Inflr

What Inflr does

Inflr is a Brazilian adtech company that operates a technology platform for planning, executing, and amplifying influencer marketing campaigns for enterprise brands and advertising agencies. Founded in São Paulo in 2019 (per company history; firmographics list 2014) and operating as a subsidiary of Grupo SW3, Inflr built its offering around a set of proprietary capabilities — Maximização, which claims to amplify influencer content to up to 100% of an influencer's follower base versus ~5% organic reach via social media platform APIs; Multissegmentação, which segments delivery by age, geolocation, interests, social class, and look-alike audiences; Crossmedia, a 360° omnichannel distribution layer; Remarketing; Podcast 2.0 for audio content amplification; and Out-Of-Home Digital Programático for programmatic DOOH. Supporting these is the Influencer Curation Platform (Inflr Conectores), which exposes 18+ demographic filters for influencer discovery, and a real-time analytics dashboard with mobile measurement partner (MMP) integration. The product stack is unified under a 'Smart Influence' methodology and is sold primarily through a direct enterprise sales motion with full-service campaign management, including briefing, curation, negotiation, contracting, content scripting, 30-day execution, and reporting.

The company monetizes through CPM-based (Cost Per Mille) campaign pricing with quote-based enterprise contracts, supplemented by full-service campaign management fees; a public investment calculator on inflr.com allows prospective buyers to estimate impressions, clicks, and CTR from a given spend. Inflr's customer base spans more than 20 named enterprise brands across banking (Will Bank, Picpay, Inter, BTG Pactual, Banco Pan, Digio), education (Grupo Laureate), telecommunications (Vivo Atma), transportation (99), food and beverage (Seara, Itubaína, Bobs), retail (Polishop), consumer electronics (Philips), coffee (Nespresso), automotive (GM), beauty (Avon, Wella), pharmaceuticals (MSD, Johnson & Johnson), technology (Nomad), and beauty/fashion (Allu). Cited case-study outcomes include 37.4M+ impressions for Itubaína on TikTok, 17.6M+ impressions and 12,462 app downloads for Vivo Atma, 9.8M+ impressions and 5,009 conversions for Grupo Laureate, and an Avon podcast campaign that scaled PodDelas listeners from 278K to 467K+. The company is led by co-founder Thiago Cavalcante (CEO & CSO) alongside co-founders Bruno Niro and Tiago Brandão, and reported a headcount of 1–10 in the available firmographic data — an unusually lean team relative to its enterprise customer footprint, which suggests a high-leverage operating model that combines in-house technology with outsourced creator relationships. In 2022 the company received the Prêmio ABC da Comunicação in the 'Best innovation in influencer marketing' category, and it operates exclusively within Brazil despite Brazil's market alone containing an estimated 10.5–13 million digital influencers.

Name

Inflr

Legal name

Inflr Tecnologia S.A.

Website

https://inflr.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Inflr is a São Paulo-based adtech platform that uses proprietary maximization and multissegmentation technology to plan, amplify, and measure influencer marketing campaigns for enterprise brands and agencies in Brazil. Its stack combines influencer curation, audience targeting, crossmedia distribution, and real-time analytics into a single CPM-priced offering.

Ownership category

akta.pro rank

Product category

Influencer Marketing Platform

NAICS

Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Paid Amplification & Whitelisting (Spark Ads/Branded Content Ads) (MPAAAHAJ)

akta.pro secondary industries

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA), Influencer Measurement, Attribution & Analytics (BPAFAHAI), Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE), Influencer Strategy & Campaign Management (MPAAAHAA), Influencer Media Buying & Paid Amplification (BPAFABAK)

Keywords

• Influencer marketing platform
• Adtech campaign management
• Audience targeting software
• Content amplification technology
• Influencer curation platform

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. CPM-based Campaign Pricing: Inflr negotiates campaigns via CPM (Cost Per Mille) model, where brands pay for impressions generated through their maximization and multisegmentation technology. The platform enables value creation by maximizing visibility of influencer content to targeted audiences.
2. Campaign Management Services: Full-service campaign management including influencer curation, negotiation, contracts, content creation, and performance optimization throughout the 30-day campaign duration.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Inflr is an adtech influencer marketing platform that combines proprietary Maximização technology (amplifying influencer content to up to 100% of a creator's follower base) with multisegmentation targeting, Crossmedia 360° distribution, remarketing, and podcast amplification. It provides brands and agencies with an Influencer Curation Platform (18+ filters), full-service campaign management, and a real-time analytics dashboard, delivered via CPM-based pricing across 30-day campaign cycles.

