Name

Capitol Lighting

Legal name

Capitol Lighting EH Divisions Inc.

Website

https://1800lighting.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Lighting Fixtures and Home Decor Retail

NAICS

Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers) (CRAIAHAA)

akta.pro secondary industries

Lamps Retail (Table, Floor, Desk) (CRAIAHAE), Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC), Commercial & Industrial Lighting Retail (High Bay, Troffers, Warehouse) (CRAIAHAG), Ceiling Fans Retail (Standard, Low-Profile, Outdoor) (CRAIAHAB)

Keywords

• Lighting fixtures retail
• Ceiling fans
• Home decor accessories
• Trade lighting program
• Commercial lighting solutions

Headquarters

HQ city

Ada

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Lighting Fixtures and Home Decor Sales: Primary revenue stream from selling indoor and outdoor lighting fixtures, ceiling fans, lamps, and home decor accessories through both e-commerce and physical showrooms. Products range from budget-friendly to high-end designer pieces with transaction-based one-time purchases.
2. Professional Services: Installation services offered through Handy partnership, providing professional installation for lighting fixtures and ceiling fans purchased from Capitol Lighting.
3. Affiliate Program Revenue: Affiliate program paying up to 4% commission on sales to affiliate partners who drive customers to the website, with 45-day cookie duration.
4. Trade Program Revenue: Trade Professional Program offering exclusive trade pricing (up to 30% savings) to designers, architects, and trade professionals who specify and purchase lighting for client projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Capitol Lighting sells decorative indoor and outdoor lighting fixtures, ceiling fans, portable lamps, light bulbs, switches/dimmers, and complementary home decor and furniture through nine gallery showrooms in Florida and New Jersey and the 1800lighting.com e-commerce platform. The company serves residential consumers directly and supports designers, contractors, and commercial/hospitality buyers through dedicated Trade and PRO Commercial divisions, while offering professional installation via a Handy partnership.

Product overview

Capitol Lighting operates 1800lighting.com as a comprehensive lighting and home furnishings e-commerce platform. The core offering centers on indoor and outdoor lighting fixtures across multiple categories: Ceiling Lighting (chandeliers, pendants, recessed, architectural systems), Wall Lighting (sconces, vanity lights), Outdoor Lighting (wall lights, landscape, post lamps), Fans (ceiling fans, portable fans, exhaust fans), and Portable Lamps (table, floor, desk lamps). The company also offers complementary Home Decor (mirrors, wall art, rugs) and Furniture categories. Service programs include a Trade Professionals Program offering up to 30% discounts for trade customers, and a Commercial & Hospitality Division for professional projects. Featured brands include the Visual Comfort Signature Collection and other major lighting manufacturers. The platform provides digital catalog content and operates nine gallery showrooms across New Jersey and Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceiling Lighting Ceiling-mounted light fixtures including chandeliers, pendant lights, close-to-ceiling fixtures, island and linear suspensions, LED ceiling lights, architectural track and rail lighting systems, and recessed lighting for residential and light commercial spaces.
• Wall Lighting Wall-mounted light fixtures including wall sconces, bath vanity lighting, art and display lighting, and wall swing lamps for residential interiors.
• Outdoor Lighting Exterior light fixtures for patios, pathways, and outdoor living spaces including outdoor wall lights, landscape lighting, outdoor ceiling lights, post lamps, pier lamps, coastal grade outdoor lighting, LED outdoor lighting, and related mounting hardware.
• Ceiling Fans and Fan Accessories Ceiling fans and accessories including standard ceiling fans, flush mount and hugger fans, oversized fans (60-100 inch blade span), fans with integrated light kits, outdoor-rated fans, and fan accessories.
• Portable Lamps Portable lighting fixtures including table lamps, floor lamps, desk and task lamps, reading lamps, and rechargeable cordless lamps for residential use.
• Home Decor Home decor accessories including mirrors, wall decor, artwork, table accents, home accents, area rugs, and bathroom decor that complement lighting purchases.
• Furniture Furniture pieces including tables, desks, chairs, kitchen and bar stools, chests and cabinets, benches, and ottomans sold alongside lighting and home decor.
• Light Bulbs Replacement and specialty light bulbs including LED light bulbs, vintage and nostalgic bulbs, and incandescent bulbs.
• Switches and Dimmers Lighting controls including dimmers, light switches, wall plates, and electrical hardware such as outlets.
• Cabinet and Task Lighting Under-cabinet and cove lighting solutions including undercabinet light bars for kitchen and workspace illumination.
• Trade Professionals Program Exclusive trade pricing and personalized service program for professional designers, contractors, and trade customers, offering up to 30% trade discounts on lighting and home decor purchases.
• PRO Commercial and Hospitality Division Professional commercial and hospitality lighting solutions and project services for hotels, restaurants, and commercial properties, with dedicated account management and volume pricing.
• 1800Lighting E-commerce Storefront Primary online retail platform offering over 400,000 indoor and outdoor lighting products, ceiling fans, lamps, home decor and furniture, with free ground shipping on orders over $49, live chat support, and order tracking accessible 24/7.
• Retail Gallery Showrooms 9 gallery showrooms in Florida (Fort Lauderdale, Boca Raton, Palm Beach Gardens, Stuart) and New Jersey (Newark, Paramus, Eatontown, East Hanover) providing in-person product displays and expert industry-trained consultants for residential and trade customers.
• Handy Installation Services Professional installation services for lighting fixtures and ceiling fans purchased from Capitol Lighting, offered through a partnership with Handy and addable at checkout.
• Affiliate Program Affiliate publisher program offering up to 4% commission on all shipped sales with a 45-day cookie duration, distributed through Rakuten Affiliate Network and LinkShare with banners, text links, product feeds, and custom promotional materials.
• Exhaust Fans Ventilation fans for baths, showers, and powder rooms available in builder's grade to decorative lighted styles.
• Portable Fans Portable and tabletop fans for air circulation, including decorative options that complement home decor styles.

