Sana Sana
Sana Sana is a Costa Rica-based subscription health membership program combining comprehensive medical assessments, personalized health guides, and exclusive Hospital CIMA network access. It serves health-conscious individuals, families, athletes, and expectant mothers seeking proactive, concierge-style preventive care.
- Company typePrivate
- Founded2013
- HeadquartersHollywood, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sana Sana does
Sana Sana is a private, Costa Rica-based preventive health membership program operated under the legal entity Beneficios de Salud Access Sociedad Anónima. The company sells subscription-based access that combines conventional medicine, functional medicine, and holistic wellness, anchored by an exclusive partnership with Hospital CIMA in Escazú, San José. Its portfolio consists of two core programs — CIMA Prime (reactive access to Hospital CIMA specialists and services at preferential rates) and the higher-tier Sana Sana program (adding comprehensive medical assessments, a personalized health guide, continuous monitoring, and VIP concierge service) — plus tiered à la carte assessments for adults (Essential, Plus), teens, and children. Targeted customer segments include health-conscious individuals, families, athletes (Active Life profile), chronic-condition managers (Total Control), and expectant mothers (Mom and Baby).
The underlying platform is built around a self-serve member portal (portal.sanasana.com) supporting online enrollment and recurring payments, a digital health dashboard for tracking goals and benefit redemption, telemedicine consultations, and house-call GP scheduling. Service delivery runs through Hospital CIMA's 30+ medical specialties and ancillary providers — Sigma Dental (110+ clinics nationwide), Best Care, Emergencias Médicas, and Clínica Integral Paris — for laboratory, imaging, specialty consultations, dental, emergency, and inpatient services. The platform includes a comprehensive assessment workflow producing 8-page personalized health reports within 24 hours, with no exclusions for pre-existing conditions.
Sana Sana generates revenue primarily through annual subscription memberships priced $192–$576 (monthly billing also available), supplemented by one-time assessment fees of $30–$100. Distribution is direct-to-consumer via a digital-led acquisition motion spanning Facebook, Instagram, LinkedIn, YouTube, WhatsApp, Spotify, and an affiliate referral program. The company employs 11–50 people, has no disclosed outside funding, and operates exclusively within Costa Rica.
Sana Sana firmographics
Firmographics- Name
- Sana Sana
- Legal name
- Beneficios de Salud Access Sociedad Anónima
- Website
- https://sanasana.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sana Sana is a Costa Rica-based subscription health membership program combining comprehensive medical assessments, personalized health guides, and exclusive Hospital CIMA network access. It serves health-conscious individuals, families, athletes, and expectant mothers seeking proactive, concierge-style preventive care.
- Ownership category
- akta.pro rank
Sana Sana industry classification
Industry- Product category
- Preventive Healthcare Membership Services
- SIC
- Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Membership/Subscription Concierge Virtual Care (HLALAAAH)
- akta.pro secondary industry
- Independent Primary Care Practices (HLAFAGAA)
Keywords
Where Sana Sana is headquartered
LocationHeadquarters
- HQ city
- Hollywood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sana Sana business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Subscription Memberships: Annual subscription-based memberships providing access to healthcare provider network, medical assessments, discounts on hospital services, and wellness benefits. Tiers include CIMA Prime ($192/year), Sana Sana Individual ($288/year), Sana Sana Dúo ($432/year), and Sana Sana Family (up to $576/year). Monthly payment options also available.
- Medical Assessments: One-time fees for comprehensive health assessments including Essential ($60), Plus ($100), Teen ($35), and Child ($30) assessments, providing in-depth exams, consultations, and personalized health guides.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | CIMA Prime Individual - Access to Hospital CIMA services with specialist network at exclusive prices |
| Subscription | Annual | Sana Sana Individual - CIMA Prime benefits plus prevention and personalized care |
| Subscription | Annual | Sana Sana Dúo - For you and your companion |
| Subscription | Annual | Sana Sana Family - Up to 5 people including those who matter most |
| Unit Pricing | Pay-as-you-go | Essential Assessment - Regular price $650, for members $60 |
| Unit Pricing | Pay-as-you-go | Plus Assessment - Regular price $1,600, for members $100 |
| Unit Pricing | Pay-as-you-go | Teen Assessment (ages 9-17) - Regular price $350, for members $35 |
| Unit Pricing | Pay-as-you-go | Child Assessment (ages 1-8) - Regular price $300, for members $30 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Sana Sana product offering
Product offeringCore offering
Sana Sana operates a proactive and preventive health membership program that combines conventional medicine, functional medicine, and holistic wellness. Members enroll through annual subscription tiers (CIMA Prime, Sana Sana Individual, Dúo, or Family) to access comprehensive medical assessments, a personalized health guide, VIP concierge service at Hospital CIMA, telemedicine, house-call consultations, and discounted hospital and specialist services. Standalone medical assessments (Essential, Plus, Teen, Child) are also sold as one-time offerings to members at preferential rates.
