What Perky Jerky does

Perky Jerky is a premium specialty meat snack company producing all-natural jerky products under the 2Bold Brands parent entity. Founded in 2007 and operating from Greenwood Village, Colorado with distribution from Salt Lake City, Utah, the company manufactures and sells ultra-premium jerky across three core product lines: turkey jerky (Original, Sweet & Snappy, Teriyaki, Hot & Bothered, Jammin' Jamaican), beef jerky (Original, Teriyaki, Sweet & Snappy), and Wagyu beef jerky (Sea Salt & Pepper, Chimichurri, Hatch Green Chile) with paleo, keto, and gluten-free certifications. The company's production technology centers on an overnight marination process using all-natural ingredient blends to achieve tenderness and clean-label formulations free from artificial ingredients, preservatives, nitrites, and added MSG.

The business operates a hybrid go-to-market model anchored in direct-to-consumer e-commerce through perkyjerky.com, with secondary distribution via Amazon marketplace and selective retail partnerships (including Harris Teeter). Revenue mechanics include one-time purchases at $6.99-$32.99 per unit, a Subscribe & Save subscription program offering 10% recurring discounts via Recharge Payments, and tiered bundle pricing (5-15% off Build Your Own Box configurations of 4-12 packs). Customer acquisition is driven by content marketing (blog, recipes), social media presence across major platforms, paid search, and a 90-day money-back taste guarantee. The company merged with Savage Jerky (bacon jerky) under entrepreneur Ryan Surroz's 2Bold Brands holding company and launched a co-branded Stetson x Perky Jerky product line in February 2026, signaling portfolio consolidation and brand collaboration as growth vectors. Geographic operations remain US-only with Canada explicitly excluded.

Name

Perky Jerky

Legal name

Perky Jerky, LLC

Website

https://perkyjerky.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Perky Jerky produces ultra-premium, all-natural turkey, beef, and Wagyu jerky for health-conscious and specialty-diet consumers in the United States. Operating under 2Bold Brands with a DTC e-commerce focus, subscription program, Amazon marketplace presence, and selective retail distribution.

Ownership category

akta.pro rank

Product category

Premium Jerky / Meat Snacks

NAICS

Meat and Meat Product Merchant Wholesalers (424470)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Jerky & Meat Snacks (CRADABAK)

akta.pro secondary industries

Jerky & Meat Snacks Manufacturing (AFAKAIAH), Shelf-Stable Processed Meats (Canned, Retort Pouches, Jerky/Meat Snacks) (AFANAEAJ), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

Keywords

• Premium jerky snacks
• All-natural meat snacks
• High-protein jerky
• Subscription jerky delivery
• Wagyu beef jerky

Headquarters

HQ city

Greenwood Village

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Perky Jerky generates primary revenue through direct online sales via perkyjerky.com, offering individual products, bundles, and variety packs with tiered pricing based on quantity.
2. Subscribe & Save Program: Recurring subscription revenue model offering 10% discount on all products with free shipping on orders over $60. Subscribers can customize flavors, frequency, and scheduling with ability to pause, change, or cancel anytime.
3. Amazon Marketplace: Products available for purchase through Amazon, providing additional sales channel revenue with Prime availability.
4. Bundle and Custom Box Sales: Build Your Own Box option offering tiered discounts (5% off 4 packs, 10% off 8 packs, 15% off 12 packs), driving larger order values and perceived savings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Perky Jerky manufactures and sells ultra-premium, all-natural jerky products across turkey, beef, and Wagyu beef lines, using an overnight marination process and clean-label ingredients. Products are sold in multiple sizes (1oz, 2.2oz, 5oz, 8oz, 14oz) and flavor varieties through a direct-to-consumer e-commerce storefront with a Subscribe & Save subscription program, the Amazon marketplace, and select retail partners.

Product overview

Perky Jerky is an ultra-premium jerky company offering all-natural meat snacks under the 2Bold Brands parent company. The product portfolio centers on three core jerky lines: Turkey Jerky (Original, Sweet & Snappy, Teriyaki, Hot & Bothered, Jammin' Jamaican), Beef Jerky (Original, Teriyaki, Sweet & Snappy), and Wagyu Beef Jerky (Sea Salt & Pepper, Chimichurri, Hatch Green Chile) with Paleo/Keto-friendly formulations. The company also operates the Stetson x Perky Jerky co-branded line and sells Savage Jerky bacon jerky products. Products are available in various sizes (1oz single-serve packs, 2.2oz, 5oz, 8oz, and 14oz bulk) through direct-to-consumer e-commerce and retail partners. The business model combines an e-commerce subscription program (Subscribe & Save with 10% discount), variety pack bundles, and a 90-day taste guarantee to drive customer loyalty.

