Kwik

What Kwik does

Kwik (legal entity KwikClick, Inc.) is a Utah-based, publicly traded (OTCQB: KWIK) SaaS company that operates a cloud-based rewards and social-selling platform for direct-to-consumer e-commerce brands. The company was founded around 2020-2021, is headquartered in Bountiful, Utah, and operates with a headcount of 11-50 employees. Its core product is a five-module rewards platform — cashback, loyalty points, giveaways, bonuses, and a patented multi-tier affiliate/commission engine called "Waves of Pay" — unified through a Centralized Commission Engine. The platform also ships a consumer-facing Kwik Rewards mobile app, a brand-side Kwik Vendor App dashboard, a first-party-data Kwik Pixel, and Kwik Communities for social engagement.

The technical architecture is anchored by 5 granted patents covering the Waves of Pay multi-tier referral methodology, with additional patent-pending filings covering the centralized commission engine and a buyer's-journey integration. Brands integrate the platform via a turn-key Shopify plugin (100%-compliant with no storefront performance impact) or via custom APIs for BigCommerce, WooCommerce, and Magento. Notable product capabilities include lifetime attribution (paying affiliates on all subsequent purchases rather than first order only), first-in-market collaborative cross-brand points exchange, co-funded multi-brand giveaways, and a referral-booster technology that gives sharer-driven visitors enhanced cashback/points/entries.

Kwik operates a hybrid go-to-market: consultative, application-gated sales for mid-market e-commerce brands, an enterprise "Done For You" managed-services tier delivered on a revenue-share basis, and a product-led/self-serve motion for SMBs through the Shopify plugin. Revenue derives from a tiered monthly SaaS subscription starting at $250 and scaling with order volume and stored customers, plus a 3-4% revenue share on referred-customer transactions. As of early 2024 Kwik reported ~260-350 enrolled brands and ~35,000 users with stated 2024 targets of 1,000+ brands and 1M+ users, alongside a $0.5M private placement completed in May 2023 and a $1M funding target for 2024.

Name

Kwik

Legal name

KwikClick, Inc.

Website

https://kwik.com

Company type

Public

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Kwik (KwikClick, Inc.) is a Utah-based, publicly traded SaaS platform that helps e-commerce brands convert customers into a commission-driven sales force via patented multi-tier referral, cashback, loyalty, and giveaway tooling.

Ownership category

akta.pro rank

Product category

Customer Loyalty & Rewards Software

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Customer rewards software
• Affiliate marketing platform
• Cashback loyalty software
• Referral tracking software
• Ecommerce retention platform

Headquarters

HQ city

Bountiful

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription (Monthly Usage Fee): Brands pay a monthly SaaS subscription fee starting at $250 per month, with pricing increasing based on order volume and the number of customers/higher data housed. This is the core software licensing component.
2. Revenue Share on Referrals: Kwik takes a revenue share of up to 4% on new customer acquisitions generated from referrals made through the Kwik app. The revenue share starts at 3% and can go up to 4% depending on the brand arrangement. The company guarantees at least a 10% sales boost or a 1400% ROI on spend.
3. Custom Strategy and Consulting Services: For larger brands, Kwik offers done-for-you consulting, custom strategy development, implementation, asset creation, and ongoing program management services on a revenue-share basis (no large agency fees). Revenue is derived from the revenue-share component rather than upfront service fees.
4. API and Integration Services: Revenue derived from brands integrating Kwik's proprietary APIs into their e-commerce platforms (Shopify, BigCommerce, WooCommerce, Magento). Integration is free for brands but supports the SaaS subscription model.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels9 records

Core offering

Kwik operates a cloud-based, multi-purpose SaaS rewards and social selling platform that lets e-commerce brands launch and manage cashback, loyalty points, giveaways, affiliate commissions, and bonus challenge programs from a single dashboard. Its patented "Waves of Pay" technology tracks and pays commissions on multi-tier word-of-mouth referrals, and the platform integrates with Shopify, BigCommerce, WooCommerce, and Magento via proprietary APIs, with consumer and brand experiences delivered through the Kwik Rewards App and Kwik Vendor App respectively.

Product overview

Kwik is a cloud-based multi-purpose SaaS rewards and social selling platform built around a 5-module software architecture (Cashback, Loyalty, Giveaways, Bonuses, and Waves/Affiliates) plus a Social Partnerships module for influencer marketing. The platform operates through the Kwik Rewards App for consumers and Kwik Vendor App for brands, unified by a Centralized Commission Engine. Kwik's core differentiator is its patented 'Waves of Pay' technology that tracks and pays commissions on multi-level word-of-mouth referrals beyond the original referrer. The platform integrates with major e-commerce platforms (Shopify, BigCommerce, WooCommerce, Magento) via proprietary APIs. Additional offerings include the Kwik Pixel for tracking, Kwik Communities for social features, and a Done For You Program for hands-on brand implementation.

