2PM, Inc.

What 2PM, Inc. does

2PM, Inc. is a privately held, subscription-based media company and growth consultancy operating at the intersection of media and commerce. Founded in 2015 as an Ohio LLC (2PM LLC) with operations launching in March 2016 when founder Web Smith sent the first newsletter to 12 friends, the company has grown to a community of 28,000-30,000 subscribed decision-makers per newsletter send, with an average open rate of 42.1%. The company is headquartered in Columbus, Ohio with a stated address in Jacksonville, operates with a small core team of 1-10 people, and distributes content across English, Spanish, Russian, Brazilian Portuguese, Simplified Chinese, and Hindi editions.

Name

2PM, Inc.

Legal name

2PM LLC

Website

https://2pml.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Trade Publishing and Business Newsletters

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Business newsletter publishing
• Executive subscription content
• Growth consulting services
• Commerce media analysis
• DTC industry research

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Executive Membership Subscription: Paid subscription program providing thrice-weekly newsletters, member briefs, access to databases and tools, and entry to the Polymathic community for senior executives. Regular readers receive the weekly letter once per week.
2. Newsletter Advertising (Ad Option): Companies purchase ad placements in 2PM newsletters, reaching 28,000-30,000 subscribed decision-makers per send. Q1 2026 package priced at $10,500 for three newsletter inclusions.
3. Growth Partnerships: Long-term consulting engagements providing hands-on strategic guidance, data, and advice to six companies per cycle. Partnerships include two monthly in-person meetings, approximately 30-35 monthly hours of dedicated work, 24/7 digital access to the 2PM team, and 20 complimentary subscription licenses for colleagues.
4. Office Hours Sessions: Virtual strategy sprints priced at $3,600 and in-person strategy sessions at $6,500, both including a discovery call, preparation exercises, and a trend analysis deliverable. Designed for small to mid-sized companies seeking retail, commerce, branding, media, and data science guidance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

2PM, Inc. is a subscription-based media company that publishes The Monday Letter, the Executive Member Brief, and the NATSEC Meets Commerce Dispatch, providing original analysis at the intersection of media, commerce, and national security. The company monetizes this audience through paid Executive Memberships and Polymathic community access, while separately selling B2B Growth Partnerships, virtual and in-person Office Hours strategy sprints, and newsletter advertising (Ad Option) to brands, publishers, eCommerce platforms, and SaaS companies.

Product overview

2PM, Inc. is a media and research company operating a newsletter-based platform focused on the intersection of media and commerce. The core offering consists of three newsletter formats: The Weekly Letter (delivered once weekly to all readers), the Executive Member Brief (delivered thrice weekly to paid subscribers), and the NATSEC Meets Commerce Dispatch (a members-only opt-in on national security and commerce topics). The platform supplements these with premium services including Office Hours (virtual and in-person strategy sprints), Growth Partnerships (six-month consulting engagements), and Polymathic (an exclusive leadership forum). Additional products include 2PM SIGNALSTACK (DTC Power List database), the Tech Fashion Database, and Polymathic Audio. The company generates revenue through Executive Membership subscriptions ($999/year for Polymathic) and advertising options ($10,500 for three newsletter placements).

Differentiator

Problem solved

Functional benefit

Brands

• The Monday Letter: Weekly newsletter delivered to regular readers covering developments in media, data, brand, data science, and eCommerce.
• Executive Member Brief
• NATSEC Meets Commerce Dispatch
• Polymathic
• 2PM SIGNALSTACK
• Tech Fashion Database

Products and services

• Executive Membership Annual paid subscription providing Executive Members with twice-weekly in-depth original essays, member briefs, access to the 2PM SIGNALSTACK DTC Power List, Tech Fashion Database, and Polymathic community eligibility. Designed for senior executives and founders in media, commerce, branding, advertising, retail real estate, and data science.
• Polymathic Community Annual $999 membership providing access to an exclusive forum of senior leaders in media, advertising, and commerce-adjacent industries. Includes 5-7 member peer groups, daily data downloads, monthly Polymathic Audio projects, and peer networking. Requires Executive Membership in good standing for six months and a founder, C-suite, or VP+ role.
• Office Hours (Virtual) Two-hour virtual strategy sprint priced at $3,600 per session, delivered via teleconference. Includes discovery call, preparation exercises, and a trend analysis deliverable. Targets small to mid-sized companies seeking guidance on retail, commerce, branding, media, and data science. Scheduled within 1-3 weeks of signup.
• Office Hours (In-Person) Two-hour in-person strategy session priced at $6,500, held at 2PM's Downtown Columbus offices. Includes dinner with the team, discovery call, preparation exercises, and a trend analysis deliverable. Targets companies seeking intensive in-person advisory on retail, commerce, branding, media, and data science. Scheduled within 2-4 weeks of signup.
• Growth Partnerships Six-month recurring consulting engagement providing hands-on strategic guidance, data, and advice to six companies per cycle. Includes two monthly in-person meetings, approximately 30-35 monthly hours of dedicated work, 24/7 digital access to the 2PM team, and 20 complimentary Executive Membership licenses for client colleagues. Targets industry-leading media companies, online retailers, and growth-stage challenger organizations.
• Newsletter Advertising (Ad Option) Quarterly newsletter advertising package priced at $10,500 for three newsletter inclusions. Reaches 28,000-30,000 subscribed decision-makers per send with expectation of 1,000+ qualified clicks per inclusion. Audience spans international growth markets including India, Spain, South America, and Australia. Sold directly through the Ad Option page on the 2PM website.

