Brightvision
Brightvision is a Sweden-based B2B tech growth agency providing inbound marketing, outbound sales teams, and channel marketing services to enterprise technology clients across six European markets, operating as a HubSpot Gold Partner with native-language SDR and AE teams.
- Company typePrivate
- Founded1999
- HeadquartersGöteborg, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Brightvision does
Brightvision is a B2B tech growth agency headquartered in Gothenburg, Sweden, founded in 1999 and operating as Brightvision AB, a Swedish private limited company. The company provides inbound marketing, outbound sales development, and channel marketing services to enterprise technology vendors selling into European markets. Its client base includes Microsoft, Oracle, Cisco, SAP, AWS, Autodesk, Dell, Logitech, Adobe, Panasonic, NetSuite, Visma, and other global and Nordic enterprise accounts, with delivery across six European sub-regions (Nordics, DACH, UK, France, and Netherlands/Benelux).
The agency's service portfolio spans twelve distinct offerings organized into inbound (Inbound Marketing, Performance Marketing, Content Marketing, Marketing Automation, ABM, and Channel Marketing) and outbound (Outbound Marketing, SDR Team as a Service, AE Team as a Service, GTM Engineering, and Event Lead Generation) categories. Core technology is anchored on the HubSpot platform, with Brightvision holding Gold Partner certification — among the top 10 HubSpot partners in Sweden — and delivering implementation, marketing automation, and CRM alignment services. Channel marketing is delivered for Microsoft, AWS, and Google partner ecosystems, covering strategy, asset development, execution, localization, and reporting. Additional assets include the Tech Marketing Trends podcast hosted by CEO Jakob Löwenbrand and a free Email-Checker utility.
Brightvision's revenue model is professional services-based, combining quoted project and retainer engagements with tiered subscription pricing for SDR Team as a Service (Starter 1-2 SDRs, Growth 3-5 SDRs, Enterprise 6+ SDRs on multi-year contracts). The agency employs an 'agency entrepreneur' operating model with 51-100 employees, scaling specialized teams across seven verticals (ECommerce, PropTech, EnergyTech, GreenTech, IT Infrastructure, Cloud & Cybersecurity, EdTech). The company is self-funded, privately held, and has no disclosed venture capital, private equity investment, parent company, subsidiary, or M&A activity. No audited financial statements, revenue figures, or employee count trends are publicly disclosed.
Brightvision firmographics
Firmographics- Name
- Brightvision
- Legal name
- Brightvision AB
- Website
- https://brightvision.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Brightvision is a Sweden-based B2B tech growth agency providing inbound marketing, outbound sales teams, and channel marketing services to enterprise technology clients across six European markets, operating as a HubSpot Gold Partner with native-language SDR and AE teams.
- Ownership category
- akta.pro rank
Brightvision industry classification
Industry- Product category
- B2B Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industries
- B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
Keywords
Where Brightvision is headquartered
LocationHeadquarters
- HQ city
- Göteborg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Brightvision business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketing Agency Services: Professional services revenue from providing inbound marketing, outbound marketing, SDR as a Service, AE Team as a Service, ABM, channel marketing, performance marketing, content marketing, and marketing automation services to B2B tech companies
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter SDR Team: 1-2 experienced SDRs with 50+ qualified prospect interactions per week, CRM setup included, weekly reporting, 14-day launch guaranteed |
| Subscription | Monthly | Growth SDR Team: 3-5 dedicated SDRs with multi-channel outreach campaigns, advanced qualification methods, bi-weekly strategy calls and optimizations |
| Subscription | Multi-year contract | Enterprise SDR Team: 6+ dedicated SDRs with dedicated team manager, tailored integrations with sales systems, executive-level reporting, comprehensive onboarding and support |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Brightvision product offering
Product offeringCore offering
Brightvision is a B2B tech growth agency that sells inbound marketing services (inbound marketing, performance marketing, content marketing, marketing automation, account-based marketing, channel marketing) and outbound sales services (SDR Team as a Service, AE Team as a Service, GTM Engineering, event lead generation) to enterprise technology companies across European markets. Revenue is generated through professional services retainers and monthly subscriptions for the embedded SDR/AE teams, delivered with HubSpot as the core marketing automation backbone.
