BioCare

What BioCare does

BioCare Limited (registered no. 01948434) is a UK-based nutritional supplements manufacturer and retailer headquartered at Ravensbank Business Park, Redditch. Founded in 1987 and operating for over 35 years, the company positions itself as 'The Professional Supplement Specialists', producing an advanced portfolio of vitamins, multivitamins, methylated B-complex products, live bacteria (proprietary LAB4 complex), minerals, omega-3 fatty acids, antioxidants, and specialist collagen formulations (including Complete Collagen Powder using licensed VERISOL® peptides and Ovomet® eggshell membrane). Products are delivered in capsule, powder, and liquid (Nutrisorb®) formats and are manufactured in the UK; BioCare holds ISO 9001 and Investors in People Platinum certifications, and operates a BREEAM 'Very Good' warehouse. The technology stack is anchored on a Magento-based e-commerce platform with subscription commerce, integrated payments via SagePay and Stripe, and a recently launched AI-powered personalised nutrition app co-developed with Aston University (ACAIRA) under an Innovate UK-funded Knowledge Transfer Partnership that replaced a legacy paper-based recommendation system.

BioCare monetises through three coordinated channels: direct-to-consumer e-commerce on biocare.co.uk (RRP-priced SKUs ranging approximately £8–£42, free UK delivery above £40, same-day dispatch before 5pm, a Subscribe & Save programme offering 10%+ discounts); practitioner trade accounts for qualified nutritional therapists and healthcare professionals (33% off RRP, free delivery above £40 ex-VAT, CPD-accredited education events, a referral scheme, and direct dispatch to clients); and retailer trade accounts for health stores and pharmacies (competitive trade terms, staff training library, marketing support, and direct dispatch). The company also ships internationally to more than 50 countries via UPS. Customer segments — B2C consumers, healthcare practitioners, and retailers — are addressed with a hybrid go-to-market combining product-led e-commerce, sales-led trade engagement, and event-driven (CPD) professional education.

Name

BioCare

Legal name

BioCare Limited

Website

https://biocare.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

BioCare Limited is a UK-based nutritional supplements manufacturer and retailer that produces and sells vitamins, multivitamins, live bacteria, minerals, omega-3s, and collagen products to consumers, healthcare practitioners, and retailers via direct e-commerce (biocare.co.uk), practitioner trade accounts, and retailer accounts, with international shipping to more than 50 countries.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000), Biological Products, (No Disgnostic Substances) (2836)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Probiotics & Digestive Health Supplements (CRADAGAF), Vitamins & Minerals (Single Nutrients) (CRADAGAB), Multivitamins & Daily Packs (CRADAGAC), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Health, Wellness & Pharmacy Online Retailers (CRAFADAG)

Keywords

• Nutritional supplements
• Probiotic formulations
• Vitamin minerals
• Collagen peptides
• Methylated B vitamins

Headquarters

HQ city

Redditch

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (B2C): BioCare sells advanced nutritional supplements directly to consumers via its e-commerce platform biocare.co.uk. Products include vitamins, multivitamins, live bacteria, minerals, enzymes, fatty acids, antioxidants, and collagen supplements. Prices range from approximately £8 to £42 per product. Free delivery on orders over £40.
2. Practitioner Trade Accounts: Practitioners (qualified nutritional therapists, naturopaths, etc.) and students can open trade accounts receiving 33% discount off RRP, with free delivery on orders over £40 (excluding VAT). Same-day dispatch for orders placed before 5pm. Supports referral scheme.
3. Retailer Trade Accounts: Retailers (health stores, pharmacies) receive generous trade discounts, access to training library, marketing support materials, and direct dispatch to customers. Operates on trade terms separate from consumer pricing.
4. Subscribe & Save (Subscription): BioCare offers a Subscribe & Save program where customers receive 10% discount on recurring orders, with additional promotional discounts (up to 15% extra) applied automatically during promotional periods. This drives predictable recurring revenue and customer retention.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

BioCare manufactures and supplies advanced nutritional supplements, including vitamins, multivitamins, live bacteria (LAB4 complex), minerals, methylated B vitamins, omega-3 fish oils, collagen products (with VERISOL® peptides), and specialized multinutrients. Products are sold directly to consumers via e-commerce at £8-£42 per item, through practitioner trade accounts at 33% off RRP, and via retailer trade accounts, with a Subscribe & Save subscription program offering 10-15% recurring discounts.

