What Net Real Solutions does

Net Real Solutions S.L.U. (operating as NRS Gateway, and via its parent NRS-GROUP) is a Spain-based telecommunications operator and SMS gateway provider founded in 2001 in Vila-real, Castellón. The company operates a cloud-based bulk SMS platform that routes messages via direct connections with mobile operators in more than 180 countries, supported by HTTP (REST, SOAP, GET) and SMPP 3.3/3.4 APIs, IP-based access control, and integration documentation targeting developers and aggregators. It has been registered with Spain's CNMC (formerly CMT) since 30 April 2008 for data transmission, message storage and forwarding, and fixed-line telephony, and the evolved 360NRS platform holds ISO 27001 certification.

The company's product portfolio centers on SMS Push (bulk messaging campaigns) and extends to SMS Landing Pages (mobile-first interactive pages attached to SMS), Text2Speech (text-to-voice calls to fixed and mobile numbers in English, Spanish, and Portuguese), Mail2SMS (email-to-SMS gateway), 2-Way SMS (bidirectional messaging via virtual phone numbers), HLR Lookup (mobile number validation), and an SMS Web/App Validation API for one-time passcodes. A white-label reseller program allows third parties to operate branded SMS businesses on NRS infrastructure. The company serves four primary segments: enterprise businesses, SMEs and mid-market, developers and SMS aggregators, and SMS resellers, with vertical exposure spanning banking, insurance, retail, e-commerce, government, and institutions.

Revenue is generated on a usage-based model (per-SMS, per-minute, or per-message surcharge) with volume-tiered accounts — Business (1–100K SMS/month, HTTP, automatic approval) and Platinum (100K+ SMS/month, HTTP and SMPP, semi-automatic approval) — supplemented by recurring subscription fees for 2-Way virtual numbers and Mail2SMS, and licensing/royalty economics from the white-label reseller program. Distribution is product-led via a self-serve web platform with free registration, free trial, multi-language support (Spanish, English, Portuguese, French), and SEO-optimized per-country pricing pages, complemented by API access for developers and channel/reseller partnerships. In 2024, the company rebranded its evolved offering as 360NRS, adding WhatsApp and email channels alongside SMS. The company operates with a small staff (1–10 employees) across offices in Vila-real (HQ), Madrid, Lisbon, and Medellín.

Name

Net Real Solutions

Legal name

Net Real Solutions S.L.U.

Website

https://nrsgateway.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Net Real Solutions (NRS Gateway) is a Spain-based CNMC-licensed telecom operator running a cloud-based bulk SMS gateway with direct operator connections in 180+ countries, serving enterprises, SMBs, developers, aggregators, and white-label resellers via HTTP/SMPP APIs and tiered usage-based pricing.

Ownership category

akta.pro rank

Headquarters

HQ city

Castellón

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. SMS Messaging (Pay-per-SMS): Primary revenue stream from per-SMS pricing based on destination country, account tier (Business or Platinum), and routing quality (high-quality vs low-cost). Prices vary from approximately $0.003–$0.75 per SMS depending on destination. Volume-based pricing with Business tier (1–100K SMS/month) and Platinum tier (100K+ SMS/month).
2. SMS Landing Pages: Additional per-SMS surcharge on top of base SMS costs for landing page delivery. In Spain: €0.005/SMS for 1–5K volume, €0.004/SMS for 5K–100K, €0.003/SMS for 100K+. The landing page design tool is free for registered users; promotion offered at €0/year (normally €600/year).
3. Text2Speech Voice Messaging: Per-minute pricing for voice calls. Spain: $0.02686/min; Brazil: $0.107/min; Colombia: $0.060/min; Portugal: $0.024/min. Billed per second after the first minute.
4. 2-Way SMS Virtual Numbers: Setup fees and monthly maintenance for virtual phone numbers. Spain shared number: €50 setup + €30/month + €0.0408/SMS MO (incoming). Spain exclusive number: €950 setup + €60/month + €0.0408/SMS MO. MT (outgoing) charged at contracted SMS rate.
5. Mail2SMS: Monthly subscription at €50/month for full access to the Mail2SMS system. Allows sending SMS via email configuration with unlimited email accounts per subscription.
6. SMS Reseller White-Label Platform: White-label platform licensing for SMS resellers. Resellers get their own subdomains, branding, and user management. Revenue generated by resellers marking up SMS prices to their own customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Net Real Solutions operates NRS Gateway, a cloud-based SMS communications platform that enables businesses to send bulk SMS campaigns, transactional messages, marketing communications, and voice notifications to mobile and fixed-line recipients in 180+ countries. The platform exposes HTTP REST/SOAP/GET and SMPP APIs, supports two-way messaging via virtual numbers, converts email to SMS and text to voice calls, and provides a white-label reseller program for partners. Pricing is usage-based per SMS, per minute, or as monthly subscriptions for virtual numbers and Mail2SMS.