Product overview
Sana Sana is a proactive and preventive health membership program operated by Beneficios de Salud Access Sociedad Anónima in Costa Rica. The product portfolio consists of two core programs: CIMA Prime (access plan to Hospital CIMA services with exclusive specialist prices for reactive care) and Sana Sana (the main program adding prevention, personalized care, and continuous monitoring). Additional offerings include tiered health assessments (Essential, Plus, Teen, Child), a digital health dashboard, VIP concierge services, telemedicine, and house-call consultations. The programs offer savings on laboratory tests, imaging, endoscopy, cardiology, hospitalization, dental care, and provide access to a network of 30+ medical specialties through Hospital CIMA.
Differentiator
Problem solved
Functional benefit
Brands
- CIMA Prime: Access plan to Hospital CIMA services and specialist medical network, designed for reactive care when unexpected health situations arise.
- Sana Sana Program
Products and services
- CIMA Prime Annual subscription membership giving individuals and families access to Hospital CIMA services and the regional specialist network at preferential prices, with discounts on labs, imaging, cardiology, audiology, neurophysiology, hospitalization, surgeries, and specialist consultations. Targeted at Costa Rican consumers seeking affordable access to high-level private medicine.
- Sana Sana Program Annual subscription membership that layers proactive and preventive health management on top of CIMA Prime access, including a comprehensive medical assessment, personalized health guide, digital health dashboard, VIP concierge, telemedicine, house-call consultations, emergency dental care, and discounted psychology and nutrition consultations. Targeted at Costa Rican individuals and families seeking a proactive, human-centered health journey.
- Essential Assessment One-time comprehensive medical assessment for adults combining preventive medicine, lifestyle evaluation, and advanced biomarkers to establish a baseline of health and produce a personalized health guide. Available to Sana Sana members at a discounted rate.
- Plus Assessment Enhanced comprehensive medical assessment for adults over 18 that extends the Essential Assessment with additional cardiovascular risk markers, advanced inflammation testing, gender-specific screening (Papanicolaou or PSA, total testosterone), and optional coronary calcium CT or stress test. Available to Sana Sana members at a discounted rate.
- Assessment for Teenagers Health assessment for members ages 9-17 including basic blood and urine tests, vital signs, audiological evaluation, stool analysis, and three in-depth consultations with the Sana Sana health team, producing a personalized health roadmap. Available to Sana Sana members at a discounted rate.
- Assessment for Children Health assessment for members ages 1-8 including complete blood count, vital signs, hearing test, stool analysis, and three consultations with the Sana Sana health team, producing a personalized health guide. Available to Sana Sana members at a discounted rate.
Quantifiable outcome
- Members receive comprehensive 8-page health reports with test results and personalized recommendations within 24 hours of assessments
- +4 more outcomes
Companies that use Sana Sana
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles2 records
Sana Sana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sana Sana partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- Hospital CIMAflagshipExclusive strategic partnership with Hospital CIMA, described as 'the best hospital in the region.' Sana Sana operates its medical assessments, general practitioner consultations, and VIP concierge services at Hospital CIMA facilities. Members access specialist services, hospitalizations, diagnostic imaging, and laboratory services at preferential rates through this partnership. The partnership is central to Sana Sana's value proposition, combining CIMA's world-class medical infrastructure with Sana Sana's proactive health management approach.
- Sigma DentalcoreExternal dental provider network offering diagnostic consultations and dental treatments at over 110 clinics nationwide. Provides emergency dental care, periapical X-rays, resin restorations, simple extractions, root canals, pulpotomy, prophylactic cleaning, and various cosmetic dental procedures at discounted rates for Sana Sana members.
