Markenfilm SPACE

What Markenfilm SPACE does

Markenfilm SPACE is the interactive studio division of Markenfilm Crossing GmbH, founded in 2009 and headquartered in Hamburg, Germany. The company designs, codes, and produces bespoke immersive media installations, mixed-reality experiences, interactive games, and applications for European public institutions, museums, and international commercial brands. Its core technology stack spans VR/AR/spatial computing, Unity/Unreal game engines, custom content management systems, real-time data visualization, body-tracking systems, RFID-based location detection, and 360-degree film production — delivered as end-to-end experiences from narrative concept and UX design through to software development, on-site installation, and global rollout.

The company's technology base is distinguished by production-deployed proprietary components: a multilingual CMS managing 120,000+ work files across all 24 official EU languages; real-time facial tracking on Microsoft HoloLens overlaid onto MEP portraits; a 14-HD-projector 360° cinema system; HoloLens-based sign-language translation for hearing-impaired visitors; and RFID-driven personal media guides with location-aware content delivery. Major references include the Parlamentarium in Brussels (5,400 m², 300+ installations, 700+ personal guides), 14 Europa Experience centres across European metropolises, the ECB Visitor Centre in Frankfurt, 13 installations at Berlin's Humboldt Forum, the FIFA World Football Museum in Zurich, and work for Volkswagen, Mercedes-Benz, Samsung, Swiss Re, and Hyundai.

SPACE operates as a bespoke professional services studio — all engagements are individually scoped and quoted, with no productised pricing or self-serve channels. Go-to-market is sales-led and relationship-driven, supported by a portfolio-first website and a complimentary "3 for free" consultative intake model. Revenue derives from three primary customer segments: European public institutions (EU Parliament, ECB, EU Commission, BMBF), international commercial brands (primarily automotive, consumer electronics, and insurance), and museums and cultural facilities. The business is wholly owned by Markenfilm Crossing GmbH, with no venture funding, no public revenue disclosure, and headcount in the 11–50 range. Award validation includes a Cannes Lions Gold, multiple ADC, D&AD, New York Festival, and One Show awards, principally for the 2019 "For Seasons" data-to-concert installation.

Name

Markenfilm SPACE

Legal name

Markenfilm Crossing GmbH

Website

https://markenfilm-space.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Markenfilm SPACE is the Hamburg-based interactive studio unit of Markenfilm Crossing GmbH, designing and producing bespoke immersive media installations, mixed reality experiences, games, and apps for European public institutions, museums, and international commercial brands.

Ownership category

akta.pro rank

Product category

Immersive Experience Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143), Software Publishers (5132)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

akta.pro secondary industries

Brand Experience (BX) & Service Design (BPAFAEAI), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Interactive media installations
• Mixed reality experiences
• Immersive exhibition design
• Museum interactive installations
• VR experience development

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bespoke Project-Based Professional Services: Markenfilm SPACE generates revenue through custom project engagements for institutional, cultural, and commercial clients. Services span the entire experience development lifecycle including concept, design, technology development, content production, and installation. Each project is bespoke, with no standard productized pricing. The company operates as a creative technology studio within the Markenfilm Group.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Markenfilm SPACE designs, develops, and produces bespoke interactive media installations, mixed reality (VR/AR/MR) experiences, games, and apps for museums, EU institutions, and international brands. The studio handles the full experience development lifecycle — narrative concept, UX design, software development, hardware integration, and on-site rollout — transforming physical, digital, and virtual spaces into immersive storytelling environments.

Product overview

Markenfilm SPACE is an interactive studio specializing in creating immersive experiences across digital, virtual, and physical spaces. Their portfolio comprises project-based installations and applications rather than a unified product platform. Core offerings include: (1) Narrative & Interactive Concept development for experiences and exhibitions; (2) Interactive Installations including projection mapping, touch applications, and sensor-based interactions; (3) Mixed Reality covering VR experiences (Meta Quest), AR applications, and Microsoft HoloLens solutions; (4) Software Development including custom CMS, app development, and API integration; (5) Design Services spanning UX, motion design, and 3D assets; (6) Project Management and Consulting. Major projects include Parlamentarium (European Parliament, Brussels), Europa Experience (14+ European cities), ECB Visitor Centre (Frankfurt), Humboldt Forum (Berlin), ECVAM Laboratory VR, Cyber Defenders Roblox game, and ErUM VR. The company operates as a unit of Markenfilm Crossing GmbH based in Hamburg, serving European institutions, cultural facilities, and international brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Interactive Installations Design and production of physical interactive media installations including projection mapping, RFID-based exhibit systems, touch tables, motion-tracked environments, and multi-channel film installations for museums, brand experience centers, and exhibitions.
• Mixed Reality (VR/AR) Experiences Development of virtual reality, augmented reality, and mixed reality experiences for Meta Quest headsets, Microsoft HoloLens, mobile AR, and web-based platforms. Includes 360-degree content, interactive simulations, educational games, and accessibility-focused sign language translation applications.
• Software Development & Tech Custom software engineering including content management systems for multilingual exhibition content, real-time data integration, app development, API integration, game engine programming (Unity, Unreal), and bespoke hardware-software integrations.
• Narrative & Interactive Concept Creative strategy and concept development for immersive experiences, including narrative design, storytelling frameworks, content strategy, and UX concept development for digital, virtual, and physical spaces.
• Design Services

