Datafy
Datafy is a Utah-based B2B SaaS company that operates an analytics and advertising platform powered by visitation, spending, and behavioral signals, serving destination marketing organizations, attractions, retailers, and civic agencies with multi-touch attribution and targeted media execution.
- Company typePrivate
- Founded2021
- HeadquartersOgden, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Datafy does
Datafy is a privately held B2B SaaS company headquartered in Ogden, Utah, operating an integrated analytics and advertising platform for organizations that need to understand and reach physical-world audiences. The platform combines three core product pillars — Data Analytics, Advertising, and Attribution — powered by aggregated visitation, spending, and behavioral signals, with a multi-touch attribution layer that maps marketing activity to outcomes such as ROAS and attributable trips. A newer sub-product, Tally, extends the platform into standalone attendance measurement for events and venues.
The company targets four primary verticals: Travel & Tourism (destination marketing organizations such as Visit Carlsbad, Visit Yolo, and Travel Tacoma), Attractions (theme parks, museums, entertainment venues), Retail, and Civic organizations. Reported case-study outcomes — including an $8.54:1 ROI for Visit Carlsbad, 10:1 ROAS for Visit Yolo, and 4,600 attributable trips — are central to its sales narrative and customer acquisition. The reported client count exceeds 500 organizations.
Datafy monetizes through enterprise SaaS subscriptions on an annual billing cycle, with quote-based pricing rather than publicly listed tiers. Its go-to-market motion is consultative and demo-driven, supported by a content marketing engine (case studies, blog, website) and direct enterprise sales. The company has 11-50 employees, SOC 2 Type II compliance (A-LIGN), and was recognized as a Utah Business Best Company to Work for 2025. Matthew Godfrey serves as President. No funding rounds, M&A activity, or ownership disclosures are present in the available material.
Datafy firmographics
Firmographics- Name
- Datafy
- Legal name
- Datafy
- Website
- https://datafyhq.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Datafy is a Utah-based B2B SaaS company that operates an analytics and advertising platform powered by visitation, spending, and behavioral signals, serving destination marketing organizations, attractions, retailers, and civic agencies with multi-touch attribution and targeted media execution.
- Ownership category
- akta.pro rank
Datafy industry classification
Industry- Product category
- Marketing Analytics Software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)
- akta.pro secondary industries
- Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE), Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH), Data Platform (Unified Data & Analytics) Suites (HDAEABAD)
Keywords
Where Datafy is headquartered
LocationHeadquarters
- HQ city
- Ogden
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Datafy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Analytics & Ad Platform Subscription: B2B SaaS platform providing data analytics and advertising services to enterprise clients across travel, tourism, attractions, retail, and civic sectors. Revenue generated through platform subscriptions with demo-based enterprise sales motion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise custom pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Datafy product offering
Product offeringCore offering
Datafy is a unified Analytics & Ad Platform that helps organizations understand visitor behavior and execute targeted marketing campaigns. Its core offering combines data analytics, data-driven advertising, and multi-touch attribution powered by visitation, spending, and behavioral signals. The platform serves enterprises in travel & tourism, attractions, retail, and civic sectors, with an additional attendance measurement product called Tally.
Product overview
Datafy is a unified Analytics & Ad Platform offering three core solutions: Data Analytics, Advertising, and Attribution. The platform helps teams turn data into actionable direction by leveraging visitation, spending, and behavioral signals. Additionally, Datafy offers Tally, a standalone attendance measurement product. The platform is designed to support both operational performance and strategic planning, serving industries including Travel & Tourism, Attractions, Retail, and Civic organizations.
Differentiator
Problem solved
Functional benefit
Brands
- Tally: A product for measuring attendance, mentioned as a new way to measure attendance with its own logo and dedicated landing page at /tally
Products and services
- Data Analytics Core analytics solution that transforms data into actionable business insights, enabling organizations to understand visitor behavior, demographic patterns, top cities, top spend markets, and market performance.
- Advertising Data-driven advertising platform that helps organizations reach the right people at the right time, leveraging visitation, spending, and behavioral signals to build custom audiences and execute targeted media strategy.
- Attribution Multi-touch attribution solution that reveals the true value of each marketing channel, connecting real-world outcomes such as ROAS and attributable trips to marketing performance.
- Tally Standalone attendance measurement solution that provides a new way to track and measure attendance, part of Datafy's suite of data analytics tools.