Differentiator

Problem solved

Functional benefit

Products and services

• Kwik SaaS Rewards Platform Cloud-based SaaS platform that enables e-commerce brands to deploy and manage cashback, loyalty points, giveaways, affiliate commissions, bonus challenges, social partnerships, and customer referral programs through a centralized vendor dashboard, integrated with Shopify, BigCommerce, WooCommerce, and Magento storefronts.
• Kwik Rewards App (Consumer Mobile App) Consumer-facing mobile application (iOS and Android) that lets end users manage all their brand rewards, cashback, loyalty points, giveaway entries, and Waves commissions in one consolidated account; users can create custom share links and QR codes, track referral waves in real time, receive instant commission notifications, and cash out earnings via bank transfer or PayPal.
• Done For You Program White-glove managed services program in which the Kwik team delivers custom customer-retention strategy, influencer strategy, financial modeling, software configuration, asset creation, implementation, influencer discovery and onboarding, and on-going program management for brand partners. Priced on a revenue-share basis rather than upfront agency fees.
• Kwik Shopify Plugin Turn-key Shopify App Store integration that enables merchants to install and configure the Kwik rewards platform on their Shopify storefront without custom development, supporting cashback, loyalty, giveaways, affiliate, and Waves programs out of the box.

Quantifiable outcome

• 226% sales increase in first month for new brand partners (Reborn case study)
• +9 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ReborncoreStrategic or Co-development Partner · 20 December 2023Reborn, a Paris-based high-end nutri-cosmetics brand located in Vendome, selected Kwik's platform to power its customer rewards program. In their first month on the platform, Reborn achieved a 226% increase in sales, 74% improvement in website traffic, and 317% acceleration in orders. Reborn's co-founder described Kwik as providing an exclusive program matching the sophistication of their patrons. The partnership is cited as a flagship example for European and high-end brands considering Kwik.
• ShopifycoreTechnology or IntegrationKwik developed a turn-key Shopify plugin that is 100% compliant with Shopify and has no speed or performance impact on brand storefronts. Shopify represents Kwik's primary self-serve distribution channel for e-commerce brands.
• AnandaminorStrategic or Co-development PartnerAnanda is a brand partner that joined the Kwik platform alongside other brands being onboarded during late 2023, as announced by KwikClick, Inc.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yotpo: Direct competitor offering e-commerce brands a combined loyalty, referral, reviews and SMS marketing platform; explicitly referenced on Kwik's own blog as a comparison ('Kwik vs. Yotpo'), confirming head-to-head competition for the same Shopify and DTC CPG customers.
• Smile.io: Direct competitor providing points, referral and VIP loyalty programs natively on Shopify, BigCommerce and other commerce platforms; targets the same SMB-to-mid-market e-commerce brands with subscription + revenue-share-style pricing that Kwik competes with.
• ReferralCandy: Direct competitor focused specifically on referral marketing for e-commerce merchants; overlaps with Kwik's Waves and Customer Referrals modules in serving the same Shopify/WooCommerce/Magento merchant segment.
• LoyaltyLion: Direct competitor delivering points-based loyalty programs to Shopify, BigCommerce and Magento merchants; competes most directly with Kwik's Loyalty module and Kwik Vendor dashboard for the same mid-market CPG/DTC customer base.
• Friendbuy: Direct competitor in referral and influencer marketing for e-commerce and DTC brands; overlaps with Kwik's Social Partnerships and Waves offerings and is frequently benchmarked against Kwik in the loyalty-and-referral space.
• upPromote: Affiliate marketing and referral platform built natively for Shopify; directly competes with Kwik's Waves/Affiliate and Customer Referrals modules for SMB and mid-market Shopify merchants.

Emerging players

• Stamped.io: Loyalty, reviews and referral platform for Shopify merchants; competes with several of Kwik's five modules but with more limited cashback/giveaways depth, positioning it as a partial-overlap rival for the same SMB segment.
• Y Combinator-backed (Rivo, Bonjoro, Roster, Friendbuy, etc.) smaller loyalty/referral apps on Shopify: Shopify app-store native point solutions (e.g., Rivo, BONJOUR, Roster) addressing loyalty, referrals or giveaways individually; relevant as alternatives a merchant could substitute for Kwik's consolidated bundle.

Broad incumbents

• Birdeye: Large multi-product customer experience platform for multi-location and enterprise brands; competes at the broader marketing/CX layer and could move down-market into Kwik's referral-and-loyalty territory with bundled offerings.
• Shopify (Shopify Collabs & Shopify Audiences): Shopify operates native influencer/affiliate (Collabs) and audience tools that overlap with Kwik's Social Partnerships and referral capabilities; as the underlying platform owner, Shopify is both Kwik's primary distribution channel and a potential competitive threat if it expands native rewards functionality.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/getkwik
• YouTubeyoutube.com/@kwikrewards
• Facebookfacebook.com/getkwik
• LinkedInlinkedin.com/company/kwikwaves
• Instagraminstagram.com/kwikapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kwik