4for4
4for4 is a subscription-based US fantasy football content and tools platform serving individual fantasy players, DFS users, and sports bettors with proprietary predictive rankings, decision support tools, and LeagueSync integrations across major fantasy platforms.
- Company typePrivate
- Founded2010
- HeadquartersGrandville, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What 4for4 does
4for4 is a subscription-based fantasy football content and tools platform serving individual US-based fantasy players, daily fantasy sports (DFS) players, and sports bettors. The platform offers tiered subscriptions — Pro (season-long rankings and projections), DFS (daily fantasy tools and picks), and Betting (sports betting tools including SharpStack) — supplemented by a free Draft Hero live draft assistant that drives product-led acquisition. The core technology is a proprietary predictive modeling system built around offensive tendencies, strength of schedule, and athlete talent, which has been externally validated by FantasyPros as the Most Accurate Fantasy Football Expert in 2010 and 2014, with top-six finishes in 9 of 11 seasons. The product surface includes 16 draft and in-season decision support tools (Draft Hero, Draft Simulator, ADP Bargains, Trade Evaluator, Weekly Assistant Coach), 38 weekly updated reports (matchups, strength of schedule, red zone, RBBC, air yards, market share splits), a DFS lineup generator capable of producing up to 500 optimized lineups for DraftKings, FanDuel, and Yahoo, and the SharpStack betting suite covering +EV, arbitrage, and pick'em optimization.
The platform's key distribution mechanism is LeagueSync, which integrates with ESPN, Yahoo, CBS, RTSports, MyFantasyLeague, FFPC, and Sleeper to deliver customized rankings, cheat sheets, and reports tailored to each user's specific league settings, creating workflow lock-in within users' existing fantasy platforms. Content is delivered through an extensive article archive dating to 2010, three podcasts (The Most Accurate Podcast, DFSMVP Podcast, Move the Line Podcast), a Discord community, and newsletter/email channels, with sportsbook affiliate partnerships (FanDuel, DraftKings, BetMGM, Caesars, Bet365) supplementing subscription revenue. The company is privately held, operates as Intense Industries, LLC, and is owned by Betsperts Media and Technology Group, which also operates Bleacher Nation, Dynasty League Football, Betsperts Golf, and Betsperts.com. The Terms of Use explicitly restrict the platform to persons located in the United States.
The business is run leanly: 11-50 employees with no external funding rounds disclosed in the source material. John Paulsen serves as Director of Forecasting and is the public face of the accuracy claim, while Greg Alan is listed as founder in the leadership section. The company advertises 50,000+ customers but does not publicly disclose revenue or ARR. Geographic restriction to the United States caps addressable market expansion relative to global fantasy sports operators.
4for4 firmographics
Firmographics- Name
- 4for4
- Legal name
- 4for4 Fantasy Football (operated by Intense Industries, LLC)
- Website
- https://4for4.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 4for4 is a subscription-based US fantasy football content and tools platform serving individual fantasy players, DFS users, and sports bettors with proprietary predictive rankings, decision support tools, and LeagueSync integrations across major fantasy platforms.
- Ownership category
- akta.pro rank
4for4 industry classification
Industry- Product category
- Fantasy Sports Analytics
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators) (MPAEAHAD)
- akta.pro secondary industries
- Fantasy Sports Monetization & Commerce (Subscriptions, Premium Tools, Marketplaces) (MPAEAHAI), Fantasy-to-Sportsbook Convergence (DFS Sportsbook Hybrids) (MPAEACAM), Fantasy Player Props & Pick’em (Skill-Based Fantasy) (MPAEAHAG), Fantasy Sports Communities & Social Platforms (MPAEAHAH)
Keywords
Where 4for4 is headquartered
LocationHeadquarters
- HQ city
- Grandville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
4for4 business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Season-Long Fantasy Football Subscription: Subscription-based access to rankings, projections, cheat sheets, tools, and weekly reports for redraft, dynasty, keeper, and best-ball leagues. Tiered pricing with Pro, DFS, and Betting subscription options. Automatic renewal with annual or multi-year billing options.
