Pointlogic
Pointlogic is a private, for-profit company founded in 1992 and headquartered in New York, USA, with 101-250 employees. The aggregated source material provides no Pointlogic-specific operational detail; available data describes Nielsen's media measurement platforms and enterprise subscription services.
- Company typePrivate
- Founded1992
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Pointlogic does
Pointlogic is a private, for-profit company headquartered in New York, USA, founded in 1992, with a workforce of 101-250 employees. Beyond these firmographic facts, the aggregated source material provides minimal Pointlogic-specific operational detail. The remainder of the supplied content describes the products, technology, customer relationships, and revenue model of Nielsen, including the Nielsen ONE cross-media measurement platform, Gracenote content metadata, Big Data + Panel methodology, and a 750,000+ participant global panel network spanning 57 countries. Revenue streams referenced in the source comprise enterprise subscription services across audience measurement, media planning, marketing optimization, content metadata licensing, and sports analytics, distributed primarily through direct enterprise field sales and a Nielsen Marketplace e-commerce storefront. One ownership commentary notes that Pointlogic was "previously associated with Nielsen as an acquisition target," but the source material itself does not confirm current ownership, leadership, financials, or product portfolio specific to Pointlogic.
Pointlogic firmographics
Firmographics- Name
- Pointlogic
- Website
- https://pointlogic.com
- Company type
- Private
- Founded year
- 1992
- Headcount range
- 101–250 employees
- Short description
- Pointlogic is a private, for-profit company founded in 1992 and headquartered in New York, USA, with 101-250 employees. The aggregated source material provides no Pointlogic-specific operational detail; available data describes Nielsen's media measurement platforms and enterprise subscription services.
- Ownership category
- akta.pro rank
Pointlogic industry classification
Industry- Product category
- Media Measurement and Analytics
- NAICS
- Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Public Relations Measurement, Analytics & Monitoring (BPAFADAL)
- akta.pro secondary industries
- Media Planning Currency, Verification & Accreditation Services (MRC/Industry Audits) (MPABAOAK), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where Pointlogic is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pointlogic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Audience Measurement Services: Provides TV ratings, streaming measurement, digital content ratings, and cross-platform audience measurement to media companies, networks, and advertisers on a subscription basis
- Media Planning Data: Market intelligence and audience segmentation data for media planning purposes, helping advertisers optimize media investments
- Marketing Optimization: Marketing outcomes measurement and ROI analytics services helping advertisers understand advertising effectiveness and impact
- Content Metadata Licensing: Licensing of Gracenote content metadata including video, audio, sports, and contextual data to streaming platforms, broadcasters, and content distributors
- Sports Data and Analytics: Sports metadata, viewership analytics, and FIFA World Cup media intelligence services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise measurement solutions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Pointlogic product offering
Product offeringCore offering
Pointlogic was founded in 1992 and historically operated in media planning and consumer behavior analytics, providing data and insights used for media investment decisions. The firm is headquartered in New York, United States, and was previously associated with Nielsen as an acquisition target, with its offerings aligned with the broader Nielsen media measurement and media planning portfolio covering audience measurement across TV, streaming, digital, and audio.
Product overview
Nielsen is a media measurement and data analytics company offering a comprehensive suite of products organized around audience measurement, media planning, marketing optimization, and content metadata. The flagship product is Nielsen ONE, a cross-media measurement platform. Additional offerings include Gracenote content metadata, The Gauge data reports, and the Nielsen Marketplace. The company serves clients across 57 countries with a global panel of over 750,000 participants.
Differentiator
Problem solved
Functional benefit
Products and services
- Nielsen ONE
- Audience Measurement
- Media Planning
- Marketing Optimization
- Gracenote Content Metadata
- Nielsen Marketplace
Quantifiable outcome
- Provides audience measurement across 57 countries
Companies that use Pointlogic
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Pointlogic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pointlogic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FIFAcoreOfficial supplier for FIFA World Cup media intelligence, providing comprehensive viewership measurement and analytics for the world's largest sporting event
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Pointlogic competitors and assessment
Company assessmentBroad incumbents
- Nielsen: Nielsen is the global leader in audience measurement, operating the TV ratings currency and Nielsen ONE cross-media platform. It is directly comparable as the de facto parent/incumbent in the same measurement category, and the data provided largely reflects Nielsen-scale operations.
