Sportlink Services

Name

Sportlink Services

Legal name

Sportlink Services B.V.

Website

https://sportlink.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Club Management Software

NAICS

Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Club management software
• Sports club administration
• Member registration software
• Competition management software
• Sports federation software

Headquarters

HQ city

Zeist

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription - Per Member Fees: Main revenue model based on annual subscription fees charged per club member. Each module has a per-member-per-year cost (e.g., €0.50 for Club.Basis, €0.22 for Club.Contributie, €1.10 for Club.Mobiel). This creates recurring revenue proportional to club size.
2. One-time Setup Fees: Most modules charge a one-time setup fee (e.g., €10 for Club.Basis, €10 for Club.Contributie, €495 for Club.Website). These fees apply when clubs first subscribe to a module.
3. Annual Fixed Fees: Some modules include annual fixed fees (e.g., €55/year for Club.Basis, €99/year for extra media player, €132/year for Club.Website). These provide baseline recurring revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sportlink Services sells a modular SaaS platform, Sportlink Club, that enables Dutch and Belgian amateur sports clubs and national federations to administer members, collect contributions, run financial administration, organize training sessions and tournaments, manage volunteers, publish websites, run digital signage, and comply with GDPR. The base account (Club.Basis) plus twelve separately priced add-on modules (e.g., Contributie, Boekhouding AFAS SB, Vrijwilligers, Trainingen, Toernooien, Opleidingen, Website, Mobiel, Dataservice, TV, AVG) is delivered as a subscription priced per active club member, with one-time setup fees and free trials on most modules.

Product overview

Sportlink Services provides a comprehensive SaaS platform for Dutch and Belgian sports clubs and federations, consisting of the core Sportlink Club platform with modular add-ons. The platform is organized into three main categories: Administration (Club.Basis, Club.Contributie, Club.Boekhouding AFAS SB, NIKKI Contributie-inning), Organization (Club.Vrijwilligers, Club.Trainingen, Club.Toernooien, Club.Opleidingen), and Communication (Club.Website, Club.Mobiel, Club.Dataservice, Club.TV). Additionally, Club.AVG provides GDPR compliance support. The system serves 7,000+ clubs, 12 sports federations, and handles 30,000+ matches per weekend. Sportlink also offers sport-specific mobile apps including Voetbal.nl, KNVB Wedstrijdzaken, HandbalNL, KNKV, KNZB Waterpolo, and Belgium Hockey. The platform is transitioning to a new web-based version (Het Nieuwe Sportlink Club) from the legacy Java application.

Differentiator

Problem solved

Functional benefit

Brands

• Sportlink Club: The primary SaaS platform for sports clubs to manage membership administration, finances, competitions, volunteer tasks, and communications.
• Sportlink Base
• Sportlink Court

Products and services

• Sportlink Club (platform) Integrated SaaS platform for amateur sports clubs and federations to administer members, contributions, finances, competitions, communication, training, tournaments, education and digital signage. Customers are sports associations (verenigingen) and national federations (bonden) in the Netherlands and Belgium.
• Club.Basis Basic member administration module: registers club members, manages member data, and provides the foundation of the Sportlink Club account. Subscription priced at approximately €0.50 per member per year plus a one-time setup fee of €42.50.
• Club.Contributie Module for billing and collecting periodic membership contributions from club members, integrating with payment and contribution-collection services. Priced at approximately €0.22 per member per year with a €42.50 one-time setup fee, available with a free trial.
• Club.Boekhouding AFAS SB Module that links Sportlink Club to AFAS SB accounting software for full bookkeeping of the sports club. Priced at approximately €0.15 per member per year with a €42.50 one-time setup fee.
• Club.Vrijwilligers Volunteer-management module enabling clubs to recruit, schedule and track club volunteers and their tasks. Priced at approximately €0.07 per member per year with a €42.50 one-time setup fee.
• Club.Trainingen Module for planning, scheduling and managing team trainings within a sports club. Priced at approximately €0.07 per member per year with a €42.50 one-time setup fee, available with a free trial.
• Club.Toernooien Module for organizing and administering club tournaments and events. Priced at approximately €0.07 per member per year with a €42.50 one-time setup fee, available with a free trial.
• Club.Opleidingen Module for managing sports education, courses and instructor/participant registrations within a club. Priced at approximately €0.07 per member per year with a €42.50 one-time setup fee, available with a free trial.
• Club.Website Module providing clubs with a managed website/content management system integrated with their Sportlink Club data. Priced at approximately €0.07 per member per year with a €42.50 one-time setup fee.
• Club.Mobiel Module that delivers the club's own branded mobile app (Sportlink Base / Sportlink Court) and federation-specific apps (Voetbal.nl, KNVB Wedstrijdzaken, HandbalNL, KNKV, KNZB Waterpolo, Belgium Hockey). Priced at approximately €0.13 per member per year with a €42.50 one-time setup fee.
• Club.Dataservice Module providing data services, reporting and integrations with club and federation data. Priced at approximately €0.07 per member per year with a €42.50 one-time setup fee, available with a free trial.
• Club.TV Module that enables clubs to display digital signage (narrowcasting) on screens in club facilities, powered by M-Cube technology. Priced at approximately €0.07 per member per year with a €42.50 one-time setup fee, available with a free trial.
• Club.AVG Module that helps sports clubs comply with the Dutch GDPR implementation (AVG) by managing member consent and data-subject requests. Priced at approximately €0.07 per member per year with a €42.50 one-time setup fee, available with a free trial.
• NIKKI Contributie-inning External service for collecting membership contributions on behalf of sports clubs, integrated with Club.Contributie. Service fees and contract terms are arranged with NIKKI.

