Shoppingfeed
Shoppingfeed is a France-based SaaS platform that helps brands, retailers, and agencies distribute and synchronize product catalogs, inventory, pricing, and orders across 1,000+ marketplaces and marketing channels in 40+ countries. Owned by Centric Software, it offers feed management, AI-powered optimization via Ailice, repricing, ads, and customer messaging tools.
- Company typePrivate
- Founded2011
- HeadquartersCachan, France
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Shoppingfeed does
Shoppingfeed (legally Centric Shoppingfeed) is a private, France-headquartered SaaS provider of e-commerce feed management software, founded in 2011 in Cachan and now owned by Centric Software. The platform enables brands, retailers, and agencies to distribute, synchronize, and optimize product catalogs, inventory, pricing, and orders across 1,000+ marketplace and marketing channels in 40+ countries. Its core product modules include Marketplace Syndication, Marketplace Repricing, Pricing Monitoring, Ads (Google, Instagram, TikTok), Web to Store, and Dialog Hub for customer message management. The platform is integrated via pre-built plugins for Shopify, Magento/Adobe Commerce, WooCommerce, BigCommerce, PrestaShop, VTEX, Akeneo, and Zapier, with a REST API and ERP/PIM connectors for custom workflows.
The company monetizes through subscription-based SaaS pricing tailored to catalog size and channel needs, with annual billing and quote-based enterprise configurations, plus an agency referral program offering up to 20% on first-year invoices. In 2024, Shoppingfeed launched Ailice, an AI-powered assistant providing anomaly detection, generative attribute enrichment, autonomous repricing, BuyBox optimization, and SEO optimization, claiming a 7x productivity improvement, 96% time savings, and 127% average sales lift within one week of deployment. The platform holds ISO 27001, ISO 27017, ISO 27018, SOC 1/2/3, and PCI DSS Level 1 compliance via its AWS Europe (Paris) infrastructure and self-attests to GDPR/CCPA, supporting enterprise procurement.
Shoppingfeed's customer base spans enterprise and mid-market segments, with named customers including Samsung, La Redoute, Leroy Merlin, Conrad, LDLC, Dim, Shiseido, Ravensburger, Maison Lejaby, Joueclub, Mr Bricolage, Monnaie de Paris, Bestway, Roland Garros, and Dodo. Clients are reported to generate over 1.2 billion euros of GMV on marketplaces, with the company claiming the #1 position in client GMV generated on marketplaces. Distribution combines direct enterprise sales with a multi-account agency partner program, and the company maintains offices in Cachan (HQ), New York, and Alicante, operating across roughly 40+ countries in Europe, North America, Asia, South America, the Middle East, Africa, and Oceania.
Shoppingfeed firmographics
Firmographics- Name
- Shoppingfeed
- Legal name
- Centric Shoppingfeed
- Website
- https://shoppingfeed.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Shoppingfeed is a France-based SaaS platform that helps brands, retailers, and agencies distribute and synchronize product catalogs, inventory, pricing, and orders across 1,000+ marketplaces and marketing channels in 40+ countries. Owned by Centric Software, it offers feed management, AI-powered optimization via Ailice, repricing, ads, and customer messaging tools.
- Ownership category
- akta.pro rank
Shoppingfeed industry classification
Industry- Product category
- E-commerce Feed Management
- NAICS
- Food and Beverage Retailers (445)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)
- akta.pro secondary industry
- Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK)
Keywords
Where Shoppingfeed is headquartered
LocationHeadquarters
- HQ city
- Cachan
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Shoppingfeed business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Subscription-based pricing model tailored to catalog size and channel needs. Includes core feed management, AI capabilities, and support tiers ranging from standard to enterprise with dedicated Customer Success Managers.
- Repricing Service: Paid service for competitor price analysis and automatic repricing. Pricing is customized based on catalog size and number of channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom Enterprise Pricing |
| Subscription | Annual | Agency Multi-Account |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Shoppingfeed product offering
Product offeringCore offering
Shoppingfeed is a SaaS feed management platform that centralizes product catalogs and synchronizes listings, inventory, orders, and pricing across 1,000+ marketplaces and marketing channels in 40+ countries. It serves brands, retailers, and agencies with pre-built plugins for major e-commerce platforms, a REST API, and an AI assistant (Ailice) for real-time feed optimization, repricing, and anomaly detection.
