Star Painting, 1-800-GOT-JUNK? and Fish Window Cleaning.
Does ResiBrands have an API?
No public API is recorded for ResiBrands.