What TireJect does

TireJect is a family-owned manufacturer and retailer of do-it-yourself tire sealant products, headquartered in Lindley, New York. The company develops and fills its formulations in-house, with its founder/CEO maintaining active involvement in production quality control. Founded around 2013 and operating with 1-10 employees, TireJect sells a vertically-segmented product portfolio built around its proprietary FAStec and FAStec+ liquid rubber technology: an automotive line of instant 2-in-1 tire sealant and bead sealer kits for cars, trucks, SUVs, vans, and trailers; an off-road line addressing ATVs, UTVs, tractors, skid steers, golf carts, and riding mowers; and a mountain bike line for tubeless and tubeless-ready wheelsets. Adjacent accessories include the SmartAIR portable electric inflator and traditional plug tools. Manufacturing, filling, and assembly occur at the company's New York facility.

The commercial model is hybrid direct-to-consumer and multi-channel retail. TireJect sells through its own e-commerce storefront and ships into Amazon, AutoZone, Walmart, eBay, O'Reilly Auto Parts, Circle K, Ace Hardware, Do It Best, Delta Sonic, Country Fair, and AAA; international sales are run through TireJect UK (tireject.co.uk), TireJect NL (tireject.nl), and a Canadian distribution arrangement with Kimpex. A parallel OEM-embedded channel targets automotive Tire Mobility Kit manufacturers and Powersports OEMs for factory pre-installation with custom packaging. Product pricing is unit-based, ranging from roughly $10.99 for a 4-ounce automotive refill pouch to $699.99 for an 8-gallon commercial case, with mid-market kits priced $21.99-$59.99. Differentiation rests on the FAStec chemistry (aramid fibers plus recycled rubber particles), Intertek third-party verification of sealing and TPMS compatibility, and USA-based manufacture.

Customers are predominantly long-tail individual consumers (automotive owners, off-road enthusiasts, mountain bikers), supplemented by wholesale dealers, retail chains, and a nascent OEM book. Marketing relies on content/SEO, organic social (Facebook, Instagram, YouTube, LinkedIn), email, and earned media (MotorTrend, Motorhead Garage, Car Fix, Dirt Trax). A cross-platform mobile app offers dosage calculation and re-dose reminders. The company has raised no external institutional capital and operates as an independent, founder-led entity.

Name

TireJect

Legal name

TireJect

Website

https://tireject.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

TireJect is a family-owned U.S. manufacturer of do-it-yourself tire sealants built around proprietary FAStec liquid rubber and aramid fiber technology, serving automotive, off-road, and mountain bike consumers via direct e-commerce and major retail and marketplace channels in the U.S., U.K., Canada, and the Netherlands.

Ownership category

akta.pro rank

Product category

Tire Sealants and Tire Repair Products

NAICS

Rubber Product Manufacturing (3262), Tire and Tube Merchant Wholesalers (42313)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Tire Repair Materials (Patches, Plugs, Cements) Manufacturing (IMANAKAL)

akta.pro secondary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Tire sealant products
• Tire repair kits
• Flat tire prevention
• Bead sealer solutions
• Automotive tire protection

Headquarters

HQ city

Beaver Dams

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (D2C E-commerce): TireJect sells tire sealant products directly to consumers through its e-commerce website (tireject.com). Products include automotive tire repair kits, off-road tire protection kits, and mountain bike tire sealant. Revenue is generated through one-time product purchases with refill options.
2. Marketplace Sales: Products sold through major online marketplaces including Amazon, AutoZone.com, Walmart.com, and eBay. These channels provide access to high-volume consumer traffic with marketplace commission or listing fees.
3. Wholesale/Dealer Distribution: B2B sales through wholesale dealer portals and retailer distribution networks. Includes convenience stores, auto parts retailers, hardware stores, and fuel stations. Volume-based wholesale pricing with retail-ready packaging.
4. OEM/Tire Mobility Kits: Custom OEM packaging and Tire Mobility Kits sold to automotive manufacturers for factory installation in vehicles. Also offers Powersports OEM kits for pre-installation at factories or dealerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels19 records

Marketing channels8 records

Core offering

TireJect manufactures and sells tire sealant and flat-prevention products built around its proprietary FAStec and FAStec+ Liquid Rubber Technologies combined with high-strength Aramid fibers and recycled rubber particles. The product line spans automotive (cars, trucks, SUVs, trailers), off-road (ATVs, UTVs, tractors, skid steers, golf carts, lawn mowers), and mountain bike (tubeless) applications, sold as complete kits with applicators, refill pouches, and standalone accessories such as tire inflators. All products are made, filled, and assembled in the USA at the company's Lindley, NY facility.