Differentiator

Problem solved

Functional benefit

Products and services

• Turkey Jerky All-natural turkey jerky marinated overnight for tenderness, available in multiple flavors (Original, Sweet & Snappy, Teriyaki, Hot & Bothered, Jammin' Jamaican) and sizes (1oz, 2.2oz, 5oz, 14oz). Targeted at consumers seeking a clean-label, high-protein turkey snack alternative to traditional beef jerky.
• Beef Jerky All-natural beef jerky offered in Original, Teriyaki, and Sweet & Snappy flavors with multiple size options (1oz, 2.2oz, 5oz, 14oz). Formulated gluten-free with all-natural ingredients for consumers wanting a traditional beef jerky with a clean ingredient label.
• Wagyu Beef Jerky Premium jerky made from humanely raised Wagyu beef, using soy-free formulations with coconut aminos and coconut sugar. Available in Sea Salt & Pepper, Chimichurri, and Hatch Green Chile flavors with paleo- and keto-friendly options for premium, specialty-diet consumers.
• Stetson x Perky Jerky Co-Branded Beef Jerky Co-branded premium beef jerky line combining Stetson's Western heritage brand with Perky Jerky's all-natural jerky expertise. All-natural and gluten-free with 9g protein per serving in Smoky BBQ and Peppered Original flavors, targeted at Western heritage enthusiasts and protein snack consumers.
• Savage Jerky Bacon Jerky Bacon jerky products sold under the Savage Jerky brand, a sibling brand within the 2Bold Brands portfolio. Includes BBQ Bandit, Bourbon Glaze, Carolina Reaper, Ghost Pepper, Lime & Garlic Mojo, Purely Peppered, Simply Smoked, Sizzlin' Maple, and Smokehouse varieties, offering spicy and bold-flavored alternatives to Perky Jerky's core turkey and beef lines.
• Variety Packs Curated multi-flavor bundles including Hearty Variety Pack, Turkey Variety Pack, Ultimate Jerky Lover's Variety Pack, and Grass-fed Beef Variety 12 Pack, designed for customers wanting to sample multiple flavors or stock variety for households and gifting.
• Build Your Own Box (Custom Bundle) Customizable bundle builder letting customers mix and match any Perky Jerky flavors with tiered quantity discounts of 5% off 4 packs, 10% off 8 packs, and 15% off 12 packs, driving larger average order values.
• Subscribe & Save Program Recurring delivery subscription service offering 10% off all products plus free shipping on orders over $60. Subscribers control flavor selection, bag counts, delivery frequency (every 2, 4, 6, or 8 weeks), and can pause, change, or cancel anytime, designed to drive repeat purchases and customer lifetime value.

Quantifiable outcome

• 10 grams of protein per serving for turkey varieties, 11-12g for wagyu varieties
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• StetsoncoreGTM or Marketing Partner · 2 February 2026Stetson and Perky Jerky launched a co-branded premium beef jerky collection available on PerkyJerky.com starting February 2, 2026. This collaboration marks Stetson's entry into the food category, leveraging Perky Jerky's expertise in premium, all-natural meat snacks to extend the Western heritage brand into protein snacking. The lineup features all-natural, gluten-free beef jerky with 9 grams of protein per serving in two flavors: Smoky BBQ and Peppered Original.
• Savage JerkycoreStrategic or Co-development PartnerPerky Jerky and Savage Jerky merged under 2Bold Brands parent company, combining Perky Jerky's trailblazing turkey jerky with Savage Jerky's spicy bacon jerky. Entrepreneur Ryan Surroz believed the two companies' diverse product lines perfectly complemented one another, and now leads the combined entity as a 'juggernaut of unique bold products.'
• 2Bold BrandscoreStrategic or Co-development PartnerParent company formed by Ryan Surroz combining Perky Jerky and Savage Jerky into a unified portfolio of premium jerky brands. The company positions the combined entity as a dominant force in the premium jerky market with diverse product lines and innovative flavors.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Chomps: Fast-growing direct-to-consumer meat snack brand specializing in grass-fed beef and turkey sticks with clean-label, Whole30-friendly positioning. Comparable product format and consumer overlap with Perky Jerky's active-lifestyle, better-for-you segment.
• Country Archer Provisions: Direct competitor in the premium, clean-label beef and turkey jerky category with similar all-natural positioning, DTC focus, and placement in natural/grocery channels. Most head-to-head comparable for product, price tier, and target consumer.
• KRAVE Jerky: Premium clean-label jerky brand built on natural ingredients, broad flavor variety, and DTC plus grocery distribution. Closely comparable on positioning (premium, no artificial ingredients) and target consumer (active, health-conscious snackers).
• Duke's Smoked Meats: Small-batch, premium smoked meat snacks brand with strong clean-label and high-protein positioning. Closely comparable on craft-ingredient narrative and DTC-plus-retail go-to-market approach.
• People's Choice Beef Jerky: Long-established premium jerky brand focused on all-natural, hand-crafted beef jerky with broad flavor lineup. Comparable on premium meat-snack positioning and natural-ingredient formulation, with significant grocery presence.
• Chef's Cut Real Jerky: Premium 'chef-crafted' jerky brand with steak-quality cuts, bold flavors, and DTC plus retail distribution. Comparable on premium positioning, craft-ingredient narrative, and target male, active consumer.

Emerging players

• Stryve Foods: Public emerging player in air-dried meat snacks (biltong and jerky) with health-focused positioning. Comparable on better-for-you protein snack category and overlapping target consumer, with publicly disclosed growth ambitions.
• Field Trip Jerky: Emerging premium jerky brand with all-natural, high-protein positioning and a notable DTC-plus-retail presence. Comparable on consumer segment and clean-label formulation, though smaller and earlier-stage than Perky Jerky.

Broad incumbents

• Tillamook Country Smoker: Established broad-line jerky and meat snack brand with strong retail presence in the Western U.S. Comparable on meat-snack product category and price-point proximity to mass-market.
• Jack Link's: Category-leading mass-market jerky incumbent with national grocery distribution and a portfolio of premium sub-brands (e.g., Country Style, All American). The dominant share player against which all premium entrants compete.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/perkyjerky
• YouTubeyoutube.com/user/PerkyJerkyTV
• Facebookfacebook.com/perkyjerky
• Instagraminstagram.com/perkyjerky
• Pinterestpinterest.com/perkyjerky
• LinkedInlinkedin.com/company/perky-jerky

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perky Jerky