Product overview

BioCare is a UK-based professional supplement brand trading as BioCare Ltd (registered no. 01948434), operating from Redditch. The company positions itself as 'The Professional Supplement Specialists' with over 35 years of experience formulating advanced, effective nutritional supplements free from unnecessary additives. The core product portfolio centres on oral supplements across categories including: live bacteria (featuring the proprietary LAB4 complex, with BioAcidophilus as the hero product), vitamins and multivitamins (adult, male, female, and condition-specific such as Methyl Pregnancy Multinutrient and Menopause Multinutrient), minerals and magnesium variants (Taurate, Malate, Glycinate), essential fatty acids (Mega EPA), and specialist collagen products (Complete Collagen Powder with VERISOL® collagen peptides and Ovomet® eggshell membrane, plus Collagen Complex). Supplements are available in capsule, powder, and liquid (Nutrisorb) forms. Beyond supplements, BioCare operates an AI-powered personalised nutrition app (developed via an Innovate UK KTP with Aston University) delivering machine learning-driven recommendations. The company also serves practitioners and retailers with dedicated trade accounts offering 33% discounts, CPD-accredited education via the Practitioner Education Platform, and a free Nutrition Consultation service staffed by qualified Nutritional Therapists. Key product brands include Nutrisorb (liquid delivery system), Methylfolate, LAB4 live bacteria, and VERISOL® collagen.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Collagen Powder A blended collagen supplement combining VERISOL® bioactive collagen peptides (2500mg), Ovomet® eggshell membrane (300mg), vitamin C, silica, and elastin to support skin elasticity, joint comfort, and connective tissue. Approximately 30 days' supply at 3g daily.
• Collagen Complex A collagen supplement combining multiple collagen types to support skin, joints, tendons, ligaments, and bone health. RRP £29.59.
• BioAcidophilus Award-winning live bacteria supplement using BioCare's proprietary LAB4 complex of human strain bacteria; potent, acid-resistant, and stable to end of shelf life. Dairy-free, vegetarian, and vegan.
• Methyl B Complex 60 Capsules Methylated B vitamin complex in capsule form supporting energy metabolism, nervous system function, and homocysteine metabolism.
• Adult Multivitamins & Minerals Comprehensive daily multivitamin and mineral formula for general dietary support in adults, formulated based on research and clinical practice.
• Mega EPA High-strength omega-3 fish oil supplement derived from wild anchovies and sardines from Pacific waters. Purified with BioCare's MultOx antioxidant system to prevent peroxidation.
• Methyl Pregnancy Multinutrient 60 Capsules Specialist multinutrient formula for pregnancy support, containing methylated B vitamins and key nutrients needed during gestation.
• Menopause Multinutrient 90 Capsules Targeted multinutrient formula designed to support hormonal balance and nutritional needs during menopause.
• Male Multinutrient 60 Capsules Specialist multinutrient formula formulated for men's specific nutritional needs, supporting energy, vitality, and overall health.
• Female Multinutrient 90 Capsules Specialist multinutrient formula tailored to women's specific nutritional requirements across different life stages.
• Magnesium Taurate 60 Capsules Magnesium taurate supplement combining magnesium with the amino acid taurine for cardiovascular and nervous system support.
• Magnesium Malate 90 Capsules Magnesium malate supplement providing magnesium bound to malic acid for energy production and muscle function support.
• Pure Creatine Monohydrate 150g Micronised creatine monohydrate powder for athletic performance, cognitive support, and metabolic health. Certified 99.9% pure. Recommended at 3-5g daily for maintenance.
• Nutrisorb Methyl B Complex 15ml Liquid methyl B vitamin complex using the Nutrisorb delivery system for individuals preferring liquid supplementation over capsules, offering flexible dosing.
• AI-Powered Nutritional Recommendations App AI-powered mobile app developed with Aston University that uses health test data, questionnaires, and machine learning to deliver personalised nutritional recommendations to customers, advisors, and clients, replacing BioCare's paper-based recommendation system.
• Practitioner Trade Account Trade account for qualified practitioners and students offering 33% trade discount off RRP, free delivery on orders over £40 (ex VAT), same-day dispatch by 5pm, direct dispatch to clients, access to the Clinical Nutrition team, referral scheme with payment, and CPD-accredited education events.
• Retailer Trade Account Trade account for retailers providing competitive trade terms, access to training library for staff, marketing support with posters and leaflets, product update information, direct dispatch to customers, and confidential product advice from the Clinical Nutrition team.
• Nutrition Consultation Free expert nutritional consultation service staffed by UK-based Nutritional Therapists with clinical experience, providing personalised product advice and general nutritional guidance to consumers.
• Practitioner Education Platform Online education platform for practitioners and students offering CPD-accredited events, webinars, seminars, and an extensive library of clinical protocols and educational resources backed by research and industry experts.

