M2E
- Company typePrivate
- Founded2005
- HeadquartersSt. Helier
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
M2E firmographics
Firmographics- Name
- M2E
- Website
- https://m2epro.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
M2E industry classification
Industry- Product category
- E-commerce Marketplace Integration Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
- akta.pro secondary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where M2E is headquartered
LocationHeadquarters
- HQ city
- St. Helier
Markets served
M2E business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans (GMV-based): Tiered subscription model based on total monthly Gross Merchandise Value (GMV). Plans range from free (under $1,000/month) to Enterprise tiers. Overage fees apply for sales exceeding monthly allowance. Annual payment discounts available.
- Amazon Repricer: Standalone repricing tool at $50/month (Standard tier) for Amazon sellers. Free for M2E Pro and M2E Cloud users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter 20K - Up to $20,000 monthly GMV |
| Subscription | Monthly | Business 100K - Up to $100,000 monthly GMV |
| Subscription | Monthly | Enterprise 200K - Up to $200,000 monthly GMV |
| Freemium | Monthly | Starter Free - Under $600 monthly GMV |
| Subscription | Monthly | Starter 2K - Up to $2,000 monthly GMV |
| Subscription | Monthly | Starter 5K - Up to $5,000 monthly GMV |
| Subscription | Annual | Starter 250K Annual - Up to $250,000 yearly GMV |
| Subscription | Annual | Starter 500K Annual - Up to $500,000 yearly GMV |
| Subscription | Annual | Business 1.25M Annual - Up to $1,250,000 yearly GMV |
| Subscription | Annual | Enterprise 2.5M Annual - Up to $2,500,000 yearly GMV |
| Subscription | Monthly | Amazon Repricer Standard |
| Subscription | Monthly | Amazon Repricer Exclusive |
| Subscription | Monthly | Mirakl Business 50K - Up to $50,000 monthly GMV |
| Subscription | Annual | Mirakl Business 600K - Up to $600,000 monthly GMV |
| Subscription | Monthly | Mirakl Enterprise 400K - Up to $400,000 monthly GMV |
| Subscription | Annual | Mirakl Enterprise 5M - Up to $5,000,000 monthly GMV |
| Subscription | Monthly | Otto Market Basic Fee |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
M2E product offering
Product offeringCore offering
M2E develops and sells software that connects e-commerce storefronts (primarily Magento/Adobe Commerce, plus Shopify, WooCommerce, BigCommerce and others via M2E Cloud) to third-party marketplaces such as Amazon, eBay, Walmart, TikTok Shop, Temu, Kaufland, Otto, OnBuy, Shein, and Mirakl-powered B2B marketplaces. Its products automate product listing, inventory synchronization, order processing, fulfillment (Amazon FBA/MCF), algorithmic repricing, and cross-channel sales analytics.
Product overview
M2E offers a portfolio of e-commerce integration products centered on M2E Pro (Magento native extension) and M2E Cloud (for non-Magento platforms). M2E Pro integrates Adobe Commerce (Magento) with major marketplaces including Amazon, eBay, and Walmart natively, while M2E Connect extends support to TikTok Shop, Kaufland, Otto, OnBuy, Temu, Shein, and Mirakl. The ecosystem includes specialized fulfillment integrations (Amazon FBA, Amazon MCF), the M2E Amazon Repricer for algorithmic pricing, M2E Analytics for cross-channel reporting, and M2E Cloud for Shopify, WooCommerce, BigCommerce, Salesforce, Ecwid, Shopware, Square POS, Lightspeed POS, and PrestaShop merchants. Together, these products enable merchants to manage listings, inventory, orders, and analytics from a single Magento dashboard or cloud-based interface.
Differentiator
Problem solved
Functional benefit
Brands
- M2E Repricer: Automated algorithmic repricing application for Amazon sellers to win Buy Box and optimize B2B/B2C pricing strategies.
- M2E Analytics
- M2E MCF
Products and services
- M2E Pro Magento native extension that integrates Adobe Commerce with Amazon, eBay, Walmart, and M2E Connect marketplaces (TikTok Shop, Temu, Kaufland, Otto, OnBuy, Shein, Mirakl). Provides automated listing, inventory synchronization, order processing, repricing, and analytics for Magento-based merchants.
