What Solwr does

Solwr is a Norwegian technology company that delivers a combined warehouse robotics and logistics software platform for the wholesale and distribution industry. The company originated in 1982 as Data Pro AS (later rebranded Driw AS) and merged with Currence Robotics in 2022 under the unified Solwr brand. It operates through two core subsidiaries, Solwr Software AS and Solwr Robotics AS, under Solwr Group AS, and is headquartered in Ålesund with offices in Oslo and Trondheim.

The core offering is the Trace modular platform, which unifies Order Management (OMS), Warehouse Management (WMS), and Transport Management (TMS) into a single supply-chain execution system with open APIs and EDI support (GS1, STAND, BEAst, NeB). At scale, Trace reportedly handles 2M+ order lines per week, 125,000 orders monthly through OMS, and 52M+ items picked annually through WMS. Complementary hardware products include the patent-protected Grab mobile picking robot (autonomous, ±1cm navigation accuracy, up to 30kg payload, 18-hour daily operation) and the Sort pallet-sorting robot (3D vision via Zivid cameras, 300-600 pallets/hour, 99.8% accuracy). The platform integrates with third-party automation such as Toyota AGVs at customer sites including ASKO.

Revenue is generated through SaaS subscriptions for Trace modules, hardware sales of Grab and Sort robots, and professional services (implementation, integration, support). The customer base is concentrated in Nordic grocery wholesalers, including ASKO entities (Rogaland, Midt-Norge, Vest), Farveringen, H.I. Giørtz, COOP Norge, and REMA Distribusjon Import, with newer expansion into UK wholesale via James Hall & Co. Approximately one-third of all groceries sold in Norway reportedly pass through Solwr systems. The go-to-market is enterprise field sales supported by industry trade shows (LogiMAT, Logistik & Transport, Plan-Conference). The company employs roughly 95-100 people across project management, software development, automation/robotics engineering, support, and domain roles, sourced from 11 nationalities.

Name

Solwr

Legal name

Solwr Group AS

Website

https://solwr.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Solwr is a Norwegian technology company providing warehouse robotics (Grab mobile picking robot, Sort pallet-sorting robot) and the Trace OMS/WMS/TMS logistics software platform, primarily serving Nordic and European wholesale and distribution companies such as ASKO, COOP Norge, and REMA.

Ownership category

akta.pro rank

Product category

Logistics Software

akta.pro primary industry

Palletizing, Depalletizing & Stretch/Shrink Wrapping Systems (IMALAOAF)

akta.pro secondary industry

eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)

Keywords

• Warehouse robotics
• Logistics software
• Order management
• Warehouse management
• Transport management

Headquarters

HQ city

Ålesund

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Software as a Service (SaaS): Subscription-based delivery of Trace™ platform (OMS, WMS, TMS modules). Delivered as cloud-based SaaS model. Started transitioning from hour-based consulting to software house in 2017.
2. Robotics Hardware Sales: Sale of Grab™ mobile picking robots and Sort™ pallet sorting robots. Plug'n play solutions with installation in less than 1 week. Includes integration with existing warehouse infrastructure.
3. Professional Services: Implementation, integration, and support services including Trace Service Desk case management, custom integrations, and monitoring services. Tailored service agreements from standard packages to bespoke solutions.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Solwr provides an end-to-end supply chain execution platform for the wholesale and distribution industry, combining the modular Trace™ software (Order Management, Warehouse Management, Transport Management) delivered as cloud SaaS with two proprietary warehouse robots — Grab™ (autonomous mobile picking) and Sort™ (3D-vision pallet sorting). Offerings are sold individually as modules/robots or as a combined solution, with implementation, integration, and ongoing support wrapped around them.

Product overview

Solwr offers a combined portfolio of warehouse robotics and logistics software for the wholesale industry. The software offerings are built on the Trace™ modular logistics platform, which provides end-to-end supply chain execution through three integrated modules: Trace™ OMS (Order Management), Trace™ WMS (Warehouse Management), and Trace™ TMS (Transport Management). These software modules can be deployed together as a complete solution or as standalone modules. Complementing the software are two warehouse automation robots: Grab™ (mobile picking robot for end-to-end case picking) and Sort™ (automated pallet sorting robot). The software platform and robotics are designed to work together, with the Trace platform integrating with the robots for coordinated warehouse operations.