Quantifiable outcome

• 42.1% average newsletter open rate — described as 'industry-leading'
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• The Chernin GroupcoreStrategic or Co-development PartnerFeatured on Growth Partners page as a company that 2PM works with. Chernin Group is a media investment company with holdings in digital media brands.
• ShipBobcoreImplementation/ SI/ Consulting PartnerFeatured on Growth Partners page as a long-term Growth Partnership client. ShipBob is a 3PL and logistics SaaS company serving DTC brands.
• BigCommercecoreImplementation/ SI/ Consulting PartnerExplicitly listed on About page as a consulting partner. BigCommerce is an eCommerce SaaS platform.
• Loop ReturnscoreImplementation/ SI/ Consulting PartnerListed on About page and Growth Partners page as a consulting partner. Founder Jonathan Poma provided testimonial for 2PM's growth partnership work. Also appears in 2PM's equity investment portfolio.
• ShopifycoreImplementation/ SI/ Consulting PartnerExplicitly listed on About page as a consulting partner. Shopify is the leading eCommerce SaaS platform.
• Verizon Media GroupcoreImplementation/ SI/ Consulting PartnerExplicitly listed on About page as a consulting partner. Verizon Media Group is a major media and technology company.
• PassportminorImplementation/ SI/ Consulting PartnerListed on Growth Partners page as a company 2PM partners with. Passport is a shipping and logistics SaaS company.
• NewsweekminorImplementation/ SI/ Consulting PartnerExplicitly listed on About page as a consulting partner. Newsweek is a legacy media publication.
• ButcherBoxcoreImplementation/ SI/ Consulting PartnerListed on About page and Growth Partners page as a consulting partner. DTC meat subscription brand. Also appears in 2PM's equity investment portfolio.
• Rowing BlazersminorImplementation/ SI/ Consulting PartnerListed on About page as a consulting partner. DTC menswear brand. Also appears in 2PM's equity investment portfolio.
• RogueminorImplementation/ SI/ Consulting PartnerListed on About page as a consulting partner. Rogue is a DTC fitness equipment company where founder Web Smith received his first enterprise eCommerce opportunity in 2010.
• Bold MetricsminorGTM or Marketing PartnerRecent advertising partner featured in newsletter Ad Option. Bold Metrics provides AI-driven fit prediction for apparel eCommerce.
• OrdergrooveminorGTM or Marketing PartnerFeatured as an advertising example in newsletter Ad Option page.
• MarketerHireminorGTM or Marketing PartnerFeatured as an advertising example in newsletter Ad Option page. Also appears in 2PM's equity investment portfolio.
• Passport ShippingminorGTM or Marketing PartnerFeatured as an advertising example in newsletter Ad Option page. Also listed on Growth Partners page.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Morning Brew: Daily and weekly business newsletters reaching millions of young professionals with a freemium subscription model. Closest direct peer in newsletter-first B2B media, though 2PM targets a narrower senior-executive audience at the intersection of media and commerce.
• The Hustle: Business and tech newsletter with paid subscription tier, community features, and adjacent education/media products. Directly comparable as a newsletter media company that scaled from free to paid membership and built a brand around operator-focused business content.
• The Information: Premium subscription-only business and technology news publication founded by Jessica Lessin. Comparable as a high-priced B2B newsletter targeting senior executives and decision-makers, with original reporting rather than aggregation.
• Stratechery: Ben Thompson's subscription-only newsletter covering the intersection of technology, media, and business strategy. Comparable as a solo-founder-led premium newsletter monetized primarily through annual paid subscriptions targeting senior decision-makers.
• Modern Retail: Trade publication covering retail, e-commerce, and DTC brands with newsletters, research, and events. Direct peer serving the same DTC/retail executive audience that 2PM targets with its commerce-focused content.
• Retail Brew: Newsletter and event series from Industry Dive covering retail and e-commerce for industry executives. Comparable as a niche B2B commerce/retail newsletter monetized through subscriptions, events, and advertising to a similar executive audience.

Broad incumbents

• Digiday: Established media industry trade publication covering media, marketing, advertising, and commerce. Comparable as a B2B publisher in adjacent verticals, though Digiday is a broader incumbent with a much larger editorial team and event business.
• Adweek: Long-running advertising, marketing, and media trade publication. Comparable as a B2B media brand covering advertising and commerce for marketing professionals, though Adweek is a much larger legacy incumbent.
• Glossy: B2B media publication covering fashion, beauty, and retail digital transformation. Comparable as a B2B trade publication serving executives in commerce-adjacent verticals; larger incumbent with broader fashion/luxury focus than 2PM's commerce-centric lens.

Emerging players

• TrendWatching: Trend intelligence firm offering research, consulting, and premium reports on consumer trends and innovation. Comparable as a content-led consulting business targeting brand and retail decision-makers — adjacent to 2PM's Growth Partnership model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/2PMinc
• LinkedInlinkedin.com/in/webmsmith
• Instagraminstagram.com/2pm.inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2PM, Inc.