What Sunrise Services does

Sunrise Services, LLC is a privately held healthcare IT consulting firm founded in 1996 by Kelly Meeks and her father Tom, headquartered in Mount Washington, KY. The company operates as a value-added reseller and implementation partner for healthcare software — principally Azalea Health (a cloud-based, ONC-certified EHR and practice management platform that incorporates Suki's AI ambient charting) and CGM Medisoft (Basic, Advanced, Network Pro, and Cloud versions) — and layers complementary products including BillFlash for patient billing and payments, AutoRemind and DoctorConnect for patient engagement, and RevSpring for collections.

On top of the software stack, the firm sells end-to-end Revenue Cycle Management (RCM) services covering eligibility verification, billing, coding, claims submissions, collections, and patient access support, alongside cloud hosting, EDI/clearinghouse connectivity (Imspro, Trizetto, Change Healthcare), and premium virtual and on-site support delivered through ConnectWise and RingCentral. Its customer base consists of hundreds of independent healthcare practices across multiple specialties — behavioral medicine, internal medicine, family care, nephrology, anesthesiology, podiatry, physical therapy, and rural health clinics — served nationwide from a small 11–50 employee organization.

The business model blends recurring subscription revenue (RCM services, software support, cloud hosting, EDI, patient engagement subscriptions) with one-time license revenue from software resales. The company is family-oriented, woman-owned, HIPAA Gold Star certified, and advertises concierge-level service with same- or next-day availability, free consultations, and competitor rate-matching. Distribution is sales-led through direct virtual and on-site consultations, supported by content marketing, referrals, and reviews; no third-party resellers, capital raises, or institutional investors are disclosed.

Name

Sunrise Services

Legal name

Sunrise Services, LLC

Website

https://sunrize.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunrise Services is a woman-owned healthcare IT consulting firm and value-added reseller of Azalea Health and Medisoft, providing EHR, practice management, RCM, cloud hosting, and patient engagement services to hundreds of independent medical practices across multiple specialties throughout the United States.

Ownership category

akta.pro rank

Product category

Healthcare Revenue Cycle Management & IT Consulting

NAICS

Computer Facilities Management Services (541513), Office Administrative Services (5611), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Health Services (8000), Services-Computer Programming, Data Processing, Etc. (7370), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)

akta.pro secondary industry

Workplace Service Desk & Onsite Support (Deskside/Field Services, VIP Support) (BPAEAIAJ)

Keywords

• Medical billing services
• Revenue cycle management
• Healthcare IT consulting
• Practice management software
• Electronic health records

Headquarters

HQ city

Mount Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Revenue Cycle Management Services: Comprehensive RCM solutions including billing, coding, collections, and claims management for healthcare practices
2. Software Support Services: Technical support for EHR and practice management software including Azalea Health, Medisoft, and related platforms
3. Medical Software Sales: Sales and resale of practice management and EHR software solutions as a value-added reseller
4. Cloud Hosting Services: Medisoft Cloud Hosting solutions providing secure data access and management
5. EDI Solutions: Electronic Data Interchange solutions for clearinghouse and data exchange between healthcare entities

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sunrise Services provides revenue cycle management, electronic health records (EHR) and practice management (PM) software reselling, implementation, cloud hosting, and ongoing technical support to healthcare practices nationwide. The company acts as a value-added reseller and integrator for platforms such as Azalea Health and Medisoft, while layering on RCM services (eligibility verification, billing, coding, collections), EDI clearinghouse solutions, patient engagement tools (AutoRemind, DoctorConnect, BillFlash), and virtual/on-site consulting.

Product overview

Sunrise Services provides a comprehensive healthcare IT and revenue cycle management ecosystem centered around two primary EHR/Practice Management platforms: Azalea Health (a fully cloud-based, ONC-certified electronic health records system with AI-powered ambient charting) and Medisoft (available in Basic, Advanced, Network Pro, and Cloud versions). The company layers additional value through integrated modules including EDI Solutions for claims processing, BillFlash for patient billing/payments, AutoRemind and DoctorConnect for patient engagement/communications, and RevSpring for payment collections. Sunrise Services positions itself as a value-added reseller and implementation partner for these platforms while offering comprehensive RCM services, technical support, and cloud hosting.

Differentiator

Problem solved

Functional benefit

Products and services

• Azalea Health Fully cloud-based, ONC-certified EHR and Practice Management platform with integrated telehealth and AI-powered ambient charting (via Suki), resold and implemented by Sunrise Services for healthcare practices.
• Medisoft Medical billing practice management software (Basic, Advanced, Network Pro, and Cloud versions) sold, implemented, and supported by Sunrise Services for healthcare practices.
• Medisoft Cloud Hosting Cloud-hosted deployment of Medisoft software with HIPAA Gold Star certification, providing secure data storage, remote access, and reduced IT costs for healthcare practices.
• RCM Solutions Comprehensive Revenue Cycle Management services including eligibility verification, billing and coding management, patient access support, claims processing, and collections for healthcare practices across multiple specialties.
• EDI Solutions Electronic Data Interchange services including eligibility verification, electronic remittance advice, and clearinghouse integration (Trizetto, Imspro, Change Healthcare) for healthcare data exchange.
• BillFlash Patient billing and payment processing solution (print/mail statements, online e-pay, paperless e-bills, in-office payment) integrated and supported by Sunrise Services.
• AutoRemind Patient engagement and appointment reminder system with two-way communication, multi-channel reminders (text, email, voice), and HIPAA-compliant secure texting, implemented and supported by Sunrise Services.
• DoctorConnect Automated appointment reminder and patient engagement platform with EMR/PMS integration, two-way communication, real-time rescheduling, group messaging, and add-ons for digital intake, surveys, reputation management, telehealth, and collections.
• Support Services Premium virtual and on-site support for healthcare practices including medical billing, software support, EHR systems, and revenue cycle management consulting, with customized reports, data file repair, lab interfaces, and off-site backup services.

