What Guru Fantasy Reports does

Guru Fantasy Reports, Inc. (dba Fantasy Guru, FantasyGuru.com, Elite Fantasy, Elite Sports Betting) is a privately held, subscription-based fantasy sports analysis and tools business founded in 1995 and incorporated in New York with a corporate mailing address in Manhasset, NY. The company operates as a lean, fully digital operation (1–10 employees) targeting residents of the United States and Canada aged 18+ who play season-long fantasy leagues, daily fantasy sports (DFS) contests, and sports betting across eight verticals: NFL, NBA, MLB, NHL, PGA, NASCAR, MMA, soccer, and horse racing.

The platform combines expert editorial content with proprietary data tooling — including DFS lineup optimizers (NFL and MLB), cheat sheets by sport, player-prop analysis (Prop Finder, NBA Delta Force, MLB SMASH Reports, NFL Player Props), dynasty/keeper ratings, a DraftKings/FanDuel-integrated League Sync, and gambling tools (sharp picks, line movement, parlay construction). Content distribution is layered across an owned website, SiriusXM Fantasy Sports Radio (the daily 'Elite Sports with Jeff Mans' show on Channel 87), an email newsletter ('The Morning Lineup,' 12,000+ subscribers), and a 24/7 Discord community with sport-specific channels where experts deliver real-time injury updates and lineup assistance before DFS lock.

The revenue model is recurring subscription, sold direct via the website in tiered annual plans: Seasonal ($59.99/yr), Daily DFS ($269.99/yr), Betting ($269.99/yr), and Football All-In ($499.99/yr), supplemented by the multi-sport MVP plan ($219.99/yr) and bolt-on add-ons (Elite+ at $69.99/yr, Elite Data at $69.99/yr or $19.99/mo, NFL Training Camp at $39.99/yr, NFL Franchise Mode at $49.99/yr). Marketing is community-led and content-led: the free newsletter and Discord drive top-of-funnel acquisition and retention, while SiriusXM broadcast and X/Twitter extend reach. No external funding, M&A, patents, or AI/ML capabilities are disclosed in the source material, and revenue figures are not publicly reported.

Name

Guru Fantasy Reports

Legal name

Guru Fantasy Reports, Inc.

Website

https://fantasyguru.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Guru Fantasy Reports (dba Fantasy Guru) is a subscription-based fantasy sports analytics platform founded in 1995 that delivers expert rankings, DFS lineup optimizers, betting picks, and a 24/7 Discord community across eight sports (NFL, NBA, MLB, NHL, PGA, NASCAR, MMA, horse racing) to individual consumers in the US and Canada.

Ownership category

akta.pro rank

Product category

Fantasy Sports Analysis

NAICS

Software Publishers (513210), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators) (MPAEAHAD)

akta.pro secondary industries

Fantasy Sports Media, Content & Analytics (MPAEAHAC), Season-Long Fantasy Platforms & Commissioners (MPAEAHAB), Fantasy Sports Monetization & Commerce (Subscriptions, Premium Tools, Marketplaces) (MPAEAHAI), Fantasy Data Feeds & Statistics Providers (MPAEAHAE), Fantasy Player Props & Pick’em (Skill-Based Fantasy) (MPAEAHAG)

Keywords

• Fantasy sports analysis
• DFS lineup tools
• Sports betting picks
• Fantasy football rankings
• DFS projections platform

Headquarters

HQ city

Haddonfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Annual Subscription — Football All-In: Comprehensive NFL coverage combining seasonal, daily DFS, and betting content in a single $499.99/yr subscription. Includes Draft Guide, season-long rankings, best ball content, league sync, daily DFS plays, lineup optimizer, betting picks, parlay tools, Elite Data, podcasts, livestreams, office hours, and 24/7 Discord access. Auto-renewing annual subscription.
2. Annual Subscription — Football Seasonal: Season-long fantasy football coverage including rankings, draft guide, and league sync for $59.99/yr. Entry-level tier targeting traditional season-long league players.
3. Annual Subscription — Football Daily (DFS): Daily fantasy football plays, slate breakdowns, and lineup optimizers for $269.99/yr. Targets DFS-focused players who play daily fantasy NFL contests.
4. Annual Subscription — Football Betting: Sharp betting picks, line movement, props, and parlay tools for $269.99/yr. Targets sports bettors who want expert betting analysis for NFL games.
5. Add-ons — Elite+ Membership: Members-only podcasts, livestreams, and bonus editorial content available as $69.99/yr add-on or $19.99/mo (Elite Data standalone). Bolt-on to any main Football plan.
6. Add-ons — NFL Training Camp: Daily training camp reports, surprise risers, and depth-chart shifts for $39.99/yr.
7. Add-ons — NFL Franchise Mode: Year-round dynasty/keeper league companion covering contract values, rookie scouting, and trade analysis for $49.99/yr.
8. MVP Plan (Multi-Sport DFS + Betting): Daily and Betting content for NBA, NHL, MMA, PGA, Soccer, Horse Racing, and NASCAR starting at $219.99/yr. Covers multiple non-football sports under one umbrella plan.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Guru Fantasy Reports operates a subscription-based fantasy sports platform delivering expert rankings, projections, DFS lineup optimizers, cheat sheets, player prop tools, sports betting picks, and a 24/7 Discord community for individual fantasy sports players in the US and Canada. Revenue is generated through tiered annual subscriptions covering NFL, NBA, MLB, NHL, PGA, NASCAR, MMA, soccer, and horse racing.

