TradeTap

What TradeTap does

TradeTap, operating legally as Skilled Pro Alliance, Inc., is a Wichita, Kansas-based software company building a vertically integrated workforce platform for the U.S. flooring installation industry. Founded in 2023 by flooring industry veterans — including Paul Stuart (Founder & CEO, also President of commercial floor covering firm Stuart & Associates), Ben Walker (COO), and Ashlynn Stuart (Head of Marketing) — the company serves flooring dealers, retailers, and commercial contractors on the demand side, professional flooring installers on the supply side, and training organizations (CFI, NAFCT, and the internal TradeTap Training Academy) as credential content providers. A residential homeowner segment is targeted via the upcoming TradeTap Home marketplace, scheduled for late 2026. The company's stated mission is to standardize and make visible the skill of flooring installers, who are currently evaluated largely through self-reported claims.

The product portfolio consists of five interconnected components delivered via a web platform and native iOS/Android applications. The Verified Trade Index (VTI) is the foundation: a patent-pending scoring system that aggregates verified training, certifications, and experience into standardized installer profiles. TradeTap Pro is the commercial workforce management layer, offering project publishing, work order management, performance tracking, communication, and integrated invoicing and payments. The Training Hub connects installers to accredited education programs and auto-syncs completions to VTI profiles. Jumpstart is a workforce pipeline for entry-level installers to connect with hiring companies. TradeTap Home, launching late 2026, will extend the matching framework to residential homeowners. Underlying architecture is a standard SaaS web platform plus mobile apps; no AI/ML models, public APIs, or third-party integrations are disclosed.

TradeTap's business model combines TradeTap Pro subscription revenue (sold through a consultative enterprise sales motion with multi-year contracts and no publicly disclosed pricing) with potential transaction fees on payments processed through the platform's invoicing workflow. Installer-side adoption is product-led via free VTI profile creation and self-serve verification. Distribution uses direct field sales for companies, the iOS App Store and Google Play Store for mobile access, and a self-serve web platform for installers. The company is privately held and appears founder-owned and bootstrapped, with no disclosed external funding rounds, institutional investors, or revenue figures in the available source material. Marketing is layered through a blog, "The Huddle" podcast, organic social presence, and an Ambassador Program of industry installers.

Name

TradeTap

Legal name

Skilled Pro Alliance, Inc.

Website

https://trade-tap.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

101–250 employees

Short description

TradeTap is a Wichita-based software company building a vertically integrated workforce platform for the U.S. flooring industry, combining installer credentialing (VTI), training, commercial project management, and matching services for contractors, retailers, and professional installers.

Ownership category

akta.pro rank

Product category

Construction Workforce Management Software

NAICS

Other Technical and Trade Schools (611519), Educational Support Services (61171), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Career & Technical Education (CTE) Standards Authorities (EDADAEAE)

akta.pro secondary industries

Certification & Exam Prep Course Marketplaces (EDAFAIAJ), Incumbent Worker Training & Upskilling (EDAAAOAE), Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)

Keywords

• Workforce management software
• Installer verification platform
• Skilled trades network
• Construction workforce solutions
• Flooring industry software

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. TradeTap Pro Subscription: Companies (flooring dealers, retailers, commercial contractors) subscribe to TradeTap Pro to access verified installer profiles, post projects, manage work orders, and use workforce management tools. Subscription-based model where companies set up their subscription and start hiring.
2. Platform Transaction Fees: TradeTap Pro handles invoicing and payment workflows tied to project milestones, creating clarity between completed work and compensation. This suggests the platform may take a transaction fee on payments processed.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

TradeTap operates a SaaS-based workforce ecosystem for the U.S. flooring industry, anchored by the proprietary Verified Trade Index (VTI) that accredits and scores installer skill through verified training, certifications, and professional experience. TradeTap Pro enables flooring dealers, retailers, and commercial contractors to publish projects, review verified installer profiles, and manage work orders, communication, invoicing, and payments in one unified system. The Training Hub connects installers to accredited education and syncs completions to VTI profiles, while Jumpstart provides a workforce pipeline for entry-level installers and TradeTap Home (upcoming late 2026) extends verified installer access to homeowners.

Product overview

TradeTap is a unified workforce ecosystem built around five interconnected initiatives designed to professionalize the flooring trades. At its core is the Verified Trade Index (VTI), a standardized system for measuring and verifying installer skill through training, certifications, and experience. TradeTap Pro serves as the commercial workforce platform where companies publish projects, evaluate verified installer profiles, and manage installation work with integrated project management, communication, performance tracking, and invoicing tools. The Training Hub provides a centralized training ecosystem connecting installers with accredited education while automatically syncing completed training to VTI profiles. Jumpstart functions as a workforce pipeline for entry-level installers to connect with hiring companies. TradeTap Home, launching late 2026, will extend verified installer access to residential homeowners. Together, these products create a connected system where education leads to verification, and verification leads to opportunity.