Product overview

Net Real Solutions operates the NRS Gateway platform, a cloud-based SMS gateway for bulk communications. The core offering consists of the NRS Gateway SMS Platform, with five primary service modules: SMS Push (bulk SMS campaigns with templates and analytics), SMS Landing Page (mobile landing pages attached to SMS), Text2Speech (voice calls converting text to audio), Mail2SMS (email-to-SMS gateway), and 2 Way SMS (bidirectional messaging with virtual numbers). Supporting modules include HLR Lookup (database validation), the SMS Reseller/White Label Platform (for partners), and Web/App Validation APIs. Two account tiers are offered: Business (1–100K SMS/month, HTTP only) and Platinum (100K+ SMS/month, HTTP + SMPP). The platform covers over 180 countries with direct operator connections and routes including guaranteed and low-cost options.

Differentiator

Problem solved

Functional benefit

Products and services

• SMS Push Core bulk SMS messaging service that allows businesses to create, configure, launch, and analyze SMS campaigns from a web platform. Features personalized templates, database management, scheduled sending, detailed real-time statistics, and Rich SMS with URLs, extended length, and interactive content.
• SMS Landing Page Mobile landing page creator integrated with SMS campaigns. Enables businesses to design responsive mobile-first pages with images, videos, logos, text, call-to-action buttons, conversion elements, and downloadable PDFs, attached to SMS messages with real-time campaign analytics.
• Text2Speech Text-to-voice conversion service that transforms text messages into automated voice calls delivered to both mobile and fixed-line phones. Supports English, Spanish, and Portuguese with human voice, custom audio uploads, call scheduling, and callback retry for critical communications and accessibility use cases.
• Mail2SMS Email-to-SMS gateway that enables users to send SMS messages directly from their email client (compatible with any email platform), supporting messages up to 459–612 characters, with delivery reports and individual or bulk sending capabilities.
• 2-Way SMS Bidirectional SMS service providing virtual phone numbers (VPN) that allow customers to reply to SMS messages. Enables interactive use cases including surveys, real-time conversations, games, and promotions, with responses received in the user's dashboard, email, or integrated into their software.
• HLR Lookup Home Location Register lookup service that queries the status and carrier of any mobile phone number in real time, used to clean and validate customer databases and improve SMS campaign effectiveness by removing inactive or restricted numbers.
• SMS Reseller Platform (White Label) White-label SMS platform for resellers, providing subdomains, custom branding, user management, credit loading, database management with custom fields and groups, scheduled sending, and real-time statistics for both the reseller and their end users.
• SMS Web/App Validation API SMS and voice-based validation service for app and web registrations, allowing businesses to verify user mobile terminals via SMS or Text2Speech calls with a one-time verification code, preventing fraud and securing personal information access.

Quantifiable outcome

• 97% open rate within the first minutes for SMS messages vs. typical email marketing open rates
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature8 records

Partnerships

One partnership is on record.

• ATENEA MOBILE S.A.S.coreStrategic or Co-development Partner · 30 April 2008ATENEA MOBILE S.A.S. and Net Real Solutions S.L.U. jointly operate anti-fraud measures and are co-signatories of the company's anti-fraud policy. Both companies apply preventive measures against SMS phishing and spam across their commercial platforms.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Plivo: Cloud communications platform providing SMS and voice APIs with HTTP/XML/SMPP connectivity — closely comparable to NRS on developer-first positioning and per-message pricing model.
• Tyntec: Messaging API provider focused on SMS, WhatsApp and number verification — overlaps with NRS's HLR lookup and CPaaS ambitions and competes for European enterprise messaging workloads.
• MessageBird (Bird): Dutch-origin omnichannel CPaaS offering SMS, WhatsApp, email and voice APIs — directly comparable to the 360nrs multi-channel proposition and competitive in the same European enterprise market.
• CM.com: European CPaaS offering SMS, WhatsApp, email and voice APIs with a similar multi-channel product thesis to NRS's 360nrs platform — comparable on customer segments, channel mix and self-serve model.
• Sinch: Swedish-headquartered CPaaS providing SMS, voice and messaging APIs at global scale — competes head-to-head with NRS for enterprise messaging workloads and shares the direct-operator A2P routing model.
• Clickatell: Long-standing SMS gateway and CPaaS provider with global direct operator connections and bulk SMS APIs — highly comparable to NRS on heritage, routing model and developer/aggregator customer base.
• Infobip: Global CPaaS and A2P SMS aggregator with direct operator connections and a self-serve plus enterprise model — directly comparable to NRS Gateway on routing breadth, API stack and customer mix.
• Telesign: Communications platform offering SMS, voice and identity/fraud APIs including phone number verification — directly comparable to NRS on SMS validation (OTP/2FA) and routing services.

Broad incumbents

• Twilio: Largest global CPaaS incumbent with SMS, voice, email, video and WhatsApp APIs at vastly greater scale — competes with NRS for the same developer and enterprise messaging workloads but from a dominant market position.
• Vonage (Ericsson): Now part of Ericsson, Vonage's API platform provides SMS, voice and messaging APIs with deep telecom-carrier integration — overlaps with NRS in SMS and voice (Text2Speech equivalent) APIs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Net Real Solutions