Product overview

Fantasy Guru is a fantasy sports subscription platform offering expert rankings, content, projections, DFS tools, and community features. The platform operates across multiple sports (NFL, NBA, MLB, NHL, PGA, NASCAR, MMA, Soccer, Horse Racing) with tiered subscription plans (All-In, Seasonal, Daily, Betting). Core products include the NFL Draft Guide, NFL/MLB Optimizers for DFS lineup building, Dynasty Ratings for long-term fantasy analysis, and various data tools like Prop Finder, NBA Delta Force, and MLB SMASH Reports. Premium features include Elite+ membership (exclusive podcasts and livestreams), 24/7 Discord community access, Daily Office Hours with experts, and League Sync for personalized recommendations. The platform also offers sports betting tools including sharp picks, line movement tracking, and parlay calculators.

Differentiator

Problem solved

Functional benefit

Products and services

• Fantasy Guru Platform Main subscription platform providing expert rankings, projections, DFS tools, cheat sheets, sports betting picks, and community access across multiple sports for individual fantasy sports players in the US and Canada.
• NFL Draft Guide Comprehensive annual NFL Draft coverage including player rankings, scouting analysis, and draft strategy content for fantasy football players preparing for their leagues' drafts.
• NFL Optimizer DFS lineup optimization tool for NFL contests that builds optimal lineups based on projections and salary constraints across DraftKings and FanDuel.
• MLB Optimizer DFS lineup optimization tool for MLB contests that builds optimal lineups based on projections and salary constraints across daily fantasy sites.
• Prop Finder Data tool for finding and analyzing NBA player prop bets with totals and Delta Force data for DFS and sports betting users.
• NBA Delta Force Advanced NBA data analysis tool providing delta statistics and insights to support DFS analysis and lineup construction.
• MLB SMASH Reports Advanced MLB analytics reports for both pitchers (SMASH P) and hitters (SMASH H) that identify matchup advantages for MLB DFS players.
• NFL Player Props NFL player prop betting analysis and data covering totals, props, and value identification for sports bettors.
• Elite+ Membership Premium membership add-on offering members-only podcasts, livestreams, and bonus editorial content that can bolt onto any main Football plan.
• Dynasty Ratings Long-term fantasy football rankings and analysis for dynasty and keeper league formats, covering rookie scouting, trade values, and contract analysis.
• Betting Tools Suite of sports betting tools including sharp picks, line movement tracking, prop research, and parlay construction features for sports bettors on NFL and other sports.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• SiriusXMflagshipGTM or Marketing PartnerFantasy Guru content is broadcast via SiriusXM Fantasy Sports Radio as 'Elite Sports with Jeff Mans,' airing Mon–Fri 2–5pm ET on Channel 87. This radio show serves as a major brand awareness and audience acquisition channel, extending the company's reach beyond its website to SiriusXM's subscriber base of commuters and sports fans. The partnership is prominently featured across the site and plan pages.
• DiscordcoreTechnology or IntegrationFantasy Guru maintains an active 24/7 Discord community with sport-specific channels (NFL, NBA, NHL, MLB DFS, MMA, etc.). The Discord server is a central hub for real-time expert interaction, late-scratch alerts, injury updates before lock, and lineup-building assistance. Access to the Discord is included with All-In and MVP subscription plans.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Action Network: Larger sports betting and DFS analytics platform with broader market coverage, picks, props, and odds comparison. Broader incumbent than Guru with overlapping sports betting picks content.
• FanDuel: Major DFS and sportsbook operator with integrated editorial and analytics content. Competes indirectly with Guru for the same DFS customer wallet and increasingly bundles free analysis with platform play.
• DraftKings: Major DFS and sportsbook operator with its own media/editorial products and increasingly its own projections and analysis. Not a subscription content competitor per se, but overlaps significantly in DFS tools and customer base.

Direct peers

• RotoGrinders: DFS-focused subscription platform with lineup optimizers, projections, and cheat sheets for NFL, NBA, MLB, NHL. Directly comparable to Guru's DFS Daily plans and optimizer product suite.
• FantasyLabs: DFS tools and projections platform with proprietary data products (ownership projections, sim tools) targeting serious DFS players. Directly comparable to Guru's Elite Data and DFS optimizer offerings.
• Stokastic: DFS and sports betting analytics platform with projections, optimizer, and picks content. Comparable to Guru's Betting tier ($269.99/yr) and DFS tools, with a similar target user base of serious DFS players.
• Footballguys: Long-running fantasy football analysis subscription service (founded 1990s) offering rankings, draft guides, and DFS tools for NFL. Directly comparable to Guru's seasonal Football plans and draft guide product.
• FantasyPros: Subscription fantasy sports advice platform aggregating expert rankings, projections, and DFS tools across NFL, NBA, MLB, NHL. Most direct competitor to Guru Fantasy Reports' tiered subscription model and multi-sport editorial approach.
• Establish The Run: Fantasy sports analysis subscription brand focused on NFL/NBA projections, DFS, and betting content. Comparable editorial-plus-tools subscription model serving the same enthusiast segment as Guru.
• 4for4 Fantasy Football: Subscription fantasy football analysis site offering rankings, projections, and DFS tools. Closely mirrors Guru's seasonal rankings, draft guide, and DFS optimizer product set with a similar target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FantasyGuruSite
• Facebookfacebook.com/FantasyGuruHQ
• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guru Fantasy Reports