Product overview
Brightvision is a B2B tech growth agency offering a comprehensive portfolio of inbound and outbound marketing services. Their core offerings span demand generation (Inbound Marketing, Performance Marketing, Content Marketing), marketing technology (Marketing Automation, CRM integration), and strategic targeting (Account Based Marketing, Channel Marketing). On the outbound side, they provide flexible sales teams including SDR Team as a Service, AE Team as a Service, GTM Engineering, and Event Lead Generation. The agency operates as a HubSpot Gold Partner and delivers campaigns across European markets (Nordics, DACH, UK, France, Benelux). Additional offerings include a Tech Marketing Trends podcast featuring industry thought leaders and a free Email-Checker tool.
Differentiator
Problem solved
Functional benefit
Brands
- Tech Marketing Trends Podcast: Weekly podcast hosted by CEO Jakob Löwenbrand featuring interviews with B2B marketing and sales industry experts
Products and services
- Inbound Marketing Comprehensive inbound marketing service for B2B tech companies covering demand generation, lead nurturing, and conversion optimization delivered through content, SEO, and marketing automation workflows.
- Performance Marketing Data-driven paid advertising service across digital channels designed to drive qualified traffic, lead capture, and conversions for B2B tech companies.
- Content Marketing Strategic content creation service including whitepapers, eBooks, webinars, and thought leadership assets to engage B2B audiences and support demand generation.
- Marketing Automation Marketing automation setup, implementation, and managed service on platforms such as HubSpot to streamline campaign workflows, lead nurturing, and CRM alignment for B2B clients.
- Account Based Marketing (ABM) Precision targeting and personalized outreach service focused on high-value target accounts, including ICP development, account mapping, and cross-channel campaign execution.
- Channel Marketing Full-service partner-funded campaign management including strategy, asset development, execution, localization, and reporting for partners in the Microsoft, AWS, and Google ecosystems.
- Outbound Marketing Multi-channel outbound marketing service combining phone, LinkedIn, and email outreach to target and convert B2B decision-makers across EMEA markets.
- SDR Team as a Service Subscription-based embedded SDR service providing native-speaking sales development representatives for flexible outbound prospecting, qualified meeting booking, and lead generation across European markets with 14-day onboarding.
- AE Team as a Service Subscription-based embedded account executive service managing full sales cycles from first conversation to closed deal, enabling clients to scale revenue without full-time AE hiring.
- GTM Engineering Go-to-market engineering service that builds and optimizes sales and marketing technology infrastructure for B2B tech companies.
- Event Lead Generation Lead generation service for webinars, virtual roundtables, and field events including persona targeting, attendance optimization, and personalized post-event follow-up outreach.
Quantifiable outcome
- 5,270 qualified meetings and SQLs generated in 2024
- +9 more outcomes
Companies that use Brightvision
Customer profileNamed customers26 records
Segments12 records
Ideal customer profiles2 records
Brightvision technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Brightvision partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- HubSpotcoreBrightvision is a certified HubSpot Gold Partner agency, providing HubSpot implementation, marketing automation, and alignment services for B2B clients. They are listed among HubSpot's top 10 partners in Sweden and operate as an ecosystem partner.
- MicrosoftmajorBrightvision manages partner-funded marketing campaigns for Microsoft partners, handling campaign strategy, asset development, execution, localization, and reporting for Microsoft channel partner programs.
- AWSmajorBrightvision manages partner-funded campaigns for AWS partner ecosystem, providing full-service campaign management including strategy, execution, and performance reporting.
- GooglemajorBrightvision manages partner-funded campaigns for Google partner ecosystem, handling campaign strategy and execution for channel marketing programs.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Brightvision competitors and assessment
Company assessmentDirect peers
- Belkins: Belkins is a B2B SDR and lead generation agency that delivers outbound appointment setting and sales development services to technology clients — directly mirroring Brightvision's SDR Team as a Service offering on a similar subscription-tiered model.
