Trinet Group

What Trinet Group does

TRINET.Group is a Russian private digital marketing agency founded in 2000, headquartered in Saint Petersburg with a secondary Moscow office, operating under the legal entity ООО «КОМПЛЕКСНЫЙ ИНТЕРНЕТ-МАРКЕТИНГ» (LLC Complex Internet Marketing). The firm delivers comprehensive internet marketing services to commercial clients across Russia, CIS, Europe, and North America, with a primary focus on B2B and B2C companies seeking organic search visibility and qualified lead flow. Core service lines are SEO promotion, contextual advertising management across Yandex.Direct, Google Ads, VKontakte and other networks, website development, integrated digital marketing packages, and site audits.

The agency's technical capability rests on a full-stack web development stack (PHP, JavaScript, SQL, HTML/CSS, Laravel, Symfony, Node.js, Vue.js) deployed on Linux infrastructure with Nginx/Apache, MySQL/MariaDB/PostgreSQL, and GitLab CI/CD. It maintains a proprietary internal monitoring tool called '4ecker' used for daily website health checks and proprietary internal SEO service tools. The firm holds Yandex Authorized Agency status and Gold Certified Partnership with 1С-Битрикс, and is accredited as an IT company by the Russian Ministry of Digital Development under OKVED code 62.01.

TRINET.Group's business model is dominated by recurring monthly subscriptions (SEO from 110,000 RUB/month in three tiers — Light, Universal, Perfect — and contextual advertising from 40,000 RUB/month), supplemented by one-time project fees for website development (from 120,000 RUB) and site audits (from 85,000 RUB). Distribution is direct via website inquiry forms, phone, email, and a formalized partnership referral program. The company operates without disclosed external investment or venture backing and is privately held by its founders.

Name

Trinet Group

Legal name

ООО «КОМПЛЕКСНЫЙ ИНТЕРНЕТ-МАРКЕТИНГ»

Website

https://trinet.ru

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

TRINET.Group is a Saint Petersburg-based Russian digital marketing agency founded in 2000 that provides SEO promotion, contextual advertising, and website development services to commercial clients across Russia, CIS, Europe, and North America via recurring subscriptions and project-based engagements.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

Keywords

• Search engine optimization
• Contextual advertising
• Website development
• Digital marketing services
• SEO promotion

Headquarters

HQ city

Saint Petersburg

HQ country

Russia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. SEO promotion services: Monthly subscription-based SEO promotion services with three pricing tiers (Light, Universal, Perfect), delivering website ranking improvement and organic traffic growth in Yandex and Google.
2. Contextual and performance advertising: Monthly retainer for setup and management of contextual advertising campaigns across Yandex.Direct, Google.Ads, VKontakte, MyTarget, and other channels, with recommended ad budgets charged separately.
3. Website development: One-time project-based fees for website development, ranging from 120,000 to 280,000+ rubles depending on complexity, including custom design and turnkey solutions.
4. Comprehensive digital marketing: Full-scale digital marketing packages combining SEO, contextual advertising, targeted advertising, video and media advertising, and SERM services starting from 280,000 rubles.
5. IT technical services: Technical works including website technical support, implementation/integration/configuration services, and website optimization from 1,000 rubles per task.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

TRINET.Group is a full-service digital marketing agency that sells SEO promotion services for Yandex and Google, managed contextual and performance advertising across Yandex.Direct, Google Ads, VKontakte and other platforms, custom website development (including turnkey solutions on 1C-Bitrix), comprehensive digital marketing packages combining SEO, advertising, SERM and media, and technical/site audits. Services are delivered to business clients via monthly recurring subscriptions or one-time project fees in Russian rubles.