Quantifiable outcome

• Reduced claim denials through faster, more accurate reimbursements
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability3 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Azalea HealthcoreTechnology or IntegrationAzalea Health provides cloud-based ONC-certified EHR and practice management solutions. Sunrise Services serves as an expert integrator and reseller, helping practices implement and optimize Azalea Health's platform including AI-powered clinical documentation via Suki and integrated telehealth capabilities.
• Medisoft (CGM)coreTechnology or IntegrationCGM Medisoft practice management software solutions including Basic, Advanced, Network Pro, and Cloud versions. Sunrise Services provides sales, implementation, support, and cloud hosting services for Medisoft products.
• BillFlashcoreTechnology or IntegrationBillFlash provides billing and payment solutions including print/mail, online e-pay, paperless e-bill, and in-office payment processing. Sunrise Services integrates and supports BillFlash for healthcare practices.
• AutoRemindcoreTechnology or IntegrationAutoRemind provides patient engagement tools including appointment reminders, two-way communication, no-show management, and reputation marketing. Sunrise Services implements and supports AutoRemind solutions.
• ConnectWisecoreTechnology or IntegrationConnectWise platform used by Sunrise Services for virtual consultations and remote support sessions with clients.
• RingCentralcoreTechnology or IntegrationRingCentral video platform used for virtual consultation services with healthcare practice clients.
• Jeffersontown Chamber of CommerceminorOthersChamber membership providing networking and business development opportunities.
• Bullitt County Chamber of CommerceminorOthersChamber membership providing local business community engagement.
• St. Matthews Chamber of CommerceminorOthersChamber membership for business networking in the St. Matthews area.
• MGMA (Medical Group Managers Association)minorOthersProfessional association membership for healthcare management professionals.
• AHIMA (American Health Informatics Management Association)minorOthersProfessional association membership for health informatics professionals.
• AAPC (American Academy of Professional Coders)minorOthersProfessional association membership for medical coding professionals.
• KYMGMA (Kentucky Medical Group Managers Association)minorOthersState-level professional association for medical group managers in Kentucky.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Azalea Health: Cloud-based EHR and practice management vendor whose platform Sunrise resells and implements. Directly comparable because Azalea offers integrated telehealth and AI-powered ambient charting (via Suki) bundled with PM, similar to Sunrise's go-to-market motion, but operates one layer upstream as the software publisher.
• HealthCare IT Leaders: Healthcare-focused IT consulting and implementation firm offering EHR implementation, optimization, and managed services. Comparable because it sells similar implementation and support services to independent practices, competing for the same implementation and support budget.
• Pivot Point Consulting: Healthcare IT consulting firm specializing in EHR/ERP implementation, optimization, and managed services. Comparable as a similarly positioned VAR/consulting peer delivering vendor-certified implementation and support for healthcare practices.

Broad incumbents

• CompuGroup Medical (CGM): Parent company of Medisoft, the practice management product Sunrise resells as its flagship offering. Comparable as the underlying platform vendor whose software Sunrise implements; much larger and offers a broader portfolio of clinical and financial software across global markets.
• athenahealth: Major cloud-based EHR/PM platform with embedded RCM services for independent practices. Comparable because athenahealth bundles EHR, PM, and RCM — the same combined workflow Sunrise assembles through partners — at much greater scale.
• NextGen Healthcare: EHR and practice management platform serving ambulatory practices of all sizes with integrated RCM and analytics. Comparable because it competes for the same independent-practice buyer with a single-vendor bundle vs. Sunrise's multi-vendor stack.
• Tebra: Practice growth platform (formed by merger of Kareo and PatientPop) offering EHR, PM, billing, and patient engagement for independent practices. Comparable as a one-stop digital backbone for small/mid practices — directly competitive with Sunrise's bundled offering.
• eClinicalWorks: Large EHR/PM vendor with integrated RCM, patient engagement, and population health tools serving independent practices and community health centers. Comparable vendor footprint and customer profile to Sunrise's specialty practice base.
• AdvancedMD: Cloud EHR, PM, and RCM platform purpose-built for independent practices. Comparable because AdvancedMD offers the same combined EHR+PM+RCM+cloud workflow Sunrise assembles through partners, and serves a similar independent-practice customer profile.
• Waystar: Healthcare payments and RCM clearinghouse platform serving hospitals and large practices. Comparable as a clearinghouse/EDI partner adjacent to Sunrise's EDI Solutions and patient billing offerings, but at substantially greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sunriseservices

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Services