Look Media
Look Media is a US out-of-home advertising company that sells illuminated pole banner placements at 4,500+ shopping center parking lots across 170+ DMAs, serving national brand advertisers across financial services, healthcare, telecom, CPG, and beverage verticals via direct enterprise sales with verified, geofenced impression reporting.
- Company typePrivate
- Founded2006
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Look Media does
Look Media (LOOK MEDIA USA LLC) is a New York-based, privately held out-of-home (OOH) advertising company founded in 2006 by CEO Michael Baker. The company specializes exclusively in pole banner advertising — illuminated eye-level banners installed on light poles in shopping center parking lots. Its physical footprint spans 4,500+ locations across 170+ US Designated Market Areas, generating 4.3B impressions, 576M visits, and 342M unique visitors per month according to company-reported figures. Customers are national brand advertisers across financial services (Wells Fargo, PNC, Capital One, PayPal, Western Union), telecommunications (Cricket Wireless, T-Mobile), healthcare (United Healthcare, Humana, Aetna), consumer goods (Mentos, Crest, Nestle), beverages (Red Bull, Heineken, Pepsi), retail (Ulta Beauty), media (Fox), and government (USDA), among others.
The company's underlying technology consists of three components: (1) a proprietary workflow management software system built in-house to manage the full campaign value chain from location selection to field execution and reporting; (2) geofenced mobile data collection at each media location that captures anonymized visitor data; and (3) integration of that location data with US Census and Experian Mosaic demographics to deliver verified, audience-matched impression reporting. Placer.ai provides third-party foot traffic validation. Look Media claims GDPR and CCPA compliance as a Data Controller.
The business model is direct enterprise sales of custom-quoted advertising campaigns on a multi-year contract basis. Campaigns are priced per client based on number of locations, DMAs targeted, banner quantity, and duration. The go-to-market motion is anchored by 'Get Rates and Proposals' and 'Schedule a Meeting' CTAs on the website and a HubSpot-integrated meeting scheduler. There are no public pricing tiers, no self-serve channel, no disclosed programmatic resale, and no funding rounds. The company is founder-owned with 11-50 employees and no parent company or institutional investors disclosed.
Look Media firmographics
Firmographics- Name
- Look Media
- Legal name
- Look Media
- Website
- https://lookmediausa.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Look Media is a US out-of-home advertising company that sells illuminated pole banner placements at 4,500+ shopping center parking lots across 170+ DMAs, serving national brand advertisers across financial services, healthcare, telecom, CPG, and beverage verticals via direct enterprise sales with verified, geofenced impression reporting.
- Ownership category
- akta.pro rank
Where Look Media is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Look Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Pole Banner Advertising: Look Media sells advertising space on pole banners installed at shopping center parking lots. Campaigns are sold directly to brands and agencies, with pricing based on number of locations, banners, DMAs targeted, and campaign duration. Revenue is generated through direct advertising contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom campaign pricing based on scope and geographic reach |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Look Media product offering
Product offeringCore offering
Look Media sells illuminated pole banner advertising installed at shopping center parking lots across 4,500+ US locations in 170+ DMAs, branded as "Look Banners." Campaigns are sold directly to enterprise brand advertisers and agencies, with each deployment featuring a minimum of 12 faces (6 banners) per location, illuminated units with 100% share of view, and verified audience measurement via geofenced mobile data matched to US Census and Experian Mosaic demographics.
Product overview
Look Media operates as a hyper-local media company specializing exclusively in pole banner advertising. The company offers a single core product called Look Banners, which consists of illuminated pole banners installed at shopping center parking lots across 4,500+ locations in 170+ DMAs nationwide. The product leverages a proprietary workflow management software system and complements the core advertising medium with audience measurement capabilities that use geofencing, US Census data, and Experian Mosaic demographic matching to provide campaign planning insights and post-campaign reporting.
Differentiator
Problem solved
Functional benefit
Products and services
- Look Banners Eye-level pole banner advertising installed at shopping center parking lots, with illuminated units delivering 100% share of view and a minimum of 12 faces (6 banners) per location to ensure multiple impressions per visitor. Sold directly to enterprise brand advertisers and agencies for multi-DMA, multi-year campaigns.
