Willow Yoga Studio

What Willow Yoga Studio does

Willow Yoga Studio is a single-location yoga instruction business founded in 2017 by Leah Margerum and Monica Kirchner (E-RYT500) in Willow Street, Pennsylvania. The studio operates from a physical storefront at 25 Nolt Ave and offers a broad range of yoga class formats — Slow Flow, Restorative, Chair Yoga, Yoga Basics, Yin, and Strength Training — alongside specialty workshops (Hip Mobility, Sound Meditation, Yoga for Golfers, Grief Yoga, Pelvic Floor Health, and others), one-on-one private sessions, off-site corporate and group classes, and live virtual classes. The business also operates an On Demand video library that includes six years of pre-recorded classes, accessible to unlimited members via phone or computer. Teacher training has been added as a higher-ticket offering, with a 200-Hour program launching September 2026 and a 14-month 300-Hour advanced program launching January 2027, both functioning as an instructor pipeline for the studio. Willow Yoga is privately held, bootstrapped, and founder-owned, with no external investors, parent company, or institutional ownership disclosed. The team consists of 5 employees supplemented by 17 instructors covering specialties such as somatic yoga therapy, sound healing, oncology support, and martial arts integration. Revenue is generated through a diversified pricing structure — $15 drop-ins, $120 non-expiring 10-class passes, $80/month unlimited memberships (which include virtual access and on-demand content), $75/hour private sessions, and specialty workshops ranging $15-$35 — with student discounts available on drop-in and 10-class passes. Go-to-market is community-led: the founders leverage free introductory classes, community events, workshops, and teacher training info sessions to attract and retain members in the Willow Street/Lancaster County catchment area.

Name

Willow Yoga Studio

Legal name

Willow Yoga Studio

Website

https://willowyogastudio.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Willow Yoga Studio is a privately held, founder-owned yoga studio in Willow Street, Pennsylvania, offering in-person, virtual, and on-demand yoga classes, private sessions, workshops, and teacher training programs to local wellness seekers, corporate clients, and private groups.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADACAA

General Yoga Instruction (Hatha/Vinyasa/Flow)

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAF

Restorative Yoga, Yin Yoga & Yoga Nidra

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAI

Private 1:1 Yoga/Pilates & Small-Group Sessions

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADAJAA

Guided Meditation Instruction (1:1 & Group)

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

Keywords

• Yoga instruction services
• Yoga teacher training
• Corporate wellness classes
• Yoga studio memberships
• Virtual yoga classes

Headquarters

HQ city

Willow Street

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Class-based instruction: Revenue generated through drop-in classes, class passes, and unlimited membership subscriptions. Drop-in classes at $15 per session, 10-class passes at $120, and monthly unlimited memberships at $80 that include virtual access and on-demand library access.
2. Private yoga sessions: One-on-one private instruction at $75 per hour, targeting individuals seeking personalized attention for injuries, limitations, or foundational learning.
3. Workshops and special classes: Specialty workshops ranging from $15-$35, covering topics like Hip Mobility, Sound Meditation, Yoga for Golfers, and Grief Yoga. These provide additional revenue and attract new students.
4. Teacher training programs: 200-Hour and 300-Hour Yoga Teacher Training programs that generate revenue while also building a pipeline of qualified instructors. The 200-hour program starts September 2026 and 300-hour starts January 2027.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Willow Yoga Studio operates a physical yoga studio in Willow Street, Pennsylvania delivering in-person group yoga classes across multiple styles (Slow Flow, Restorative, Chair, Yin, Basics, Strength Training). It complements these with virtual live classes, an On Demand video library, one-on-one private sessions, off-site corporate and group classes, specialty workshops, and Yoga Alliance-aligned 200-hour and 300-hour teacher training programs.