Product overview
Shoppingfeed is a unified e-commerce feed management platform that enables sellers to organize, publish, and synchronize products, stock, and orders across 1,000+ marketplace and marketing channels. The platform operates as a modular SaaS solution with a core feed management engine supported by specialized modules: Ailice (AI-powered assistant for anomaly detection and optimization), Dialog Hub (centralized customer message management), Marketplace Repricing (competitor-based pricing), Ads module (Google, Instagram, TikTok advertising), Pricing Monitoring (performance analytics), and Web to Store (physical store traffic). The platform supports 40+ countries and integrates via pre-built plugins (Shopify, Magento, WooCommerce, BigCommerce, PrestaShop, Akeneo, VTEX) and REST APIs. Enterprise features include SSO, multi-account management, and ERP/PIM integrations.
Differentiator
Problem solved
Functional benefit
Brands
- Ailice: Artificial Intelligence solution that boosts sales on Marketplaces and Marketing Channels. Features include proactive anomaly detection, automatic channel categorization, AI repricing, and SEO optimization.
- Dialog Hub
Products and services
- Marketplace Syndication Core platform module enabling product catalog distribution across 1,000+ marketplace channels including Amazon, Cdiscount, eBay, Fnac/Darty, Google Shopping, and more. Designed for brands and retailers looking to centralize catalog management and syndicate products globally.
- Dialog Hub
- Marketplace Repricing
- Ailice AI-powered assistant that boosts sales on marketplaces and marketing channels. Provides proactive anomaly detection, automatic channel categorization, listing error resolution, repricing optimization, BuyBox winning, SEO optimization, and stock forecasts for brands, retailers, and agencies using Shoppingfeed.
- Ads (Google - Instagram - TikTok) Product advertising module for marketing channels including Google Shopping Ads, Meta & Google Product Listing Ads, and social ads on Instagram, TikTok, Facebook, and other platforms, designed for retailers and brands looking to drive product visibility.
- Web to Store Solution to drive traffic to physical stores through online campaigns, click-to-store initiatives, and local inventory advertising integration including Google Local Inventory Ads, with reliable real-time data transmission to partners.
- Pricing Monitoring Track and optimize pricing performance across channels with real-time alerts, analytics, cost tracking, ROI monitoring per channel, and competitive intelligence for marketplace and e-commerce operations teams.
Quantifiable outcome
- 127% average increase in sales after 1 week with Ailice AI
- +6 more outcomes
Companies that use Shoppingfeed
Customer profileNamed customers16 records
Segments9 records
Ideal customer profiles3 records
Shoppingfeed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability8 records
Feature6 records
Shoppingfeed partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- HavasminorMajor advertising and communications agency. Referral partner in the agency network.
- PerformicsminorDigital marketing agency. Referral partner for customer acquisition.
- CybercitéminorDigital agency partner with testimonial on Shoppingfeed platform benefits.
- FeedManagerminorFeed management agency partner. Part of referral program.
- Centric SoftwarecoreParent company. Centric Shoppingfeed is a solution from Centric Software. Global company specializing in product lifecycle management and feed management solutions.
- ShopifycorePre-configured plugin integration for Shopify merchants. Canadian SaaS e-commerce solution for any size business.
- Magento/Adobe CommercecoreOpen source e-commerce platform developed by Adobe. Plugin available on GitHub.
- WooCommercecoreWordPress e-commerce module. Plugin available for Shoppingfeed integration.
- BigCommercecoreOpen SaaS pioneer with many customization options. Pre-built integration available.
- PrestaShopcoreOpen source e-commerce solution equipping 300,000+ merchants. Connector configuration guide available.
- AkeneocoreMain open source PIM (Product Information Management) solution. Integration via Odoo connector.
- VTEXcoreModular e-commerce solution. App available in VTEX app store.
- ZapiercoreNo-code automation platform leader. Connects Shoppingfeed API without developer or technical team requirements.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Shoppingfeed competitors and assessment
Company assessmentDirect peers
- ChannelEngine: ChannelEngine is a direct competitor offering marketplace integration and feed management across 700+ channels globally. Highly comparable in product scope, customer base (brands and retailers), and SaaS subscription model.
