What Priv Tech does

Priv Tech株式会社 (Priv Tech Inc.) is a Tokyo-based privacy technology company founded on March 2, 2020, by Daisuke Nakamichi, who previously led data-business development at SoftBank and Yahoo. Following a February 2022 management buyout from Vector Inc., the company operates as an independent private firm with 11–50 employees and registered capital of 100 million JPY. The company serves Japanese enterprises that must navigate overlapping privacy and data protection obligations across Japan's Act on Protection of Personal Information (APPI), the revised Telecommunications Business Act external transmission disclosure rules effective June 2023, GDPR, CCPA/CPRA, and emerging AI governance requirements.

Priv Tech's core platform is Trust 360, a Consent Management Platform (CMP) that captures user consent for digital marketing tools, controls tool activation based on consent, and synchronizes consent data with Customer Data Platforms (CDPs) and CRMs via API. Trust 360 also includes a specialized Telecommunications Business Act compliance module that automated-scans websites against a large domestic tool database to identify and publicly disclose third-party data transmissions. In May 2026, Priv Tech launched the AI Risk Checker, an LLM-as-a-Judge evaluation tool that generates company-specific test questions from corporate websites, internal policies, FAQs, and manuals to assess hallucination, bias, brand tone violations, and prompt injection resistance, supported by continuous post-update monitoring. Adjacent services include Privacy Consulting, Post-Cookie Consulting, GDPR/UK-GDPR Representative Services (white-labeled via EU partner Prighter), Cybersecurity assessments combining white hackers with privacy experts, and an AI Risk Management service line.

The revenue model combines subscription-based SaaS (Trust 360 platform subscriptions on a per-site or per-month basis, with SMB plans bundled with cyber insurance from Mitsui Sumitomo Insurance) with professional services revenue from privacy consulting engagements typically scoped at 1–6 months and Trust 360 implementations running 2 weeks to 1 month. Go-to-market is sales-led and primarily domestic (Japan), executed through direct enterprise sales supplemented by a channel network that includes SB C&S distributing to 12,000+ SMB resellers, transcosmos co-delivering consulting across its enterprise and 30-country customer base, and Cyber Ace (CyberAgent Group) co-selling privacy consulting tied to advertising ROI optimization. Named customers include Sony Network Communications. The company maintains an active content and thought-leadership program via its Priv Lab blog and 20–30+ co-hosted webinars and seminars annually.

Name

Priv Tech

Legal name

Priv Tech株式会社

Website

https://privtech.co.jp

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Priv Tech is a Tokyo-based privacy technology company that provides the Trust 360 consent management platform, Telecommunications Business Act compliance tools, AI risk evaluation (AI Risk Checker), and privacy/cybersecurity consulting services to Japanese enterprises subject to APPI, GDPR, and CCPA.

Ownership category

akta.pro rank

Product category

Privacy Compliance Software

NAICS

Software Publishers (5132), Security Systems Services (except Locksmiths) (561621)

SIC

Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)

akta.pro secondary industries

Privacy Governance & Consent Management (HDADAIAI), Consent, Preference & Privacy Management (CMP) (BPAFAFAL), Data Access Governance & Entitlement Management (DSPM / CIEM-for-Data) (HDADAFAG)

Keywords

• Privacy compliance software
• Consent management platform
• Data privacy consulting
• AI risk management
• Cybersecurity services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Trust 360 SaaS Subscription: Trust 360 consent management platform and telecommunications business act compliance tool are sold as subscription SaaS products, likely on a per-site or per-month basis. Pricing tiers exist for small, mid, and enterprise clients, with some plans bundled with cyber insurance (via Sumitomo Mitsui Marine). Implementation support services (2 weeks to 1 month onboarding) are included.
2. Privacy Consulting Services: Consulting engagements for privacy policy revision, gap analysis, cookie policy creation, and implementation of compliance frameworks, typically scoped at 1-6 months per engagement.
3. AI Risk Management / AI Risk Checker: AI risk evaluation tools and ongoing monitoring services for enterprise AI governance, offered as part of a broader AI risk management service line.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Priv Tech develops and sells the Trust 360 privacy technology platform, including a Consent Management Platform (CMP) compliant with GDPR, CCPA/CPRA, and Japan's Act on Protection of Personal Information, and a Telecommunications Business Act compliance tool for external transmission disclosure. The company complements its SaaS products with privacy and post-cookie consulting, GDPR representative services, cybersecurity assessments, and the AI Risk Checker for LLM risk evaluation.