Product overview

Willow Yoga Studio offers a unified studio-based yoga service with multiple class formats and membership tiers. Core offerings include yoga instruction through various class styles (Slow Flow, Restorative, Chair, Yin, Basics, Strength Training), supplemented by an On Demand video library and virtual class options. Additional services include private yoga sessions, corporate wellness programs, and specialized workshops. The studio also operates a teacher training program with both 200-hour foundational and 300-hour advanced tracks. Membership options range from drop-in classes and 10-class passes to unlimited monthly subscriptions that bundle virtual access and on-demand content.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga Classes In-studio group yoga classes offered across multiple styles including Slow Flow (vinyasa-style at a slower pace), Restorative Yoga (floor-based with props), Chair Yoga (seated or chair-assisted), Yoga Basics (hatha-style pose workshop), Yin Yoga (Chinese-medicine-based with 3-5 minute holds), and Strength Training (light weights and resistance bands), targeting local community members of all ages and fitness levels.
• 10 Class Pass Bundle of ten classes valid for drop-in, private, or workshop attendance at $120 ($100 student rate) that does not expire, available to community members and students.
• Unlimited Monthly Yoga Membership Monthly auto-renew membership at $80 providing unlimited in-person and virtual classes for 30 days, one free guest pass per month, and access to the On Demand library of pre-recorded classes going back six years, targeting local community members seeking regular practice.
• Virtual Yoga Classes Live-streamed yoga instruction accessible remotely for registered students at the studio, with weather-related cancellations switching to virtual format when in-person attendance is unsafe.
• On Demand Yoga Library Pre-recorded class library included with the Unlimited Monthly Yoga Membership, accessible via phone or computer, with content spanning six years of past classes for members seeking flexible at-home practice.
• Private Yoga Sessions One-on-one yoga instruction at $75 per hour for individuals seeking personalized attention for injuries, limitations, or foundational learning; also available for small groups, families, corporate events, bachelorette parties, and off-site locations.
• Corporate and Off-Site Yoga Classes On-site yoga and wellness instruction delivered at retirement communities, businesses, and schools, targeting organizations seeking employee wellness programming and team-building.
• Specialty Yoga Workshops Specialty workshops ranging from $15-$35 covering targeted topics such as Hip Mobility, Sound Meditation, Yoga for Golfers, Grief Yoga, Back to Health (low back pain), Pelvic Floor Health, Heart Health, and Yogic Techniques for Stress Management, designed to attract new students and provide ongoing education.
• 200-Hour Yoga Teacher Training Foundational Yoga Alliance-aligned 200-hour teacher training program covering asana, alignment, sequencing, yoga philosophy, applied anatomy, and teaching methodology, with the next cohort starting September 2026.
• 300-Hour Yoga Teacher Training Advanced 14-month 300-hour teacher training for already-certified teachers covering advanced sequencing, meditation, pranayama, trauma-informed teaching, anatomy, energetics, Ayurveda, and specialized styles, with the next cohort starting January 2027.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• CorePower Yoga: Large U.S. yoga chain offering memberships, virtual classes, and teacher training. Overlaps directly with Willow's unlimited membership and on-demand library model but at significantly greater scale.
• Life Time Fitness: National fitness club operator with a comprehensive yoga class schedule, workshops, and on-demand digital content. Overlaps with Willow's group class, virtual, and on-demand library offerings as part of a broader portfolio.

Emerging players

• Club Pilates: Boutique fitness franchise offering scheduled group classes with a similar accessibility-and-community orientation. Comparable as a competing local boutique fitness option for Willow Street-area consumers.

Direct peers

• Pure Yoga: Multi-location yoga studio operator with membership model, diverse class styles, and teacher training. Comparable on the studio-membership-plus-training axis.
• Modo Yoga: International yoga studio chain with a similar inclusive, community-oriented philosophy and a multi-style class schedule. Closely matches Willow Yoga's combination of drop-in/membership model plus teacher training.
• YogaWorks: Multi-style yoga studio brand offering drop-ins, memberships, private sessions, and teacher training. Closely aligned with Willow Yoga's full service portfolio.
• Y7 Studio: Boutique yoga studio brand built around themed, instructor-led classes and community identity. Comparable to Willow's positioning around distinct class styles (Slow Flow, Restorative, Yin, Strength) and community events.
• Yoga Six: Boutique yoga franchise with multi-style class offerings, membership tiers, and private session add-ons. Directly comparable membership and pricing structure to Willow Yoga.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/willow-yoga-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willow Yoga Studio