Quantifiable outcome
- 45% of daily trips are taken for shopping and errands
- +1 more outcomes
Companies that use Look Media
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
Look Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Look Media partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered supporting.
- US Census BureausupportingLook Media utilizes US Census data to match and analyze visitor demographics at geofenced media locations. Census data provides demographic baseline information for audience targeting and campaign planning.
- Experian MosaicsupportingLook Media leverages Experian Mosaic demographic data to enhance audience segmentation and targeting capabilities. Mosaic data provides psychographic and demographic classifications for understanding visitor profiles at shopping center locations.
- Placer.aisupportingLook Media uses Placer.ai for foot traffic analytics and location intelligence. Placer.ai provides mobile device data and visit attribution to measure and validate campaign performance at shopping center locations.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
Look Media competitors and assessment
Company assessmentBroad incumbents
- Outfront Media: Largest US out-of-home advertising operator with a broad portfolio of billboards, transit, and place-based media. Comparable as a national OOH inventory owner competing for similar brand advertiser budgets, though it does not specialize in pole banners.
- Lamar Advertising: Major US outdoor advertising company operating static and digital billboards plus transit and place-based inventory. Comparable as a large national OOH seller targeting national brand advertisers with multi-DMA campaigns.
- Clear Channel Outdoor: Global out-of-home advertising operator with US billboards, transit, street furniture, and place-based networks. Comparable as a diversified OOH incumbent competing for similar retail-venue, multi-DMA brand campaigns.
Others
- Outdoor Media Group / Geopath: Industry body and audience measurement infrastructure used across OOH including place-based formats. Comparable as an enabling ecosystem partner for OOH measurement and audience analytics.
Emerging players
- Place Exchange: Programmatic OOH SSP that connects digital and traditional inventory with digital ad buying workflows. Comparable as an evolved OOH distribution model offering measurement-led place-based inventory sales.
- Wrapify: Mobile OOH operator running vehicle wrap campaigns with data and measurement overlays sold to brand advertisers. Comparable as a data-augmented specialist OOH provider.
Direct peers
- Carvertise: Out-of-home advertising company specializing in vehicle wraps and other mobile OOH formats sold to national brands. Comparable as a specialized OOH format operator with measurement offerings.
- GSTV: Place-based video network at gas stations reaching consumers at point-of-purchase with measurable impressions. Comparable place-based model with audience measurement sold to national brand advertisers.
- Link Media (formerly AllOver Media): Place-based advertising company focused on retail and venue media including parking-lot and venue formats. Directly comparable as a specialist in retail-adjacent out-of-home inventory sold to brand advertisers.
- Intersection: Place-based media operator specializing in advertising at airports, transit hubs, and high-traffic public venues with measurement and analytics. Closest comparable in operating model: place-based inventory with audience measurement sold to national brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Look Media social profiles
Digital presenceLook Media compliance and trust
Trust signalCompliance2 records
Look Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Look Media leadership team
Management profileNumber of profiles
Profiles1 record
Look Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Look Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Look Media
What does Look Media do?
Look Media sells illuminated pole banner advertising installed at shopping center parking lots across 4,500+ US locations in 170+ DMAs, branded as "Look Banners." Campaigns are sold directly to enterprise brand advertisers and agencies, with each deployment featuring a minimum of 12 faces (6 banners) per location, illuminated units with 100% share of view, and verified audience measurement via geofenced mobile data matched to US Census and Experian Mosaic demographics.
Is Look Media a public or private company?
Look Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Look Media founded?
Look Media was founded in 2006. It employs 11 to 50 people.
Where is Look Media based?
Look Media is headquartered in New York, United States, in the North America region.
How does Look Media make money?
One revenue line is on record: pole Banner Advertising.
Who are Look Media's main competitors?
Broad incumbents on record are Outfront Media, Lamar Advertising and Clear Channel Outdoor. Outdoor Media Group / Geopath is listed as an others. Emerging players are Place Exchange and Wrapify. Direct peers are Carvertise, GSTV, Link Media (formerly AllOver Media) and Intersection.
Does Look Media have an API?
No public API is recorded for Look Media.