Product overview

Priv Tech offers a suite of privacy-focused products centered around the Trust 360 platform. The core offering includes Trust 360 Consent Management Platform (CMP) for GDPR/CCPA/Japanese privacy law compliance, complemented by Trust 360 for Telecommunications Business Act compliance. Additional services include Privacy Consulting, Post-Cookie Consulting, GDPR Representative Service, and Cybersecurity Services. The company has expanded into AI risk management with AI Risk Checker, an LLM evaluation tool. The product portfolio is designed to help enterprises balance data utilization with privacy compliance and security.

Differentiator

Problem solved

Functional benefit

Brands

• Trust 360: Consent management platform (CMP) compliant with GDPR, CCPA/CPRA, and Japanese Personal Information Protection Act. Manages user consent for tool usage and controls digital marketing tools based on consent.

Products and services

• Trust 360 Consent Management Platform (CMP) A Consent Management Platform compliant with GDPR, CCPA/CPRA, and Japan's Personal Information Protection Act. Captures user consent for tool usage on websites and controls digital marketing tool activation based on user consent, with API-based consent data synchronization to CDP and CRM systems. Targeted at Japanese and global enterprises running digital marketing operations.
• Trust 360 Telecommunications Business Act Compliance A specialized tool for the 'publication and notification' obligations under Japan's revised Telecommunications Business Act. Automatically scans websites against a large domestic tool database, identifies third-party transmission destinations, and publishes them on the customer's website; capable of detecting piggyback communications and data transfers. Targeted at Japanese enterprises with websites.
• Privacy Consulting Comprehensive consulting engagements covering regulation understanding, internal education, current status assessment, and implementation support for GDPR, CCPA/CPRA, Japan's Personal Information Protection Act, and Telecommunications Business Act compliance. Typical engagements span 1-6 months. Targeted at Japanese enterprises with privacy compliance gaps.
• Post-Cookie Consulting Consulting services addressing 3rd Party Cookie regulation, proposing post-cookie solutions for measurement and advertising delivery compliant with current regulations, including customer match advertising using consented email addresses via Trust 360. Targeted at Japanese enterprises with digital advertising operations.
• GDPR Representative Service EU/UK GDPR Article 27 representative service for companies without a physical presence in those regions, delivered via white-label partnership with EU/UK privacy tech company Prighter. Targeted at Japanese companies with EU/UK business exposure.
• Cybersecurity Services Cybersecurity services combining global white hackers with privacy regulation experts, offering penetration testing, vulnerability assessment, and GAP analysis for privacy regulation compliance. Targeted at Japanese enterprises concerned with cyber and privacy risk.
• AI Risk Checker An LLM evaluation tool that parses company websites, internal policies, FAQs, and manuals to generate custom high-difficulty test questions. Evaluates AI systems for hallucination, bias, inappropriate expressions, and brand tone compliance using an 'LLM as a Judge' automated scoring methodology, with continuous post-update monitoring. Targeted at enterprises deploying LLMs in customer-facing or internal workflows.
• AI Risk Management Services AI risk management services for safe AI adoption, providing risk assessment and countermeasures for privacy, copyright, hallucination, and other AI-specific risks. Supports companies in safely advancing AI implementation and operations.