- Oracle Advertising: Oracle Advertising (formerly Moat, Grapeshot, and AddThis) provides ad measurement, viewability, and brand safety across digital and CTV. It is a broad incumbent in measurement and verification with overlapping capabilities to Nielsen's digital measurement products.
- Kantar: Kantar is a global audience measurement, media effectiveness, and consumer insights company, including Kantar Media for audience ratings. It is a broad incumbent peer in the same measurement and media planning category, with comparable recurring subscription products.
Direct peers
- iSpot.tv: iSpot.tv offers real-time TV and video ad measurement, attribution, and outcome analytics. It competes directly with Nielsen's marketing optimization solutions and is increasingly used by advertisers as an alternative measurement currency.
- Comscore: Comscore provides cross-platform audience measurement, media planning analytics, and campaign ratings for digital, TV, and theatrical content. It is a direct competitor in audience measurement and media planning data, often used alongside or in place of Nielsen for digital measurement.
- VideoAmp: VideoAmp provides cross-platform media measurement, planning, and currency solutions built on big data and identity graphs. It is a direct challenger to Nielsen's cross-media currency ambitions and has secured JIC-style endorsements for alternative TV currency.
Others
- LiveRamp: LiveRamp operates a leading identity resolution and data collaboration platform used across the advertising ecosystem. It is an ecosystem participant whose identity infrastructure underpins many cross-media measurement solutions, including those competing with Nielsen.
- Tremor International (now Nexxen): Nexxen (formerly Tremor International) operates a programmatic advertising platform with TV and CTV measurement capabilities. It is an ecosystem participant providing measurement and planning data in overlapping CTV and cross-media contexts.
Emerging players
- Samba TV: Samba TV provides ACR-based TV viewership data and cross-platform measurement using smart TV data. It is an emerging player with meaningful overlap in cross-media audience measurement, particularly for streaming and CTV viewership.
- 605 (a Super League Gaming company): 605 is an independent TV measurement and analytics company focused on linear and CTV attribution and outcome measurement. It is an emerging alternative currency provider competing for share in the TV ad measurement market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Pointlogic social profiles
Digital presencePointlogic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pointlogic leadership team
Management profileNumber of profiles
Pointlogic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pointlogic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pointlogic
What does Pointlogic do?
Pointlogic was founded in 1992 and historically operated in media planning and consumer behavior analytics, providing data and insights used for media investment decisions. The firm is headquartered in New York, United States, and was previously associated with Nielsen as an acquisition target, with its offerings aligned with the broader Nielsen media measurement and media planning portfolio covering audience measurement across TV, streaming, digital, and audio.
When was Pointlogic founded?
Pointlogic was founded in 1992. It employs 101 to 250 people.
Where is Pointlogic based?
Pointlogic is headquartered in New York, United States, in the North America region.
How does Pointlogic make money?
Five revenue lines are on record. Audience Measurement Services are the primary driver. The others are media Planning Data, marketing Optimization, content Metadata Licensing and sports Data and Analytics.
Who are Pointlogic's main competitors?
Broad incumbents on record are Nielsen, Oracle Advertising and Kantar. Direct peers are iSpot.tv, Comscore and VideoAmp. Others are LiveRamp and Tremor International (now Nexxen). Emerging players are Samba TV and 605 (a Super League Gaming company).
Does Pointlogic have an API?
No public API is recorded for Pointlogic.
What industry is Pointlogic in?
Pointlogic's product category is Media Measurement and Analytics. Its primary akta.pro industry code is BPAFADAL, Public Relations Measurement, Analytics & Monitoring, with a secondary code of MPABAOAK, Media Planning Currency, Verification & Accreditation Services (MRC/Industry Audits). Its NAICS code is 5418 and its SIC code is 7310.