Product overview

TireJect is a family-owned company offering a comprehensive tire repair and protection product line built around proprietary FAStec and FAStec+ Liquid Rubber Technologies. The portfolio consists of three core product lines: Automotive (instant tire repair for cars, trucks, SUVs, and trailers with 2-in-1 sealant/bead sealer formulations that seal punctures up to 1/4 inch and are TPMS compatible), Off-Road (full tire protection using 5-in-1 technology for ATVs, UTVs, tractors, skidsteers, golf carts, and lawn equipment that seals punctures up to 3/8 inch including sidewall punctures, with protection lasting 12-24 months), and MTB (mountain bike tire sealant with active sealing fibers for tubeless and tubeless-ready wheels). Products are sold as complete kits with applicators and accessories, refill pouches/bottles for ongoing use, and standalone accessories including the SmartAIR inflator. The company also offers a mobile app for dosage tracking and reminders. All products are manufactured in Lindley, NY, USA.

Differentiator

Problem solved

Functional benefit

Brands

• FAStec Technology: Liquid rubber technology brand for automotive instant tire repair products - durable, long lasting, instant tire repair
• FAStec+ Technology
• MTB Sealing Technology
• SmartAIR

Products and services

• Compact Car 2-in-1 Tire Sealant & Bead Sealer Kit Tire repair kit designed for compact cars that seals bead leaks and tread punctures up to 1/4 inch using FAStec liquid rubber technology. Includes 4oz sealant pouch, dispensing cap, valve core tool, and red valve stem cap. TPMS compatible.
• Sedan/Crossover/Truck 2-in-1 Tire Sealant & Bead Sealer Kit Tire repair kit for sedans, crossovers, and trucks that seals bead leaks and tread punctures up to 1/4 inch using FAStec liquid rubber technology. Available in single tire or 2-pack with injector options. TPMS compatible.
• Full-Size Truck/SUV 2-in-1 Tire Sealant & Bead Sealer Kit Tire repair kit for full-size trucks and SUVs that seals bead leaks and tread punctures up to 1/4 inch using FAStec liquid rubber technology. Includes 10oz pouch, dispensing cap, valve core tool, and red valve stem cap. TPMS compatible.
• On-Road Trailer 2-in-1 Tire Sealant & Bead Sealer Kit Tire repair kit designed for utility and cargo trailers that seals bead leaks and tread punctures up to 1/4 inch using FAStec liquid rubber technology. Available in single tire or 2-pack with injector options.
• TireJECT Inflator Kit with Automotive Instant Tire Repair Complete emergency tire repair kit combining TireJECT instant tire repair sealant with a SmartAIR 12V DC inflator. Includes 2x 6oz tire repair kits, smart inflator with auto shutoff, multi-tool pliers, premium valve core tool, and storage case. Inflates any tire from 0-35psi in under 10 minutes.
• Off-Road Tire Sealant - Single Tire Repair Kit Off-road tire repair kit for single tire application using 5-in-1 FAStec+ technology to seal tread punctures up to 3/8 inch, sidewall punctures, bead leaks, and slow leaks. Includes 10oz or 20oz pouch options.
• Off-Road Tire Sealant - Gallon Tire Repair Kit Large-volume off-road tire repair kit with 128oz (gallon) of sealant using 5-in-1 FAStec+ technology for permanent sealing of punctures up to 3/8 inch. Includes 5oz sealant injector, valve core tool, and 12 red valve stem caps.
• ATV Tire Sealant - Tire Protection Kit Full tire protection kit for ATVs using 5-in-1 FAStec+ technology. Seals tread punctures up to 3/8 inch, sidewall punctures, bead leaks, slow leaks, and minor dry rot. Available in 40oz (4 ATV tires) or 80oz (8 ATV tires) sizes.
• Lawn Mower Tire Sealant - Tire Protection Kit Tire protection kit for riding lawn mowers using 5-in-1 FAStec+ technology. Provides 24-month protection and seals tread punctures, sidewall punctures, bead leaks, slow leaks, and minor dry rot. Includes 30oz (3x 10oz pouches), 5oz injector, valve core tool, and 4 red valve stem caps.
• Skidsteer Tire Sealant (80oz) - Tire Protection Kit High-volume tire protection kit for skid steers using 5-in-1 FAStec+ technology. 80oz bottle (2x 40oz) covers 4 skidsteer tires up to 14x18. Seals punctures up to 3/8 inch and provides 12-24 months of flat protection.
• Golf Cart Tire Sealant - Tire Protection Kit Tire protection kit for golf carts using 5-in-1 FAStec+ technology. 30oz covers 4 golf cart tires up to 20x10. Seals punctures up to 3/8 inch including tread, sidewall, and bead leaks.
• Tractor Tire Sealant - Tire Protection Kit Large-scale tire protection kit for tractors using 5-in-1 FAStec+ technology. Available in 2-gallon (256oz), 4-gallon, or 8-gallon cases. Seals punctures up to 3/8 inch including tread, sidewall, and bead leaks.
• MTB Mountain Bike Tire Sealant - Tire Protection Kit Tubeless mountain bike tire sealant kit with 8oz MTB-specific formula containing active sealing fibers and recycled tire particles for superior sealing. Seals punctures up to 3/8 inch, slow leaks, and bead leaks. Provides instant seal with easy valve stem installation.
• Ultra Compact Smart Electric Tire Inflator 12V DC portable tire inflator with digital display and auto shutoff. Compact design for easy storage. Sold separately as accessory for automotive and off-road tire inflation.
• TireJect Mobile App Mobile application for Android and iPhone that provides dosage charts, dosage calculator for large tire applications, vehicle tracking for installed tire sealant, and re-dose reminder notifications.

