RedRover Sales & Marketing Strategy

What RedRover Sales & Marketing Strategy does

RedRover Sales & Marketing Strategy is a privately held, founder-owned full-service B2B marketing agency founded in 2006 by Lori Turner-Wilson and headquartered in Memphis, Tennessee. The firm exclusively targets middle-market U.S. B2B companies with revenues between $15MM and $100MM, offering a horizontally applied service portfolio built around its proprietary 12 Battles Framework and signature GO Plan™ (Growth Optimization Plan). The GO Plan is a structured engagement in which approximately 10 marketing professionals deploy ~350 hours over 75 days to produce a 3-year strategic plan and 12-month tactical plan with quarterly Marketing ROI (MROI) projections; if quarterly MROI targets are missed, the client receives automatic fee credits, making RedRover one of only two of an estimated 14,000 U.S. marketing/advertising firms to offer such a contractual ROI guarantee.

The agency's product portfolio is anchored by the 12 Battles Framework—a codified 12-step battle plan for marketing accountability—and supplemented by a flexible Test & Pivot offering, a Marketing Clarity Assessment (4-hour audit), a 3-day Marketing Results Guaranteed Boot Camp, and a suite of diagnostic tools (MROI Calculator, Brandscape Template, Marketing Readiness Assessment, Path Quiz, Sniff Test). Supporting products include the published book 'The B2B Marketing Revolution,' a Battle Reader Hub with 50+ free resources, and paid speaking engagements priced from $5,000 to $10,000 per event. Proprietary technology is primarily methodological (SOPs, frameworks, calculators) rather than software platform; no API, SDK, or mobile app is offered.

RedRover's business model is professional-services-based with custom quote pricing. Revenue is generated primarily through multi-year GO Plan contracts, supplemented by shorter DWY engagements, speaking fees, and book sales. Go-to-market relies on enterprise field sales with a structured Discovery & Solution Mapping process, supplemented by content-driven demand generation (blog, book, tools, speaking, Vistage network). The firm has approximately 15 employees today with a stated plan to grow to 45+ across seven new metropolitan markets over five to seven years, financed organically and via acquisition. Certifications include WBENC Women's Business Enterprise, Women Owned Small Business, and Disadvantaged Business Enterprise.

Name

RedRover Sales & Marketing Strategy

Legal name

RedRover Sales & Marketing Strategy

Website

https://redrovercompany.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

RedRover is a Memphis-based, founder-owned full-service B2B marketing agency serving middle-market companies (revenues $15–$100MM) via its proprietary 12 Battles Framework and a contractual ROI guarantee backed by automatic fee credits.

Ownership category

akta.pro rank

Product category

Marketing Services / Advertising Agency

NAICS

Marketing Consulting Services (541613), Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310)

akta.pro primary industry

Consultative Selling & Discovery (EDABABAC)

akta.pro secondary industries

Solution Selling & Value-Based Selling (EDABABAD), Lead Qualification & Inside Sales Support Services (BPAFAKAK), Conversion Rate Optimization (CRO) & Landing Page Optimization (MPAAACAF)

Keywords

• B2B marketing services
• Marketing strategy consulting
• Marketing ROI guarantee
• Growth optimization agency
• Marketing training programs

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. GO Plan (Growth Optimization) - Full-Service Marketing Services: RedRover's signature offering is the GO Plan, a comprehensive marketing engagement combining deep market research, strategic planning, and full-scale execution. The 3-step process involves 10 marketing professionals investing approximately 350 hours over 75 days developing and executing a customized marketing strategy for each client. Pricing is quote-based and tailored to each engagement. Revenue is derived from professional service fees for strategy development, research, and ongoing marketing execution. The firm guarantees MROI outcomes—if targets are missed in a given quarter, the client receives an automatic credit toward the next quarter's invoices.
2. Test & Pivot Marketing: A more budget-friendly, flexible marketing engagement involving streamlined research and aggressive A/B testing across channels, messaging, and audience segments. This service does not carry the typical results guarantee but is designed for startups or companies needing immediate execution. Revenue is generated through professional service fees for research and experimental strategy execution.
3. Marketing Clarity Assessment & Boot Camp (DWY): Do-It-With-You service combining a 4-hour private Marketing Clarity Assessment session (audit, competitive assessment, team assessment) and an optional 3-day Marketing Results Guaranteed Boot Camp (18 hours of content). Revenue generated through professional service fees for consulting sessions and training programs.
4. Speaking Engagements: CEO Lori Turner-Wilson and team members speak at conferences and events on marketing, leadership, and B2B topics. Pricing tiers include 1-hour talks ($5,000 + travel), 2-hour talks ($6,000 + travel), half-day sessions ($8,000 + travel), and custom topics ($10,000 + travel). Serves as both a revenue stream and a top-of-funnel demand generation channel.
5. Book Sales - The B2B Marketing Revolution: RedRover generates revenue through sales of the book 'The B2B Marketing Revolution: A Battle Plan for Guaranteed Outcomes' authored by Lori Turner-Wilson. Available in downloadable PDF and on Amazon. The book also serves as a lead generation and thought leadership asset.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

RedRover Sales & Marketing Strategy is a full-service B2B marketing agency that delivers guaranteed marketing ROI to middle-market companies through three partnership paths: the signature GO Plan (Growth Optimization), the more flexible Test & Pivot approach, and a Do-It-With-You Boot Camp with Marketing Clarity Assessment. Engagements are built around the proprietary 12 Battles Framework and combine deep market research, methodical strategy setting, and aggressive execution with split testing.

Product overview

RedRover Sales & Marketing Strategy is a full-service B2B marketing agency offering a portfolio of services organized around its proprietary 12 Battles™ Framework and signature GO Plan™ (Growth Optimization Plan) as the core product. The GO Plan combines deep market research, strategic planning, and executed marketing tactics with a guaranteed marketing ROI, supported by additional service tiers including Test & Pivot (flexible/agile approach), Marketing Clarity Assessment (audit service), and Marketing Results Guaranteed Boot Camp (training). The company also offers complementary tools including the MROI Calculator, Marketing Readiness Assessment, Path Quiz, and Sniff Test to help prospects evaluate fit. Supporting products include The B2B Marketing Revolution book by founder Lori Turner-Wilson, speaking engagements, and the Battle Reader Hub with free resources. All offerings are designed for middle-market B2B companies seeking guaranteed marketing outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• GO Plan (Growth Optimization Plan) Full-service marketing engagement combining deep market research, strategic planning, and executed marketing tactics with a guaranteed marketing ROI for middle-market B2B companies. Engages 10 marketing professionals for 350 hours over 75 days to produce a 3-year strategic plan with 12-month tactical plan and quarterly ROI projections.
• Test & Pivot

Quantifiable outcome

• 28% revenue increase achieved for Mahaffey through a research-backed strategy that diversified client mix across industries.
• +3 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Amazon (Book Distribution)minorChannel Partner/ Reseller/ Distributor · 1 January 2023The B2B Marketing Revolution book by Lori Turner-Wilson is available for purchase on Amazon Prime. Amazon serves as a distribution channel for the book's sales. The book is also available as a downloadable PDF through a ClickFunnels order form.
• Shelby County Health DepartmentminorStrategic or Co-development Partner · 1 January 2021RedRover partnered with the Shelby County Health Department to develop a COVID-19 awareness campaign ('Let's focus on the 'Co' that Matters Most'). The campaign won the 2021 Best of Category at the Summit International Awards in Coronavirus Communications. RedRover served as the marketing strategy and creative agency of record for this public health initiative.
• Prodigi Arts (Christopher O'Conner, President/CEO)minorStrategic or Co-development Partner · 1 January 2021Prodigi Arts, led by Christopher O'Conner, was credited as a team member on the 2021 Summit International Best of Category award-winning campaign for the Shelby County Health Department. Prodigi Arts appears to have collaborated with RedRover on the creative production of the public health campaign.
• Vistage (CEO Peer Network)coreStrategic or Co-development Partner · 1 January 2006RedRover CEO Lori Turner-Wilson is a Vistage member and has received the Vistage CEO Impact Award (2018). Vistage is a CEO peer advisory network. RedRover's expansion cities are selected in part for their strong Vistage communities. Vistage serves as a referral and thought leadership channel for the firm. The company operates using EOS (Entrepreneurial Operating System), which aligns with Vistage principles of accountability and growth.
• EmergeMemphis High-Growth Business IncubatorminorStrategic or Co-development Partner · 1 January 2006RedRover participated in and graduated from the EmergeMemphis high-growth business incubator during its early days. EmergeMemphis is an entrepreneurial infrastructure organization supporting innovators from concept to launch. RedRover's participation in this incubator helped shape the company's early development.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• IMPACT: A full-service B2B marketing agency known for its 'They Ask, You Answer' content methodology and training programs. Comparable to RedRover in combining a named proprietary framework with B2B marketing services and education.
• Duct Tape Marketing: A franchise-based marketing agency system focused on small and mid-sized businesses. Like RedRover, Duct Tape Marketing combines a proprietary methodology with agency execution, though it skews more franchise-driven and SMB-focused rather than B2B mid-market with an ROI guarantee.
• Velocity Partners: A B2B marketing agency focused exclusively on technology and software companies, providing content, demand gen, and ABM services. Comparable to RedRover in mid-market B2B focus, though skewing more heavily into B2B tech.
• Schaefer Marketing Solutions: A B2B marketing agency specializing in strategy, branding, and demand generation for mid-market industrial and professional services firms. Comparable to RedRover in niche B2B mid-market focus and strategy-led engagement model.
• Gumas Advertising: An independent full-service advertising agency with a strong B2B and challenger-brand orientation. Comparable to RedRover in combining sales-driven strategy with integrated marketing execution for mid-sized clients.
• SmartBug Media: A B2B marketing agency offering inbound strategy, sales enablement, and revenue operations for mid-market and enterprise clients. Comparable to RedRover in the B2B mid-market focus and methodology-led service delivery.
• Walker Sands: A B2B marketing agency with a strong PR and demand-generation orientation, serving mid-market technology and industrial clients. Comparable to RedRover in targeting B2B mid-market companies with integrated marketing services.
• Heinz Marketing: A B2B marketing agency specializing in sales and marketing alignment, demand generation, and account-based marketing for mid-market technology and manufacturing clients. Closely comparable to RedRover in mid-market B2B focus and strategic, accountability-oriented positioning.

Broad incumbents

• MarketingProfs: A long-established training, content, and community organization for B2B marketers. Comparable to RedRover's content/resource hub and training programs from a thought-leadership angle, though distinct as a membership/training business rather than agency.

Emerging players

• Chief Outsiders: A fractional CMO firm placing experienced marketing executives into mid-market companies on a part-time basis. Adjacent to RedRover's Marketing Clarity Assessment and DWY Boot Camp offerings, with overlapping consultative methodology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/redrovercompany
• Facebookfacebook.com/redrovercompany
• LinkedInlinkedin.com/company/redrover-company

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RedRover Sales & Marketing Strategy