The Bethanie Group

What The Bethanie Group does

The Bethanie Group is a Western Australian not-for-profit aged care provider founded in 1954 (with roots dating to 1946) and headquartered at 1060 Hay St, West Perth. Operating across 34 locations in metropolitan Perth and regional Western Australia, Bethanie delivers a vertical continuum of care to more than 3,000 customers through five service lines: 14 residential aged care homes providing 24/7 nursing, dementia, and palliative care; 10 retirement villages offering independent living for people aged 55+; home care services spanning Geraldton to Bunbury; 3 community housing locations for low-to-moderate income seniors; and 4 social centres for community engagement. The organization is a registered charity (ACNC) operating as Bethanie Group Inc, with Bethanie Housing Limited (BHL) functioning as a wholly-owned subsidiary for community housing operations.

Revenue is generated through multiple streams: Refundable Accommodation Deposits (RAD), Daily Accommodation Payments (DAP), and combined hybrid payments for residential aged care residents; retirement village service, maintenance, and entry/exit fees; home care package revenue accessed via My Aged Care and ACAT assessments; community housing rent (market rate up to 74.9% of local market or income-based capped at 30% of gross household income); federal and state government grants (notably $20m for Bethanie Peel and $22m for Bethanie Dalyellup in 2011); and tax-deductible donations processed via Stripe. Pricing is complex and individualized, with means-tested care fees layered onto accommodation charges.

Go-to-market is direct-to-consumer, leveraging the bethanie.com.au website, a 131 151 central phone line, social media channels (Facebook, Instagram, LinkedIn), the Harvest Newsletter, and government referral pathways through My Aged Care. Aged Care Navigation Specialists (ACNS) guide prospective customers through service selection. The organization reinvests surpluses into services rather than distributing to shareholders, reflecting its mission-driven not-for-profit structure rooted in the Churches of Christ tradition. Recent capacity additions include the 2020 acquisition of Subiaco and Como (200 beds), the 2022 acquisition of Bert England Lodge (44 beds), the 2023 opening of Dalyellup ACH (120 beds), and the 2026-2027 Dalyellup community housing development (50 apartments) co-funded via the Housing Australia Future Fund.

Name

The Bethanie Group

Legal name

Bethanie Group Inc

Website

https://bethanie.com.au

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

The Bethanie Group is a Western Australian not-for-profit aged care provider operating 34 locations across residential aged care, retirement living, home care, community housing, and social centres, serving 3,000+ older customers throughout metropolitan Perth and regional Western Australia.

Ownership category

akta.pro rank

Product category

Aged Care and Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing and Residential Care Facilities (623), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (62412), Other Residential Care Facilities (62399)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

akta.pro secondary industries

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

Keywords

• Aged care services
• Retirement living
• Home care
• Community housing
• Senior living

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure

Revenue model

1. Residential Aged Care Fees: Bethanie generates revenue through Refundable Accommodation Deposits (RAD), Daily Accommodation Payments (DAP), and combined payment options for aged care home residents. Additional daily care fees and means-tested care fees apply based on individual circumstances.
2. Donations: Tax-deductible donations accepted via website, phone, or mail. Donations over $2.00 are tax deductible. Accepts one-off and monthly recurring donations. Not licensed to collect donations outside Western Australia.
3. Community Housing Rent: Rent is calculated based on either market rate (up to 74.9% of current market rate) or income-based assessment (capped at 30% of gross household income). Commonwealth Rent Assistance may be included in calculations.
4. Government Funding and Grants: Bethanie receives federal and state government grants for aged care services and housing development projects. Federal Government grant of $20m for Bethanie Peel (2011) and $22m for Bethanie Dalyellup (2011) community housing projects.
5. Retirement Village Living: Revenue from retirement village residents including ongoing service fees, maintenance fees, and potential entry/exit fees for villa and apartment living.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Bethanie Group operates aged care homes, retirement villages, home care services, community housing, and social centres for older adults and seniors in Western Australia. Founded in 1954, the organisation runs a network of 14 aged care homes, 10 retirement villages, three community housing sites, and four social centres, and also provides in-home care.