Quantifiable outcome

• 30,000+ matches processed through the system every weekend
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• AFAS SBcoreStrategic or Co-development PartnerPartnership with AFAS SB to provide integrated accounting solutions for sports clubs. Sportlink Club automatically syncs with AFAS SB for bookkeeping, eliminating double data entry for membership fees and financial transactions. The partnership aims to make all sports clubs financially fit.
• VoetbalMedia (KNVB subsidiary)coreStrategic or Co-development PartnerVoetbalMedia, a KNVB subsidiary, operates Voetbal.nl platform and other football-related digital services. Sportlink integrates deeply with Voetbal.nl and KNVB competition management systems.

Scale indicators7 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• TeamSnap: Leading US-based sports team management platform serving millions of amateur coaches, teams, and clubs. Closely comparable in serving volunteer-run amateur sports organizations with scheduling, communication, and member management tools.
• LeagueApps: US-based sports league and club management platform serving youth and amateur sports organizations with registration, scheduling, and payment tools. Comparable volunteer-run amateur sports club target market.
• AllUnited: Swedish-origin sports club management SaaS serving Nordic and European amateur sports clubs. Comparable federation-club integration model and per-member pricing similar to Sportlink's structure.
• Heja: Swedish sports team management platform used by amateur coaches and clubs across Europe for team communication, scheduling, and basic administration. Comparable target market (volunteer-led amateur clubs) with a more consumer/mobile-first approach.
• ClubCollect: Direct Dutch competitor offering membership fee collection and club administration for amateur sports clubs and associations. Closely comparable in target customer (volunteer-run Dutch clubs) and overlapping functionality with Sportlink's Club.Contributie and NIKKI integration.

Broad incumbents

• Jonas Software: Large vertical SaaS portfolio company (Constellation Software) with sports and recreation management products including club, member, and facility software. Comparable in serving membership-based sports organizations but as part of a much broader portfolio.
• Stack Sports: Larger US-based sports technology platform offering a broad portfolio of tools across registration, websites, video, and payments for amateur sports organizations. Comparable customer base but operates at much larger scale across multiple product categories.

Regional players

• Playwaze: UK-based sports management platform for clubs, leagues, and governing bodies. Comparable federation/club structure and module-based approach, but primarily serving British sports organizations rather than continental Europe.

Others

• AFAS SB: Dutch accounting/ERP software vendor that partners with Sportlink for the Club.Boekhouding integration. Not a direct competitor but a strategic enabler — AFAS SB could potentially expand downstream into club administration, altering the partnership dynamic.

Emerging players

• NIKKI: Dutch membership fee collection service that integrates with Sportlink but also operates independently. Comparable function (club payment/contribution collection) for the same Dutch amateur sports club market; could evolve into a broader competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCMLenFCDs-HC4nhDifsX-AA
• Xx.com/Sportlink_NL

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportlink Services