Quantifiable outcome

• Delivered the Parlamentarium — 5,400 m² across three levels, 100+ videos, 300+ multimedia installations in 24 languages for the European Parliament.
• +4 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature15 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• Atelier BrücknercoreImplementation/ SI/ Consulting PartnerSPACE collaborates with Atelier Brückner (scenographer) for large-scale exhibition projects. Atelier Brückner handles the architectural and spatial design while SPACE delivers all multimedia installations, interactive exhibits, and media technology. This partnership has been applied to projects including the Jean Monnet House exhibition and Europa Experience centres.
• European ParliamentflagshipStrategic or Co-development PartnerSince 2009, SPACE has been a partner of the European Parliament, initially establishing the Parlamentarium visitor centre and since 2016 serving as the official media and installation partner for the Europa Experience centres across 14 European cities. This is a long-term, multi-project strategic relationship.
• European Parliament Research Service (EPRS)coreTechnology or IntegrationSPACE integrates data from the European Parliament Research Service into Europa Experience installations. The EPRS provides a database of over 1,200 success stories and EU project descriptions used in the 'Local Table' interactive exhibit.
• Publications of the European UnioncoreStrategic or Co-development PartnerSPACE collaborates with the EU Publications Office on multiple educational projects including Cyber Defenders on Roblox (with Europol) and the ECVAM Laboratory VR experience. The EU Publications Office serves as the publishing and dissemination partner.
• EuropolcoreStrategic or Co-development PartnerSPACE collaborated with Europol and the EU Publications Office to create Cyber Defenders on Roblox — an educational game teaching children about cybercrime prevention and online safety.
• RobloxcoreTechnology or IntegrationRoblox serves as the platform for the Cyber Defenders educational game. SPACE developed the game using Roblox Studio with Lua programming, leveraging Roblox's cross-device accessibility for immersive gameplay.
• DESY (Deutsches Elektronen-Synchrotron)coreStrategic or Co-development PartnerSPACE partnered with DESY and the Bundesministerium für Bildung und Forschung (BMBF) to create the ErUM VR experience — a multi-scenario VR application exploring particle accelerators, matter, and the universe for Meta Quest.
• Lucerne FestivalminorStrategic or Co-development PartnerSPACE collaborated with Lucerne Festival to use LED head sculptures as a visual expression of orchestral music by performing a live VJ session for Swiss RE's 150-year anniversary.
• chezweitzcoreImplementation/ SI/ Consulting PartnerSPACE won the pitch for the Exilmuseum project together with chezweitz and schnellebuntebilde, with chezweitz handling spatial design and SPACE responsible for media planning and technology.
• schnellebuntebildercoreImplementation/ SI/ Consulting PartnerPart of the Exilmuseum Berlin team alongside chezweitz, responsible for exhibition media production and digital installations.
• Graf Consultings GmbHminorOthersGraf Consultings GmbH serves as the external Data Protection Officer (Datenschutzbeauftragter) for Markenfilm Crossing GmbH / SPACE, as stated in the privacy policy.
• Infected (Agency)minorChannel Partner/ Reseller/ DistributorSPACE worked as a production partner for the agency Infected on the VR Roadshow project, delivering a full CGI VR experience based on set construction and motion capturing.
• LLR (Lead Agency)minorChannel Partner/ Reseller/ DistributorSPACE worked alongside lead agency LLR for the Vodafone 'First Sailed Mona Lisa' GPS artwork campaign, handling web development, social media apps, streaming, and film production.
• Antoni (Agency)minorChannel Partner/ Reseller/ DistributorSPACE collaborated with agency Antoni for the Mercedes-Benz Amber Cube installation at NAIAS 2018 in Detroit, where an original G-Class was preserved in an amber cube.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Atelier Brückner: Stuttgart-based scenography and exhibition design firm that is SPACE's named co-development partner on Jean Monnet House and Europa Experience projects. Both firms operate in the same exhibition-and-experiential-design niche, splitting spatial/scene design and media/interactive technology.
• chezweitz: Berlin-based spatial and exhibition design studio with whom SPACE jointly won the Exilmuseum Berlin pitch. Directly comparable as a German exhibition design firm handling spatial concept and scenography alongside digital media partners.
• schnellebuntebilder: Berlin-based exhibition media production and creative technology studio that teamed with SPACE and chezweitz on the Exilmuseum project. Closely comparable as a fellow German interactive-exhibition media specialist serving museums and cultural institutions.
• Moment Factory: Montreal-based multimedia entertainment studio producing immersive experiences for museums, public spaces, and brands (e.g., teamLab-style installations, airport experiences). Most direct global comparable to SPACE's full-stack narrative-plus-tech exhibition model.
• teamLab: Japan-founded interdisciplinary art collective operating permanent immersive digital art museums globally. Direct peer on the technology-and-narrative-meets-physical-space axis, though at much larger scale and with proprietary art IP rather than bespoke commissioned work.
• Random International: London-based studio creating large-scale interactive and generative art installations (e.g., 'Rain Room'). Comparable to SPACE on the body-tracking, sensor-driven installation side, with similar institutional and brand client overlap.
• Ars Electronica Solutions: Linz-based spin-off of Ars Electronica delivering immersive media installations, VR/AR experiences, and museum technology projects. Strongly comparable to SPACE on European institutional clients, museum installations, and mixed-reality delivery.
• Meow Wolf: US-based immersive arts and entertainment company operating permanent narrative-driven exhibition experiences (e.g., House of Eternal Return). Comparable on the large-scale interactive-installation-for-museums axis, though with proprietary content IP rather than bespoke commissioned work.
• Universal Everything: UK-based digital art and immersive experience studio producing generative visuals and large-format installations for museums, brands, and public spaces. Directly comparable on the digital immersive-installation-and-brand-experience axis.
• Studio NAND: Berlin-based creative technology studio specializing in immersive media, interactive installations, and real-time graphics. Closest German direct peer to SPACE in terms of city, size band, and service mix (narrative + design + interactive technology).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/markenfilmspace
• Instagraminstagram.com/markenfilmspace
• Facebookfacebook.com/markenfilmspace

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Markenfilm SPACE