The Western Journal
The Western Journal is a Phoenix-based digital news platform operated by Liftable Media, Inc., serving conservative and Christian-leaning American readers with politics, world news, and commentary. Revenue comes from tiered subscription memberships, display advertising against 130 million monthly impressions, and labeled sponsored-content partnerships.
- Company typePrivate
- Founded2009
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Western Journal does
The Western Journal is a Phoenix-based digital news publication operated by Liftable Media, Inc., targeting conservative and Christian-aligned American readers who feel underserved by mainstream media. The company reports 6 million monthly unique visitors and 130 million monthly impressions, and publishes more than 1,100 articles per month across politics, U.S. and world news, business, science, media commentary, and lifestyle categories. Its editorial positioning emphasizes independence from corporate and billionaire ownership, supported by named endorsements from conservative public figures. The product surface is built on a WordPress-based digital publishing platform with custom theme development, distributed via a responsive website, native iOS and Android mobile applications, a daily email newsletter, an OTT video offering (WJ Movies), and a content syndication service (WJ Wire) that licenses articles to third-party outlets. The company also maintains an active social presence across Facebook, X, Instagram, LinkedIn, YouTube, Truth Social, Gettr, and Telegram.
The Western Journal operates as one brand within the Liftable Media family, which also runs Conservative Tribune and The Wildcard under the same Nevada-incorporated parent. Revenue is generated through three streams: (1) recurring membership subscriptions with auto-renewal across multiple tiers — Member's Club at $5.99/month, Editor's Club at $15.99/month, a 24-hour Monthly Pass, and discounted Annual and Year Pass options billed at $59.90 and $159.90 respectively; (2) display and video advertising against 130M monthly impressions; and (3) labeled native sponsored content with third-party brands across financial services, wellness, and investment advisory categories. Pricing is publicly disclosed and consumer-facing. The go-to-market combines product-led acquisition through free ad-supported content with direct-to-consumer subscription flows embedded in the website, supported by email capture and multi-platform social distribution.
The company is privately held with no institutional investors, funding rounds, M&A, or leadership changes disclosed in the input data, and operates with a headcount band of 11–50 employees from its Phoenix headquarters.
The Western Journal firmographics
Firmographics- Name
- The Western Journal
- Legal name
- Liftable Media, Inc.
- Website
- https://westernjournal.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Western Journal is a Phoenix-based digital news platform operated by Liftable Media, Inc., serving conservative and Christian-leaning American readers with politics, world news, and commentary. Revenue comes from tiered subscription memberships, display advertising against 130 million monthly impressions, and labeled sponsored-content partnerships.
- Ownership category
- akta.pro rank
The Western Journal industry classification
Industry- Product category
- Digital News Publishing
- NAICS
- Newspaper Publishers (513110), Periodical Publishers (513120)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)
- akta.pro secondary industries
- Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ), News, Politics & Current Affairs Magazines (MPAJAEAO)
Keywords
Where The Western Journal is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Western Journal business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Subscription/Membership Revenue: Paid digital memberships offering ad-free reading experience and access to premium content. Multiple tiers including Member's Club ($5.99/month), Editor's Club ($15.99/month), with annual pass options offering discounts. Memberships are auto-renewing by default.
- Advertising Revenue: Display advertising and video ads served on the platform. The company reports 130 million monthly impressions and 6 million monthly unique visitors, providing significant advertising inventory. Third-party video ads may still appear even for paid members.
- Sponsored Content: Native sponsored content partnerships with third-party brands including financial services companies, wellness products, and investment advisory services. Content is clearly labeled as sponsored.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic membership with ad-free reading and premium content access |
| Subscription | Annual | Annual subscription with discounted rate |
| Subscription | Monthly | Premium membership with additional benefits |
| Subscription | Annual | Annual premium membership with maximum savings |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
The Western Journal product offering
Product offeringCore offering
The Western Journal is a digital news publication that produces over 1,100 articles per month across politics, U.S. and world news, business, science, lifestyle, and commentary, delivered through a free ad-supported website and tiered paid memberships. Premium offerings include ad-free reading and exclusive content via Member's Club and Editor's Club subscriptions, complemented by mobile apps, email newsletters, WJ Movies video streaming, and WJ Wire content syndication for partner outlets.