Differentiator

Problem solved

Functional benefit

Brands

• Verified Trade Index (VTI): The flooring industry's accredited standard for measuring professional installer skill. It verifies experience, completed training, certifications, and real-world work performance to display clear proof of ability.
• TradeTap Pro
• Training Hub
• Jumpstart
• TradeTap Home

Products and services

• Verified Trade Index (VTI) The flooring industry's first standardized system for measuring and verifying installer skill based on verified training, certifications, and professional experience. Generates a transparent VTI score and level for each professional, providing clear representation of professional capability for flooring dealers, retailers, contractors, and homeowners.
• TradeTap Pro A commercial workforce platform enabling flooring dealers, retailers, and commercial contractors to publish installation projects, evaluate verified installer profiles, and manage work orders, project communication, performance tracking, invoicing, and payments within one unified system.
• Training Hub The flooring industry's first centralized training ecosystem connecting installers to accredited education, enabling training organizations such as CFI, NAFCT, and the TradeTap Training Academy to manage programs, track participants, and automatically sync completed training and certifications to installer VTI profiles.
• Jumpstart A workforce pipeline designed to connect trained, entry-level installers with companies looking to hire, bridging the gap between training and real-world opportunity by providing verified profiles and direct connections between new installers and hiring companies within the VTI ecosystem.
• TradeTap Home An upcoming residential marketplace designed to connect homeowners with VTI-accredited residential flooring installers, bringing transparency and verified skill to home improvement flooring projects.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• CFI (Certified Flooring Installers)coreStrategic or Co-development PartnerCFI is a Training Hub partner providing installer training and certification programs. Their training courses are integrated into the TradeTap ecosystem, allowing completed certifications to automatically contribute to installer VTI profiles.
• NAFCT (National Association of Floor Covering Technicians)coreStrategic or Co-development PartnerNAFCT provides industry training and certification, including programs like Substrate & Subfloor Preparation Certification. Their training is available through TradeTap's Training Hub and contributes to installer VTI verification.
• TradeTap Training AcademycoreStrategic or Co-development PartnerTradeTap's own internal training academy provides accredited training programs that integrate directly with the Training Hub ecosystem, ensuring training completion contributes to VTI profiles.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ServiceTitan: Vertical SaaS platform for trades (HVAC, plumbing, electrical) with workforce management, project tracking, and payment processing — the closest large-scale analog to TradeTap Pro's subscription-plus-payments model, but serving adjacent trades rather than flooring specifically.
• Housecall Pro: Field service SaaS for home service businesses offering scheduling, job management, invoicing, and payment processing on a subscription basis. Highly comparable to TradeTap Pro's commercial workforce platform in functionality and target customer, though broader in vertical scope.
• Jobber: Field service software for small home service businesses with CRM, scheduling, invoicing, and payment tools. Comparable subscription-based business model and SMB customer focus to TradeTap Pro, though Jobber serves many trades rather than specializing in flooring.
• Angi: Leading marketplace connecting homeowners with pre-screened home service professionals including flooring installers. Highly comparable as a two-sided marketplace model for trades, but horizontal across many service categories and serving residential customers as its primary market.
• Thumbtack: Marketplace matching local service professionals (including flooring installers) with customers. Comparable in two-sided marketplace mechanics and the challenge of verifying professional quality — though Thumbtack operates horizontally across hundreds of service categories.
• Porch: Home services platform connecting homeowners with vetted professionals for projects including flooring. Comparable two-sided marketplace model and focus on connecting consumers with verified trades, though Porch operates as a horizontal home services marketplace.
• HomeAdvisor: Marketplace (now part of Angi) that matches homeowners with prescreened local service professionals. Comparable two-sided marketplace model targeting the same residential home improvement customer base that TradeTap Home plans to serve, though HomeAdvisor is much broader.

Direct peers

• BuildZoom: Marketplace and project management platform connecting property owners with general and specialty contractors, including licensing and background verification features. Most directly comparable to TradeTap as a construction-specific marketplace with a quality-verification overlay, though broader than flooring.
• Networx: Online contractor network connecting homeowners with screened local contractors across multiple trades. Comparable as a two-sided trades marketplace with quality-screening features, though broader in vertical scope than TradeTap's flooring specialization.
• CraftJack: Lead generation and contractor marketplace focused on home improvement professionals including flooring installers. Comparable as a specialized platform connecting contractors with leads, though CraftJack emphasizes lead generation over the workforce verification and training positioning that defines TradeTap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61580336094313
• LinkedInlinkedin.com/company/tradetap
• Instagraminstagram.com/_tradetap

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TradeTap