PasswordBox
PasswordBox (now True Key under McAfee) is a Montréal-founded consumer password manager that uses AES-256 encryption and multi-factor authentication to store and auto-fill credentials and personal data across PC, Mac, iOS, and Android devices.
- Company typePrivate
- Founded2012
- HeadquartersMontréal, Canada
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What PasswordBox does
PasswordBox is a Montréal-based password management company founded in 2012 that developed a consumer-facing credential vault application. The company's core product, now marketed as True Key under Intel Security / McAfee, stores passwords and sensitive personal information locally on the user's device using AES-256 encryption and syncs that data across PC, Mac, iOS, and Android endpoints. Authentication combines a Master Password with multiple second factors including 2nd Device notification, fingerprint biometrics, email verification, Trusted Device recognition, and Windows Hello on Microsoft Edge.
Beyond credential storage, the product extends into adjacent personal data management through a Digital Wallet for credit cards, IDs, and passport numbers, a Password Generator, and a Launchpad that surfaces frequently used websites. Distribution runs through McAfee's consumer website, the iOS App Store, Google Play, and browser extension marketplaces for Chrome, Firefox, Microsoft Edge, and Safari, with the website localized into more than 20 languages for global reach.
The company was bootstrapped with approximately $8.5 million in disclosed funding across seed, bridge, and a November 2013 Series A led by OMERS Ventures, and acquired Legacy Locker in November 2013 to add digital estate / inheritance capabilities. PasswordBox was subsequently acquired by Intel Security and folded into the McAfee consumer suite, where the product now operates as True Key. The standalone revenue model is not publicly disclosed beyond a free download tier, with monetization effectively occurring through McAfee's broader paid consumer security offerings.
PasswordBox firmographics
Firmographics- Name
- PasswordBox
- Website
- https://passwordbox.com
- Company type
- Private
- Founded year
- 2012
- Headcount range
- 11–50 employees
- Short description
- PasswordBox (now True Key under McAfee) is a Montréal-founded consumer password manager that uses AES-256 encryption and multi-factor authentication to store and auto-fill credentials and personal data across PC, Mac, iOS, and Android devices.
- Ownership category
- akta.pro rank
PasswordBox industry classification
Industry- Product category
- Password Management Software
- akta.pro primary industry
- Authentication (MFA/Passwordless/Biometrics) Platforms (BPAMAEAE)
- akta.pro secondary industry
- Authorization & Permissions (delegation, allowances, capability-based access, session keys) (FSAPACAJ)
Keywords
Where PasswordBox is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Markets served
PasswordBox business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Distribution channels4 records
Marketing channels3 records
PasswordBox product offering
Product offeringCore offering
PasswordBox developed a password manager application (later rebranded to True Key under Intel Security/McAfee) that auto-saves and auto-fills login credentials across websites and apps. The product stores passwords locally using AES-256 encryption and syncs them across devices, with multi-factor authentication as a standard feature. It also includes a Digital Wallet for storing credit cards, IDs, and passport numbers, and a Password Generator for creating strong credentials.
Product overview
True Key is a unified password management product offering. The core True Key app provides password auto-saving, auto-filling, and secure storage with AES-256 encryption across PC, Mac, iOS, and Android platforms. It includes multiple authentication factors (fingerprint, trusted device, Windows Hello, email verification) and additional features like a Digital Wallet for storing credit cards and IDs, and a Password Generator for creating strong passwords.
Differentiator
Problem solved
Functional benefit
Products and services
- True Key by McAfee (formerly PasswordBox) Cross-platform password manager that auto-saves and auto-fills passwords on websites and apps. Uses AES-256 encryption, multi-factor authentication (including fingerprint, trusted device, email verification, and Windows Hello), and syncs encrypted credentials across PC, Mac, iOS, and Android devices. Includes Digital Wallet for storing sensitive personal information and a Password Generator for creating strong credentials.
Companies that use PasswordBox
Customer profileSegments1 record
Ideal customer profiles1 record
PasswordBox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
PasswordBox partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
PasswordBox competitors and assessment
Company assessmentBroad incumbents
- Microsoft Authenticator: Microsoft Authenticator combines MFA, password autofill, and passwordless sign-in within the Microsoft identity ecosystem. It overlaps with True Key's MFA and Windows Hello integrations and is bundled with the broader Microsoft account experience.
- Google Password Manager: Google Password Manager is a free, OS-level credential store integrated across Chrome and Android with passkey support. It competes with True Key as a pre-installed, no-cost alternative that is gradually absorbing consumer password management.
- Apple iCloud Keychain: Apple Keychain is a free, OS-integrated credential and passkey manager across iOS and macOS. It is a broad incumbent that competes with True Key on iOS and Mac for the core auto-fill use case.
Direct peers
- NordPass: NordPass is a password manager from the Nord Security family with cross-platform apps, MFA, and a digital wallet. Comparable to True Key in consumer positioning and core capabilities.
- Bitwarden: Bitwarden is an open-source password manager with free and premium tiers and strong enterprise adoption. Comparable to True Key on cross-platform coverage and credential management, and a frequent freemium competitor.
- LastPass: LastPass is a long-standing password manager offering consumer and team vaults with autofill, MFA integrations, and encrypted storage. Directly comparable to True Key on product surface and target buyer.
- Keeper Security: Keeper offers consumer and enterprise password management with MFA, secure record storage, and breach monitoring. Directly comparable feature set and target customer to True Key.
- Dashlane: Dashlane is a password manager and digital wallet with cross-device sync, VPN bundling, and a freemium consumer tier. It competes directly with True Key for consumer password management spend.
- RoboForm: RoboForm is a long-standing password manager offering form filling, password generation, and cross-device sync. Overlaps directly with True Key's password auto-save and cross-device functionality.
- 1Password: 1Password is a leading consumer and business password manager with cross-platform apps, MFA, and a digital wallet. It is the most direct head-to-head competitor to True Key across supported platforms and core feature set.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
PasswordBox social profiles
Digital presencePasswordBox financial estimates
Financial estimateRevenue estimate
Valuation estimate
PasswordBox leadership team
Management profileNumber of profiles
Profiles1 record
PasswordBox funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PasswordBox M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PasswordBox
What does PasswordBox do?
PasswordBox developed a password manager application (later rebranded to True Key under Intel Security/McAfee) that auto-saves and auto-fills login credentials across websites and apps. The product stores passwords locally using AES-256 encryption and syncs them across devices, with multi-factor authentication as a standard feature. It also includes a Digital Wallet for storing credit cards, IDs, and passport numbers, and a Password Generator for creating strong credentials.
When was PasswordBox founded?
PasswordBox was founded in 2012. It employs 11 to 50 people.
Where is PasswordBox based?
PasswordBox is headquartered in Montréal, Canada, in the North America region.
Who are PasswordBox's main competitors?
Broad incumbents on record are Microsoft Authenticator, Google Password Manager and Apple iCloud Keychain. Direct peers are NordPass, Bitwarden, LastPass, Keeper Security, Dashlane, RoboForm and 1Password.
Does PasswordBox have an API?
No public API is recorded for PasswordBox.
What industry is PasswordBox in?
PasswordBox's product category is Password Management Software. Its primary akta.pro industry code is BPAMAEAE, Authentication (MFA/Passwordless/Biometrics) Platforms, with a secondary code of FSAPACAJ, Authorization & Permissions (delegation, allowances, capability-based access, session keys).