What NEUROFIT does

NEUROFIT (legally Xama Technologies, Inc.) is a mobile health platform that delivers nervous system regulation and stress relief through guided somatic exercises, smartphone-based biometric tracking, and AI-personalized coaching. The core product is a mobile app (iOS/Android) that uses a proprietary NF8 8-domain somatic stress scale for daily check-ins, photoplethysmography (PPG) via the smartphone camera for heart rate variability measurement (96% accuracy vs. ECG gold standard), and an AI recommendation engine that personalizes exercise selection. The company was founded in 2022 by husband-and-wife team Andrew Hogue (Co-CEO, ex-Headspace, Caltech CS) and Loren Hogue (Co-CEO, former attorney and 10+ year somatic coach with 3,000+ clients), combining a decade each of product/engineering and clinical somatic expertise.

The company operates four primary customer motions: direct-to-consumer subscriptions via App Store/Play Store ($39.99 per 3-month subscription, 3-day free trial), enterprise team licensing (10-500+ seats at $99.99/year with 10-25% volume discounts), hospital/health system deployments for clinical staff burnout, and military/VA distribution through USVetServ (a sole-authorized SDVOSB) across VA FSS, GSA MAS, DAPA, and MSPV contract vehicles. The platform is independently validated by Harvard Medical School analysis of 17,000+ users across 147 countries over 32 months, reporting a d=0.80 effect size and 39% stress reduction at Day 7. A coachOS practitioner dashboard extends the product into a B2B2C channel used by 2,000+ therapists, doctors, and health professionals, while a 135-article research glossary drives organic SEO. NEUROFIT is a private, founder-controlled, bootstrapped company (1-10 employees) with no disclosed external funding, headquartered in Middletown, Delaware.

Name

NEUROFIT

Legal name

Xama Technologies, Inc.

Website

https://neurofit.app

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

NEUROFIT (Xama Technologies, Inc.) is a mobile-first healthtech app that delivers body-based stress relief through AI-personalized somatic exercises and smartphone-camera HRV tracking, serving individual consumers, hospital systems, and military/veteran populations across 150+ countries.

Ownership category

akta.pro rank

Product category

Digital Health and Wellness Software

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)

akta.pro secondary industries

Neurological Monitoring (EEG, Seizure/Sleep/Neuro Wearables) (HLAHACAE), Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)

Keywords

• Nervous system fitness
• Somatic stress relief
• HRV biometric tracking
• AI coaching app
• Burnout prevention software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Individual App Subscription: Monthly, 3-month, or annual subscription model for individual consumers. Auto-renewing subscriptions through App Store or Play Store. First-time membership priced at $39.99 per 3 months.
2. Team/Organization Seats: Volume-based seat licensing for organizations. One-time purchase by default (3 months at $39.99/seat or 1 year at $99.99/seat) with graduated volume discounts from 10% (10+ seats) to 25% (500+ seats).
3. Practitioner Tools & Affiliate Revenue: Practitioners access coachOS dashboard for client monitoring and receive affiliate revenue when clients subscribe through their referral link. Gifting functionality allows direct app access purchase for clients.
4. Military/VA Distribution: Distribution through USVetServ (SDVOSB) to Department of Veterans Affairs and VHA facilities. VA FSS, GSA MAS, DAPA, and MSPV contract vehicles. No direct consumer pricing disclosed for this channel.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

NEUROFIT builds and sells a mobile application that delivers guided somatic exercises, a proprietary 8-domain nervous system stress assessment (NF8), HRV biometric measurement via the smartphone camera, and AI-driven personalized coaching. The product is offered via direct consumer subscription and through tailored vertical packages for military/veterans, hospital staff, and teams/organizations, supported by a coachOS dashboard for health practitioners.

Product overview

NEUROFIT operates as a unified mobile health platform built around a core NEUROFIT Mobile App, supplemented by specialized vertical products for Military, Hospital Staff, and Teams, plus practitioner tools. The ecosystem includes coachOS Dashboard for practitioners who use NEUROFIT with clients, standalone free tools (the Nervous System Dysregulation Quiz, Personalized Somatic Exercise Tool, and Somatics Glossary), and educational content (the NEUROFIT Book PDF). The platform delivers therapy-level stress relief through body-based somatic exercises, AI-powered personalization, biometric HRV tracking via smartphone camera, and daily check-ins using the proprietary NF8 8-domain somatic scale. Distribution spans direct consumer app stores, enterprise sales to hospitals and military organizations (via USVetServ), and B2B team licensing.

Differentiator

Problem solved

Functional benefit

Brands

• coachOS™: A practitioner dashboard for physicians, therapists, coaches and health professionals to monitor client progress, access educational materials, and use affiliate tools.
• Nervous System Fitness®