Product overview

TRINET.Group is a comprehensive internet marketing agency offering an integrated portfolio of digital marketing services. The core offering consists of SEO promotion services (SEO-продвижение), contextual advertising management (Контекстная реклама), website development (Разработка сайтов), comprehensive promotion (Комплексное продвижение), and site audits (Аудит сайта). These core services are delivered through tiered pricing packages (Легкий, Универсальный, Совершенный) that scale in scope and team size. The agency also offers specialized vertical modules including medical clinic promotion, furniture e-commerce promotion, hotel website promotion, and international website promotion for foreign markets. Internal tools like the proprietary 4ecker monitoring system support service delivery. The company operates primarily in the Russian market with presence in Moscow and Saint Petersburg, serving clients across Russia, CIS, Europe, and America.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Promotion (SEO-продвижение) Search engine optimization service to improve website visibility and rankings in Yandex and Google. Includes technical SEO audits, semantic core development, content optimization, link building, and monthly reporting on traffic and position gains. Delivered through tiered monthly subscriptions.
• Contextual Advertising (Контекстная реклама) Performance marketing service managing advertising campaigns across Yandex.Direct, Google Ads, MyTarget, VKontakte, YouTube, Telegram and other platforms. Includes daily monitoring, weekly optimization, end-to-end analytics setup, and monthly reporting. Delivered as a monthly retainer with separate ad budget pass-through.
• Website Development (Разработка сайтов)
• Comprehensive Promotion (Комплексное продвижение)
• Site Audit (Аудит сайта)
• International Website Promotion (Продвижение сайтов за рубежом)
• Medical Clinic Promotion (Продвижение медицинских клиник)
• E-commerce Furniture Promotion (Продвижение мебельных интернет-магазинов)
• Hotel Website Promotion (Продвижение сайтов гостиниц)
• Construction Website Promotion (Продвижение строительных сайтов)

Quantifiable outcome

• 14x increase in website visibility on Google for TECHNOFORM case
• +11 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• 1С-Битрикс (1C-Bitrix)coreTechnology or IntegrationGold certified partner of 1С-Битрикс, one of Russia's leading CMS and enterprise web platform providers. TRINET.Group develops websites and implements solutions on the 1С-Битрикс platform for clients. The partnership provides technical certification and preferred access to platform resources.
• YandexcoreTechnology or IntegrationAuthorized agency for Yandex services including Yandex.Direct (contextual advertising), Yandex.Webmaster, Yandex.Metrica, Yandex.Maps, and Yandex.Services. TRINET.Group manages client advertising campaigns and website promotion using Yandex's advertising and analytics ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Texterra: Russian digital agency focused on SEO, content marketing, and performance advertising. Comparable service stack and customer profile to TRINET.Group, particularly in mid-market and enterprise SEO engagements.
• Ashmanov and Partners: Long-standing Russian SEO and digital marketing consultancy known for SEO methodology and search technology expertise. Comparable in SEO-first positioning, Russian market focus, and thought leadership in search marketing.
• Ingate: Major Russian digital marketing agency specializing in SEO, contextual advertising, and integrated digital services. Comparable in service breadth, recurring retainer model, and focus on Russian enterprise and mid-market clients.
• i-Media: Established Russian performance marketing agency specializing in contextual advertising and SEO. Overlaps directly with TRINET.Group on Yandex.Direct management, Google Ads, and SEO services for Russian-speaking clients.
• Demis Group: One of the largest Russian SEO and digital marketing agencies, headquartered in Russia with broad service offerings across SEO, contextual advertising, and web development. Directly comparable to TRINET.Group in scope, target clients (B2B and B2C across Russia), and SEO-led value proposition.

Others

• 1C-Bitrix: Russia's leading CMS platform with a Gold Partner network of certified web development agencies. TRINET.Group is a Gold certified partner, making 1C-Bitrix both an enabler of its web development practice and a channel through which partner agencies compete for CMS-based projects.
• Yandex Direct (Agency Partner Network): Official Yandex advertising platform with a network of authorized agencies that manage campaigns on behalf of clients. TRINET.Group holds Authorized Agency status with Yandex, making this both an enabling platform and a competitive channel through which other certified agencies compete for the same client base.

Emerging players

• WebFX: US-based full-service digital marketing agency offering SEO, PPC, web design, and content marketing with proprietary technology platform (MarketingCloudFX). Comparable in integrated service stack and recurring SEO subscription model, but operates in a different geography and price band.

Regional players

• Netpeak: Performance marketing agency with roots in Ukraine and presence across CIS/Eastern Europe, offering SEO, PPC, and analytics services. Comparable in service mix and recurring retainer model, but primarily serves CIS and Eastern European markets rather than Russia's Northwestern region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trinet_ru

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trinet Group