Product overview
The Western Journal is a digital news media platform operated by Liftable Media Inc. that offers a multi-tiered subscription membership model consisting of Member's Club and Editor's Club premium tiers, along with a short-term Monthly Pass. The platform provides a mobile application for iOS and Android, video streaming through WJ Movies, content syndication via WJ Wire, and free email newsletter delivery. Core offerings center on conservative-leaning news coverage across politics, world news, science, business, and lifestyle categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Membership Subscription Tiered paid digital subscription providing ad-free reading and access to premium Western Journal content for individual readers who want to support independent conservative journalism. Tiered pricing from $4.99/month (annual Member's Club) up to $15.99/month (Editor's Club).
- WJ Mobile App Native iOS and Android application providing real-time access to Western Journal news, politics, and culture coverage for individual readers.
- WJ Wire Content Syndication Content syndication service that allows other media outlets and partners to republish Western Journal articles, available to enterprise/partner buyers.
- WJ Movies Branded video streaming platform offering Western Journal-produced movies and video content to viewers.
- Email Newsletter Free daily email newsletter delivering the latest Western Journal news and headlines to opted-in subscribers, available without payment or login.
Companies that use The Western Journal
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
The Western Journal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Western Journal partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Liftable Media Inc.coreParent company and operator of The Western Journal and related conservative media properties including Conservative Tribune and The Wildcard. The company is a Nevada Corporation. WJ Terms of Service indicate Liftable Media Inc. operates the Sites including Western Journal, Liftable, Conservative Tribune, and The Wildcard.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
The Western Journal competitors and assessment
Company assessmentDirect peers
- Newsmax: Conservative media outlet operating across web, cable TV, and subscription products. Comparable in targeting conservative audiences, advertising-supported news content, and digital publishing operations.
- RedState: Conservative political news and opinion blog covering politics, elections, and policy. Directly comparable in editorial slant, online-only publishing model, and conservative reader base.
- Breitbart News: Large-scale conservative digital news outlet covering politics, world news, and opinion. Comparable in target audience, ad-supported news model, and conservative editorial stance, though Breitbart skews more heavily toward politics.
- Townhall: Conservative news and opinion website covering politics, culture, and current events. Directly comparable in editorial slant, target audience, and ad-supported digital publishing model.
- The Epoch Times: Large conservative-leaning digital news outlet with subscription model and substantial cross-platform reach. Similar audience, ad-supported + subscription revenue mix, and politically engaged readership.
- The Federalist: Conservative online magazine publishing news, opinion, and commentary with a paid membership program. Similar niche audience, subscription monetization, and conservative editorial perspective.
- The Daily Wire: Leading conservative digital media company producing news, commentary, and original video content with a paid subscription model (DailyWire+). Directly comparable in audience orientation, subscription pricing, and editorial positioning to The Western Journal.
- PragerU: Conservative digital media and educational content organization with a heavy video focus. Comparable in conservative audience targeting and digital-first content distribution, though PragerU skews more educational.
- Daily Caller: Conservative news and opinion website with a foundation for investigative journalism. Similar in target audience, ad-supported digital publishing, and conservative political coverage.
- The Blaze: Conservative digital media platform founded by Glenn Beck offering news, opinion, and original video content. Comparable in subscription/BlazeTV model and conservative editorial positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Western Journal social profiles
Digital presenceThe Western Journal financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Western Journal leadership team
Management profileNumber of profiles
The Western Journal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Western Journal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Western Journal
What does The Western Journal do?
The Western Journal is a digital news publication that produces over 1,100 articles per month across politics, U.S. and world news, business, science, lifestyle, and commentary, delivered through a free ad-supported website and tiered paid memberships. Premium offerings include ad-free reading and exclusive content via Member's Club and Editor's Club subscriptions, complemented by mobile apps, email newsletters, WJ Movies video streaming, and WJ Wire content syndication for partner outlets.
Is The Western Journal a public or private company?
The Western Journal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Western Journal founded?
The Western Journal was founded in 2009. It employs 11 to 50 people.
Where is The Western Journal based?
The Western Journal is headquartered in Phoenix, United States, in the North America region.
How does The Western Journal make money?
Three revenue lines are on record. Subscription/Membership Revenue is the primary driver. The others are advertising Revenue and sponsored Content.
Who are The Western Journal's main competitors?
Direct peers on record are Newsmax, RedState, Breitbart News, Townhall, The Epoch Times, The Federalist, The Daily Wire, PragerU, Daily Caller and The Blaze.
Does The Western Journal have an API?
No public API is recorded for The Western Journal.
What industry is The Western Journal in?
The Western Journal's product category is Digital News Publishing. Its primary akta.pro industry code is MPAJADAH, Alternative/Independent Newsweeklies & Opinion Press, with a secondary code of MPAJADAJ, Newsletters & Email-Based News Publishers (B2B/B2C). Its NAICS code is 513110 and its SIC code is 2711.