Differentiator

Problem solved

Functional benefit

Brands

• Grab™: The mobile picking robot - an autonomous robot designed to automate the entire picking process in warehouses, handling items up to 30kg with up to 18 hours of daily operation.
• Sort™
• Trace™

Products and services

• Trace™ OMS Order Management System module providing total control over order routing and costs across every channel, with multi-channel order management, real-time cost and margin calculations, fair distribution for stock allocation, back-order handling, and AI-powered invoice processing. Proven at scale with 125,000 orders processed monthly.
• Trace™ WMS Warehouse Management System module tailored for complex inventories with large volumes and high turnover, featuring AI-powered picking optimization, load optimization, integration with robotic picking and automation, and comprehensive tracking. Handles 52+ million picked items annually.
• Trace™ TMS Transport Management System module for complete management and control of transport flow from inbound to outbound, including route planning, shipment management, driver app with offline support, and load carrier accounting. Supports multi-modal transport across road, rail, and sea.
• Grab™ Mobile Picking Robot Autonomous mobile picking robot that automates the entire picking process end-to-end, picking and stacking diverse items up to 30 kg. Operates up to 18 hours per day with wireless lithium-ion charging, ±1 cm navigation accuracy via laser scanning and sensor fusion, and 360° safety sensors. Plug'n play installation in less than 1 week.
• Sort™ Pallet Sorting Robot Automated pallet sorting robot using 3D vision technology (Zivid cameras) for 360° pallet inspection, with capacity of 300–600 pallets per hour, 99.8% trueness point cloud accuracy, and 24/7 operating capability. Sorted 5 million+ pallets with 99.5% reliability. Includes Sort Compact and Sort Double variants for different throughput needs.

Quantifiable outcome

• Cut costs per item by up to 50%
• +5 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

One partnership is on record.

• ToyotacoreTechnology or IntegrationIntegration of Toyota AGVs with Solwr Sort robot for end-to-end automated pallet handling at ASKO distribution centers.

Scale indicators12 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Blue Yonder: Supply chain execution and planning software vendor with strong WMS and OMS offerings. Competes with Solwr's Trace modules for enterprise wholesale and distribution accounts.
• Locus Robotics: Provider of autonomous mobile robots for warehouse picking — a direct functional competitor to Solwr's Grab mobile picking robot in third-party-logistics and wholesale distribution warehouses.
• AutoStore: Norwegian-headquartered warehouse robotics vendor specializing in cubic storage and automated retrieval. Direct comparable on the robotics side, with overlap in Nordic grocery and retail customer base and competing for similar warehouse automation budgets.
• Manhattan Associates: Enterprise WMS, OMS, and TMS software vendor for supply chain and retail. Closest direct software peer to Solwr's Trace platform, competing for the same wholesale and distribution customers at larger scale.
• Körber (Supply Chain): Provider of WMS and warehouse automation software widely deployed in European wholesale and 3PL. Direct comparable on the WMS side and competes for similar European wholesale customers.
• Symbotic: Integrated warehouse robotics and software platform automating pallet and case handling for large retailers and wholesalers. Closely comparable as an integrated hardware-plus-software automation peer at the high end of the market.
• Geek+: Global provider of mobile picking, sorting, and goods-to-person robots for warehouses. Direct competitor to both Grab (mobile picking) and Sort (pallet/case sorting), with strong European expansion.
• Descartes Systems Group: Logistics and supply chain technology provider covering TMS, WMS, and customs/routing. Comparable to Solwr's Trace TMS and broader supply chain execution capabilities for distribution customers.

Broad incumbents

• Swisslog: Broad warehouse automation and software provider (part of KUKA) covering WMS, ASRS, and robotics. Larger, broader portfolio competitor that overlaps with both Solwr's software and robotics lines.
• SAP (Extended Warehouse Management): ERP giant with an EWM module widely deployed in distribution. Competes with Trace at the upper end of the wholesale and retail market, particularly with customers standardized on SAP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/solwr
• Instagraminstagram.com/lifeatsolwr
• Facebookfacebook.com/solwr.group

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solwr