Products and services

• NEUROFIT Mobile App The flagship consumer mobile application that delivers guided somatic exercises, daily nervous system self-assessment via the proprietary NF8 8-domain scale, HRV biomarker tracking through the smartphone camera, and AI-powered coaching. Marketed as providing therapy-level stress relief in 7 days; available to individual consumers via App Store and Play Store subscriptions.
• NEUROFIT For Military
• NEUROFIT For Hospital Staff A hospital-and-health-system burnout relief program that delivers the NEUROFIT app to clinical staff with departmental dashboards for tracking burnout reduction, engagement, and outcomes. Provides 7-day therapy-level outcomes for occupational stress, dedicated onboarding for teams of 50+, and can be live in 24 hours with no IT integration.
• NEUROFIT For Teams An evidence-based rapid recovery app for organizational teams, purpose-built for high-performance teams needing nervous system training. Includes volume-based seat licensing ($39.99/seat for 3 months or $99.99/seat for 1 year, 10 seat minimum), graduated volume discounts of 10-25% by team size, and aggregate team wellness reporting (dashboard targeted for Q1 2026).
• coachOS Dashboard A practitioner dashboard (PWA) for physicians, therapists, coaches, and wellness professionals who use NEUROFIT with their clients. Features real-time nervous system regulation monitoring, client progress tracking, access to the NEUROFIT educational library, and built-in affiliate and gifting tools that allow practitioners to recommend or directly purchase app access for clients.
• Nervous System Dysregulation Quiz A free standalone assessment tool that helps users identify signs of nervous system dysregulation and determines whether NEUROFIT is appropriate for their needs. Used as a lead-generation and educational resource.
• Personalized Somatic Exercise Tool A free standalone web tool that provides personalized somatic exercise recommendations aimed at reducing stress in just 3 minutes. Backs 100,000+ completed sessions and functions as a free funnel to the paid NEUROFIT app.
• NEUROFIT Nervous System Book A comprehensive PDF guide that explains NEUROFIT's nervous system fitness principles, methodology, and practical application of somatic exercises for stress relief. Distributed as an educational and lead-generation resource.
• Nervous System + Somatics Glossary A free, publicly available glossary of 135+ research-backed articles covering scientific terms, methodology, symptoms, embodiment practices, and lifestyle guidance related to nervous system health and somatics. Functions as a content-marketing and SEO hub.

Quantifiable outcome

• 39% stress reduction by Day 7 (d=0.80 effect size)
• +6 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• USVetServcoreChannel Partner/ Reseller/ DistributorUSVetServ is a Service-Disabled Veteran-Owned Small Business (SDVOSB) that serves as the sole authorized distributor of NEUROFIT to the Department of Veterans Affairs and VHA. Available through VA FSS, GSA MAS, DAPA, and MSPV contract vehicles.
• Microsoft for StartupsminorGTM or Marketing PartnerNEUROFIT has been accepted into the Microsoft for Startups Program, providing access to Azure cloud resources and Microsoft ecosystem integration opportunities.
• NVIDIA Inception ProgramminorGTM or Marketing PartnerNEUROFIT has been accepted into the NVIDIA Inception Program, recognizing AI/machine learning capabilities for personalized coaching and HRV measurement.
• AWS Activate ProgramminorGTM or Marketing PartnerNEUROFIT has been accepted into the AWS Activate Program for cloud infrastructure support and credits.
• Medical Technology Enterprise Consortium (MTEC)minorStrategic or Co-development PartnerNEUROFIT is a MTEC member and listed in the Medical Technology Enterprise Consortium repository. Pipeline submissions active for USSOCOM BAA, SOFWERX, MTEC, eSOF/TILO.
• Project Healthcare Accelerator (Nashville)minorStrategic or Co-development PartnerNEUROFIT has been accepted into Project Healthcare accelerator in Nashville, providing mentorship and network access in the healthcare innovation ecosystem.
• Lisa Kang, MSPH (Harvard Medical School)coreStrategic or Co-development PartnerIndependent MMRM analysis by Lisa Kang, MSPH, Harvard Medical School spanning 17,000+ real-world users across 32 months in 147 countries. Validates NEUROFIT effect sizes (d=0.80) and NF8 psychometric properties.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sanvello (Optum): Mental health self-care app integrated with health plans and now part of Optum. Comparable in combining self-guided exercises, coaching, and clinical-validated content for stress and anxiety, but backed by a large incumbent.
• Talkspace: Online therapy and behavioral health platform with B2B and B2C distribution. Represents the incumbent therapy pathway that NEUROFIT positions its body-based, no-therapist approach against.
• Spring Health: Mental health benefits platform sold to employers and health plans. Comparable B2B distribution motion for stress and burnout interventions, but anchored on therapist/coach delivery rather than self-guided somatic exercises.
• Lyra Health: Mental health benefits platform for employers, including burnout and stress programs. Comparable in addressing hospital/employer burnout use cases, but with a therapist-led delivery model.
• BetterHelp: Large online therapy platform addressing the same anxiety, stress, and burnout outcomes that NEUROFIT targets. NEUROFIT explicitly positions itself as a faster, lower-cost, no-therapist alternative to talk therapy.

Others

• Eligible (Cerebral / Klar): Mental health subscription services overlapping the same consumer stress/anxiety category. Notable as a comparator on subscription mental-health monetization, though delivery model is clinician-led rather than self-guided.

Direct peers

• Headspace: Meditation and mental health app with consumer and B2B (employer/health plan) distribution. NEUROFIT's CEO previously built meditation recommendations at Headspace, and the companies target overlapping consumer and enterprise stress-management use cases.
• Calm: Direct-to-consumer meditation and mental wellness app competing in the same stress/sleep category as NEUROFIT, with a much larger user base and brand. Comparable in PLG mobile app distribution and subscription model.
• Wysa: AI conversational mental health app serving consumers and enterprise/health-plan buyers. Comparable in combining AI coaching, self-guided exercises, and B2B distribution for stress and anxiety.
• Woebot Health: Digital therapeutics company delivering AI-driven behavioral health interventions via mobile. Comparable in combining a digital therapeutic app with clinically validated outcomes and employer/health-system channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/neurofit_app
• Facebookfacebook.com/neurofitapp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEUROFIT