Ashmanov & Partners

What Ashmanov & Partners does

Ashmanov & Partners is a Russian digital marketing agency founded in 2001 and headquartered in Moscow, specializing in search engine optimization (SEO), online reputation management (ORM/SERM), contextual advertising, content marketing, and web analytics. The firm serves a broad enterprise and mid-market client base in Russia, with disclosed clients including MTS Bank, Rosgosstrakh, Okko, L'Etoile, Yves Rocher, Ozon, Raiffeisenbank, Evalar, Almaz-Antey, and Family Doctor — a roster spanning financial services, e-commerce, defense, retail, and healthcare verticals.

The company operates a proprietary technology stack anchored by its Search Analytics Laboratory and an in-house tool ecosystem that includes Kribrum (social listening), Turgenev (text analysis), SeoRate, Remparo, SearchLab, Semantic Mirror, AnalyzeThis, and Puzzle. The platform monitors 400,000+ high and medium-frequency search queries and supports service delivery across SEO, ORM/SERM, and a Generative Engine Optimization (GEO) offering introduced in 2025 to address AI-driven search interfaces. The firm operates as part of the broader IT group "Ashmanov i Partnery," which also includes Infowatch, Kribrum, Nanosemantics, and Neyroseti Ashmanova, suggesting cross-entity data, IP, and NLP capabilities.

Ashmanov & Partners generates revenue primarily through monthly retainer engagements, with disclosed price points ranging from approximately 80,000 to 500,000 rubles per service per client. The firm reports an average client tenure of ~5 years and has served ~1,400 cumulative clients across 1,400+ projects over its 25-year operating history. Co-founded by Igor Ashmanov and Natalia Kasperskaya (co-founder of Kaspersky Lab), the company leverages its founders' personal brands, 100+ industry awards, and annual conference presence (Optimization, eTarget.GEO) as core go-to-market assets.

Name

Ashmanov & Partners

Legal name

ООО «Ашманов и партнеры»

Website

https://ashmanov.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ashmanov & Partners is a Moscow-based digital marketing agency founded in 2001 that delivers SEO, ORM/SERM, contextual advertising, and content marketing services to enterprise and mid-market clients in Russia, using proprietary tooling such as its Search Analytics Laboratory and a 2025-launched GEO offering.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Market Research, Analytics & Consumer Insights (BPAFAAAM)

akta.pro secondary industries

AI Search & Generative Engine Optimization (GEO) Services (BPAFAJAO), SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI), Search, Review & Ratings Management (SEO/Content/Platforms/Local Listings) (MPAAAOAC), Online Reputation Management (ORM) (MPAAAOAB)

Keywords

• Search engine optimization
• Online reputation management
• Contextual advertising
• Search analytics software
• Web usability testing

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SEO Services: Search engine optimization services including technical SEO, content optimization, link building, GEO/AI optimization, SEO outsourcing, and site audits. Billed on a project or retainer basis with minimum engagement thresholds.
2. ORM and SERM: Online reputation management, sentiment monitoring, SERM (search engine reputation management), negative content displacement from search results. Reputation audits and ongoing monitoring services.
3. Contextual Advertising: Yandex.Direct, VK ADS, and Google advertising campaigns managed on a performance basis. Services include campaign audits, KPI-based pricing, and programmatic/RTB buying.
4. Content and Brand Media: Content marketing including brand media development, copywriting, content building, and blog-to-sales conversion optimization.
5. Web Analytics and Usability: Web analytics setup and consulting, usability testing, usability audits, UX design, conversion optimization. Pricing varies by engagement scope.
6. Research and Consulting: Own research publications on ranking factors, consumer behavior, and reputation studies. Also includes educational seminars and conferences.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Ashmanov & Partners is a full-cycle digital marketing agency offering SEO promotion, GEO (Generative SEO) optimization for AI search visibility, ORM/SERM reputation management, contextual advertising management (Yandex.Direct, VK ADS, Google Ads), content marketing, web analytics, and usability testing. The agency delivers these services using proprietary AI-driven tools including the Search Analytics Laboratory, Kribrum, Turgenev, SeoRate, and SearchLab, targeting enterprise and mid-market clients across e-commerce, finance, B2B, healthcare, and other verticals in Russia.

Product overview

Ashmanov & Partners is a full-cycle digital marketing agency founded in 2001, operating as part of the larger IT group 'Ашманов и партнеры' which includes Infowatch, Kribrum, Nanosemantics, and Neyroseti Ashmanova. The company offers a unified platform of internet marketing services with specialized sub-products and tools including: SEO promotion (SEO-продвижение), GEO optimization (GEO-оптимизация) for AI search visibility, ORM and SERM for reputation management, contextual advertising, content marketing, web analytics, and usability services. The product portfolio is complemented by proprietary tools: SeoRate for competitor comparison and position tracking, the Search Analytics Laboratory (Лаборатория поисковой аналитики) for statistical ranking factor analysis, Kribrum for social media monitoring, Turgenev for text SEO optimization, SearchLab for automated text analysis, and various other tools including AnalyzeThis, Semantic Mirror, Remparo web filter, and Puzzle social media parser. The company also publishes industry research on search ranking factors and consumer behavior.

Differentiator

Problem solved

Functional benefit

Brands

• SeoRate: Service that compares website metrics with competitors, tracks search rankings, and measures query popularity.
• Крибрум (Kribrum)
• Тургенев
• SearchLab
• Лаборатория поисковой аналитики

Products and services

• SEO Promotion (SEO-продвижение) Comprehensive SEO services including technical optimization, content optimization, link building, site audits, traffic- and position-based promotion, and lead-based promotion for Yandex and Google, targeting enterprise and mid-market clients seeking long-term organic visibility.
• GEO-optimization (Generative SEO) Website optimization for AI algorithms to increase visibility in AI-generated answers from ChatGPT, Yandex Alice, YandexGPT, Google AI Overview, and other neural search platforms, for Russian-market clients needing presence in generative search results.
• ORM (Online Reputation Management) Reputation management services including information environment analysis, strategy development, social media community management, daily brand mention monitoring, and results analysis for brands needing to manage sentiment and brand perception online.
• SERM (Search Engine Reputation Management) Search engine reputation management service focused on shaping the impression of a company at the top of search results to increase buyer preference and build trust, including negative content displacement.
• Contextual Advertising (Контекстная реклама) Contextual advertising management on Yandex.Direct, VK ADS, and Google Ads with campaign audits, KPI-based pricing, deep funnel analytics at each stage, programmatic/RTB buying, and traffic-to-buyer conversion optimization.
• Content Marketing / Brand Media (Контент-маркетинг) Brand media and content marketing services including copywriting, internal content creation, external content building, and blog-to-sales conversion optimization for Russian-market clients.
• Web Analytics (Веб-аналитика) Web analytics consulting including setup and configuration of Google Analytics, Yandex.Metrica, Roistat, Adobe Analytics, call tracking systems, and CRM integrations for clients needing comprehensive data analysis.
• Usability Testing and Audit (Юзабилити) Usability testing, expert interface evaluation, application usability audits, interface design, and conversion rate improvement services for websites and mobile applications, delivered for enterprise and mid-market clients.
• SeoRate SaaS-style service that compares website metrics against competitors, tracks search ranking positions, and measures query popularity for SEO professionals and in-house marketing teams.
• Kribrum (Крибрум) Social media monitoring and analysis platform for tracking mentions, managing reputation, conducting media landscape analysis, and consumer sentiment research for brands and agencies.
• Turgenev (Тургенев) SEO text optimization service that evaluates copy by key ranking parameters and provides recommendations to copywriters for achieving first-page rankings in Yandex, for content teams and SEO specialists.
• Search Analytics Laboratory (Лаборатория поисковой аналитики) Proprietary statistical analysis platform that analyzes hundreds of ranking factors per site in Yandex and Google using correlation methods (Spearman's coefficient, Fisher's test) to produce actionable SEO recommendations, since 2014.
• SearchLab Automated text analysis tool for large-volume search query research and processing, supporting the agency's search analytics and ranking factor research operations.
• Remparo Web Filter (Ремпаро веб-фильтр) Web filtering system that analyzes page content in real time and applies access policies, for organizations needing content-level web filtering and policy enforcement.

