Custom Decorators
Custom Decorators is a Hunter Douglas division that provides in-home design consultation, professional measuring, and installation for custom residential window treatments across the U.S. and Canada, serving homeowners through a contracted consultant and installer network.
- Company typePrivate
- Founded1998
- HeadquartersTualatin, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Custom Decorators does
Custom Decorators, Inc. is a privately held service company headquartered in Tualatin, Oregon, operating as a division of Hunter Douglas, the premier global manufacturer of custom window treatments. Founded in 1998 and serving customers for more than 25 years, the company specializes in custom residential window coverings — including custom blinds, custom shades, shutters, and drapery — supplemented by Shaw carpet and flooring and Carole Fabrics soft goods. Its core service is the Shop-At-Home program, under which free in-home design consultants (commission-compensated) travel to homeowners across the United States and Canada to assist with product selection, take professional measurements, and coordinate installation through a separate contracted installer network paid on a bi-weekly basis.
The company's commercial model blends professional-services revenue (design consultation and installation labor) with transaction revenue generated when products are sold through major retail partners. Pricing is structured around a free, no-obligation consultation with downstream revenue tied to the product ticket, special financing offered through retail partners, and industry-leading warranty support from brands including Hunter Douglas, Kirsch, One World Shutters, Shaw, Stainmaster, and Carole Fabrics. CDI provides pre-qualified leads to its design consultants and project management tools (including a cloud-based customer portal and an SMS opt-in marketing program) to support the end-to-end customer experience from concept through installation.
Customer segments are dominated by individual residential homeowners (B2C), with a parallel B2B channel relationship to major retailers that supply CDI-served in-home shopping experiences under their own brand identities. With 51–100 corporate employees and a much larger contracted field network, the company has cumulatively served over 1 million homes. Steve Brown serves as President & CEO. As a wholly owned Hunter Douglas subsidiary, Custom Decorators does not raise external capital and operates without public financial disclosures.
Custom Decorators firmographics
Firmographics- Name
- Custom Decorators
- Legal name
- CUSTOM DECORATORS, INC.
- Website
- https://customdecorators.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Custom Decorators is a Hunter Douglas division that provides in-home design consultation, professional measuring, and installation for custom residential window treatments across the U.S. and Canada, serving homeowners through a contracted consultant and installer network.
- Ownership category
- akta.pro rank
Custom Decorators industry classification
Industry- Product category
- Custom Window Treatments and Home Decorating Services
- NAICS
- Window Treatment Retailers (449122), Interior Design Services (54141), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)
- akta.pro secondary industries
- Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Interior Design Services (BPAHAKAB), Curtains, Blinds & Window Treatment Installation (HSAGAHAC), Window Treatment Hardware & Accessories Retail (Rods, Tracks, Rings, Finials, Tiebacks) (CRAIAKAI)
Keywords
Where Custom Decorators is headquartered
LocationHeadquarters
- HQ city
- Tualatin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Custom Decorators business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Design Consultation Services: Design consultants create custom solutions for clients shopping for window treatments. The company provides qualified leads to consultants who earn commissions and bonuses based on sales.
- Installation Services: The company offers ready-to-install jobs for contracted installers with bi-weekly compensation. Installation professionals receive jobs and competitive pay to support their businesses.
- Product Sales through Retail Partners: Special financing options available through retail partners for window treatments, blinds, shades, shutters, and drapery products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free in-home design consultation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Custom Decorators product offering
Product offeringCore offering
Custom Decorators designs, measures, and installs custom window treatments — including blinds, shades, shutters, and drapery — for residential customers across the U.S. and Canada. The company operates a shop-at-home program in which design consultants visit customers' homes for free consultations, recommend premium brand products (including Hunter Douglas, Kirsch, Carole Fabrics, Shaw, and One World Shutters), and manage the project through professional measuring and installation.
Product overview
Custom Decorators is a division of Hunter Douglas that provides personalized decorating services for window treatments across the U.S. and Canada. The company operates as a service-based business offering custom blinds, custom shades, shutters, and drapery as its core product categories. The product portfolio includes branded offerings from Hunter Douglas, Kirsch Custom Window Coverings, Shaw flooring products, Carole Fabrics, and One World Shutters. These products are delivered through an integrated service model combining in-home design consultation, professional measuring, and professional installation services. The company manages all aspects of customer projects from creative concept through ordering and installation, supported by their Shop-At-Home Program that provides free consultations, access to premium brands, special financing options, and warranty support. The company also offers a customer portal for project management and warranty access.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Blinds Custom window blinds designed and professionally installed for residential homes, sourced through the company's in-home consultation and shop-at-home program.
- Custom Shades Custom window shades tailored to customer specifications, with professional design guidance and installation through the in-home service model.
- Shutters Custom shutters including One World Shutters, offering premium window treatment options with professional measuring and installation for residential customers.
- Drapery Custom drapery and window treatments including drapery hardware and custom fabrication services delivered through the shop-at-home consultation and installation program.
- In-Home Design Consultation Free in-home consultation service where professional designers bring showroom trends to customers' homes, exploring colors, fabrics, and finishes with expert guidance for window treatment selection.
- Professional Measuring and Installation Professional measuring and installation services delivered by contracted installation professionals, ensuring proper fit for all custom window treatments from concept through completion.
