What Macros Inc does

Macros Inc is a Las Vegas-based online health and wellness coaching company that delivers 1-on-1 personalized fitness and nutrition coaching to individual consumers. Founded in 2016, the company serves a horizontal consumer segment ranging from general fat-loss clients to individuals with specific conditions (PCOS, thyroid disorders, post-gastric bypass, menopause) and dietary preferences (vegetarian, vegan, gluten-free). The company claims to have served 40,000+ lifetime clients and states it has led the online coaching industry for a decade, with coaches holding Master's and PhD degrees and registered dietitians on staff.

The core product is subscription-based 1-on-1 coaching offered in three tiers: standalone Fitness Coaching, standalone Nutrition Coaching, and a combined Fitness + Nutrition package. Pricing ranges from $149 to $199 per month, with fixed-term commitments of 3, 6, or 12 months, plus a flexible month-to-month option. Nutrition Coaching offers a 14-day free trial that auto-converts to a 3-month paid commitment. The technology stack comprises a web-based client portal (Stripe-backed subscription billing), native iOS and Android coaching apps, dedicated iOS (Macro Sync) and Android (MyMacros+) food-tracking apps, and integrations with Apple Health, Google Health Connect, MyFitnessPal, Fitbit, Garmin, and Samsung Health. Google and Facebook SSO are supported. App release cadence is active, with multiple iOS and Android updates shipped in early 2026.

The business model is direct-to-consumer subscription recurring revenue with affiliate and referral commissions as a secondary stream. Customer acquisition is multi-channel: SEO-driven free tools (macro and calorie calculators), organic social (Facebook, Instagram), a private client Facebook group, an affiliate partnership program for creators and influencers, and a client referral program. HSA/FSA payment eligibility broadens access. Operating geographies span the United States, Canada, and Australia. The company is privately held with no disclosed funding rounds, ownership structure, or revenue figures.

Name

Macros Inc

Legal name

Macros Inc

Website

https://macrosinc.net

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Macros Inc is a Las Vegas-based online coaching company offering 1-on-1 personalized fitness and nutrition coaching subscriptions to individual consumers in the US, Canada, and Australia, with Master's/PhD-credentialed coaches, registered dietitians, and a mobile/web platform with health data integrations.

Ownership category

akta.pro rank

Product category

Online Health and Wellness Coaching

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Prepackaged Software (7372)

akta.pro primary industry

General Nutrition Coaching (HSADAFAA)

akta.pro secondary industries

Weight Loss Coaching (Non-Clinical) (HSADAFAB), Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN), Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE), Weight Management & Behavior Change Education (EDAAAHAF)

Keywords

• Online nutrition coaching
• Personal fitness coaching
• Macro tracking services
• Health coaching subscriptions
• Wellness coaching platform

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Fitness Coaching Subscriptions: Monthly recurring subscriptions for personalized workout programming. Clients receive custom training plans tailored to goals, fitness level, and schedule, plus ongoing coach support. Offered in 3, 6, and 12-month fixed-term commitments or month-to-month. Billing is monthly in advance.
2. Nutrition Coaching Subscriptions: Monthly recurring subscriptions for personalized nutrition guidance including macro targets, food quality coaching, and habit development. 14-day free trial available for new clients (auto-converts to 3-month paid commitment if not cancelled). Fixed-term (3/6/12 months) or flexible month-to-month options.
3. Fitness + Nutrition Combined Coaching: Premium tier combining workout programming with nutrition coaching for comprehensive transformation support. Monthly subscription with 3, 6, or 12-month commitments. Includes monthly video calls with coach, daily messaging support, and weekly check-ins.
4. Affiliate Referrals: Commission earned when affiliates refer new paying clients through custom tracking links. Flat-rate commission per client referral with no cap on referrals. Commissions paid 30 days after client payment to allow for refund processing.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Macros Inc delivers 1-on-1 personalized fitness and nutrition coaching to individual consumers on a subscription basis. Subscribing clients are matched with credentialed coaches who build custom macro-based nutrition plans and workout programming, supported by daily messaging, weekly check-ins, and monthly video calls. The coaching service is delivered and tracked through a proprietary client portal and native iOS/Android apps that integrate with major health platforms and wearables.