- Lengow: Lengow is a French-headquartered feed management and marketplace integration platform serving brands and retailers across Europe. Operates in the same category with similar product modules for syndication, repricing, and product data optimization.
- Channable: Channable offers feed management, marketplace syndication, and PPC automation for retailers and brands. Closely comparable in API-first architecture, marketplace focus, and mid-market customer targeting.
- Feedonomics: Feedonomics (acquired by Bluecore) is a feed management platform focused on marketplaces and advertising channels including Google, Meta, and Amazon. Direct overlap with Shoppingfeed's product syndication and feed optimization core offering.
- GoDataFeed: GoDataFeed is a feed management platform for shopping channels and marketplaces, focused on data feed optimization, suppression, and analytics. Comparable to Shoppingfeed for SMB and mid-market merchants selling across multiple channels.
- WakeupData: WakeupData is a Nordic feed management and product information platform serving retailers and brands across European marketplaces. Similar product scope (feed optimization, syndication, PIM integration) and comparable mid-market customer profile.
- Productsup: Productsup is an enterprise product feed management and syndication platform serving global brands and retailers. Overlaps with Shoppingfeed on multi-channel feed orchestration but skews more enterprise and PIM-adjacent.
Emerging players
- Akeneo: Akeneo is an open-source PIM platform that integrates with Shoppingfeed and increasingly offers syndication features. It is both an integration partner and a partial competitor as PIM-native feed capabilities expand.
- Plytix: Plytix is a PIM platform targeting SMB and mid-market brands, often integrated alongside feed management solutions. Comparable on product data enrichment and channel syndication use cases for smaller merchants.
Broad incumbents
- Mirakl: Mirakl is an enterprise marketplace platform operator and a key channel destination for Shoppingfeed's clients. While not a direct competitor, Mirakl's seller-side tooling increasingly overlaps with feed management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Shoppingfeed social profiles
Digital presenceShoppingfeed compliance and trust
Trust signalCompliance9 records
Shoppingfeed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shoppingfeed leadership team
Management profileNumber of profiles
Profiles6 records
Shoppingfeed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shoppingfeed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shoppingfeed
What does Shoppingfeed do?
Shoppingfeed is a SaaS feed management platform that centralizes product catalogs and synchronizes listings, inventory, orders, and pricing across 1,000+ marketplaces and marketing channels in 40+ countries. It serves brands, retailers, and agencies with pre-built plugins for major e-commerce platforms, a REST API, and an AI assistant (Ailice) for real-time feed optimization, repricing, and anomaly detection.
Is Shoppingfeed a public or private company?
Shoppingfeed is a private company. It is classified as corporate owned and is currently operating.
When was Shoppingfeed founded?
Shoppingfeed was founded in 2011. It employs 51 to 100 people.
Where is Shoppingfeed based?
Shoppingfeed is headquartered in Cachan, France, in the Europe region.
How does Shoppingfeed make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are repricing Service.
Who are Shoppingfeed's main competitors?
Direct peers on record are ChannelEngine, Lengow, Channable, Feedonomics, GoDataFeed, WakeupData and Productsup. Emerging players are Akeneo and Plytix. Mirakl is listed as a broad incumbent.
Does Shoppingfeed have an API?
Yes. Shoppingfeed offers a public API enabling developers to build custom integrations and automate e-commerce operations. The API includes: Orders API (retrieve real-time order data, sync with e-commerce environment, perform actions from interface), Inventory Data API (real-time inventory sync, alerts when products go out of stock via SMS/Slack/Mail), Pricing API (real-time price updates, control product pricing per channel), and Events & Alerts API (real-time event monitoring and incident alerts). Developer documentation is at developer.shopping-feed.com/api.
What industry is Shoppingfeed in?
Shoppingfeed's product category is E-commerce Feed Management. Its primary akta.pro industry code is BPAMAGAF, Grocery, Food & Essentials Commerce Platforms, with a secondary code of BPAFACAK, Feed/Product Listing Ads Management (Shopping, Catalog Ads). Its NAICS code is 445 and its SIC code is 5734.