- Best CareminorExternal healthcare provider with whom Sana Sana has partnered to provide certain health benefits that can be used outside Hospital CIMA, expanding the coverage options available to members.
- Emergencias MédicasminorEmergency medical services provider partnered with Sana Sana to offer ambulance services at 25% discount and emergency care benefits for members, complementing the Hospital CIMA emergency room services.
- Clínica Integral ParisminorHealthcare provider offering savings on procedures for Sana Sana members. Complements the Hospital CIMA network by providing additional options for certain medical procedures at preferential rates.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Sana Sana competitors and assessment
Company assessmentDirect peers
- Parsley Health: US-based membership platform combining conventional and functional medicine with personalized health plans, annual assessments, and ongoing practitioner support — closely mirrors Sana Sana's proactive-concierge model and pricing tiering.
- One Medical: Membership-based primary care platform offering virtual and in-person visits, preventive care, and coordinated specialist access; comparable to Sana Sana as a subscription-driven D2C primary care model with affiliated provider networks.
- Forward Health: Tech-forward preventive care membership offering comprehensive health assessments, personalized plans, and continuous monitoring — directly analogous to Sana Sana's assessment-plus-personalized-guide value proposition.
- Crossover Health: Membership-based primary care and preventive health provider combining in-person, telemedicine, and health coaching — parallels Sana Sana's blend of concierge service, virtual access, and continuous follow-up.
- Tia: Women's health membership platform integrating primary care, gynecology, and wellness under a subscription model with continuous practitioner relationships — analogous membership structure and prevention focus.
Broad incumbents
- Privia Health: Large US provider-enablement platform aggregating independent physician practices with shared technology and payer contracts; relevant as a broader, scaled analog of Sana Sana's network coordination model.
- Oak Street Health: Value-based primary care provider (now part of CVS Health) serving Medicare patients through membership-style relationships with comprehensive assessments, care coordination, and concierge support — comparable in proactive-care positioning.
- Hims & Hers Health: Public D2C telehealth and subscription platform for primary care, mental health, and wellness; relevant as a scaled digital health subscription comparable, though broader and less concierge-specialist-focused.
Regional players
- Doctoralia: Leading Latin American digital health platform (owned by Docplanner) for booking appointments and accessing specialists across multiple countries; comparable regional infrastructure for connecting consumers to private providers, though not subscription-based.
- Sami: Brazilian subscription health plan startup offering affordable monthly access to a provider network with preventive and acute care coverage; the closest Latin American analog to Sana Sana's D2C subscription health membership model.
Market position
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Sana Sana social profiles
Digital presenceSana Sana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sana Sana leadership team
Management profileNumber of profiles
Sana Sana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sana Sana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sana Sana
What does Sana Sana do?
Sana Sana operates a proactive and preventive health membership program that combines conventional medicine, functional medicine, and holistic wellness. Members enroll through annual subscription tiers (CIMA Prime, Sana Sana Individual, Dúo, or Family) to access comprehensive medical assessments, a personalized health guide, VIP concierge service at Hospital CIMA, telemedicine, house-call consultations, and discounted hospital and specialist services. Standalone medical assessments (Essential, Plus, Teen, Child) are also sold as one-time offerings to members at preferential rates.
Is Sana Sana a public or private company?
Sana Sana is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sana Sana founded?
Sana Sana was founded in 2013. It employs 11 to 50 people.
Where is Sana Sana based?
Sana Sana is headquartered in Hollywood, United States, in the North America region.
How does Sana Sana make money?
Two revenue lines are on record. Subscription Memberships are the primary driver. The others are medical Assessments.
Who are Sana Sana's main competitors?
Direct peers on record are Parsley Health, One Medical, Forward Health, Crossover Health and Tia. Broad incumbents are Privia Health, Oak Street Health and Hims & Hers Health. Regional players are Doctoralia and Sami.
Does Sana Sana have an API?
No public API is recorded for Sana Sana.
What industry is Sana Sana in?
Sana Sana's product category is Preventive Healthcare Membership Services. Its primary akta.pro industry code is HLALAAAH, Membership/Subscription Concierge Virtual Care, with a secondary code of HLAFAGAA, Independent Primary Care Practices. Its SIC code is 8000.