- M2E Cloud Cloud-based multichannel integration platform that connects Shopify, WooCommerce, BigCommerce, Salesforce Commerce Cloud, Ecwid, Shopware, Square POS, Lightspeed POS, and PrestaShop stores with Amazon, eBay, Walmart, TikTok Shop and other marketplaces.
- M2E Amazon Repricer Standalone automated algorithmic repricing application for Amazon sellers that monitors competitor prices and adjusts listings in real time to win the Buy Box. Supports B2C and B2B strategies, with configurable min/max thresholds. Sold at $50/month for non-M2E users; free for M2E Pro and M2E Cloud users.
- M2E Analytics Analytics service providing unified sales reporting, profit analytics, product analytics, and customer analytics across TikTok Shop, eBay, Amazon, Temu, and Walmart. Free for M2E Pro users.
- Amazon FBA Magento Extension Magento extension that synchronizes Amazon Fulfillment by Amazon (FBA) inventory with Magento, imports FBA orders, and updates inventory sources based on Amazon fulfillment center quantities.
- Amazon MCF Extension Magento 2 extension for Amazon Multi-Channel Fulfillment that enables fulfillment of eBay, Walmart, TikTok Shop, Temu, Kaufland, Otto, OnBuy, and Magento website orders using FBA inventory, with real-time tracking synchronization.
- Amazon Listing Service
Quantifiable outcome
- Sellers who secure Buy Box placement sell 83% more frequently
- +2 more outcomes
Companies that use M2E
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
M2E technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability3 records
Feature11 records
M2E partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and secondary.
- eBaycoreeBay Gold Partner status. M2E Pro integrates with all 30 eBay marketplaces including eBay Motors. Provides listing management, order synchronization, parts compatibility, promotions, and promoted listings capabilities.
- AmazoncoreAmazon Developer Council member. Deep integration with Amazon Seller Central, FBA, MCF, Buy Box optimization, and Amazon Business B2B features across 20+ marketplaces.
- WalmartcoreWalmart Global Partner. Integration with Walmart US and CA marketplaces, WFS fulfillment, and Walmart Repricer.
- TikTok ShopcoreM2E Connect integration with TikTok Shop for Magento sellers. Supports US, UK, Ireland, Spain, Germany, France, Italy, Mexico, Brazil, and Poland marketplaces.
- KauflandcoreKaufland Global Marketplace integration via M2E Connect. Supports German, Czech, Austrian, Polish, and Slovak marketplaces.
- OttocoreOtto Market integration via M2E Connect. Connects Magento sellers to Otto's 11 million active customers in Germany. Coming soon to France, Austria, Spain, and Denmark.
- OnBuysecondaryOnBuy UK marketplace integration via M2E Connect. Supports OnBuy marketplaces including UK, Ireland, Finland, Greece, and Portugal.
- TemucoreTemu marketplace integration via M2E Connect. Supports US, EU (UK, Germany, France, Italy, Spain, Netherlands, Belgium, Austria, Poland, Czech Republic, Sweden, Portugal, Romania, Hungary, Ireland, Switzerland, Estonia, Latvia, Finland, Norway, Slovakia, Slovenia, Lithuania, Greece), Korea, Japan, Australia, and Mexico.
- SheinsecondaryShein marketplace integration via M2E Connect. Available for sellers in US, EU, and UK regions. Supports fashion, beauty, lifestyle goods, and accessories categories.
- MiraklcoreIntegration with Mirakl-powered marketplace platform. Connects Magento to 450+ Mirakl-based marketplaces including AUTODOC, Rein, Best Buy, Debenhams, Shop Apotheke, B&Q, and Tesco.
- Shopify (via M2E Cloud)secondaryM2E Cloud provides Shopify integration for sellers who want to connect Shopify stores with eBay, Amazon, Walmart, and TikTok Shop marketplaces.
- WooCommerce (via M2E Cloud)secondaryM2E Cloud provides WooCommerce integration for marketplace selling on eBay, Amazon, and Walmart.
- BigCommerce (via M2E Cloud)secondaryM2E Cloud provides BigCommerce integration for marketplace selling including TikTok Shop.