- DFS Subscription: Separate subscription tier for daily fantasy sports content including lineup generator, floor/ceiling projections, DFS picks, stack reports, ownership projections, and tools. DFS Expert Chris Raybon provides weekly picks and analysis.
- Betting Subscription: Subscription tier for sports betting tools including SharpStack (Plus EV tool, arbitrage, pick'em optimizer), player prop finder, game odds, lookahead lines, and betting calculators.
- LeagueSync Integration: Available to Pro, DFS, and Betting subscribers - syncs with major fantasy platforms (ESPN, Yahoo, CBS, RTSports, MyFantasyLeague, FFPC, Sleeper) to provide customized experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pro Subscription - Core fantasy football content |
| Subscription | Annual | DFS Subscription - Daily fantasy sports content |
| Subscription | Annual | Betting Subscription - Sports betting tools |
| Freemium | Monthly | Free Tier - Draft Hero |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
4for4 product offering
Product offeringCore offering
4for4 is a subscription-based fantasy sports and sports betting content and tools platform that delivers proprietary player rankings, projections, and decision-support tools to individual fantasy football, DFS, and sports betting consumers. The offering centers on a proprietary predictive forecasting system, a suite of 16 draft and in-season tools (Draft Hero, Draft Simulator, Trade Evaluator, Weekly Assistant Coach, ADP Bargains, player stat apps), 38 weekly updated reports, and the LeagueSync integration that synchronizes with seven major fantasy platforms (ESPN, Yahoo, CBS, RTSports, MyFantasyLeague, FFPC, Sleeper) to deliver customized rankings and cheat sheets for each subscriber's league settings. The platform also provides DFS lineup generation and SharpStack sports betting tools under separate paid tiers.
Product overview
4for4 is a fantasy football and sports betting content and tools platform, operating as a subscription-based service with multiple tiers. The core offering includes fantasy football rankings and projections powered by a proprietary predictive modeling system that has proven most accurate according to FantasyPros. The platform consists of: the core Rankings/Projections engine (including Full Impact subscription tier with custom analysis), LeagueSync for platform integration, DraftHero free draft assistant, and various DFS (Daily Fantasy Sports) tools including Lineup Generator and Optimizer. Additional tools include Draft Simulator, Trade Evaluator, Weekly Assistant Coach, Player Stats Browser, and Strength of Schedule reports. For sports betting, 4for4 offers a Betting Subscription tier with SharpStack tools suite. Content is delivered through articles, podcasts (The Most Accurate Podcast, DFS MVP Podcast), and player news. The platform integrates with major fantasy football platforms including ESPN, Yahoo, CBS, RTSports, MyFantasyLeague, FFPC, and Sleeper through its LeagueSync feature.
Differentiator
Problem solved
Functional benefit
Brands
- SharpStack: Sports betting tools including EV calculator, arbitrage tool, pick'em optimizer, and bet tracker.
- DraftHero
- LeagueSync
Products and services
- DraftHero Free live draft assistant software for fantasy football drafts. Runs thousands of in-draft calculations to identify patterns humans cannot, and syncs live with ESPN, Yahoo!, MyFantasyLeague, and RT Sports draft platforms on desktop and mobile. Functions as the freemium entry point and top-of-funnel acquisition tool for 4for4.
- 4for4 Pro Subscription (Full Impact) Annual subscription providing season-long fantasy football content and tools: proprietary rankings across Standard, Half PPR, Full PPR, Custom, Superflex, and Salary Cap formats; 16 draft and in-season decision support tools; 38 weekly updated reports; LeagueSync integration that imports a user's league data from ESPN, Yahoo, CBS, RTSports, MyFantasyLeague, FFPC, and Sleeper to generate customized rankings and cheat sheets tailored to the user's league settings.