Quantifiable outcome

• Seals tread punctures up to 1/4 inch for automotive applications
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered regional, core and minor.

• Kimpex (TireJect Canada)regionalChannel Partner/ Reseller/ DistributorKimpex is the Canadian distributor for TireJect products. Customers in Canada can purchase TireJect through Kimpex's distribution network.
• TireJect UKregionalChannel Partner/ Reseller/ DistributorUK-based distribution entity operating tireject.co.uk for UK market sales.
• TireJect NLregionalChannel Partner/ Reseller/ DistributorNetherlands-based distribution entity operating tireject.nl for Dutch market sales.
• IntertekcoreTechnology or IntegrationGlobal leader in automotive testing that independently verified TireJECT's puncture sealing consistency and safety for tires and sensors across all passenger vehicles.
• Auto Dealerships (F&I)minorChannel Partner/ Reseller/ DistributorAutomotive dealerships offering TireJect kits as bolt-on options to existing tire and wheel packages through F&I (Finance & Insurance) offices.
• Powersports Dealerships & OEMsminorOEM/ Whitelabel/ Licensing PartnerPowersports and MTB manufacturers pre-installing TireJect at factories or dealerships for built-in flat tire protection, with custom packaging options available.
• Convenience Stores (Air Pump Advertising)minorChannel Partner/ Reseller/ DistributorConvenience store chains like Circle K featuring TireJect products with air pump advertising signage to drive in-store traffic and revenue.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Holts (Energizer Holdings / Holts Auto): Holts is a global consumer automotive maintenance brand (tyre weld, sealants, and repair kits) sold across European and international retailers — overlapping with TireJect's automotive instant-repair category and international distribution footprint.
• Berryman Products (B-12 Chemtool / tire sealant lines): Berryman Products is a long-established automotive chemicals manufacturer selling sealants, inflators, and tire repair products through auto parts channels. It competes with TireJect as part of a broader maintenance-chemicals portfolio rather than a sealant-only specialist.

Emerging players

• Muc-Off: Muc-Off is a global bike care and protection brand that has expanded into tubeless tire sealant and inflators. It competes with TireJect's MTB line and increasingly with broader tire-care adjacencies across cycling retail.

Direct peers

• Slime (ITW): Slime is one of the most recognized consumer tire sealant brands in North America, selling tire sealant and inflator kits through mass-market retail and automotive channels — directly competing with TireJect's automotive product line in the same shelf space.
• Stan's NoTubes: Stan's NoTubes is a leading tubeless mountain bike tire sealant brand. It directly competes with TireJect's MTB line in cycling retailers, online channels, and at the consumer riding level with comparable active-fiber sealant technology.
• Ride-On Tire Protection: Ride-On is a tire sealant brand focused on motorcycles, ATVs, and powersports with both preventive and repair use cases — closely mirroring TireJect's off-road/powersports segment and sharing similar fleet and dealer channels.
• Orange Seal Cycling: Orange Seal is a direct competitor in the tubeless MTB sealant category, selling fiber-based tire sealant through bike shops and online. It overlaps with TireJect's MTB product positioning and end consumer.
• Fix-a-Flat: Fix-a-Flat is a long-standing aerosol tire sealant/inflator brand sold through major auto parts and mass retailers. It targets the same consumer use case (instant flat repair for passenger vehicles) and competes head-to-head on retail shelves with TireJect's automotive kits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tireject
• YouTubeyoutube.com/tireject
• Facebookfacebook.com/tireject
• LinkedInlinkedin.com/company/tireject
• Instagraminstagram.com/tireject

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TireJect