Quantifiable outcome
- 8.54:1 ROI economic impact for Visit Carlsbad tourism campaign
- +2 more outcomes
Companies that use Datafy
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Datafy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Datafy partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Datafy competitors and assessment
Company assessmentDirect peers
- Placer.ai: Placer.ai provides foot-traffic and visitation analytics using anonymized location data, serving retail, real estate, and tourism customers. It is highly comparable to Datafy's visitation analytics + audience activation platform, targeting similar end buyers with location-derived behavioral insights.
- Tealium: Tealium provides a customer data platform and tag management solution for real-time audience segmentation and analytics. It competes with Datafy in offering first-party data enablement, audience creation, and analytics for marketing teams across verticals.
- Arrivalist: Arrivalist provides visitation analytics and attribution specifically for destination marketing organizations (DMOs). It is a direct competitor in Datafy's Travel & Tourism vertical, offering attributable trip measurement and ROI reporting for tourism campaigns.
Broad incumbents
- Zeta Global: Zeta Global is an enterprise CDP and martech platform combining first-party data, identity resolution, and activation. It competes with Datafy at a broader enterprise scale, offering similar audience-building and analytics capabilities to larger retail and travel clients.
- LiveRamp: LiveRamp operates a data collaboration and identity resolution network used by marketers to connect and activate first-party data. It overlaps with Datafy's CDP-style audience creation and data-driven targeting functionality but serves a much broader enterprise customer base.
- Salesforce CDP (Marketing Cloud): Salesforce's Marketing Cloud and Customer Data Platform provide enterprise-scale audience segmentation, analytics, and attribution. It is a broad incumbent offering overlapping capabilities to Datafy's platform but as part of a much wider CRM/marketing suite.
- Adobe Experience Platform / Analytics: Adobe Experience Platform combines customer data, analytics, attribution, and activation in a unified enterprise stack. Its audience and attribution modules directly compete with Datafy's analytics and multi-touch attribution offerings, particularly for larger retail and travel brands.
Emerging players
- Treasure Data: Treasure Data is an enterprise CDP that ingests and unifies customer data for audience building and analytics. It has meaningful overlap with Datafy's customer-data and audience-enablement focus but typically serves larger enterprise clients in retail and consumer goods.
- Segment (Twilio): Segment is a customer data platform focused on collecting, unifying, and routing first-party event data for downstream activation. It overlaps with Datafy's CDP-style first-party data enablement function, with broader tech-vertical adoption but less domain specialization in tourism/attractions.
- Sojern: Sojern is a travel marketing platform using data and programmatic advertising to reach travelers for destinations, airlines, and hotels. It is comparable to Datafy's advertising + analytics offering, with stronger concentration in travel but less emphasis on multi-touch attribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Datafy social profiles
Digital presenceDatafy compliance and trust
Trust signalCompliance1 record
Datafy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Datafy leadership team
Management profileNumber of profiles
Profiles1 record
Datafy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Datafy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Datafy
What does Datafy do?
Datafy is a unified Analytics & Ad Platform that helps organizations understand visitor behavior and execute targeted marketing campaigns. Its core offering combines data analytics, data-driven advertising, and multi-touch attribution powered by visitation, spending, and behavioral signals. The platform serves enterprises in travel & tourism, attractions, retail, and civic sectors, with an additional attendance measurement product called Tally.
Is Datafy a public or private company?
Datafy is a private company. It is classified as unknown and is currently operating.
When was Datafy founded?
Datafy was founded in 2021. It employs 11 to 50 people.
Where is Datafy based?
Datafy is headquartered in Ogden, United States, in the North America region.
How does Datafy make money?
One revenue line is on record: analytics & Ad Platform Subscription.
Who are Datafy's main competitors?
Direct peers on record are Placer.ai, Tealium and Arrivalist. Broad incumbents are Zeta Global, LiveRamp, Salesforce CDP (Marketing Cloud) and Adobe Experience Platform / Analytics. Emerging players are Treasure Data, Segment (Twilio) and Sojern.
Does Datafy have an API?
No public API is recorded for Datafy.
What industry is Datafy in?
Datafy's product category is Marketing Analytics Software. Its primary akta.pro industry code is BPAFAFAD, Customer Data Platforms (CDP) & Identity Resolution, with a secondary code of MPAAAIAE, Customer Data Platform (CDP) & First-Party Data Enablement Services. Its NAICS code is 5418 and its SIC code is 7370.