Quantifiable outcome

• Trust 360 電気通信事業法対応 implementation cycle: 2 weeks to 1 month
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• 株式会社サイバーエース (Cyber Ace)coreChannel Partner/ Reseller/ Distributor · 1 February 2026Priv Tech and Cyber Ace (CyberAgent Group) co-deliver Privacy Consulting Services, combining Priv Tech's privacy/legal expertise with Cyber Ace's advertising operations, creative, and data utilization capabilities. The partnership covers design-to-implementation-to-operation support for privacy compliance while maximizing advertising ROI.
• トランスコスモス株式会社 (transcosmos)coreChannel Partner/ Reseller/ Distributor · 1 December 2025Priv Tech and transcosmos co-released 'Privacy Consulting Services' in December 2025, combining transcosmos's marketing execution expertise and customer base with Priv Tech's privacy technology capabilities to deliver end-to-end compliance support from privacy protection systems to CAPI deployment for digital marketing clients.
• HackerOne Inc.minorStrategic or Co-development Partner · 1 December 2025Priv Tech co-hosted a web seminar with HackerOne in December 2025 on cybersecurity strategies and bug bounty programs, leveraging HackerOne's global white hacker community and Priv Tech's threat intelligence and vulnerability management expertise.
• 株式会社アドインテ (Adinte)minorStrategic or Co-development Partner · 1 March 2022Adinte, specializing in retail media DX for distribution and retail companies, partners with Priv Tech to combine Trust 360 consent management with Adinte's retail media and O2O/OMO marketing capabilities for data utilization and privacy protection in retail settings.
• SB C&S株式会社 (SB C&S)coreChannel Partner/ Reseller/ Distributor · 1 February 2022Priv Tech partners with SB C&S to distribute Trust 360 CMP through SB C&S's nationwide network of 12,000+ partner channels, targeting companies throughout Japan needing privacy compliance solutions.
• 株式会社デジタルアイデンティティ (Digital Identity)minorStrategic or Co-development Partner · 1 January 2021Digital Identity and Priv Tech partner to combine Trust 360 CMP with Digital Identity's website consulting expertise, enabling cookie consent-based marketing DX for clients in compliance with the revised APPI.
• PrightercoreStrategic or Co-development PartnerPrighter, an EU/UK-based privacy tech company, partners with Priv Tech to provide EU/UK GDPR representative services. Prighter acts as the appointed representative for Japanese companies lacking EU/UK presence under GDPR Article 27 requirements.
• 株式会社インティメート・マージャー (Intimate Merger)coreTechnology or IntegrationIntimate Merger is a major shareholder of Priv Tech and a technology/integration partner, collaborating on joint seminars and product integration. The companies have worked together since Priv Tech's founding, with Intimate Merger providing DMP/data marketing technology integration with Trust 360.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• TrustArc: TrustArc offers a privacy management platform with consent management, privacy assessments, and regulatory tooling. It competes with Trust 360 in CMP and privacy consulting categories.
• Cookiebot (Usercentrics brand): Cookiebot is a widely deployed CMP and cookie-scanning tool. It is a direct functional competitor to Trust 360's consent and cookie scanning capabilities for global and Japanese SMB customers.
• OneTrust: OneTrust is the global leader in consent management and privacy management platforms. It is a direct competitor to Priv Tech's Trust 360 CMP, serving enterprise clients across multiple regulatory regimes including APAC.
• Osano: Osano offers a data privacy platform including consent management, vendor risk, and DSAR automation. It competes with Priv Tech in CMP and broader privacy management for mid-market and enterprise customers.
• Didomi: Didomi provides a consent management and preference platform for global enterprises. It overlaps directly with Priv Tech's Trust 360 capabilities around CMP and consent orchestration.
• Usercentrics: Usercentrics (including Cookiebot) is a leading CMP provider with strong European presence and growing APAC ambitions. It directly competes with Trust 360 in cookie consent and GDPR/CCPA compliance.

Broad incumbents

• Securiti: Securiti offers a unified data privacy, security, and governance cloud with consent management as a core module. It competes broadly with Priv Tech's combined privacy and security positioning.
• BigID: BigID provides a data intelligence platform for privacy, security, and governance. It overlaps with Priv Tech on data discovery, consent, and privacy management for large enterprises.

Regional players

• DataSign: DataSign is a Japanese CMP and privacy tech vendor focused on APPI and cookie consent compliance. It is the most direct Japan-domestic peer to Priv Tech, competing head-to-head in the Japanese market.

Emerging players

• Prighter: Prighter is an EU/UK-based GDPR representative and privacy tech company. It is both a Priv Tech partner and an adjacent player offering representative services that complement CMP offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dnakamic
• Facebookfacebook.com/privtech.inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Priv Tech