What Wealthtime does

Wealthtime is a UK-based investment platform serving independent financial advisers (IFAs) and wealth management firms, operating under the trading name of Novia Financial PLC (with a legacy Wealthtime Classic platform under Wealthtime Limited). The company provides advisers with a proprietary platform spanning wrappers including Flexible Stocks and Shares ISA, JISA, SIPP, JSIPP, GIA, and Offshore Bond (via RL360), alongside access to over 6,000 asset lines from more than 300 fund managers. Supporting modules include portfolio management tools, an online Bereavement Support Hub, and an Adviser Hub providing whitepapers, due diligence materials, and Consumer Duty resources. The platform serves approximately 1,450 adviser firms, 4,000 adviser platform users, and 66.5k investors, with £12.26bn in assets under administration.

The technology stack is being modernised through a 10-year partnership with Wipro and GBST, announced in March 2025, which the company describes as a fundamental platform evolution rather than a simple upgrade. Recent product enhancements in 2026 include fully online JISA application journeys with straight-through processing, online SIPP income management, and online visibility of platform charge history, indicating active investment in adviser workflow automation and self-service.

Wealthtime generates revenue primarily through recurring platform charges applied to AUA, with tiered per-client rates and family-linking capability. The go-to-market is sales-led, combining direct outreach, named account managers, and a 'Request a demo' motion targeting adviser firms ranging from boutique practices to mid-market and enterprise wealth managers. The company is privately held by AnaCap, a private equity firm, and was rebranded under the Quanta Group identity in April 2025 following AnaCap's acquisition of Craven. Wealthtime holds a B (Strong) AKG financial strength rating and has received multiple 5-star ratings and Gold awards from Financial Adviser across platform and pension categories.

Name

Wealthtime

Legal name

Novia Financial PLC

Website

https://wealthtime.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Wealthtime is a UK investment platform serving 1,450 financial adviser firms and 66.5k investors with £12.26bn in assets under administration. It offers wrappers including ISA, SIPP, and Offshore Bond across over 6,000 asset lines, generating recurring AUA-based platform fees.

Ownership category

akta.pro rank

Product category

Investment Platform (Wealth Management)

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Personal Financial Management & Budgeting (PFM) (FSAGAAAH)

akta.pro secondary industries

Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ), Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA), Managed Account Platforms (Separately Managed Accounts / Customized Portfolios) (FSAHAKAC)

Keywords

• Investment platform services
• Wealth administration
• SIPP and ISA wrappers
• Adviser platform technology
• Private client investments

Headquarters

HQ city

Salisbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Charges (AUA-based): Wealthtime generates revenue primarily through platform charges applied to assets under administration (AUA). The platform displays tiered rates per client, with family linking capability and charge history tracking, indicating a recurring percentage-based fee on assets managed through the platform. This is a classic AUA-based recurring revenue model common among UK investment platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Wealthtime operates a UK investment platform for financial advisers, providing administration and management of client investment wrappers (Stocks and Shares ISA, JISA, SIPP, JSIPP, GIA, and Offshore Bond via RL360) alongside access to over 6,000 asset lines from 300+ fund managers. The platform is delivered through two editions — the modern Wealthtime Platform and the legacy Wealthtime Classic Platform — and is supported by portfolio management tools, tax-efficient features, and dedicated in-house service teams for adviser firms.

Product overview

Wealthtime operates as a multi-platform investment platform provider offering two distinct platforms: the current Wealthtime Platform (primary) and the Wealthtime Classic Platform (legacy). The core offering is built around the Wealthtime Platform, which provides a comprehensive suite of wrappers (ISA, JISA, SIPP, JSIPP, GIA, and Offshore Bond via RL360) alongside an extensive investment range of over 6,000 asset lines from more than 300 fund managers. Supporting modules include Wealthtime Investments, Wealthtime Tools (portfolio management), and the Wealthtime Document Library. The Adviser Hub serves as the central resource portal providing whitepapers, videos, blogs, events, and compliance resources. The company is undergoing a Platform Evolution initiative through a 10-year partnership with Wipro and GBST to transform its technology infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealthtime Platform Primary investment platform for UK financial advisers (IFAs) and wealth management firms, providing administration of client investment wrappers and access to a wide range of investments, model portfolio tools, tax-efficient features, and online journeys for JISA opening and SIPP income management.
• Wealthtime Classic Platform Legacy investment platform operated under Wealthtime Limited, maintained alongside the modern Wealthtime Platform to support existing adviser clients and their investors with their investment administration needs.