- CIENCE: CIENCE is a B2B sales development and outbound agency combining SDR outsourcing with multi-channel campaigns and data services; it competes head-to-head with Brightvision's SDR-as-a-Service and outbound marketing offerings for enterprise tech clients.
- Martal Group: Martal Group is a B2B lead generation and SDR outsourcing agency serving SaaS and tech companies across North America and Europe; its service catalog (SDR teams, outbound campaigns, content marketing) overlaps directly with Brightvision's portfolio.
- SalesRoads: SalesRoads provides outsourced SDR teams and B2B lead generation to technology and SaaS clients on a subscription basis, comparable in service structure (Starter/Growth/Enterprise tiers analog) to Brightvision's SDR Team as a Service.
- Heinz Marketing: Heinz Marketing is a B2B marketing agency focused on demand generation, ABM, and sales enablement for B2B tech and SaaS companies; its inbound + outbound hybrid model and verticalized tech focus are directly comparable to Brightvision's service mix.
- SmartBug Media: SmartBug Media is a HubSpot Elite Solutions Partner and full-service B2B marketing agency offering inbound, ABM, and sales enablement services — competing with Brightvision for HubSpot-implementation-driven engagements and broader B2B tech growth mandates.
- DemandGen International: DemandGen (formerly DemandBase Consulting) specializes in ABM, demand generation, and marketing operations for B2B technology vendors; its full-funnel playbook and tech-vertical focus overlap significantly with Brightvision's inbound and ABM offerings.
- Bizzuka / Aptitude 8: Aptitude 8 is a HubSpot Elite Solutions Partner agency providing marketing automation, RevOps, and inbound services to B2B technology clients; its HubSpot implementation depth and enterprise tech focus are directly comparable to Brightvision's HubSpot Gold Partner practice.
Emerging players
- MemoryLeak Media: MemoryLeak Media is a niche B2B tech marketing agency offering inbound marketing and content/SEO services to SaaS and IT companies; it serves a similar tech-buyer audience but is smaller and more content-focused than Brightvision's full-stack agency model.
- Tilt Metrics: Tilt Metrics is a B2B marketing agency for SaaS and tech companies offering HubSpot management, ABM, and demand generation; it overlaps with Brightvision's service lines at a smaller scale and similar tech-vertical focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Brightvision social profiles
Digital presenceBrightvision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brightvision leadership team
Management profileNumber of profiles
Profiles1 record
Brightvision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brightvision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brightvision
What does Brightvision do?
Brightvision is a B2B tech growth agency that sells inbound marketing services (inbound marketing, performance marketing, content marketing, marketing automation, account-based marketing, channel marketing) and outbound sales services (SDR Team as a Service, AE Team as a Service, GTM Engineering, event lead generation) to enterprise technology companies across European markets. Revenue is generated through professional services retainers and monthly subscriptions for the embedded SDR/AE teams, delivered with HubSpot as the core marketing automation backbone.
Is Brightvision a public or private company?
Brightvision is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brightvision founded?
Brightvision was founded in 1999. It employs 51 to 100 people.
Where is Brightvision based?
Brightvision is headquartered in Göteborg, Sweden, in the Europe region.
How does Brightvision make money?
One revenue line is on record: marketing Agency Services.
Who are Brightvision's main competitors?
Direct peers on record are Belkins, CIENCE, Martal Group, SalesRoads, Heinz Marketing, SmartBug Media, DemandGen International and Bizzuka / Aptitude 8. Emerging players are MemoryLeak Media and Tilt Metrics.
Does Brightvision have an API?
No public API is recorded for Brightvision.
What industry is Brightvision in?
Brightvision's product category is B2B Marketing Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAAADAA, B2B Appointment Setting & SDR/BDR Outsourcing. Its NAICS code is 541810 and its SIC code is 7311.