Quantifiable outcome

• Increased search visibility by 3x and keyword rankings by 2x for pet supplies e-commerce client (Yandex queries from 1,075 to 2,129; Google from 737 to 1,400)
• +6 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability9 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core.

• Infowatch (Инфовотч)coreTechnology or IntegrationPart of the 'Ashmanov i partneri' IT group. Infowatch specializes in information security, monitoring, and data analysis. Along with Ashmanov & Partners, Kribrum, Nanosemantics, and Neyroseti Ashmanova, it forms the broader group ecosystem.
• Kribrum (Крибрум)coreTechnology or IntegrationPart of the 'Ashmanov i partneri' IT group. Kribrum is a social media monitoring and analysis service used for ORM, PR, and social media marketing tasks. It provides the data layer for the agency's reputation management services.
• SearchLabcoreTechnology or IntegrationSearchLab develops and automates text analysis and large-scale keyword research. It provides the technical foundation for the agency's search analytics and ranking factor research.
• YandexcoreTechnology or IntegrationYandex is the primary advertising and search platform for the agency's contextual advertising campaigns (Yandex.Direct) and SEO optimization (Yandex search). The agency is a certified Yandex advertising partner.
• GooglecoreTechnology or IntegrationGoogle is the second major search and advertising platform (Google Ads, Google Marketing Platform) alongside Yandex for the agency's SEO and contextual advertising services.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Netpeak: Large CIS-region digital marketing agency offering SEO, PPC (Google Ads), content, and analytics services across e-commerce verticals. Most direct head-to-head competitor for Ashmanov & Partners' SEO + contextual advertising value proposition in the Russian-language market.
• Demis Group: Russian SEO and digital-marketing agency focused on promotion in Yandex and Google, with a service catalog nearly identical to Ashmanov's SEO, ORM, and contextual advertising offering. Direct competitor on the Russia/CIS SEO agency shortlist.
• Ingate: One of Russia's oldest digital agencies providing SEO, contextual advertising, ORM, web development, and analytics for enterprise clients. Comparable in age, scale, and full-cycle internet-marketing scope to Ashmanov & Partners.
• Adventum: Performance-focused Russian digital agency (founded 2000) with strong SEO and data analytics practices. Competes directly for enterprise e-commerce and finance clients and has overlapping proprietary tooling for analytics and tracking.
• Completo: Russian SEO and content agency, particularly strong in link building and tech SEO. Direct competitor in the Russia-focused SEO services market where Ashmanov is the established leader.
• Performance Marketing (DMA Agency): Russian digital marketing agency emphasizing performance, analytics, and conversion-rate optimization with a SEO and PPC mix that targets the same enterprise buyer as Ashmanov & Partners.

Regional players

• Elama: Russian agency with their own contextual advertising platform and affiliate/CPA tools. Comparable on the contextual advertising + analytics front but with a more productized/tool-led model than Ashmanov's agency-led offering.

Broad incumbents

• Semrush: Global SEO/SEM SaaS platform. Not a Russian-market agency, but adjacent: many of Ashmanov's SEO-tooling needs (rank tracking, keyword research, competitor benchmarking) compete with Semrush's productized, self-serve capabilities that enterprise buyers increasingly use in-house.
• Yandex Direct: Yandex's own self-serve contextual advertising platform and SEO information portal. Ashmanov is a certified partner but Yandex's growing self-serve tooling, automation, and AI campaign-management features are structural substitutes for parts of Ashmanov's contextual-advertising service line.

Emerging players

• Ahrefs: SEO analytics SaaS widely adopted by Russian-market SEO professionals. Overlaps with Ashmanov's SearchLab, SeoRate, and AnalyzeThis tooling from the buyer side, raising a substitution risk for portions of Ashmanov's analytics-and-reporting work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ashmanovru
• LinkedInlinkedin.com/company/ashmanov-and-partners
• Xx.com/ashmanov
• Facebookfacebook.com/ashmanovcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashmanov & Partners