- DFS Subscription Annual subscription tier dedicated to daily fantasy sports, including a DFS lineup generator that builds up to 500 lineups for FanDuel, DraftKings, and Yahoo with floor/ceiling projections, stack reports, and ownership projections; plus DFS picks and analysis from DFS experts Chris Raybon and TJ Hernandez; built on top of base Pro features.
- Betting Subscription Annual subscription tier for sports betting on the NFL and MMA: includes weekly player props, NFL picks, parlay/arbitrage/odds conversion/hedge calculators, and access to the SharpStack betting tools suite (Plus EV Tool, Arbitrage Tool, Pick'em Optimizer, Market-Based Projections, Bet Results, Bet Tracker, Game Odds, Prop Screen).
- SharpStack Betting tools suite that scans sportsbooks, spots price gaps across books, and surfaces clear, actionable bets for every game, team, or player. Includes Plus EV Tool (positive expected value identification), Arbitrage Tool, Pick'em Optimizer, Market-Based Projections, Bet Results, Bet Tracker, Game Odds, and Prop Screen for NFL player props. Delivered as part of the Betting Subscription tier.
Quantifiable outcome
- Top 6 accuracy ranking in 9 of 11 seasons
- +1 more outcomes
Companies that use 4for4
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
4for4 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature6 records
4for4 partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered parent/corporate, core and minor.
- Betsperts Media & Technology Groupparent/corporate4for4 is operated by Betsperts Media and Technology Group, a sports data and media company. Parent company also operates Bleacher Nation Fantasy, Bleacher Nation, Dynasty League Football, Betsperts Golf, and Betsperts.com.
- ESPN (Fantasy Platform)coreLeagueSync integration allows 4for4 subscribers to import and sync their ESPN fantasy league data, providing customized rankings and cheat sheets within their ESPN leagues.
- Yahoo (Fantasy Platform)coreLeagueSync integration allows 4for4 subscribers to import and sync their Yahoo fantasy league data, providing customized rankings and cheat sheets within their Yahoo leagues.
- CBS Sports (Fantasy Platform)coreLeagueSync integration allows 4for4 subscribers to import and sync their CBS fantasy league data, providing customized rankings and cheat sheets within their CBS leagues.
- Sleeper (Fantasy Platform)coreLeagueSync integration allows 4for4 subscribers to import and sync their Sleeper fantasy league data, providing customized rankings and cheat sheets within their Sleeper leagues.
- MyFantasyLeague (Fantasy Platform)coreLeagueSync integration allows 4for4 subscribers to import and sync their MyFantasyLeague data, providing customized rankings and cheat sheets within their MFL leagues.
- RTSports (Fantasy Platform)coreDraft Hero live draft assistant integrates with RT Sports, allowing live sync during drafts on the RT Sports platform.
- FFPC (Fantasy Platform)coreLeagueSync integration allows 4for4 subscribers to import and sync their FFPC league data.
- DraftKingscoreDFS lineup uploader allows direct integration with DraftKings. DFS subscription includes DraftKings-specific picks and content. Sportsbook promo code partnerships.
- FanDuelcoreDFS lineup uploader allows direct integration with FanDuel. DFS subscription includes FanDuel-specific picks and content. Sportsbook promo code partnerships.
- BetMGMminorSportsbook promo code partnership. 4for4 offers 'Free 4for4 Subscription' promotion via BetMGM referral.
- Caesars SportsbookminorSportsbook promo code partnership with Caesars Sportsbook.
- Bet365minorSportsbook promo code partnership with Bet365.
- Fantasy Life NewsletterminorNewsletter partnership where 4for4 shares subscriber email addresses with Fantasy Life for third-party newsletter signups.
- FreestarminorAdvertising partner for placing ads on the platform. Per Terms of Service, Freestar collects data for advertising purposes.
- ApplovinminorAdvertising partner for placing ads on the platform. Per Terms of Service, Applovin collects data for advertising purposes.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
4for4 competitors and assessment
Company assessmentDirect peers
- FantasyPros: Aggregates expert fantasy rankings and consensus projections across multiple analysts, including 4for4's John Paulsen. Direct peer in fantasy projections and accuracy rankings, serving the same fantasy football player base with overlapping subscription products.
