What Echos Brand Communications does

ECHOS Brand Communications, also operating as ECHOS Communications, is a privately held B2B public relations and marketing agency founded in 2009 and headquartered in San Francisco. The agency specializes in earned media, brand storytelling, experiential activations, social engagement, content creation, and affiliate marketing services for outdoor, active lifestyle, cycling, snow sports, automotive, motorcycle, wellness, running, and active lifestyle technology brands. Its documented client roster includes adidas Sport Eyewear, BMW, Levi's, Bosch, Dainese, BOTE, Helinox, Knog, Mavic, Campagnolo, Aventon, HOVERAir, Roval, Mountain Hardwear, Faction, and others, with multi-year and multi-market engagements.

ECHOS delivers its services through two branded proprietary platforms: REVERB, an experiential events and activations platform that places products in authentic real-world environments such as backcountry, trail networks, and global marathon courses, and REVEAL, a virtual and global media conference format connecting brands with curated journalist audiences. The agency has earned AVANTLINK PR Agency of the Year recognition in the Active Outdoor category in both 2023 and 2026, and reports campaign outcomes across clients ranging from 650+ press hits and multi-billion audience reach figures to $20M+ in client affiliate revenue. Its technology profile is that of a human-delivered professional services firm with no disclosed APIs, software platforms, or AI/ML capabilities.

ECHOS generates revenue primarily through professional services fees for PR, communications, experiential, content, and affiliate engagements, with affiliate commissions as a secondary performance-based stream. The agency distributes its services through direct enterprise sales to brand marketing teams, managing global accounts like adidas Sport Eyewear and BMW across North America and Europe. It maintains six offices across the USA (San Francisco), UK (London), Germany (Berlin), Italy (Milan), Spain (Madrid), and France (Paris), and acquired MELD Strategy + Communications in September 2016 to broaden its strategic communications capabilities.

Name

Echos Brand Communications

Legal name

Echos Communications

Website

https://echoscomm.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

ECHOS Brand Communications is a privately held B2B PR and marketing agency founded in 2009, serving outdoor, active lifestyle, cycling, snow, automotive, and wellness brands with earned media, experiential activations, content, and affiliate marketing across North America and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. PR and Communications Services: ECHOS generates revenue through professional services fees for public relations, media relations, brand communications, and strategic consulting engagements with outdoor and active lifestyle brands.
2. Experiential Marketing and Activations: Revenue from designing and executing brand experiences, press trips, media events, and product launch activations for client brands.
3. Affiliate Marketing Services: ECHOS manages affiliate marketing programs for clients, earning commissions through performance-based partnerships with commerce editors and buying guides.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

ECHOS is a B2B public relations and marketing agency that helps outdoor, active lifestyle, cycling, snow sports, automotive, and technology brands earn media coverage, drive affiliate commerce, and activate products in real-world environments. Its offering combines Public Relations, Affiliate Communications, Social Engagement, Content Creation, and Activations and Experiences, delivered through two proprietary branded programs—REVERB (experiential events) and REVEAL (global media conference).

Product overview

ECHOS is a public relations and marketing agency that offers a suite of integrated communications services for active lifestyle and outdoor brands. The agency operates as a single unified offering combining Public Relations (earned media and media relations), Affiliate Communications (commerce-driven PR), Social Engagement (influencer and creator relations), Content Creation (visual storytelling and video production), and Activations and Experiences (experiential marketing and event production). The agency also operates two branded platforms: REVERB (their experiential events platform for hands-on brand experiences) and REVEAL (their global media conference format). These services are delivered across industry verticals including BIKE, OUTDOOR, SNOW, AUTO & MOTO, HEALTH & WELLNESS, ACTIVE LIFESTYLE, RUN, and TECH, serving global brands such as adidas, BMW, BOTE, Dainese, Helinox, Knog, Mavic, and Roval. The agency has operated since 2009 and maintains offices in North America and Europe.

Differentiator

Problem solved

Functional benefit

Brands

• REVERB: ECHOS' analog portal for bringing brands, media, and creators into the landscapes their products are made for, creating experiential activations in backcountry, trail networks, and urban environments.

Products and services

• Public Relations Earned media strategy and media relations services for outdoor, active lifestyle, cycling, automotive, snow, and technology brands, including press coverage, journalist outreach, and brand storytelling across endemic and mainstream publications.
• Affiliate Communications Commerce-driven PR and affiliate marketing programs that connect brands to revenue through affiliate partnerships, gear-guide placements, and performance-based media coverage with commerce editors and buying guides.
• Social Engagement Social media management, creator and influencer relations, and community engagement across platforms to amplify brand narratives and drive audience engagement for active lifestyle brands.
• Content Creation Visual storytelling through photography, video production, and branded content for web, broadcast, and internal distribution, featuring outdoor filmmakers and athlete-creators.
• Activations and Experiences Experiential marketing and event production including press trips, brand activations, and immersive product testing experiences in real-world environments where products are designed to perform, including backcountry, trail networks, and urban settings.
• REVERB ECHOS's dedicated event and production platform for brand experiences, creating analog moments for media, partners, and industry leaders to test products in authentic environments such as backcountry, trail networks, and global marathon courses.
• REVEAL Global media conference and webinar platform connecting brands with media through curated presentations, product showcases, and virtual brand storytelling experiences.

Quantifiable outcome

• adidas Sport Eyewear: 650 press hits, 1.99B potential audience reach, 103M social followers reached through influencer seeding
• +4 more outcomes

Named customers27 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mekanism: Independent creative agency blending brand storytelling, PR, and content production for consumer and lifestyle brands. Overlaps with ECHOS in earned media, content creation, and integrated brand storytelling.
• MMGY Global: Integrated marketing agency purpose-built for the travel, tourism, and hospitality industry with strong overlaps into active and outdoor lifestyle. Competes with ECHOS for outdoor and adventure brand marketing engagements.
• Backbone Media: Long-established PR, social media, and media-buying agency focused exclusively on the active lifestyle, outdoor, and adventure travel categories. Closest direct competitor to ECHOS in the outdoor/active-lifestyle specialist agency space.
• Walker & Co. Communications: Boutique agency specializing in outdoor, lifestyle, and consumer brand communications. Similar in client mix, size profile, and service offering to ECHOS, with comparable experiential and media-relations capabilities.
• Praytell Agency: Mid-sized creative PR and social agency with strong consumer and lifestyle brand work. Competes with ECHOS for lifestyle brand marketing budgets and shares the earned-media-plus-creator activation model.

Broad incumbents

• Edelman: Largest global PR firm with a dedicated consumer lifestyle and sports practice. Competes for the same enterprise brand PR budgets as ECHOS but at vastly greater scale and with broader service breadth.
• FleishmanHillard: Large global PR network with consumer and brand marketing practices serving similar enterprise clients to ECHOS. Provides a scale-based alternative for brand marketers evaluating ECHOS.
• M Booth: Independent creative PR and brand consultancy with strong consumer and lifestyle credentials. Competes for the same enterprise brand-marketing RFPs as ECHOS at a larger scale.
• R/GA: Global creative innovation agency that combines brand storytelling, experience design, and connected products. Competes for integrated brand marketing and experiential budgets with ECHOS in the active lifestyle and tech spaces.
• Weber Shandwick: Global PR and communications network with deep consumer marketing capabilities. Competes for enterprise PR and experiential engagements with ECHOS clients, but operates at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/echoscomm?lang=en
• LinkedInlinkedin.com/company/echos-brand-communications
• Instagraminstagram.com/echoscommunications/?hl=en
• Facebookfacebook.com/echoscommunications

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Echos Brand Communications