Quantifiable outcome

• 110% best-price guarantee ensures customers always receive the best value
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Rakuten Affiliate NetworkminorGTM or Marketing PartnerAffiliate marketing partnership through Rakuten Affiliate Network. Publishers can earn up to 4% commission on all shipped sales with 45-day cookie duration. Network provides sophisticated interface for tracking and managing affiliate performance.
• Rakuten Marketing (LinkShare)minorGTM or Marketing PartnerPartnership with Linkshare affiliate network. Publishers sign up through Linkshare platform to access affiliate program with commission structures and promotional tools.
• Handy (Installation Services)minorImplementation/ SI/ Consulting PartnerPartnership with Handy to provide professional installation services for lighting fixtures and ceiling fans purchased from Capitol Lighting. Customers can add installation services at checkout.
• Affirm (Financing)minorGTM or Marketing PartnerBuy Now Pay Later financing partnership with Affirm. Allows customers to pay for purchases over time with flexible payment options.
• Various Lighting Manufacturers (Featured Brands)coreChannel Partner/ Reseller/ DistributorReseller partnerships with leading lighting manufacturers including Visual Comfort, Hinkley, Kichler, Maxim, Quoizel, Savoy House, Minka Aire, Hudson Valley Lighting, Hubbardton Forge, Currey and Company, and many others. Products sold through both e-commerce and physical showrooms.

Scale indicators6 records

Broad incumbents

• Lowe's: Lowe's is a nationwide home improvement retailer with strong lighting, fan, and decor assortments including its HGTV-curated lines. It competes with Capitol Lighting on residential and pro-contractor lighting purchases but as part of a broader home improvement portfolio with significantly larger scale and physical footprint.
• Wayfair: Wayfair is the largest US online home goods retailer, offering a vast catalog of lighting, furniture, and decor. While its lighting category directly overlaps with 1800lighting.com, Wayfair's scale, marketplace model, and logistics footprint position it as a broad incumbent competitor rather than a lighting specialist.
• The Home Depot: The Home Depot is a nationwide home improvement big-box retailer with an extensive lighting, ceiling fan, and smart-home assortment. It competes with Capitol Lighting on residential lighting across price points and on contractor-driven commercial projects but as part of a much broader offering.
• Build.com (now part of Ferguson): Build.com is a large online retailer of home improvement products including lighting, faucets, and hardware, now part of Ferguson. It competes with Capitol Lighting on residential lighting, ceiling fans, and decor but with a much broader home improvement assortment and pro-contractor focus.

Direct peers

• Lamps Plus: Lamps Plus is the largest specialty lighting retailer in the US, operating both physical showrooms and a major e-commerce platform. It directly competes with Capitol Lighting on indoor and outdoor lighting fixtures, ceiling fans, lamps, and home decor across overlapping customer segments including residential consumers and trade professionals.
• YDesign Group (YLighting): YLighting is a specialty lighting retailer focused on modern, contemporary, and designer lighting fixtures for residential and commercial projects. It is highly comparable to Capitol Lighting's designer-collection emphasis and trade professional support, and competes in the same premium lighting categories.
• Lumens: Lumens is a leading online specialty lighting and modern home furnishings retailer offering designer and architectural lighting plus decor. It competes head-to-head with Capitol Lighting's 1800lighting.com in premium and contemporary lighting categories and shares the same multi-brand reseller model.
• Lighting New York: Lighting New York is an online-first lighting retailer offering a broad assortment of indoor, outdoor, fan, and lamp products with nationwide shipping. It competes directly with 1800lighting.com on selection, price, and consumer convenience, and serves an overlapping residential customer base.
• Bellacor: Bellacor is an online retailer specializing in lighting, home furnishings, and decor from leading manufacturers. It is comparable to Capitol Lighting in its multi-brand reseller model, premium lighting assortment, and focus on the residential homeowner and trade professional customer segments.

Emerging players

• AllModern (Wayfair brand): AllModern is a Wayfair-owned specialty brand focused on modern lighting, furniture, and home decor. It overlaps with Capitol Lighting's modern/contemporary lighting assortment and customer demographic, but is digital-native and lacks Capitol Lighting's showroom and trade professional program capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/1800lighting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capitol Lighting