Quantifiable outcome

• Serving 1,450 adviser firms and 66.5k investors with £12.26bn AUA
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Bath RugbyminorGTM or Marketing Partner · 24 February 2026Wealthtime entered a club partnership with Bath Rugby as an official club partner. The collaboration aims to support Bath's community initiatives, sports excellence, and commercial innovation through joint initiatives over the 2025–27 seasons. The partnership is between two Bath-based organisations and is intended to strengthen local community impact and realise shared ambitions.
• WiprocoreTechnology or Integration · 1 March 2025Wealthtime has partnered with Wipro and GBST in a 10-year partnership to bring a next-generation platform experience to advisers and investors. Wipro is a global technology services and consulting company providing the expertise to transform Wealthtime's platform infrastructure. This is more than an upgrade — it is an evolution of how platforms work, designed to future-proof Wealthtime's platform and fundamentally transform its service.
• GBSTcoreTechnology or Integration · 1 March 2025Wealthtime has partnered with GBST and Wipro in a 10-year partnership to deliver a next-generation platform experience. GBST is a technology provider contributing to the platform evolution initiative. The partnership is designed to fundamentally transform Wealthtime's service and future-proof its platform capabilities.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Embark Group (now part of Lloyds Banking Group): Embark is a UK adviser platform and wrap provider, now owned by Lloyds Banking Group. It competes directly with Wealthtime in the UK adviser platform market, particularly following the Lloyds acquisition which has increased its scale and capital base.
• AJ Bell: AJ Bell is a leading UK investment platform serving both advisers (AJ Bell Investcentre) and direct investors, with significantly greater AUA than Wealthtime. It is a direct competitor in the UK adviser platform market and the most relevant scale benchmark for Wealthtime's business model.
• Fidelity Adviser Solutions: Fidelity's UK adviser platform offers a wide range of wrappers, investment options and tools to UK IFAs. It is a direct competitor to Wealthtime, with a comparable adviser-focused go-to-market and similar AUA scale.
• True Potential: True Potential is a UK platform and technology provider serving financial advisers, with strong penetration in the restricted adviser market. It is a direct competitor to Wealthtime in the UK adviser platform space, particularly in technology-led proposition.
• Transact (IntegraFin Group): Transact is one of the largest UK adviser platforms, owned by IntegraFin Group, focused exclusively on financial advisers. It is a direct competitor to Wealthtime in the mid-to-upper market adviser platform segment and is widely regarded as a premium peer on service.
• Hubwise: Hubwise is a UK investment platform focused on financial advisers, offering model portfolios, SIPPs and a range of wrappers. It is a sub-scale direct competitor with a similar adviser-focused proposition to Wealthtime.

Broad incumbents

• Aviva Platform: Aviva Platform is the adviser platform arm of UK insurer Aviva, offering a broad range of wrappers and funds. It is a broad incumbent competitor with deeper balance sheet and brand than Wealthtime, but platform is one of several lines of business within Aviva.
• Abrdn Wrap (formerly Standard Life Wrap): Abrdn Wrap is a UK adviser platform operated by global asset manager Abrdn, serving financial advisers with a broad wrapper and fund range. It competes directly with Wealthtime but is part of a much larger, diversified asset management business.
• Interactive Investor: Interactive Investor is one of the UK's largest investment platforms, primarily serving direct (self-directed) investors rather than IFAs. It is a broad incumbent in the UK platform market and an indirect competitive reference point for Wealthtime's AUA-based model.

Others

• Morningstar (UK Adviser): Morningstar is a global investment research and platform/technology provider with UK adviser-facing tools (e.g., Morningstar Office, Adviser Workstation). It is an adjacent ecosystem participant rather than a direct wrap-platform competitor, but overlaps with Wealthtime in adviser workflow and investment research.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@wealthtime-uk
• LinkedInlinkedin.com/company/wealthtime-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wealthtime