- Salesforce Commerce Cloud (via M2E Cloud)secondaryM2E Cloud provides Salesforce integration for marketplace selling and TikTok Shop connectivity.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
M2E competitors and assessment
Company assessmentDirect peers
- Sellbrite: Sellbrite (acquired by GoDaddy) is a multichannel inventory and listing platform integrating Amazon, eBay, Walmart, Etsy and Shopify, targeting the same SMB/mid-market seller M2E Cloud serves.
- CedCommerce: CedCommerce builds native integrations for marketplaces including Amazon, eBay, Walmart, Etsy and TikTok Shop, with strong roots on Magento/Adobe Commerce — directly overlapping M2E Pro's core offering and customer base.
- Lengow: Lengow is a French-headquartered SaaS for product feed management and marketplace integration across hundreds of channels. It competes head-on with M2E Pro on multi-channel listing, repricing and order routing for mid-market merchants.
- LitCommerce: LitCommerce is a multichannel listing and order management tool focused on Shopify, WooCommerce, BigCommerce and other SMB platforms; it competes with M2E Cloud in the same SMB-and-mid-market listing/inventory sync category.
- Shoppingfeed: Shoppingfeed is a marketplace and feed-management platform connecting merchants to Amazon, eBay, Walmart, Mirakl, Google and Meta — overlapping M2E's listing, inventory and order automation footprint.
- Channable: Channable provides feed-based marketplace and advertising integrations (Amazon, eBay, bol, Google Shopping, etc.) with pricing automation and analytics — a direct competitor to M2E in the European e-commerce seller tooling category.
- ChannelEngine: ChannelEngine is a leading marketplace integration platform connecting merchants to 700+ marketplaces globally. Like M2E, it offers listing, inventory sync, order management and pricing automation across Amazon, eBay, Walmart, Kaufland, Mirakl and dozens of regional marketplaces.
Others
- Plytix: Plytix is a Product Information Management (PIM) platform for multichannel retail; while not a direct marketplace connector, it is commonly combined with M2E-like solutions to feed marketplaces, making it an adjacent ecosystem player.
Emerging players
- Expandly: Expandly offers multichannel listing, inventory and order management across eBay, Amazon, Etsy and Shopify for SMB merchants — a smaller, more niche player with overlapping use cases to M2E's tiered SMB product.
Broad incumbents
- Mirakl: Mirakl is the leading enterprise marketplace platform (B2B and B2C) and a strategic partner of M2E. As both a partner and an ecosystem player that powers 450+ marketplaces, it operates one layer above M2E but competes for the same enterprise marketplace-commerce budget.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
M2E social profiles
Digital presenceM2E financial estimates
Financial estimateRevenue estimate
Valuation estimate
M2E leadership team
Management profileNumber of profiles
Profiles1 record
M2E subsidiaries and ownership
Company hierarchySubsidiaries1 record
M2E funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M2E M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M2E
What does M2E do?
M2E develops and sells software that connects e-commerce storefronts (primarily Magento/Adobe Commerce, plus Shopify, WooCommerce, BigCommerce and others via M2E Cloud) to third-party marketplaces such as Amazon, eBay, Walmart, TikTok Shop, Temu, Kaufland, Otto, OnBuy, Shein, and Mirakl-powered B2B marketplaces. Its products automate product listing, inventory synchronization, order processing, fulfillment (Amazon FBA/MCF), algorithmic repricing, and cross-channel sales analytics.
Is M2E a public or private company?
M2E is a private company. It is classified as unknown and is currently operating.
When was M2E founded?
M2E was founded in 2005. It employs 51 to 100 people.
Where is M2E based?
M2E is headquartered in St. Helier.
How does M2E make money?
Two revenue lines are on record. Subscription Plans (GMV-based) is the primary driver. The others are amazon Repricer.
Who are M2E's main competitors?
Direct peers on record are Sellbrite, CedCommerce, Lengow, LitCommerce, Shoppingfeed, Channable and ChannelEngine. Plytix is listed as an others. Expandly is listed as an emerging player. Mirakl is listed as a broad incumbent.
Does M2E have an API?
No public API is recorded for M2E.
What industry is M2E in?
M2E's product category is E-commerce Marketplace Integration Software. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure, with a secondary code of BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 5132 and its SIC code is 7372.