Product overview

Inflr is an adtech platform for intelligent influencer marketing that connects brands with digital influencers. The platform operates as a unified ecosystem comprising several interconnected modules: the core Maximização product that amplifies content reach to up to 100% of influencer followers, the Crossmedia 360 strategy that distributes content across multiple digital channels, and specialized features including Multisegmentação for audience targeting, Remarketing for conversion optimization, Podcast 2.0 for podcast content amplification, and Out-Of-Home Digital Programático for offline-online media integration. Supporting these is the Influencer Curation Platform (Inflr Conectores) for influencer discovery with 18+ filters and a Real-time Dashboard for campaign analytics. All products are unified through the company's crossmedia and maximization methodology.

Differentiator

Problem solved

Functional benefit

Brands

• Maximização: Technology that maximizes content reach to up to 100% of an influencer's follower base
• Crossmedia
• Podcast 2.0
• Smart Influence
• Branding 2.0
• Inflr Conectores

Products and services

• Maximização (Influencer Content Maximization) Core Inflr product that amplifies influencer content via social media platform APIs to reach up to 100% of an influencer's follower base, addressing the typical ~5% organic reach limit. Sold to brands and agencies as part of influencer campaigns.
• Crossmedia 360° Campaign Strategy 360° campaign strategy that diversifies brand messaging across multiple digital channels (sites, apps, social networks) through customized banners and videos plugged into the Inflr platform, expanding influencer campaigns beyond organic social posts.
• Podcast 2.0 Standalone podcast amplification solution that maximizes clips featuring the brand and uses multisegmentation to target users who follow podcast social accounts and match the campaign's target audience (e.g., Avon's PodDelas campaign grew listeners from 278,000 to 467,000+).
• Programmatic Digital Out-of-Home (OOH) Programmatic digital out-of-home offering that lets brands manage impression purchases and segmentation strategy with activation based on location and audience-data triggers, integrated with Inflr's maximization technology for precise geographic targeting.
• Inflr Conectores (Influencer Curation Platform) Standalone influencer discovery and curation platform with 18+ filter types that lets brands and agencies research influencers based on their followers' actual audience profiles (age, location, interests, social class), not just vanity follower counts.
• Full-Service Influencer Campaign Management End-to-end managed influencer campaign service covering briefing, 3-day planning, influencer curation, negotiation, contracts, content scripts, and 30-day campaign execution with real-time dashboard reporting, sold to enterprise brands and agencies.

Quantifiable outcome

• Maximize content visibility to 100% of influencer followers (vs. 5% organic average)
• +4 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Grupo SW3 (Parent Company)coreOthers · 1 January 2024Inflr is part of Grupo SW3, a group of adtechs focused on result maximization that includes Adaction (mobile marketing) and Inflr (influencer marketing). The group achieved R$117 million in combined revenue in 2021, with 150 million app installations and 7 million new bank account openings across its companies.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vamp: Brazilian influencer marketing platform connecting brands with creators for campaigns. Highly comparable to Inflr given shared geography (Brazil), influencer-discovery + campaign-management focus, and overlap in enterprise client base.
• CreatorIQ: Global enterprise influencer marketing platform with creator discovery, CRM, and campaign analytics. Comparable to Inflr's Inflr Conectores curation platform and real-time dashboard, though at a much larger global scale.
• Aspire (now AspireIQ): Influencer marketing platform offering creator discovery, campaign management, and performance analytics for enterprise brands. Comparable to Inflr's discovery + amplification workflow and enterprise go-to-market motion.
• Traackr: Influencer marketing platform specializing in creator discovery, performance measurement, and brand-affinity analytics. Comparable to Inflr Conectores and Multissegmentação capabilities.
• Upfluence: All-in-one influencer marketing platform with discovery, outreach, campaign management, and affiliate/ecommerce integrations. Comparable end-to-end scope to Inflr's combined platform offering.
• Klear (Meltwater): Influencer marketing platform acquired by Meltwater, offering creator discovery, audience demographics, and campaign analytics. Directly comparable to Inflr's curation and reporting modules.
• Tagger (Sprout Social): Influencer marketing and social intelligence platform acquired by Sprout Social, with discovery, planning, and measurement tools. Comparable to Inflr's discovery + analytics stack at enterprise scale.
• Grin: Influencer marketing platform focused on ecommerce and creator relationship management, with discovery, CRM, and ROI tracking. Comparable in workflow but skews more DTC/ecommerce than Inflr's enterprise mix.
• Squid: Brazilian influencer marketing platform connecting brands and creators with campaign management and payment tools. Highly comparable regional peer given shared Brazil focus and SMB-to-enterprise targeting.

Regional players

• BrandNew (adTech / influencer platform, Brazil): Brazilian influencer marketing and branded content platform with focus on content creators and brand campaigns. Comparable regional competitor with overlapping Brazilian client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/inflr
• LinkedInlinkedin.com/company/inflr
• Instagraminstagram.com/inflrbr
• Xx.com/inflr

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inflr