Product overview

Macros Inc is a fitness and nutrition coaching company offering a platform of products centered around 1-on-1 personalized coaching. The core offering is the Fitness + Nutrition Coaching program, which combines personalized nutrition guidance with custom workout programming. This core coaching product is available alongside standalone Nutrition Coaching and Fitness Coaching options. Supporting the coaching programs are several digital products: the Client Portal (web-based platform), Macros Inc Coaching App (iOS/Android mobile app), Macro Sync (iOS food tracking app), and MyMacros+ (Android food tracking app). Free tools include a Macro Calculator, recipe library, workout programs, and downloadable guides. The company serves over 40,000 clients with subscription-based coaching starting at $199/month for the combined package, with a 14-day free trial available for nutrition coaching.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness + Nutrition Coaching Combined 1-on-1 coaching subscription in which clients are matched with both a Certified Personal Trainer and a Registered Dietitian to deliver simultaneous personalized workout programming and macro-based nutrition planning with daily messaging, weekly check-ins, and monthly video calls. Designed for individual subscribers seeking integrated fitness and nutrition accountability.
• Nutrition Coaching Standalone 1-on-1 nutrition coaching subscription where clients are matched with a Registered Dietitian who creates a custom MacroPak nutrition guide and delivers ongoing macro-based nutrition planning with daily messaging, weekly check-ins, and monthly video calls through the coaching app. Designed for individual subscribers whose primary goal is nutrition-driven body composition change.
• Fitness Coaching Standalone 1-on-1 fitness coaching subscription where clients are matched with a Certified Personal Trainer who delivers personalized workout programming, training log review, and weekly check-ins with monthly video calls through the coaching app. Designed for individual subscribers whose primary goal is training-driven fitness improvement rather than nutrition change.

Named customers3 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Apple HealthcoreTechnology or IntegrationHealth data integration allowing iOS clients to sync weight, steps, and activity data from Apple Health into the Macros Inc coaching app for automatic progress tracking.
• Health ConnectcoreTechnology or IntegrationAndroid health platform integration via Health Connect, enabling automatic syncing of weight and step data to the Macros Inc coaching app.
• StripecoreTechnology or IntegrationPayment processing partner for subscription billing. Stripe securely stores card details; Macros Inc never sees client payment information.
• Affiliate PartnerssupportingGTM or Marketing PartnerHealth/fitness coaches, creators, dietitians, bloggers, and influencers promoting Macros Inc coaching for commission. Partners receive custom tracking links, marketing assets, and support.
• HSA/FSA ProviderssupportingGTM or Marketing PartnerPartnership with HSA/FSA benefit administrators allowing clients to use pre-tax health dollars for coaching services. Includes Letter of Medical Necessity support for reimbursement claims.

Scale indicators3 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Noom: Direct competitor offering subscription-based personalized nutrition and coaching with daily check-ins; comparable in target customer (weight-management consumer), price point, and self-serve funnel.
• Future: Online 1-on-1 fitness coaching platform pairing clients with coaches for personalized training; comparable in subscription model, coach-matching approach, and mobile-first delivery.
• MyFitnessPal: Food and macro tracking platform that Macros Inc already integrates with; comparable in macro-tracking use case and free-tier-plus-premium model, though MyFitnessPal is largely self-coaching without the human-coach layer.

Broad incumbents

• WW (Weight Watchers): Established weight-management incumbent now offering digital coaching and app-based programs; comparable in weight-loss consumer base and subscription model, but with broader brand and offline heritage.

Emerging players

• BetterMe: Subscription wellness app combining personalized meal and workout plans with coaching elements; comparable in self-serve funnel, mobile delivery, and mass-market price point.
• Cronometer: Nutrition tracking app focused on detailed macro and micronutrient logging; comparable as a tracking/education tool in the macro-coaching ecosystem, though without human coaching.
• Freeletics: AI-driven fitness and nutrition coaching app using personalized training plans; comparable in self-serve app subscription model and mass-market consumer targeting.
• Eat This Much: Automated meal planning and macro tracking app that generates personalized nutrition plans; comparable in macro-based approach and self-serve subscription delivery to consumers.

Regional players

• Fittr: Online fitness coaching community strong in India offering personalized coaching subscriptions; comparable in subscription coaching model and consumer-targeted delivery, but primarily serving a different geography.
• Simple (Simple.life): Subscription habit and wellness coaching app with personalized plans and human coaches; comparable in coaching subscription model, but primarily serving markets outside the US.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/macrosinc
• Instagraminstagram.com/macrosinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macros Inc