Quantifiable outcome

• LAB4 live bacteria potency guaranteed to end of shelf life with exceptional stability
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Aston University (Aston Centre for Artificial Intelligence Research and Applications - ACAIRA)coreStrategic or Co-development Partner · 23 January 2026Aston University and BioCare launched an AI-powered nutritional recommendations app through a three-year Knowledge Transfer Partnership (KTP) funded by Innovate UK. The app uses health test data, questionnaires, and machine learning algorithms to provide personalized nutritional guidance to customers, advisors, and clients. Researchers from ACAIRA are providing AI and machine learning expertise to develop technology for long-term health and wellbeing improvements. The app replaces BioCare's existing paper-based system.
• Bon ChargeminorGTM or Marketing PartnerBioCare partnered with Bon Charge as part of a prize draw promotion ('Win a Clean Bundle Worth Over £750'). Bon Charge provides a Mini Red Light Therapy Device as a prize. BON CHARGE offers premium, science-backed wellness technology products.
• ToTm (TOTM)minorGTM or Marketing PartnerBioCare partnered with ToTm (TOTM) as part of a prize draw promotion. TOTM provides certified organic cotton sanitary products and offers a 6-month subscription as a prize. TOTM focuses on organic, sustainable period products.
• Ossa OrganicminorGTM or Marketing PartnerBioCare partnered with Ossa Organic as part of a prize draw promotion. Ossa Organic provides natural food products including Tallow, Beef Ambient, and Gelatine Powder as prizes. Ossa Organic believes in natural food's restorative, healing properties.
• LinwoodsminorGTM or Marketing PartnerBioCare partnered with Linwoods as part of a prize draw promotion. Linwoods provides health food products including milled flaxseed, nuts, and Co-Enzyme Q10 supplements as prizes. Linwoods products support heart health, bones, joints, and energy levels.
• Willow YogaminorGTM or Marketing PartnerBioCare partnered with Willow Yoga as part of a prize draw promotion. Willow Yoga provides a Yoga Mat & Sweat Towel Set as a prize. Willow Yoga focuses on sustainable, eco-friendly premium yoga mats made from natural rubber and microfibre.
• GELITA AGcoreTechnology or IntegrationGELITA AG supplies VERISOL® patented collagen peptides to BioCare for use in Complete Collagen Powder and other collagen products. VERISOL® is the most scientifically researched collagen for beauty, delivering visible improvements in skin elasticity and wrinkle appearance within 4 weeks.
• eggnovo (Ovomet®)coreTechnology or Integrationeggnovo supplies Ovomet® eggshell membrane to BioCare for use in Complete Collagen Powder. Ovomet® is a natural source of collagen type I, V & X as well as elastin, and has been used in over 20 clinical studies.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pure Encapsulations: Pure Encapsulations is a US professional-grade hypoallergenic supplement brand distributed primarily through healthcare practitioners. Its practitioner-first GTM and minimal-excipient formulation philosophy directly parallel BioCare's "no unnecessary additives" stance.
• Nutri Advanced: Nutri Advanced is a UK practitioner-focused supplement supplier with trade-only pricing, an education programme for nutritional therapists, and broad condition-specific ranges — closely mirroring BioCare's practitioner account structure and product depth.
• Cytoplan: Cytoplan is a UK-based professional supplement brand focused on nutritional therapists and practitioners, with comparable practitioner trade accounts, food-state nutrient formulations, and a direct-to-consumer e-commerce model. Highly comparable positioning and channel mix to BioCare.
• Metabolics: Metabolics is a UK practitioner-grade supplement brand distributing through nutritional therapists and direct online sales, with similar attention to advanced nutrient forms (methylated B vitamins, minerals) — direct overlap with BioCare's professional positioning.
• Lamberts Healthcare: Lamberts is one of the UK's largest professional supplement manufacturers, distributing through health-food retailers and practitioners. It overlaps with BioCare across vitamins, minerals, and condition-specific formulations, and operates a similar practitioner/pharmacy channel.
• Thorne: Thorne is a US-based practitioner-grade supplement brand known for clean formulations and clinical credibility, with a direct-to-consumer and practitioner channel model. Comparable in premium positioning, condition-specific SKUs, and quality certifications.
• Higher Nature: Higher Nature is a UK natural health supplement brand selling direct to consumer and via health-food retailers, with comparable condition-focused ranges (immunity, digestion, women's health) and clean-label positioning.
• Nature's Best: Nature's Best is a long-established UK contract manufacturer and own-label supplement supplier offering comparable vitamins, minerals and condition-specific ranges via retailers. Overlaps with BioCare's manufacturing heritage and broad-format portfolio.

Broad incumbents

• NOW Foods: NOW Foods is one of the largest US supplement manufacturers with a very broad catalogue across vitamins, minerals, specialty, and food categories. Sells to retailers, practitioners and consumers at scale — overlapping category coverage but operating at much larger scale.
• Solgar: Solgar is a global premium vitamin and supplement brand with broad ranges across health categories, distributed through health-food retail and DTC. Larger incumbent with overlapping condition-specific SKUs but a wider portfolio than BioCare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCA8hAhwd5rdgyRxqiuII1fQ
• Facebookfacebook.com/biocare-
• LinkedInlinkedin.com/company/biocare-ltd
• Instagraminstagram.com/biocareltd
• Xx.com/biocare

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BioCare