- Establish the Run: Subscription fantasy football analytics service offering projections, rankings, and tools from established analysts. Direct peer competing on accuracy and depth of statistical analysis for season-long players.
- Rotowire: Provides fantasy football news, projections, and tools via subscription. Direct peer offering competing projections, lineups tools, and news coverage to the same season-long and DFS player segments.
- Fantasy Footballers: Podcast-driven fantasy football content brand offering rankings, start/sit advice, and tools. Direct peer targeting the same season-long fantasy player base with a similar community-led and content-led GTM approach.
- RotoViz: Advanced analytics fantasy football platform offering metrics, projections, and tools targeted at high-end/dynasty players. Direct peer with overlapping product offering, particularly in advanced stats and tools.
- NumberFire: Sports analytics platform offering DFS projections, lineup tools, and fantasy content powered by statistical models. Direct peer in DFS projections and sports betting analytics.
Broad incumbents
- SportsLine (CBS Sports): CBS-owned sports picks and predictions platform offering computer-generated projections, expert picks, and sports betting content. Broad incumbent with fantasy and betting capabilities as part of CBS Sports portfolio.
- DraftKings: Major DFS and sportsbook operator offering native projections, lineup tools, and content. Broad incumbent that integrates with 4for4 via DFS upload while also being a partial competitor for DFS tools.
- ESPN Fantasy: Native fantasy platform with built-in projections, rankings, and tools integrated into ESPN's broader sports media ecosystem. Broad incumbent with free native tools that overlap with 4for4's offerings.
Emerging players
- Betstamp: Sports betting tools platform providing +EV tracking, odds comparison, and bet tracking. Emerging player in the same sports betting tools space as SharpStack, targeting similar sports bettor segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
4for4 social profiles
Digital presence4for4 financial estimates
Financial estimateRevenue estimate
Valuation estimate
4for4 leadership team
Management profileNumber of profiles
Profiles2 records
4for4 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
4for4 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 4for4
What does 4for4 do?
4for4 is a subscription-based fantasy sports and sports betting content and tools platform that delivers proprietary player rankings, projections, and decision-support tools to individual fantasy football, DFS, and sports betting consumers. The offering centers on a proprietary predictive forecasting system, a suite of 16 draft and in-season tools (Draft Hero, Draft Simulator, Trade Evaluator, Weekly Assistant Coach, ADP Bargains, player stat apps), 38 weekly updated reports, and the LeagueSync integration that synchronizes with seven major fantasy platforms (ESPN, Yahoo, CBS, RTSports, MyFantasyLeague, FFPC, Sleeper) to deliver customized rankings and cheat sheets for each subscriber's league settings. The platform also provides DFS lineup generation and SharpStack sports betting tools under separate paid tiers.
Is 4for4 a public or private company?
4for4 is a private company. It is classified as corporate owned and is currently operating.
When was 4for4 founded?
4for4 was founded in 2010. It employs 11 to 50 people.
Where is 4for4 based?
4for4 is headquartered in Grandville, United States, in the North America region.
How does 4for4 make money?
Four revenue lines are on record. Season-Long Fantasy Football Subscription is the primary driver. The others are DFS Subscription, betting Subscription and leagueSync Integration.
Who are 4for4's main competitors?
Direct peers on record are FantasyPros, Establish the Run, Rotowire, Fantasy Footballers, RotoViz and NumberFire. Broad incumbents are SportsLine (CBS Sports), DraftKings and ESPN Fantasy. Betstamp is listed as an emerging player.
Does 4for4 have an API?
No public API is recorded for 4for4.
What industry is 4for4 in?
4for4's product category is Fantasy Sports Analytics. Its primary akta.pro industry code is MPAEAHAD, Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators), with a secondary code of MPAEAHAI, Fantasy Sports Monetization & Commerce (Subscriptions, Premium Tools, Marketplaces). Its NAICS code is 5132 and its SIC code is 7374.