Product overview

The Bethanie Group operates a multi-service aged care platform across Western Australia, offering a continuum of care from independent retirement living through to 24/7 residential aged care. The core product portfolio consists of Home Care Services (in-home support), Retirement Living (10 village locations), Aged Care Homes (14 residential facilities), Community Housing (3 locations with expansion projects), and Social Centres (4 sites). Services are designed to provide seamless transitions between care levels, with the Aged Care Navigation Specialists service helping customers determine appropriate care options. Bethanie Signature Club at Subiaco offers premium enhanced experiences as an add-on to standard residential care.

Differentiator

Problem solved

Functional benefit

Brands

• Bethanie Signature Club: Premium membership option at Bethanie Subiaco offering enhanced dining and social experiences designed to make everyday living more enjoyable.

Products and services

• Residential Aged Care
• Retirement Villages
• Home Care
• Community Housing
• Social Centres

Quantifiable outcome

• Serves 3,000+ customers across all service lines
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Department of Housing and Works (WA)coreStrategic or Co-development PartnerBethanie Housing Ltd allocates homes through the Department of Housing and Works Joint Wait List. Community housing is available to people whose income and assets meet eligibility criteria as defined by the Department.
• Homes WestminorStrategic or Co-development PartnerJoint venture partner for Illawong Village in Hamilton Hill (1987), where 29 home units and a 39-bed hostel were completed as a joint venture with Homes West.
• St John of GodminorStrategic or Co-development PartnerIn 2012, Bethanie completed construction of the Cancer Respite Centre for St John of God on a portion of its Dalyellup land, demonstrating collaborative approach to healthcare services.
• Lake Gwelup Christian ChurchminorStrategic or Co-development PartnerCollaborated on co-location development at Gwelup, where Lake Gwelup Christian Church construction was completed simultaneously with the Bethanie Gwelup aged care facility in 2018.

Scale indicators8 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Anglicare WA: WA-based faith-based NFP providing residential aged care, home care, and community services. Direct peer sharing WA geography and not-for-profit, community-roots positioning.
• Uniting (UnitingCare Ageing): Large NFP aged care operator (NSW/ACT focused) offering residential aged care, home care, and retirement living. Comparable multi-service platform and mission-driven model, though primarily eastern-seaboard.
• Southern Cross Care (WA): Western Australia-based not-for-profit aged care, retirement living, and home care provider. Direct competitor in the same WA geography offering residential, home, and retirement services with a similar NFP mission structure.
• Amana Living: WA-based NFP aged care, retirement living, home care, and community housing provider. One of Bethanie's closest direct peers sharing WA geography, NFP status, and integrated service mix.
• Bolton Clarke: Large NFP provider of residential aged care, retirement living, home care, and allied health across Australia. Direct comparable on multi-service, mission-driven aged care model with national footprint.
• BaptistCare: Large faith-based not-for-profit aged care and retirement living provider across WA and other Australian states. Directly comparable as a NFP multi-service operator with residential care, home care, retirement living, and community housing portfolios.

Broad incumbents

• Estia Health: ASX-listed aged care operator with ~70+ residential facilities across Australia. Comparable in residential aged care service offering, though for-profit and nationally diversified versus Bethanie's NFP WA focus.
• Opal HealthCare: Major private residential aged care provider with 80+ homes nationally. Comparable on residential aged care delivery, though for-profit and broader geographic footprint than Bethanie.
• Regis Healthcare: ASX-listed residential aged care provider operating ~70 facilities nationally. Comparable on core residential aged care delivery, but operates as a for-profit, listed incumbent versus Bethanie's NFP model.
• Aveo Group: Large Australian retirement village operator (now privately held) with extensive independent and assisted living communities. Most comparable on the retirement living portion of Bethanie's continuum-of-care model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bethaniegroupwa
• LinkedInau.linkedin.com/company/the-bethanie-group-inc-
• Instagraminstagram.com/bethanie_wa
• Xx.com/Bethanie_Group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bethanie Group