- Customer Portal Cloud-based online portal that allows customers to manage their window treatment projects, view order status, and access warranty information.
Quantifiable outcome
- Served 1 million+ homes
- +1 more outcomes
Companies that use Custom Decorators
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Custom Decorators technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Custom Decorators partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Hunter DouglascoreCustom Decorators is a division of Hunter Douglas, the premier window treatment manufacturer. This relationship provides CDI with access to Hunter Douglas premium products, industry-leading warranties, and the brand credibility of a leading window treatment company. CDI serves as the in-home design and installation service arm for Hunter Douglas products.
- Kirsch Custom Window CoveringscoreKirsch Custom Window Coverings is one of the premium brands offered by Custom Decorators. The partnership includes Kirsch warranty support, hardware warranties, and products qualifying for federal tax credits.
- Major Retailers (Unnamed)coreCDI partners with top retailers to provide an exceptional in-home shopping experience for custom blinds, shades, shutters, and drapery. The company aligns retail partners' identities with exceptional in-home shopping experiences to secure deeper relationships between brands and consumers. Special financing options are available through these retail partners.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Custom Decorators competitors and assessment
Company assessmentDirect peers
- 3 Day Blinds: A direct competitor offering custom window treatments (blinds, shades, shutters, drapery) with in-home design consultations, professional measuring, and installation. Closely mirrors Custom Decorators' shop-at-home service model and product categories across U.S. markets.
- Budget Blinds: A franchise-based network providing custom window treatments with in-home consultations and professional installation. Competes with CDI in the shop-at-home custom window covering category and operates across the U.S. and Canada.
- The Shade Store: A premium custom window treatment retailer offering drapery, shades, blinds, and shutters with free design consultations and professional installation. Overlaps with CDI's premium positioning, Hunter Douglas brand access, and consultative selling motion.
- Stoneside Blinds & Shades: An in-home custom window treatment provider offering free consultations, measuring, and installation for blinds, shades, shutters, and drapery. Directly comparable to CDI's shop-at-home model with similar target customer and product mix.
- Smith & Noble: A custom window treatment retailer (also a Hunter Douglas entity historically) offering blinds, shades, shutters, drapery, and hardware with in-home consultation services. Closely comparable to CDI across product breadth and consultative GTM.
- Decorating Den Interiors: A franchise-based in-home interior decorating service offering custom window treatments alongside furniture, bedding, and accessories. Comparable to CDI's consultative shop-at-home motion and homeowner target customer.
Emerging players
- Blinds.com: A leading online-first retailer of custom window treatments, owned by The Home Depot. Represents the digital-native channel that competes with CDI for custom window treatment demand, particularly among younger, more digital-savvy homeowners.
- SelectBlinds: An online retailer of custom blinds, shades, and shutters with self-measurement tools. Competes with CDI in the same custom window treatment product category but via a digital-first model rather than in-home consultation.
Broad incumbents
- Hunter Douglas: Custom Decorators' parent company and the world's largest manufacturer of custom window treatments. Comparable as the supplier of the premium products CDI installs, and as a broader incumbent in the category.
- Lowe's / Home Depot Window Treatment Installation Services: Major home improvement retailers offering custom window treatments with in-store and in-home measurement/installation services. Compete with CDI via scale, financing options, and bundled home improvement offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Custom Decorators social profiles
Digital presenceCustom Decorators financial estimates
Financial estimateRevenue estimate
Valuation estimate
Custom Decorators leadership team
Management profileNumber of profiles
Profiles1 record
Custom Decorators funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Custom Decorators M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Custom Decorators
What does Custom Decorators do?
Custom Decorators designs, measures, and installs custom window treatments — including blinds, shades, shutters, and drapery — for residential customers across the U.S. and Canada. The company operates a shop-at-home program in which design consultants visit customers' homes for free consultations, recommend premium brand products (including Hunter Douglas, Kirsch, Carole Fabrics, Shaw, and One World Shutters), and manage the project through professional measuring and installation.
Is Custom Decorators a public or private company?
Custom Decorators is a private company. It is classified as corporate owned and is currently operating.
When was Custom Decorators founded?
Custom Decorators was founded in 1998. It employs 251 to 500 people.
Where is Custom Decorators based?
Custom Decorators is headquartered in Tualatin, United States, in the North America region.
How does Custom Decorators make money?
Three revenue lines are on record. Design Consultation Services are the primary driver. The others are installation Services and product Sales through Retail Partners.
Who are Custom Decorators's main competitors?
Direct peers on record are 3 Day Blinds, Budget Blinds, The Shade Store, Stoneside Blinds & Shades, Smith & Noble and Decorating Den Interiors. Emerging players are Blinds.com and SelectBlinds. Broad incumbents are Hunter Douglas and Lowe's / Home Depot Window Treatment Installation Services.
Does Custom Decorators have an API?
No public API is recorded for Custom Decorators.
What industry is Custom Decorators in?
Custom Decorators's product category is Custom Window Treatments and Home Decorating Services. Its primary akta.pro industry code is CRAIAKAD, Custom Drapery & Made-to-Measure Window Coverings Retail, with a secondary code of CRAIAKAA, Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical). Its NAICS code is 449122 and its SIC code is 5700.